After the direction was decided, the business of all companies entered normal development. After Red Bull opened the US market, orders began to rise rapidly. The amount shocked everyone including Chen Zhiwen. Many supermarkets in the United States were pressing for goods. Later, we learned from feedback from the United States that the popularity of the advertisement did have a great effect. After seeing the advertisement, many people bought a bottle when they saw it in the supermarket. But after drinking it, they found that the effect was really good, regardless of whether it was I was so tired. After drinking a small bottle, I felt refreshed.
In the United States in the 1970s, there were too many young people who stayed up late. From college to social youth, they all liked to hang out in bars. Generally, the later the better. Regardless of drinking or not, people will always be sleepy late at night. This There's nothing better than a bottle of Red Bull when the time comes.
Naturally, the same demand also exists for those jobs that require staying awake at night. The effect of Red Bull is no worse than that of coffee. While coffee can only be used in a few occasions, Red Bull has almost no restrictions.
A large number of orders have caused the entire Red Bull factory to start operating three shifts 24 hours a day. From the situation in the United States, we know that the current channel construction has just begun. If nothing unexpected happens, the demand will be greater later, not to mention Saying that there is another huge European market waiting to be developed, Chen Zhiwen also agreed to introduce ten latest beverage production lines from RB.
Fortunately, the beverage production line is not a heavy industry, and the 12-story industrial office building can bear their weight, so there is no need to worry about factory problems in the short term.
The production of the Midea factory is also on track. Lei Shengli once again recruited more than a dozen sales people to send to the Middle East. He also hired some local translators. Fortunately, Chinese people are everywhere in the world, otherwise they would not be found in Hong Kong. A few people know Arabic.
European, American and Japanese electrical appliance companies are also making every effort to enter the Middle East market, but it is difficult to satisfy such a large blank market in the short term. In addition, they are very high-end positioning, and they all want to prey on the new tycoons in the Middle East. Therefore, Midea's The price is very competitive in the Middle East, and some dealers in the Middle East are also happy to buy cheaper electrical appliances. Who would think it’s a lot of money?
On the other hand, a motor production line has also been imported from RB, but it will take several months to arrive in Hong Kong. This is also the most troublesome part of the lack of local manufacturing industry chain. Not to mention a production line, sometimes there is a lack of accessories, and it must be To import from abroad, customs on both sides have to deal with it, and it may take half a month. This greatly affects production efficiency and is one of the fundamental reasons why it is difficult to develop industry in areas with incomplete supply chains.
The radio business was still normal. In July 1974, it finally won the approval of Toyota Motor Company. With a price that was almost a loss, Midea finally entered the auto parts industry. This was a very good start. Chen Zhiwen knew that civilian radios After ten years, it was basically completely sluggish. Black and white TV sets are now very popular in Southeast Asia. Who likes radios when they have a choice?
As for the mainland, in the 1980s, the radio market was indeed huge, but it was impossible for foreign investors to have this opportunity. The purpose of the early stage of reform and opening up was to earn foreign exchange, and foreign investors wanted to earn foreign exchange from the mainland in turn? That's a dream! As for waiting until after the 1990s, the country relaxed restrictions on the mainland market. By then, the world was basically dominated by televisions.
The automotive industry is different. Even in developed countries, car radios still have a lifespan of at least 30 years. Even the central control system after 30 years can be transformed into production by then. Among the world's top 500 companies in the future, the automotive parts industry But quite a few, this market is very big, and the car radio business is just the beginning.
In the financial business, for the assets listed in HSBC, Chen Zhiwen entrusted HSBC's Duoli to acquire industrial office buildings in the market. The loan was also provided by HSBC. Nowadays, international market demand is also affected by the oil crisis. Hong Kong's industrial There were not many orders obtained, which naturally led to a sharp drop in the price of industrial office buildings. Huduoli easily received several industrial office buildings in good locations as well as some independent industrial office properties.
After Huo Duoli negotiated the price, Chen Zhiwen approved and signed. This is a normal process.
"Sheng Chen, the price of these three industrial office buildings is HK$75 million. You need a principal of 20 million, and the rest can be borrowed from HSBC." Lu Weichun, the profitable business representative, respectfully handed over the documents in his hand. Come forward.
"In terms of principal, can't it be lowered a little? Lu Sheng, for example, 10 million Hong Kong dollars?" Chen Zhiwen took the document and glanced at it. Before he was ready to sign the purchase document, he had already obtained the relevant information. Three Buildings The area, location, infrastructure status of the office building, current tenant information, annual rental income, etc. Today is just the last step of the process.
Of course, this final process is only for Chen Zhiwen himself. In fact, Galaxy's administrative and legal departments have been tracking the acquisition of Duoli, from the selection of objects, price negotiations, price evaluation and follow-up of the acquisition process. Even if they cooperate with HSBC, Chen Zhiwen Comprehensive supervision will also be required, and third-party auditing companies will be invited to review each acquisition.
"Chen Sheng was joking. HSBC's normal loan ratio is up to 3:7. It is still a special time in the real estate industry. It is very good for an average real estate company to get a loan of 5:5. Besides, you are actually not only 3:7." Lu Weichun explained politely.
"That's a pity. I originally wanted to acquire more properties." Chen Zhiwen sighed and shook his head.
"Sheng Chen, HSBC is not a small bank. All loan processes are restricted. Unless the boss nods, it will be difficult to do what you ask for." Lu Weichun said.
"Can small banks in Hong Kong do this?" Chen Zhiwen pretended to ask casually.
"Yes, yes, if Mr. Chen is interested, I can introduce him. However, the risk of doing so is very high, so the interest will be relatively high." Lu Weichun said calmly.
"High interest is not a problem, I can agree." Chen Zhiwen nodded and said. In two or three years, the price of industrial real estate will more than double, and how much interest can be earned? In fact, he has tried to contact some small banks before. It's just that Chen Zhiwen doesn't have a strong industry or a rich business history. The only Hilton Hotel building is not under his control, and it has also been mortgaged to HSBC. In this situation, who dares to borrow money at will?
"Okay, then I'll contact a few of my friends. If there's any news, I'll let you know." Lu Weichun said.
