"Just send a few more men there. You should stay in Hong Kong. As for the drinks, just meet my basic requirements. There is no point in pursuing perfection." Chen Zhiwen thought for a while and said.
Coca-Cola, as the best-selling beverage in the world, is it the best tasting?
In fact, it’s not the case. Many people like Pepsi, and even the later version of PepsiCo is no worse than it. The simplest example is Jianlibao in the 1980s. In the early 1990s, its sales were soaring and outperformed Liangle. Is it because Jianlibao tastes better than Coca-Cola and Pepsi-Cola?
Not necessarily. In fact, the most important effect may be because of the first-mover effect. The brand comes first. After the advantage appears, it will be difficult for others to follow and it will be difficult to catch up. The same is true for Red Bull in later generations. After Red Bull became popular, Liangle also launched Energy drinks, but no match at all.
Even cars are the same. Volkswagen's position and market in later generations of the country, although it has certain capabilities, more or less takes advantage of being the first to enter the market.
Of course, pioneers must also have enough capital, otherwise they will eventually be beaten to death by big capital, such as Jeep. Of course, Jeep also has its own tricks.
"Okay, I understand what you mean." Qin Zhihao nodded and said. He used to be in charge of the Coca-Cola business in the Swire Group, so he naturally knows that beverages mainly rely on brands.
Chen Zhiwen continued: "I have registered the Red Bull brand globally. I asked you to stay because I want you to be responsible for something."
After speaking, Chen Zhiwen picked out a document from just now and handed it over.
Qin Zhihao took the document and read it for a while, then asked, "Does Chen Sheng want to acquire the United Soda Drink Factory?"
"There aren't many big soda companies in Hong Kong? This one is the most suitable." Chen Zhiwen said with a smile.
Building a factory from scratch is Chen Zhiwen's least favorite business method, because money can be invested directly, but the people, team, culture, and technical experience of the factory cannot be cultivated overnight, let alone the construction of terminal market channels. Difficult, therefore, it is easiest to acquire a mature manufacturer, even if it costs a little more, it is worth it.
However, unlike other factories, the beverage industry is very exclusive. After a long period of competition in a market, many brands will not be able to persist. They will either disappear or be acquired. This can be seen in the mainland in later generations. In the 1990s, the beverage market flourished. , and 20 years later only a few giants are left competing.
Although the Hong Kong market is not big, from the 1950s to the present, there are only a few beverage factories of some size left. The largest of them is naturally the Swire Soda Factory under the Swire Group. Its main business is to OEM for Coca-Cola. The local The consortium plus international brands naturally strengthened from strength to strength, and other soda water factories could only take a circuitous route, and at the same time they were slowly declining.
"The scale of the United Soda Drink Factory is indeed not small, and I heard that it has been losing money, but it belongs to Lijia. If we want to acquire it, it is not that easy?" Qin Zhihao asked with some worry.
"You don't need to worry about it. We are not professional in acquisitions. Just leave it to the professionals." Chen Zhiwen said with a smile: "If you really can't acquire it, just look for something else. There will always be one that suits us." .”
After "land-drinking milk", Chen Zhiwen became a super VIP customer of HSBC. Even Shen Bi, the future general manager of Taipan, asked him to have afternoon tea. They didn't talk much, but Shen Bi also promised to do his best to help. He acquired some companies, but he didn't know which companies at the time.
As the largest bank in Hong Kong, in addition to making money through banking methods, what HSBC is best at is providing investment advice to many companies. Among them, HSBC is best at mergers and acquisitions, because in the process of mergers and acquisitions, both parties need a lot of firepower, and this firepower can naturally only Find a bank.
Although HSBC is definitely shady, it certainly has the capabilities and resources. Professionals do professional things. As long as Chen Zhiwen's strategic investment goals can be achieved, he is also willing to pay professional fees.
"Okay, in that case, I'd better focus on studying this energy drink." Qin Zhihao nodded and said.
After a while, Qin Zhihao stood up and left. Chen Zhiwen said to his assistant An Qi: "An Qi, help me make an appointment with Shen Bi from HSBC."
"Okay." A crisp voice came from outside the house.
The next day, in the presidential suite of the Hilton Hotel in Hong Kong, Chen Zhiwen once again met Shen Bi, who was later known as the egg friend of the Chinese business community in Hong Kong.
The reason why it is called Egg Friends is because the outer layer of eggs is white and the inside is yellow, which is very similar to Shen Bi's style of vigorously supporting Chinese companies during his ten years in office. Although Shen Bi's actions are definitely for himself and HSBC, to a certain extent, the rise of Chinese capital in the 1980s is also inseparable from his support.
Now Chen Zhiwen naturally needs the support of HSBC. In Hong Kong in the 1970s and 1980s, if you wanted to do business in Hong Kong, you would definitely need to cooperate with HSBC.
"Mr. Shen Bi, long time no see." Chen Zhiwen said with a polite handshake.
"Long time no see, Mr. Chen. I'm glad to hear that you have established your own company. I think that in ten years' time, your reputation will be very loud in Hong Kong's business community." Shen Bi boasted equally politely.
"Ten years is too long, I can't wait any longer." Chen Zhiwen smiled and said, "I think three years should be enough."
"Does Chen Sheng have any plans?" Shen Bi became interested. Chen Zhiwen certainly couldn't ask him out for tea.
Chen Zhiwen said: 'I want to buy a company, United Soda Drinks Factory. '
"United Soda Drink Factory?" Shen Bi was stunned for a moment, seemed to think for a while before he remembered, and asked with some confusion: "Chen Sheng acquired this company for its land? It's just that this piece of land is industrial land. It is still very troublesome to develop real estate, but I have some good commercial land in my hands, and Mr. Chen will definitely be interested in it."
"Mr. Shen Bi, I didn't acquire the soda plant for the land." Chen Zhiwen said helplessly. This was actually expected. When he talked about it with his father last night, he was also considered to be doing it for the land. After all, this soda plant The location and area of the factory land are very good. The only disadvantage is that it is industrial land. If you want to change it to commercial, you have to go through the Hong Kong government's change process and spend another sum of money.
"Chen Sheng wants to make soda?" Shen Bi couldn't believe it. In what era, you are still engaged in industry. Forget about being in industry, you still want to choose the soda industry that has been beaten by Coca-Cola?
Chen Zhiwen nodded and said, "Yes, Mr. Shen Bi, I am planning to enter the beverage industry and want to acquire a ready-made factory. This should not be difficult for HSBC."
PS: Someone in the family may be in trouble. The latest updates will depend on the situation. At least one update, and two if possible.
Please read it and collect it, I feel like the results are not very good!
