In the original history, it only took a few years for Red Bull to be promoted in Europe from Mateschitz to the shelves of European supermarkets, because it was the best way for wealthy people to replenish their energy and energy.
In countries with developed manufacturing industries, there are many such groups. Therefore, currently Germany, RB, and the United States are definitely the best markets for Red Bull. The market in the United States is larger, so it is what Chen Zhiwen is most concerned about, so go to the United States to spend a lot of money. At the price, sports stars were invited to endorse. Germany and RB are preparing to wait for the United States to achieve some results before entering.
Qin Zhihao took advantage of Midea Electronics' relationship with Toyota to directly penetrate the core of the RB manufacturing industry. To Chen Zhiwen's surprise, with this gimmick, he really had half a foot in the RB market.
However, this can only last for a short time, and it is not a formal channel. If you want it to be truly long-term, you still have to invest heavily in publicity to let everyone know about this brand, and at the same time find ways to enter a large number of supermarkets in RB.
"Yes, I know that Mr. Chen is preparing to enter the US market first, but since RB is already like this, it should still strike while the iron is hot." Qin Zhihao said.
"Okay, I agree. I'm looking for a rugby superstar to endorse me in the United States. Who are you going to find for RB?" Chen Zhiwen asked. RB is a nation that doesn't like sports very much. It doesn't seem to be easy to take up sports. .
"I'm also thinking about this issue, but I don't have a clue yet." Qin Zhihao said with some embarrassment: "It's a pity that Li Xiaolong passed away, otherwise he would be the most suitable."
"Died young, there is nothing we can do." Chen Zhiwen also said with some pity. In fact, after returning from time travel, he felt that if Li Xiaolong had not passed away, it would have been of great help to his business layout. Looking for him to speak for him, the global market basically All useful.
It's just that he is not involved in the film industry. Although he spent some time to meet Li Xiaolong, he was unable to interfere too much. Besides, the cause of his death may have been decided before Chen Zhiwen traveled through time.
"I'm going to go to RB and find some local consulting agencies. Maybe they have a suitable method." Qin Zhihao said.
"Okay." Chen Zhiwen nodded and agreed. In terms of business details, Chen Zhiwen didn't know much about the best way to enter a foreign market. Many times, even the old foxes in Zongheng shopping malls often fall into the trap and instead look for Some local consulting agencies may be more effective.
At noon, Chen Zhiwen took several business department executives and administrators to a nearby hotel to improve the food and boost morale, and then went to the hotel to play six-person golden flower.
In the evening, Chen Zhiwen returned home. At this moment, he was a little sleepy. Although the previous flight was first class, he got enough sleep. When he arrived in Hong Kong in the morning, he went to the company. However, there is a time difference between Hong Kong and the United States, so he had enough sleep on the plane. , which also prevented the biological clock from being a little messed up. After a few perfunctory conversations with my parents at home, I slept for twelve hours.
By the next morning, I was completely refreshed and felt full of energy.
"Come on, let's have some steamed buns. You can't get these in the United States, right?" Chen Tianfu said with a smile.
"It doesn't matter if you can't eat it. There should be some in Chinatown, but I haven't been there, so I haven't eaten it." Chen Zhiwen took the bun and replied. This bun is specially customized from the Mandarin Oriental Hotel. Several neighbors nearby ordered it together. The money was enough, and the hotel sent someone to deliver it every morning. The taste is different every time.
"How was your stay in the United States?" Chen Tianfu asked while eating breakfast.
"Not bad, the business has basically been negotiated." Chen Zhiwen said with a smile. Except for the unsuccessful attempt to invest in Buffett, everything else has basically been successful. Moreover, he and Buffett have also met. There may be opportunities to cooperate in the future. .
"That's good. Hong Kong's stock market has been falling recently, and so are land prices. We don't know what to do." Chen Tianfu said.
"Buying land is still cost-effective, but you cannot buy land for official auction. The global economy is not good, and without strong good news, Hong Kong's market will remain sluggish." Chen Zhiwen said. In fact, if it were not for the good news from the north in 1976, Hong Kong's real estate stock market and economy would not have recovered so quickly.
"Hoarding land requires paying interest. The more you borrow, the greater the pressure. If the leverage is too high, if the land price drops sharply, you will lose everything." Chen Tianfu said.
"That's why I say there is an opportunity in a crisis." Chen Zhiwen smiled and asked: "Dad, how is the acquisition of the B-type official letter I told you about exchanging land certificates last time?"
"We have received more than one million yuan in goods." Chen Tianfu replied.
Chen Zhiwen said: "It's too little. Acquire it faster. I'll give you another 10 million Hong Kong dollars and use it all this year."
Type B official letter land certificate exchange is now at a very low price, which is the best time to acquire. When the real estate market recovers in 1976, the development of Kowloon will soon be restricted due to aviation safety requirements. By then, the New Territories will inevitably It has become the target of real estate developers and speculators, and exchanging land certificates with a type B official letter, which has the priority to exchange land, is much more convenient than land, and the process of purchasing land is much more complicated. All you need to buy and exchange land certificates is you have money.
Whether you wait until the price skyrockets in a few years to cash out and then go into other businesses, or you keep it in hand and wait for more than ten years before developing it, it is very cost-effective. It is even more cost-effective than buying shares of Cheung Kong Holdings, because Chen Zhiwen knows that in history, in 1979, when Cheung Kong Holdings acquired Hutchison Whampoa, its market value was only HK$600 million, but now it is around HK$300 million, with an increase of only 2% in five years. Times, he was not interested in investing, and it would not be too late to invest in 1979. Besides, history will definitely change. Even if Li Jiacheng is capable, he may not be able to reach the peak in history.
"Okay." Chen Tianfu nodded and didn't ask any more questions. In fact, starting from this year, the Real Estate Five and other well-known Chinese real estate companies began to hoard large amounts of land. Some even raised funds from the stock market on a large scale to hoard land. Knowing that the current stock market is a bear market, being able to operate in this way will make you more optimistic about the future of the real estate industry.
"By the way, aren't you planning to acquire the Hilton Hotel? How is this going? Have you gone to the United States to meet the boss behind Hilton?" asked the mother beside her, Wu Xiuling.
"No, HSBC is responsible for this matter. They are negotiating. I just want to know the progress. I have made an appointment with Shen Bi and we will meet the day after tomorrow to discuss this matter." Chen Zhiwen shook his head and said. It is taboo to bypass the intermediary and meet directly. , not to mention that this middleman is HSBC. Chen Zhiwen is planning to establish a good relationship with HSBC. He will have to take advantage of them in the future. There is no need to be short-sighted over such a trivial matter now.
