After staying in the United States for nearly a month, all aspects were finally completed successfully. Red Bull found a spokesperson. The Red Bull sales team in the United States also introduced Red Bull to many supermarket chains and some trading companies that specialize in providing goods to small mom-and-pop stores. Just waiting. Red Bull’s advertising campaign is launched, truly entering the American beverage market.
Wal-Mart's stock is also being steadily acquired, and the warehouse supermarket plan is being completed step by step. These investments will also consume almost 60% of Chen Zhiwen's US dollars.
As for the other 40%, some have entered Hong Kong from overseas bank accounts to absorb Wharf stocks through multiple accounts.
Although the stock market is very poor this year, in order to build the Harbor City, which requires a total investment of 2 billion Hong Kong dollars, Wharf Company still carried out a share expansion and fundraising on the stock market in April. This gave Galaxy a good opportunity to acquire Wharf in one fell swoop. About 2.5% of the shares, plus previous acquisitions, now Chen Zhiwen holds 4.3% of Wharf shares.
"Not bad, let's continue the acquisition. Remember, don't cause any alarm. I estimate that Wharf will expand its shares and raise funds many times. When we expand our shares, we will acquire more. In normal times, we can acquire slowly. Make sure not to let others Discovered." Chen Zhiwen said with satisfaction after looking at the recent report.
The current Jardine Group is still very strong. It is not a wise move to provoke at this time, so the acquisition must be stable. Li Jiacheng in later generations acquired 20% in three months. It was fast enough. Later, he The joint venture with HSBC gave up even faster. Anyway, it is still very early for the stock market and real estate market to pick up, so there is no rush.
"Understood, Chen Sheng." Song Jianbai, who was sitting opposite Chen Zhiwen, said in response. He is currently the manager of the investment business department within Galaxy Holdings.
"Okay, you go ahead and do your work first." Chen Zhiwen nodded and said. HSBC couldn't let HSBC know about the conspiracy of Wharf, so whether it was funding or trading, it was all done by his own people. Song Jianbai was hired by him from Standard Chartered Bank. , is currently specifically responsible for acquiring Wharf, and may also have other acquisition targets in the future.
Shortly after Song Jianbai left, Chen Zhiwen asked his assistant An Qi to call Lei Shengli. Currently, Lei Shengli is in charge of Midea Electronics.
Lei Shengli had actually been waiting outside for a long time. After coming in, he reported on all aspects of Midea Electronics' recent progress.
In the past month, Midea has actually not changed much. Several businesses have moved into their own office buildings.
With the end of the overseas oil crisis, although it is impossible for oil prices to return to their previous low prices, they will not get worse. Global economic confidence has returned a lot, and as a result, the originally sluggish orders have recovered a little, and The current main car radio project has invested more than 100,000 Hong Kong dollars, and the single project is still slowly progressing. The auto parts project can take several years. This kind of thing can only wait and slowly follow Toyota's rules and regulations. Let’s take Toyota’s timeline.
The other black and white household appliances OEM business is still fulfilling the previous orders, but due to the expansion of the site area, the production capacity has also been increased a lot, but instead of air conditioners and refrigerators, it has been given fans.
"There are so many more orders for European and American fans because their local electricity prices have increased a lot. Some customers predict that fan sales will definitely increase sharply this summer, so they place orders in advance." Lei Shengli explained.
"That's true. Many power stations in Europe and the United States now burn oil." Chen Zhiwen said with a smile. Before the oil crisis, oil was too cheap. Power stations in many Western countries burned oil. Now we suddenly encounter the oil crisis. , it is impossible to immediately switch to coal burning. Besides, Western capitalists are eager to take advantage of any opportunity to harvest leeks.
Chen Zhiwen thought for a while and asked: "Are we also doing pure assembly in the fan business?"
In the past, Chen Zhiwen paid more attention to large-scale businesses such as air conditioners. As for fans, he knew that this department existed, but he also knew that the scale was not large because it was relatively simple and Hong Kong peers were doing too much.
Lei Shengli replied: "Yes, the Paige Electric Appliances we acquired before mainly engaged in air-conditioning assembly. The fan business was not big because we did not have our own injection molding factory. We also purchased motors and there was no profit at all. I also asked before However, it’s not that there are no orders, but that there is almost no profit, and Paige’s previous boss was not willing to do it.”
"That's because they were reluctant to invest in upstream industries before." Chen Zhiwen thought for a while and said: "We have an injection molding factory. It is not difficult to undertake simple components such as electric fans. If we invest a little more to make our own motors, in addition to raw materials, basically all Once we have it under control, the cost can be kept to a minimum.”
In any industry, if a brand wants to rise, the most common thing is to start from the low end. For example, in later mainland history, Midea started out as an electric fan. Samsung, which dominates the electronics industry, also started out with black and white TVs, even if it started directly. Haier in refrigerators also started from the low end and eventually gradually upgraded its industry.
Nowadays, if Midea wants to focus on electrical appliances, it is inevitable to start from the low end. The lowest end product of electrical appliances is basically an electric fan, which has the lowest technical content.
"This is not a problem. Our current factory has a large enough area, and people are not a problem. We just need to recruit some people for training for a few days." Lei Shengli nodded and said, as long as the boss is willing to invest in such a low-tech product, With money, the product can be made in a month. The only problem is selling it. Products that anyone can make can often make people vomit blood.
"Then make a project plan. I will need to see the plan in a week." Chen Zhiwen said: "In addition, the fans I make do not require profit, only the market."
"Don't want profits?" Lei Shengli was stunned for a moment. Although everyone is interested in it, isn't it a bit too much to not want profits?
"There is no profit margin for something like a fan, no matter how good or big it is. I need to get a large number of customers with cheap fans, and then use the fans' channels and brands to promote other electrical appliances." Chen Zhiwen said.
In Europe and the United States, where the market has matured, although the oil crisis has caused some chaos in the market and supply chain, it is not that easy for foreign brands to get in and get a piece of the cake. Therefore, Chen Zhiwen decided to give up the profits of fans a long time ago. To build your own brand’s sales channel relationship network.
Although the sales channel for fans may not be suitable for promoting other electrical appliances, it is better than nothing. In the next few years, the reform and opening up of the northern mainland will take advantage of the opportunity to move the fan factory there first. Production of unprofitable fans in Hong Kong will be over there. It can turn into huge profits, or even more profitable, maintain low profits or even zero profits, and it is not impossible to bloodbath the entire mid-to-low-end market of global fans. Before this, it is naturally necessary to establish complete global channels.
"This is indeed a method, but for other colleagues in Hong Kong, it is a bit..." Lei Shengli quickly understood that unlike other Hong Kong electrical appliance manufacturers, his boss really didn't care about the fan business or the In the entire electrical appliance business, if you don't make money and grab the market, it will hurt others at your expense. But that's how shopping malls are, and there has never been fair competition.
"It doesn't matter, tell them to buy a house, it's more cost-effective!" Chen Zhiwen shrugged and said, this is the truth, what future can there be in being a fan? Keep the money you have now to buy a house, and you will make money later.
"That's it for now. In addition, since our own air conditioners and refrigerators have been made, we will arrange sales to the Middle East. I want to develop the market there." Chen Zhiwen said.
