"By the way, there is one more thing." Chen Zhiwen asked again: "Dad, you have good connections in Hong Kong. Do you know some owners of manufacturing companies that make clothing and hardware? I have a batch of overseas orders in hand. I want to Find people to cooperate with who can provide quality, scale and integrity.”
"Clothing, hardware?" Chen Tianfu thought for a while and said: "I don't know a few hardware companies. You may not know that there are not many hardware companies in Hong Kong that can develop to large scale. They are all small workshops. , there are some large-scale clothing companies, and I know a few of them. As for the most suitable person to cooperate with, I would recommend one person, Zeng Xianzi, but his company only produces ties, called Goldlion."
"Goldlion? I think I've heard of it." Chen Zhiwen said subconsciously. This brand has a lot of fame in later generations. In the 1980s, Zeng Xianzi was a famous tie king in Hong Kong. He was also one of the Hong Kong manufacturing companies to seize the opportunities in the mainland, and he has lived until One of the manufacturing companies in the 21st century, its initial product was ties. Later it expanded to men's ready-to-wear, shoes, leather goods, accessories, etc. It still takes a high-end route, which is extremely rare in Hong Kong.
"Let me look for it." Chen Tianfu stood up, came to the back of the desk, took out his leather bag from the drawer, rummaged through it for a while, took out a business card, handed it to Chen Zhiwen, who also came next to him, and said, "This is You keep his business card first, I will contact him by phone tomorrow, and then you can make an appointment?"
"Okay." Chen Zhiwen nodded and said.
"Also, there are a few more here. They are all for clothing. You can take them first. You can arrange for people to contact you. I only have the business cards of these people. I am not very familiar with them." Chen Tianfu handed over a few more. A business card.
"Shoes, socks, underwear? It's quite complete." Chen Zhiwen said with a smile.
Chen Tianfu said: "From head to toe, there is nothing that Hong Kong's clothing industry cannot do, but most of them are OEMs for foreign brands, and a few are their own brands, and these are all low-end, with sales terminals It’s also controlled by outsiders.”
"Normally, as long as a garment factory has orders, it doesn't cost much money to invest, but brand building requires substantial heavy asset investment." Chen Zhiwen said with a smile.
In the history of the development of global clothing industry brands, no one does not need to set up its own terminals. Foreign Adidas, Nike, and Uniqlo, and domestic Heilan House, Anta, Bosideng, etc. in the future will all need to open a large number of stores, which requires massive capital investment. At least in the early stages, this is the case. On the other hand, when you become famous and can choose to join a franchise, you don’t need to invest heavily in assets. However, this is only compared to opening your own store. In fact, even if you adopt a franchise system, you still need to invest a lot in publicity. The investment in advertising is not large and no one will join.
"How did you get orders from the overseas clothing industry?" Chen Tianfu asked casually.
Chen Zhiwen shrugged and said, "Nothing, just acquired a supermarket in the United States."
Next, Chen Zhiwen gave an overview of the acquisition of Fedmart, but did not elaborate on the supermarket's operating methods because it was too complicated.
"You are so brave. You dare to invest in the retail industry in the United States. Although supplies in Hong Kong are indeed cheaper than those in the United States, the risk is still too great." Chen Tianfu said with some worry.
"I have considered all of these, and they are considered one of the risks, but there should be no big problems. I will ask a third party to audit the company's financial status once a quarter. Even if there are problems, as long as the general direction is correct, a little loss is acceptable. Within the range." Chen Zhiwen nodded and said.
Not to mention supermarkets as far away as the United States, even in Hong Kong, there will be moles inside. As long as high-intensity supervision measures are adopted to suppress the number of moles, there is no need to completely eliminate them. As long as there are no problems with the company's business direction. Besides, it is normal for many capable people to have gray income. This is considered an industry rule. As long as it does not excessively affect the company's interests, most bosses will turn a blind eye. Human nature dictates that no one is a saint. If you don't give some benefits appropriately, who will work well for you? At the same time, this is not a good way to control people and manage the balance of his subordinates.
"Okay, you can make your own decisions, and I won't worry about it." Chen Tianfu said with a chuckle. There's no point in worrying about it. The scale of his son's business has far exceeded his, and his business methods and vision are completely different. , his so-called decades of shopping experience are no longer of much use.
The two also talked about some property acquisitions in Hong Kong. At present, the father and son together own 12 industrial office buildings, with various sizes, high and low floors, and dozens of floors. The total area of the industrial office properties exceeds 2 million square feet. It can be said that in the field of industrial office buildings, the area held by the Chen family is enough to rank among the top three in Hong Kong.
The current annual rental income alone exceeds HK$15 million, but the corresponding liabilities are also very heavy. This rent can barely cover the bank interest, but it is enough. After two or three years, the price will double. Just change hands and go out.
The next day, Chen Zhiwen came to the headquarters of Galaxy Holdings. One year after its establishment, this place has the same prospects as other office buildings. All kinds of white-collar workers are very busy. Currently, both Red Bull and Midea are focusing on overseas The market requires a lot of manpower to be responsible for communication, so the headquarters has also recruited a lot of corresponding personnel.
The boss is back, and the bosses of various departments and branches have also rushed over. After such a long time, it is necessary to inform the boss of the company's development status.
Chen Zhiwen also listened carefully to everyone's reports. In the half month since he left, in fact, the overseas market has not changed much, and there are many orders. The biggest problem in Hong Kong is insufficient production capacity, especially Red Bull, although it is not very popular in the United States. , but the market is too big, and the demand far exceeds the production capacity in Hong Kong. It is too late to convert all the previous production lines of United Soda to produce Red Bull.
"Two production lines from RB have come over. They were debugged last week and are now in small-scale production. If there is no problem, they will be able to produce at full capacity early next month. There will be ten more production lines in the future, which will be completed according to the contract date in the next six months. Sent to Hong Kong," Qin Zhihao, general manager of Red Bull Company, reported.
Chen Zhiwen nodded and said: "The sales volume in the United States is very good. Next, Europe will be the market we want to explore. Production capacity must continue to be improved. In addition to the purchase of production lines, staffing should be cultivated from now on. Even now If I don’t have time, I’ll get the equipment and I’ll be able to produce at full capacity right away.”
Labor in Hong Kong is very cheap now. Red Bull’s current industrial wages are pretty good. Workers’ salary is only HK$300 a month. Currently, a bottle of Red Bull can earn a net profit of HK$1. The demand in the United States is now That’s 100,000 bottles a day, and the number is rising steadily.
However, this profit is only the gross profit margin of a single product, and does not include the advertising costs spent in the United States. In fact, Red Bull is very profitable, but it also spends money quickly. For a long time in the future, at least half or even all of Red Bull's profits will be invested in advertising. China must establish its brand globally within the next few years.
Otherwise, the two giants Coca-Cola and Pepsi-Cola will definitely have a chance to overtake them. Once the brand image is established, it can be said to be making money while lying down. After all, Liangle has a large number of various beverage businesses, and it is impossible to spend money to compete with the already dominant Red Bull in the energy drink market.
Qin Zhihao replied: "Sheng Chen, I have sent someone to Germany to inquire about a local brand Krones. They have the most advanced automated filling production line in the world and are also the equipment supplier of Coca-Cola. One production line can fill 15,000 bottles per hour. The bottle is just a bit expensive, asking for $300,000.”
