Of course, going to the United States is not just about traveling. The most important thing is to prepare your industrial factories to enter the European and American markets.
Although the sales of Galaxy Holdings have been connected with the procurement of many chain retailers, this alone is not enough, and many big things also need to be decided by him personally.
As a cautious traveler, Chen Zhiwen is very concerned about his own safety. When he is in Hong Kong, he will basically have two or three bodyguards around him. When he is in a relatively safe place in a prosperous area, these people will hide nearby. When they were in different places, they moved closer together. At first, Chen Zhiwen was not quite used to it, but as time went by, he got used to it.
This time when I went to the United States, I paid even more attention to safety. I brought several bodyguards with me on the plane, and also brought my assistant An Qi. As a top student at the Chinese University of Hong Kong, she is not only beautiful, but also very capable. She can arrange any tasks safely. Completed properly.
From Hong Kong to RB Tokyo and then to Los Angeles, USA, including refueling in between, it took a total of 24 hours to arrive in the United States. Fortunately, the first class cabin I took was spacious enough, and I could lie down and sleep. I didn’t feel any discomfort when I got off the plane. Not tired.
There are also people here in the United States to pick me up at the airport. Several salespeople from Midea Company came to the United States before.
"Sheng Chen, this way." Salesman Zhou Yuncheng led Chen Zhiwen and his party to the parking garage next to the airport. Two five-seat Cadillac SUVs were already waiting.
"This car is good, quite big." After Chen Zhiwen got in the car, he looked around the inside of the car. Laomei's car has a lot of space. It's not a problem to cross your legs when sitting in the back row. The seats should also be made of leather. In addition to the high-tech feel Not as good as later generations, the others are really good.
Zhou Yuncheng laughed and said: "American cars are like this, they are all very big. Some time ago, there was no gas everywhere. There are fewer such large cars, and it has only gotten better recently."
"The fun has just begun." Chen Zhiwen smiled. Just this month, OPEC resumed oil supply to the West, finally stabilizing the global economic market. However, oil prices have risen, and they want to return to the previous price of 3 US dollars a barrel. Prices are impossible. One of the fundamental reasons for the rapid development of the Western world after World War II is low energy prices, and inflation has remained low.
Starting from the 1970s, oil prices skyrocketed and inflation exploded. In order to suppress inflation, the United States raised the benchmark interest rate to more than 10% in the 1980s, with a maximum of 16%. It took several years to suppress inflation, and then in the 1990s It is the wave of globalization and the long-term impact of low-cost products represented by the mainland on the Western market that has allowed Europe and the United States to live in an era of low prices for decades.
Of course, another major contribution is the development of computers, the Internet and later the mobile era, which not only created a huge cake, but also reduced operating costs for all walks of life.
These dividends have enabled the global economy to develop smoothly for 50 years.
Along the way, Chen Zhiwen asked about Zhou Yuncheng's situation in the United States in the past few months. At the end of last year, Zhou Yuncheng came to the United States to conquer American retailers.
The current large retail giants in the United States are Celtic Supermarkets and Sears Department Store. These two companies are among the top 100 companies in the United States. Their annual turnover exceeds 10 billion US dollars, and their supermarkets or department stores are located all over the United States.
However, Chen Zhiwen's request for him was not to enter the supply chain of these two supermarkets, but to a Wal-Mart supermarket headquartered in Arkansas. This supermarket was medium-sized and had an annual turnover of almost two to three billion US dollars.
Under constant "entertainment", a deputy manager of Wal-Mart's purchasing department also became good friends with Zhou Yuncheng. Red Bull has also entered the counters of several Wal-Mart supermarkets, but the location is very poor.
Of course, there are other people in other supermarkets who are responsible, but they are not as whole-hearted as Wal-Mart. In most supermarkets, Red Bull's sales department gives away products for free. Some small supermarkets naturally do not refuse after confirming that the certificate of the drink is OK, and send the drink to them. Put it on the cabinet at home.
In addition to supermarkets, there is another direction, which is to send people to deliver drinks to truck driver transfer stations in the United States. In the United States, there are a lot of truck drivers, and they often drive at high intensity or even at night. People often suffer from fatigue. Red Bull is specialized in It is used to relieve fatigue. It is more effective than coffee, and it is very convenient. You can drink it while driving.
After being confirmed by truck drivers to be effective, these truck drivers, who were richer than the normal middle class, were very generous and bought a lot. The same goes for factories that work night shifts, especially the Detroit automobile industry, Red Bull Also suitable for their workers.
However, from the perspective of the overall market, the number of these two groups is too small, and in the absence of special channels, sending people to serve these will lose money.
"Red Bull is so expensive, so it's normal that it doesn't sell well in supermarkets." Chen Zhiwen said with a smile. In the United States, the terminal price of Red Bull is US$0.5, with a volume of only 200ml. The price is three to five times that of ordinary cola, and the taste is still good. It's not as good as Coke, and it's not well-known, so the people who buy it are at fault.
"Judging from the feedback from truck drivers and night shift workers, the refreshing effect of Red Bull is very good. Many people in American cities stay up late, and there are also many people who like sports. What we need now is to let them know the effect of Red Bull." Zhou Yuncheng hinted. road.
"This is the reason why I came to the United States this time. I will find a good spokesperson. The company is ready to invest huge amounts of money in the advertising market." Chen Zhiwen nodded and said, what is most needed for drinks or food is advertising, without visibility. Most people would not dare to eat this thing into their stomachs. In later generations, Red Bull is one of the top advertisers in the world.
The car soon arrived at the Intercontinental Hotel in Los Angeles. After a night's rest, a blond man with glasses came to visit early the next morning.
"Hello Mist Chen, welcome to Los Angeles. Nice to meet you." The visitor said with a generous handshake.
"Hello, Ron." Chen Zhiwen also shook hands. The person's name was Ron. He was a well-known local lawyer in Los Angeles. However, he was not the type to litigate, but the type who specialized in serving the rich and wealthy.
Ron said: "Mr. Chen, I have discussed our willingness to cooperate with Terry Bradshaw's agent, and their reply is this price."
Looking at Ron's two fingers, Chen Zhiwen asked: "2 million US dollars? How many years is the contract?"
"In three years, Terry Bradshaw will cooperate with you to shoot three commercials, but the time must be within 30 seconds. If it exceeds, there will be additional charges. If you have other activities, you can also contact him. , but there is a separate charge,” Ron said.
