During this period, Chen Zhiwen has been hoarding industrial land, but it is all old land or buildings. The Hong Kong government has not approved new industrial land very much, because industrial exports are also wailing.
At this time, if a large American company invests in Hong Kong, the Hong Kong government will definitely be very happy and will certainly give great discounts. Chen Zhiwen also has to choose a good location for the joint venture company, firstly because he also has shares in it , the second is that after 1985, Hong Kong's industry declined rapidly, labor costs increased sharply, and with the opening up of the mainland next door, all factories had to be relocated, so he was still very sure to win the remaining land. Yes, as long as the location is good enough and the area is large enough, even industrial land is of very high value.
After all, others don’t know the specific situation of the real estate industry in the future. The risk of purchasing industrial land and then paying the cost of converting it from industrial to commercial will be very high, but for Chen Zhiwen, there is no such thing as risk at all.
"This is the best. I also hope that I can have a happy cooperation with Mr. Chen." Buffett said with a smile. The equipment is all second-hand equipment dismantled from the United States. A little transportation fee is enough. If the land is secured again, as long as it is With a construction fee, a large factory was established. Berkshire Hathaway's textile factory went to Hong Kong. Not only did it occupy the local and Asian markets, it could also be sold back to the United States and even Europe.
Of course, to Buffett, this amount of money is still nothing. It can only be said that saving the textile factory is of greater significance.
"It's a pleasure to cooperate. When the foundation of the new factory is laid, Mr. Buffett can come to Hong Kong if he is free." Chen Zhiwen said with a smile.
"Okay, you can consider it." Buffett nodded and suddenly asked: "Mr. Chen, will your Red Bull company accept investment?"
"Red Bull?" Chen Zhiwen reacted quickly, thought for a while and said: "Red Bull has just developed the US market. It is still losing money and is not accepting investment for the time being."
"I still know a little bit about the beverage factory. Although I don't know the manufacturing process of Red Bull, from the cost of the beverage formula, its cost is only a little higher than Coke, but considering its selling price, the profit is definitely not good. Look down, the losses Mr. Chen mentioned should be due to large-scale advertising investment, right?" Buffett said with a smile: "If it weren't for the large number of Red Bull advertisements in my favorite baseball game, I wouldn't have arranged for someone to check it. , I really didn’t expect that Red Bull is also Mr. Chen’s industry.”
"If Mr. Buffett likes to drink Red Bull, I will arrange for someone to send a box over. Berkshire Hathaway's factory also needs to work shifts, so drinking Red Bull is the most suitable." Chen Zhiwen nodded and said with a smile.
In addition to the traditional way, sending Red Bull directly to large factories is also one of the channels for Red Bull's expansion. After testing the water in Japanese factories, the response was good. However, the Japanese market is relatively exclusive. There is also a local energy drink brand. Even if Red Bull hired a Japanese company Celebrity endorsements, but after entering Japanese supermarkets, the effect was not very good.
In the United States, due to the large investment of resources, hundreds of thousands of dollars in advertising fees are often spent on large-scale competitions, billboards around the stadium, clothes on sports stars, and buying out the supply of their post-match drinks. , Red Bull has begun to gain a certain reputation in the United States. Supermarkets, including retail giants such as Kmart and Sears, have also taken the initiative to discuss cooperation. Hong Kong factories have increased prices to order advanced production equipment from Germany, working day and night. The production is somewhat unable to keep up with the production capacity, and the second and third phases of the factory are currently under planning.
However, no matter how high the profit is, it cannot support this kind of advertising. From a book perspective, Red Bull is still losing money, but the brand has begun to take shape in the United States. As long as it persists and stabilizes its position in the United States, it will become a super cash cow, even if Coca-Cola has also entered this market, and it is impossible for Red Bull to succeed without making a fatal mistake.
"Okay, I understand what Mr. Chen means. If one day Red Bull needs financing, please notify me as soon as possible." Buffett said.
"No problem, I promise you." Chen Zhiwen nodded and said. A company with huge profits like Red Bull cannot always be a sole proprietor. If you are alone, you will only be killed by others. The simplest reason is that when this market proves to be very When it is big, many capital giants will definitely want to get a share of the pie. If you don't agree to invest, then these capitals will invest in competitors. Although Red Bull has a first-mover advantage, latecomers can still take over those in front if they have enough funds. It's gone. After all, it's not a chat tool like QQ that locks in friends. With huge publicity, consumers can naturally switch to drinks with similar effects.
Not to mention the ZZ factor. Although it does not involve high technology and national security, as long as the scale is large, it is still possible to be suppressed. And Buffett in front of him is a very suitable capital. He does not represent himself, but The investors behind him, wooing him to the front are equivalent to wooing a lot of people.
It’s just that Red Bull has just started, and its valuation will not be very high no matter how high it is. At the same time, it is currently small and will not attract too many people’s attention. When it becomes larger and attracts more people’s attention, it can be considered to win over. There is a matter of resource shareholders.
Although the plan seems to be large, the scale of this investment is only a few million US dollars, at least for the first one. For Chen Zhiwen and Buffett, it is only a drop in the bucket. The two have discussed the general situation, specific details and legal Naturally, the men on both sides are responsible for the situation.
After staying at the headquarters of Berkshire Hathaway for a few days, Buffett was very considerate. He specially arranged for a Taoist friend to take a group of people to play nearby, and also took Chen Zhiwen to visit a nearby textile factory.
Three days later, Chen Zhiwen said goodbye and left for a trip to New York. Citibank's full-time service staff also reported to him the progress of the acquisition of Wal-Mart.
Since Chen Zhiwen left the United States last time, Citibank has continued to acquire shares of Wal-Mart. However, the situation of Wal-Mart shares is quite special. The Walton family holds more than half of the shares. At the same time, senior executives within Wal-Mart and early investors in Wal-Mart Funds or investors also hold a large number of shares, which results in very few liquid stocks in the secondary stock market.
After Chen Zhiwen completed the acquisition of 5%, Wal-Mart had fewer shares in circulation, which made subsequent acquisitions difficult because it could easily cause the stock price to rise too much.
As of today, Citibank has only acquired 8.6% of the shares, and the acquisition speed is much slower than the last time.
On the evening of the 30th, my family took me to climb a mountain. I wasted three hours, otherwise I could have coded two chapters.
Happy New Year to everyone, there will be another chapter tonight
(End of chapter)
