"The global economy is not good now, oil prices are high, and the tourism industry is also in poor condition. It is indeed a good time to buy at the bottom. Hilton Hotel's profitability under normal circumstances is also good. It is indeed a good investment object, but the management rights do not belong to Yonggao. You You can only get a share of the acquisition. Chinese people in Hong Kong generally like to be in power themselves, right?" Shen Bi said with a smile.
"I also like to be in power." Chen Zhiwen nodded and said: "If I acquire Evergreen, I will find a way to end the cooperation with Hilton, then demolish the hotel and build the tallest super building in Hong Kong."
Anyway, it’s something in the future. Chen Zhiwen doesn’t care if he boasts too much. If Yonggao really gets it, it will be inevitable to demolish it and build a super building. But it’s hard to say when it will be built. Maybe it will be a few years later, maybe it will be until the 1980s. Mainly Or see the financial situation at that time.
"Chen Sheng is really ambitious." Shen Bi smiled, obviously not really believing it.
Chen Zhiwen asked: "Mr. Shen Bi, Yonggao is not a small company. It is completely different from the previous United Soda Drinks, and it is still backed by American capital. How sure is HSBC?"
"Of course we can't say that we are 100% sure about this kind of thing. We have to try it before we know. But there is no need to take the American capital seriously. Yonggao's boss is a Chinese-American and has cooperated with HSBC before. His main The business site is still in the United States, and the assets in Hong Kong should not be a problem if the money is in place." Shen Bi replied.
"Then let's test it out first. If the other party intends to take action, that would be great." Chen Zhiwen nodded and said.
In the original history, Li Jiacheng's Cheung Kong Industries acquired Yonggao Company in 1976. Business history only lightly described the acquisition, indicating that the transaction at that time must have been directly negotiated rather than forcibly acquired. In this way, Come on, you should also have this opportunity. With HSBC stepping in, the probability of success will be higher.
There is a building in Central, which is one of Chen Zhiwen's goals, but this acquisition is not just that. The building in Central is the highest quality asset in Hong Kong. As long as it lasts until 1975 and the real estate market has a recovery trend, then this building Not only will the building become a cash cow, it will also become the best collateral for banks.
To put it simply, if you spend 150 million Hong Kong dollars to acquire a Central building now, in a few years, you will not only be able to get almost 10 million Hong Kong dollars in rent or property fees every year, but you can also use this building as a mortgage, and then borrow money from the bank. Obtained more than 150 million Hong Kong dollars in funds. The longer the time, the higher the amount.
Shen Bi said: "Okay, Christmas is coming soon. I may have to go back to the UK, but I will arrange for Huo Duoli to follow up on this matter. When there is progress next month, I will ask Chen Sheng out."
"Okay, thank you very much, Mr. Shen Bi." Chen Zhiwen said with a smile. If you want to build a good relationship with HSBC, the easiest way is to continuously cooperate with him, show your own advantages, and at the same time show that you can't do without HSBC. Then HSBC will naturally be willing to cooperate in the long term.
The former Bao Yugang and subsequent Li Jia achieved this, and they are only the most successful representatives. Besides the two of them, there must be more people, but these people have limited achievements and cannot reach the level. Such a high realm.
...
After bidding farewell to HSBC, Chen Zhiwen returned to Galaxy Holdings and also pulled Qin Zhihao from the laboratory.
"Have you won the United Soda Water Factory? Then you can produce Red Bull right away." Qin Zhihao said happily after learning that HSBC had settled the matter: "The United Soda Water Factory has more than a dozen production lines. Their business has not been good recently. After modifying a few lines, we can start production, and they also have a can supplier, which is very convenient."
Chen Zhiwen asked: "Have you bought the raw materials for the first batch of Red Bull?"
"I've bought it. I ordered various vitamins, taurine, and caffeine from RB. The proportions have been calculated in the laboratory. After many tests, there are no problems. However, the mass production is still different. Wait for production. There shouldn't be any problems if we debug it when the time comes, United Soda Drink Factory has a very mature team." Qin Zhihao replied.
"Okay, you professionals will do the professional things. If you have any other questions, just come to me." Chen Zhiwen nodded and said. Regarding beverages, he may only know how mineral water is produced and nothing else. However, the Austrian businessman who originally promoted Red Bull to the world also does not know. This does not prevent him from building Red Bull into the top ten brands in the world. Beverage brands.
"Sheng Chen, there shouldn't be any big problems in production. As for sales channels, are we going to sell through the United Soda Drink Factory?" Qin Zhihao asked somewhat unconfidently.
"How is it possible?" Chen Zhiwen smiled and said: "United Soda Factory can also sell in Hong Kong. There was still some market in Bay Area and Southeast Asia for the first ten years. Later, local brands appeared and it was gone. Red Bull is definitely If you want to take the European and American route, and it will be a high-end route, you can use United Soda Water for trial production now, but you will still need to replace it with more advanced equipment in the future.
Some time ago, I have arranged for a lawyer to apply for an export certificate from European and American food hygiene agencies. I estimate that I will get it after the year. "
Food products require an approval process to enter every country. After making the Red Bull sample in the laboratory, Chen Zhiwen arranged for lawyers to go to major European and American countries to go through the application process. This time usually ranges from a few weeks to a few months. It depends on each country. National legal provisions and departmental enforcement capabilities.
"High-end route." Qin Zhihao seemed a little confused. Can drinks be high-end? Isn’t this all about quantity?
"Okay, you go and do your work. I will be responsible for channel laying." Chen Zhiwen said.
It is difficult to create a high-end beverage route. After all, beverages, like snacks, are meant to give people a short-term sense of pleasure. The normal price route is the right way. In the field of snacks and beverages, there are also high-end brands, but sales are very low. , and it is very difficult to build a brand reputation. Most of these products can only be sold in small areas and cannot cover the whole world.
It's just that the function of Red Bull is to restore physical energy and refresh the mind. In terms of taste, it cannot be compared to Coke, Sprite or other fruit drinks. Therefore, it can only be promoted to be consumed in specific environments to stagger the competition with giants such as Coca-Cola and Pepsi-Cola.
Fortunately, the former Red Bull has gone global in the hands of Austrian businessman Mateschitz. His routine is very simple, which is to continuously support various sports, racing, extreme sports, stadium sponsorships, etc., spend money to gain market, and the market will make money. After that, they continued to spend money on advertising, eventually making Red Bull the number one energy drink in the world.
It's just that it was the 1980s, and now it's the 1970s ten years ago. Many aspects cannot be directly copied, but in general the routes are similar.
...
PS: It’s been many days, my family is almost recovered, I still don’t have a sheep, and I can’t feel my throat. Could it be that I am the legendary chosen laborer! ?
