Regular customers who often go to restaurants to eat will receive some special care. When guests arrive at the restaurant, the boss and manager will personally come out to give them drinks and food. At the end of the check, they will also give discounts and zeros. This is the way of the world, and guests cannot do anything about it. How much money you save depends on your face.
People who are good at running restaurants are also good at using discounts as a tool to attract customers.
But Yao Yuan is a cook, and a cook is not so all-rounded when thinking about issues. When selling vouchers, he must make a profit for others. No matter how much profit he gives, he is embarrassed.
Should it be 30% off or 20% off?
Yao Yuan realized what it means to worry about gains and losses.
Lao Ma took a sip of tea, flattened his mouth and let the tea ripple in his mouth, enjoying the waxy aroma of the Pu'er Lao Ban Zhang, and it took him a long time to swallow it: "Aren't you saying that our Hongqi Company's products and technology are hard? Are you good at everything? Why do you turn into a softie when it comes time to set the price?"
Yao Yuan would certainly not admit it if he was said to be weak-minded, but he was somewhat weak-minded.
When he heard what Lao Ma said, he knew that the old fox had already made up his mind, and he would definitely not say it happily without a few words of encouragement to himself first, so he listened carefully with a mean smile on his face.
"Our product is good enough, so this voucher is not for users to buy it, but to solve the problem of giving users benefits during the New Year, right?"
"Yes, you are always right!"
"Then since I am solving the problem for them and the initiative lies with me, why should I give users a discount?"
Someone murmured in his heart: "Nonsense, nonsense! Who will buy it without a discount?"
He still said what he meant: "You have to give some benefits to others. This is the way of the world."
"Bullshit about worldliness! There's another saying that goes, "Business is not business." Haven't you heard of it? Believe it or not, if you dare to sell these vouchers at a 20% discount, there will definitely be rich people who will intercept them and resell them. It’s just a 20% profit margin, which is enough for someone to make a small fortune!”
After all, he is a professional, and he immediately thought of the key point. If someone really does this, then the management really has no good way to deal with it. If the voucher is sold here, the retail market there will be messed up.
"A large discount only shows that the product is not strong enough. Customers are here to benefit employees, not to save money. No one dares to take advantage of this kind of thing. Also, don't think that I don't know your little thoughts. What do you think? If you leave some benefits to the person in charge, the product will be easier to sell, but this will leave room for others to engage in corruption. You must not do it! If you speculate on this kind of thing, it will be the reputation of our Hongqi Company that will be ruined!"
This was a strong statement, but it also revealed Yao Yuan's little thoughts. This is what he actually thought, leaving some space for those in charge of procurement in each unit.
Still, Lao Ma can clearly see that once it is revealed that the kickbacks were received in the procurement, the employees will not care so much, and they will definitely scold the procurement leaders together, and by the way, Hongqi Company will also be brought in!
If he gets this reputation, the braised pork shop will no longer be open. It's a waste of time to get a bad reputation, so he can just go to bed.
Seeing the change of expression on Yao Yuan's face, Lao Ma knew that he had understood his subtext, and then he began to express his own point of view: "Discounts are necessary. Depending on the situation of the unit, a 95% discount will be given. This is right. The respect that other people's group purchases is based on what you said about worldliness. If the purchase amount is large, for example, the amount exceeds 20,000, a 10% discount is enough. This means that our goods are real and genuine. Didn’t lie too much about the price.”
Yao Yuan smacked his lips, feeling that the strength was not enough.
"Don't worry, we will also formulate a reward policy. For every 10,000 vouchers purchased, our company will give an extra 500 as a reward. This pricing can make people think that our products are really good!"
Sure enough, ginger is old and spicy. There is a difference between buying 10,000 and getting 500 free and directly giving people a discount. The gap is not small. The old accountant is indeed well-deserved for his reputation for being good at calculations!
Sending a few more vouchers allows customers to gain face and receive benefits. The key is not to make mistakes. Leaders are busy all year, and by the end of the year, they will end up with a few more roast chickens and two more sauced elbows than ordinary employees. This does not count. It's over.
Yao Yuan slapped the table: "That's right! You always have the final say on this matter, so I'll do whatever you say!"
…
Yao Yuan has always been very satisfied with the shelf he set up for Hongqi Company. In the movie, Uncle Ge was indeed right, talent is the primary productive force, no matter which century it is in.
Needless to say, the salespersons in the store are all the big sisters from the neighborhood. They are all well-spoken and very greedy for money. The so-called greed here is not a derogatory meaning. Moreover, they attach great importance to bonuses and sales commissions and want to share more of their achievements. You have to sell more goods, so your sales ability is leveraged.
The people in the kitchen are the main force of the company's production. The company is now product-centric. More than half of the current employees are veterans, with unparalleled discipline and execution capabilities. Under their leadership, the entire kitchen It was made more like a factory, very orderly.
This execution ability is also reflected in other aspects, such as the rag picking plan proposed by Yao Yuan.
