On November 26, 2013, the Android version of "Honkai Academy 2" was officially released for public testing, and the official server, Bilibili channel server, and Buka Comics channel server were launched together.
MiHoYo employees are nervous and excited in the office. Throughout the whole day, while guarding the server for fear of server crashes and bugs, they constantly refreshed the post bar and B station to collect feedback from players.
Late at night, Amamiya Shiori, who also stayed in the office and worked overtime, kept vibrating her cell phone, and there were 99+ messages in the WeChat group.
Cai Haoyu shared a screenshot of the backend transaction. On the first day of the open beta, the total transaction through all channels exceeded 3 million yuan. In this era when domestic two-dimensional mobile games have just started, a first-day sales of one million is already a leader in the mobile game market. Even after 2019, this is an achievement that many mobile games cannot achieve.
One million on the first day, and at least tens of millions in the first month. You must know that the most popular two-dimensional mobile game in China - "Diffusive Millions King Arthur" represented by Shanda, has a turnover of only 30 million in the two weeks since the server was launched. Yuan. MiHoYo's first mobile game that earns gold can touch the butt of the popular two-dimensional mobile game, and the future is unlimited.
Of course, Amamiya Shiori is clear about this future. From the coming of darkness to the coming of darkness again, each model has the quality of a monthly turnover of three to four billion. Putting aside the gameplay and plot, making money is really making money, so much so that even goose and pig factories are very greedy.
Amamiya Shiori invested in miHoYo as a personal shareholding, and of course he was interested in its future earnings, not just for short-term dividends.
As a social platform that is not controlled by Western media, Tiktok will definitely be intervened by the Japanese media in the future. Let alone Amamiya Shiori, the Japanese government can only kneel down and hand over the supervision rights. She will definitely not be able to keep it.
With MiHoYo's shares, even if he loses control of TikTok, his wealth will not shrink too much.
After the frightening first day, the members of MiHoYo have already started popping champagne. They were all so excited that they couldn't sleep and kept refreshing the web page.
The other side of the sea is winning, and the other side of the sea is also on the right track.
After nearly two months, Amamiya Shiori's company has begun to take shape. Four full-time employees were recruited, three men and one woman, who graduated from Kyushu University, Tsukuba University, Tohoku University and Tokyo Institute of Technology respectively. Amamiya Shiori was attracted to it because the salary offered to her was higher than that of ordinary college students who were just entering the workplace.
In addition, Amamiya Sugahi also hired a female secretary named Sato Yumi. She was born in Akita Prefecture, a pretty girl who came to Tokyo from the countryside and was more serious about her work. Sato is both a secretary, who helps organize documents, and a driver who accompanies Amamiya Sori when he goes out on errands.
Including several labor dispatch employees, and excluding legal representatives, the entire company now has 11 members. MiHoYo was able to develop Honolulu 2 with 7 members. Amamiya Soi didn’t think it would be difficult for his team to make an app with an existing framework.
At present, the company's main work is to simultaneously develop tiktok's live broadcast function, its own shooting, beautification, editing and other functions, as well as the editing software capcut (overseas version of editing) that is matched with tiktok. Amamiya Shiori has been studying the recommendation algorithm for a long time. After the app is officially launched, it will have to be combined with user big data to mine information and make iterative improvements.
There are a lot of things to do, and MiHoYo's official public beta is undoubtedly good news. At least funds will not be a problem in a short period of time, which is enough to support the first round of financing.
Amamiya Sugawara plans to launch version 1.00 of TikTok on Google Play and App Store early next year, and then have a showdown with Nogizaka Operations.
The functions of version 1.00 are definitely not perfect yet, but the overall UI interface is very similar to the future Douyin. Douyin’s global success proves that its UI and operating logic are correct, and it can be successful if combined with localized content.
Amamiya Sugawara is more worried about the publicity issue after tiktok is launched. Online advertising needs to be accompanied by the introduction of some celebrity artists and supporting dissemination on social media. This means that you have to deal with Japan's major TV stations and agencies that control artist resources, but these companies are usually conservative and will not cooperate with a small company with unknown origins.
What's more important is that I am an idol who has signed a contract with Nogizaka LLC. Although Nogizaka LLC is insignificant in the Japanese entertainment industry and has no comparison with the established agencies, after all, there are capitals from Sony, AKS, and even Kyōraku and Dentsu behind it. , I have offended them by opening a company privately. Even if the management is not so stingy and bans her, will the major TV stations and agencies refuse to cooperate with Akimoto Yasu because of her face?
If this path fails, we can only increase the investment budget and use it to operate the community, cultivate more tiktokers, and make tiktok popular, which will then affect the decisions of TV stations and agencies.
But the problem is that increasing the investment budget requires money, and it is difficult to get investment before results are achieved.
After much deliberation, Amamiya Sori found that the most critical problem before him was the lack of money. He had to quickly obtain investments and loans after going online.
Domestic enterprise Amamiya has several goals. One is CyberAgent, Japan's largest online advertising agency. To Chinese people, it is most famous for its game company Cygames, which produced Jockey Girl; the other is SoftBank. Boss Sun has invested in many Internet companies over the years and has been seeking to replicate the success of investing in Alibaba. At this time, if tiktok is placed in front of him, he will definitely take it seriously. Tiktok is much more reliable than WeWork, which defrauded Boss Sun of US$18.5 billion in the future.
If you really can't help it, it's not impossible to look down on MiHoYo again. It's normal for each other to hold shares. MiHoYo will have enough money to invest in nuclear fusion and brain-computer interfaces in the future. It is much more reliable for them to invest in short video apps than investing in these two projects.
In any case, you still need to be strong in order to make iron. On the one hand, if you make your own products well, run your team well, and be prepared in many ways, there will always be a way out when the time comes.
