MiHoYo's studio cannot be said to be messy, but rather crowded.
One bedroom, one living room, and one bathroom, totaling more than 40 square meters, which is about the same size as the office they originally used, but after subtracting the area of the bathroom and bedroom, it is much smaller.
There are two rows of simple desks placed close to each other in the middle of the living room. On the table are computers, printers, digital tablets, manuscript paper, and handicrafts. They are neatly arranged and look relatively clean. They must have been cleaned up yesterday.
There are posters of "Honkai Academy" on the wall, and dolls, accessories and other customized peripheral gifts are piled in a corner of the living room. Yesterday's pick-up sign is also placed together.
Several young people with unfamiliar faces were already sitting at their workstations, staring at the screen and working hard.
"Excuse me~" Amamiya Shiori looked at it for a while, then walked into the living room.
The employees looked up and continued working without reacting too much.
"Ms. Amamiya, you're here!" Cai Haoyu also stood up from his office with dark circles under his eyes.
"Good morning." Amamiya Shiori responded with a smile, "We'll do it later..."
"Let me take you through the progress of our project first. We will discuss the letter of intent and contract later." Cai Haoyu said.
"OK."
"Please sit down." Luo Yuhao brought Amamiya to the living room, next to the gray fabric sofa on the balcony opposite.
Two rows of sofas and a coffee table in the middle form a temporary reception room.
"Miss Amemiya, would you like something to drink? Tea, coffee or some other drink?"
"No, I'm not thirsty." Amamiya chose a sofa on one side and sat down.
"This is our business plan, project plan, and some setting information from the early days of our establishment." Cai Haoyu handed her a thick stack of documents and sat on the sofa opposite.
Amamiya Shiori flipped through it casually.
Liu Wei moved a table over and turned the monitor towards the sofa to temporarily play the ppt.
"Then let's get started."
"Okay." Amamiya Shiori nodded.
Liu Wei coughed twice, cleared his throat, and started making a ppt report.
Amamiya Shiori felt like she was back in graduate school, listening to her classmates' reports at group meetings.
Although it was founded a year and a half ago, miHoYo, like its founder, is still young.
The ppt is not long and mainly focuses on MiHoYo’s company profile and more than a year’s entrepreneurial experience.
The first half is roughly consistent with the content of Liu Wei's speech at the "SH City New Entrepreneurship Masters Finals" two years ago. Inspired by Amamiya Sori, he also quoted the concept of IP to describe their concept.
The second half outlines their experiences in the past two years, summarizes lessons learned, and introduces the ongoing "Honkai Academy 2" project.
Amamiya Suga listened, looked at the documents in his hand, and asked questions from time to time.
"Our "Honkai Academy 2" inherits the setting of "Honkai Academy" and expands the world view..." Liu Wei introduced with excitement.
Amamiya Shiori opened the project plan for "Honkai Academy 2".
It indeed inherits the settings of "Honkai Academy", including the nerdy introduction, various types of "fat times" upgrade materials, two-headed villain models, and various cute zombie girls.
…
"The above is the latest progress of our "Honkai Academy 2" project. What thoughts and opinions does Ms. Amamiya have?" Liu Wei asked after finishing the half-hour ppt.
"Well, I don't have any opinions on the content of the game," Amamiya Shiori thought for a moment and said, "About the original - well, I have some opinions on the difficulty and channels for obtaining crystals."
"Please tell me."
"Are there any other ways to obtain crystals in the game other than completing the level for the first time and earning money?"
"Well, we have also thought about it. Crystals will be issued to players in subsequent version updates and maintenance." Cai Haoyu replied.
"Have you ever considered adding daily tasks?"
Daily tasks are a mechanism commonly used in online games to increase player activity. However, the early "Honkai Academy 2" did not have daily tasks.
"Daily mission?" Since their thoughts have not yet changed from playing a buyout game, the three of them have never considered this kind of question.
"We really haven't considered this." Liu Wei nodded and admitted.
"Issuing a small amount of crystals through daily tasks can not only increase the activity of players, giving them something to do when they go online every day, but also improve the retention of low- and no-Krypton players. Version updates and maintenance are not frequent, and the crystals distributed are also It’s better to release it all at once, instead of giving it a daily mission, just give it a little bit each time, and let it go for a long time to catch big fish.” Amamiya Shiori explained.
"Then adding weekly tasks, and big tasks for each version. All for the same purpose."
Luo Yuhao took notes carefully with his notebook.
“Daily tasks are available in many online games and mobile games for money, so it’s best to make up for them.”
"Indeed, we were negligent."
"The second opinion is, have you ever considered selling monthly cards?" Amamiya Soi asked.
"Monthly card?" The three people looked surprised and asked about the monthly card. The first thing they thought of was paid online games such as World of Warcraft and Fantasy Westward Journey, which charge for time through point cards and monthly cards.
"We are a free game, not time-based charges, so how can we sell monthly passes?" Liu Wei expressed the question in the three people's minds.
"The monthly card here is different from the monthly card used in traditional paid online games. What I mean is that the game is still free. After the player buys the monthly card, he will get crystals and stamina once every day when he goes online. This is called a monthly card. ." Amamiya Shiori explained.
"Like those sexy aristocrats in the Penguin online game?" Cai Haoyu blurted out.
"What is a diamond aristocrat?" Amamiya Shiori tilted his head, pretending not to understand.
"Uh, no, it's nothing. It's just a metaphor. We understand what you mean." Liu Wei laughed perfunctorily.
"Bewildered" Amamiya Shiori continued: "It is much cheaper to buy a monthly card to get crystals than to spend money to buy crystals directly. For example, if the monthly card sells for 30 yuan, you will get 300 crystals immediately after purchase, and in the next You will also get 90 crystals every day for 30 days, which is 2,700 crystals, adding up to 3,000 crystals, and 100 crystals cost 1 yuan."
"But if you buy crystals directly, you can only get seven or eight thousand crystals for an order of 648, which means you can only buy a dozen crystals for 1 yuan."
"In this case, won't we lose money?" Luo Yuhao asked doubtfully.
"Of course not. The Moon Card takes longer to obtain crystals. People who are willing to spend money on mobile games are not short of money. What they need is a refreshing krypton gold experience. The monthly card only costs 3,000 crystals a month. It is far from meeting the needs of wealthy people for krypton gold, and it will not affect their desire for krypton gold.”
"Most of the people who really need monthly cards are WeKr players who are willing to spend a little money. They like the gameplay and plot of this game, have high user viscosity, and are mainly students. What they lack is money, not time. They need monthly cards. card to improve their retention.”