Of course, someone turned the rag-picking plan into a "treasure hunt".
As soon as they get off work, the cooks in the company form small teams in twos and threes and go out to pick up rags. Most people really can't bring themselves to go out on the street to sell, let alone buy and sell other people's rags. But this group of people didn't seem to feel it at all, and quite liked the feeling of walking around in the streets. The focus of their street sweeping is along the Third Ring Road.
The Third Ring Road has just been completed after a year. The entire construction process was excavation-type, with no obstructions at all. The excavated soil piles were piled on the roadside, and the entire construction site was a mess. In the past year, people along the road were The shops caused a lot of trouble for the residents.
The location along the Third Ring Road was originally a good location for business, but due to the year-long construction of the Third Ring Road, many businesses failed to survive and closed down immediately.
That's why Yao Yuan proposed to focus on treasure hunting in this area.
The ideal is very full, but the reality is so skinny that it makes people laugh or cry.
This is definitely a good idea and should work. However, what kind of central kitchen do you want to build? It was a huge kitchen, and the kitchen equipment used in ordinary restaurants was really not suitable for use.
With vigorous and resolute execution, in less than a week, a lot of pots and pans were purchased, but none of the decent large equipment was exchanged.
Take the cold storage as an example. Generally, for a restaurant with thousands of seats, the standard cold storage is only ten square meters. However, a cold storage of ten square meters cannot be used here. A ten times larger one would be enough.
Besides, the minus 70-degree quick-freezing cold storage that Yao Yuan proposed is now only used in high-end laboratories. It is foolish to think that the rags can be collected.
It wasn't until later that good news came from Qi Lei. He really contacted a big restaurant and recovered something decent.
Carina Entertainment Center is a comprehensive entertainment venue with a restaurant, a dance hall, and a karaoke room. It has an investment background from Hong Kong Islanders. When it opened two years ago, it made a lot of noise, but it didn't take long to offend people. , it was soon fixed to the point where it could no longer be driven.
This incident caused quite a stir at the time, and there were many legends about it.
It is said that Carina's top boss and the people from Heaven and Earth are having an affair and competing for each other's customers. As a local snake, Heaven and Earth is obviously stronger. I heard that in the end, the black and white gangs took action together and ran the Carina Entertainment Center alive. died.
The boss from Hong Kong ran away, leaving behind a lot of mess. Yao Yuan specifically mentioned this restaurant based on his memory, and Qi Lei used his heart to establish a relationship with them in some roundabout way and gave them 200,000 yuan. All the kitchen equipment was packed and collected.
Two hundred thousand dollars is really not cheap, but I saw that the stoves and fans were all maintained like new. Even the blenders, ice makers, and ice cream machines were imported from famous brands. The items recovered were not limited to kitchenware, even the anti-slip trays and office supplies are available.
After Yao Yuan inspected it, he felt that he still got a big bargain. If he purchased something as inconspicuous as a non-slip tray through regular channels, the price would be two to three hundred yuan! It is very unreasonable, but there is no way, because if there is no domestic production, we can only rely on imports.
After calculating that the not-so-used tray alone was worth nearly 50,000 yuan, I felt a lot more comfortable. I immediately transferred a reward of 20,000 yuan to Lingxi Culture without stumbling.
But there are still not enough things. The ultra-low temperature cold storage can be put away first. After all, it is prepared for the future, but many large-scale equipment required for opening are not available. Such as large steamers and ovens.
The functions of the restaurant kitchen and the central kitchen are different, and the required equipment is also different. The central kitchen actually needs the big pots and stoves used in large canteens.
Seeing that New Year's Day was approaching, Yao Yuan became a little discouraged. It seemed that he had to spend some money and was ripped off by the kitchenware merchants.
Although I am extremely unhappy, I have to admit that our current domestic production capacity is too backward. Even anti-skid pallets have to be imported, let alone large-scale equipment.
I had a small meeting with Dang Jianguo in the evening and compiled a list. The cost on the purchase list still requires about 500,000 yuan.
Yao Yuan has a special quality, that is, he is particularly able to comfort himself, which is what scholars call his unique Ah Q spirit.
A vigorous treasure hunt campaign has achieved its results, saving more than one million dollars. The goal has been achieved, and it has also cultivated the company's team spirit. Isn't it perfect?
It is estimated that after such a long time, Lao Ma's side should have saved some money in his account, which is probably enough to cover the expenses of the five hundred thousand.
Arriving at the financial manager's office in Xiaobai Building again, Yao Yuan suddenly had an idea. Should he also get an office for himself?
It's the kind of CEO's office that has an executive desk with a swivel chair, a circle of leather sofas and green plants, and then a dark room with a bed and a bathroom.
While I was thinking wildly, I heard Lao Ma's complaint: "Master, can you get yourself a big brother? If not, you can also get a bp machine. It will save you the trouble of searching for you all over the world." arrive!"
