"What level does this price belong to in the United States?" Chen Zhiwen asked.
Ron thought for a while and said: "It's not the most cutting-edge, but there is an upper-middle level one. Terry Bradshaw is one of the very famous stars in football. The price may be just a little expensive." , considering that Red Bull is not well-known, it is risky for a star to endorse such an advertisement. From this point of view, it is actually about the same."
"Okay, then $2 million." Chen Zhiwen nodded and said.
Terry Bradshaw is the best football player in the United States, but it is not mainland or European football, but American football, that is, rugby.
In the United States, football is the most popular game, along with baseball and ice hockey. The NBA, which later became more famous in the country, is still not a popular sport. The NBA became truly famous in the 1980s, with Jordan’s success in the 1990s. Lead to the top.
And this Terry Bradshaw would win consecutive championships in 1975 and 1976 and win the American Football Conference (AFC) championship. His name is entered into the Pro Football Hall of Fame.
This year is still 1974, and it is most cost-effective to find him as an endorsement at this time. Furthermore, Terry Bradshaw is also very famous now.
Red Bull is a sports drink, so finding a well-known sports star to endorse it is the best choice.
When you have money in the future, you will play bigger. Advertising will be nothing. It will be more effective to directly buy the team and fleet.
"Do you want to meet Mr. Chen?" Ron asked.
Meet? Chen Zhiwen thought for a while, and it seemed that it was not necessary, but after all, he spent so much money, so he said: "Okay, let's meet him. If there is any game of his recently, I will go and see it, and I will make an appointment to meet him then." Just one side is enough.”
Regarding American football, Chen Zhiwen had never seen it in his previous life. Now that he has come to the United States and is ready to sign a contract with a superstar, let's take a look at what charm this football has and how it can attract the entire United States.
Ron said: "Okay, then I will make the arrangements. I will determine a few time periods. Mr. Chen will make the decision?"
"Okay." Chen Zhiwen nodded and asked, "Have you found the person I asked you to find before?"
"Found it. Sol Pierce is currently in San Diego. He is the owner of several supermarket chains. However, the information I found shows that his supermarket business is not very good." Ron replied.
"Okay, then you make an appointment with him in the name of your law firm, and we will go to San Diego to meet him." Chen Zhiwen said, "This matter is the most important at the moment."
Go to them directly. You are a stranger and they won’t look down on you. Even if you meet them, they won’t be able to discuss any cooperation matters with you. Therefore, in business activities in the United States, Chen Zhiwen always uses Ron as the lawyer behind him. Although a certain amount of money is required for the guaranteed endorsement, it can save a lot of time and energy. This is also a necessary means for small companies to do business at present, and it can also be regarded as a means of elimination. They can't even afford endorsements from law firms or banks, so there is no need to talk about big business.
"I understand, I'll go right away." Ron agreed.
Ron was entrusted to do what he should do, and Chen Zhiwen and his team had nothing else to do for the time being. The United States in the 1970s was full of golden opportunities, but they basically had to wait until 1975 to become semiconductors. When it develops enough to support the emergence of personal computers, all kinds of influential figures will emerge. But now, there are no good investment directions. The United States is about to enter an era of high inflation, the Federal Reserve will continue to raise interest rates, and the stock market will also Entering a bear market, except for a few future giants, there is really nothing to invest in. It is not as good as Hong Kong, which is full of opportunities.
In his spare time, Chen Zhiwen also took his assistant and his team to travel around Los Angeles for a few times, and also went to Hollywood to check in. Unfortunately, he did not understand movies and could not make hundreds of millions of dollars by making a movie like other novels of later generations. As for It is even more impossible to invest in making movies. Hollywood has even tricked Wall Street. European capital has been tricked countless times. If a Chinese capital gets involved, it is estimated that even the bones will be lost.
Besides, even if it is a Hollywood movie, the wealth earned by Marvel in the past few decades cannot be compared to a few buildings in Hong Kong, not to mention that in a few years, technology giants who invest a little bit in the future can easily blow up Hollywood. All profits.
Three days later, Ron took Chen Zhiwen and his party to San Diego. He had already made an appointment with the person Chen Zhiwen wanted to meet: Saul Pierce.
The meeting was arranged in a quiet coffee shop in downtown San Diego. Before Starbucks swept the world, most coffee shops were high-end. Under normal circumstances, there were not many people in the entire coffee shop.
Under the leadership of Ron, Chen Zhiwen met Saul Pierce, the founder of a retail giant that was unknown in the retail industry but was second only to Wal-Mart.
"Hello, Mr. Pierce, I'm Ron." Ron extended his right hand to shake hands.
"Hi, Mr. Ron." Sol Pierce also shook hands and said. They had been in contact by phone before.
"This is Mr. Chen from Hong Kong." Ron introduced to Chen Zhiwen.
Chen Zhiwen also extended his right hand and said, "Hello, Mr. Pierce."
"Hello." Sol Pierce said politely, "Please sit down."
Pierce and Chen Zhiwen sat down, and Ron said wisely: "You two may have business secrets to talk about. It's better for me not to be present. You can consult me again after you two make a decision."
"OK, thank you for your hard work, Mr. Ron." Chen Zhiwen smiled and nodded.
Watching Ron leave, Pierce waved and called the service industry. After the two ordered their own coffees, Pierce asked: "Mr. Chen, I heard from Ron that you are looking for me to do business with me." Cooperation, I don’t know what kind of cooperation it is?”
Chen Zhiwen nodded and said, "Yes, I want to invest in you."
"Investment?" Pierce was not very surprised and asked: "Mr. Chen is also doing retail business? I basically know all the famous retailers in the United States. Are you doing retail in Asia?"
"No, I don't have a retail business, but I am optimistic about this industry, your warehousing model, Mr. Pierce, and even more optimistic about Mr. Pierce's business capabilities." Chen Zhiwen said with a smile.
"You think highly of me?" Sol Pierce said with some self-deprecation: "I managed my company to the point of almost bankruptcy."
"Mr. Pierce, there is no doubt about your business ability. The current problems of FEDMART are actually the once open franchise system, the company's lack of group management and the failure to carry out extreme cost operations, which has led to problems in the current capital chain. But as long as there is With enough funds, everything can be started again." Chen Zhiwen said calmly.
