"Amamiya——栠." Liu Wei muttered while searching on his mobile phone.
The two people sitting next to him also leaned their heads together.
"The beautiful girl idol is actually a hidden academic master"
"Japan's most popular idol! Genius girl writer - Amamiya Shiori"
"What details are hidden in the latest volume of "Lord of Mysteries"? Exclusive interview with Mr. Amamiya Shiori"
"The genius academic who is popular on the Japanese Internet is not only a best-selling light novel author, but also admitted to Tokyo University"
"Who is this beautiful Japanese girl born in the 1990s who is known as a genius because of her good looks and high education?"
"Akimoto Yasushi has the strongest academic qualifications and is an unprecedented Tokyo University idol."
…
A casual search will reveal a lot of exaggerated titles that are almost straightforward.
Amamiya Shiori took off his mask, took a sip of coffee, and looked at the three people huddled together across from him with a smile.
Liu Wei clicked on a webpage, which was basically full of photos of Amamiya Shiori, some from fashion exhibitions, some at concerts, and some from magazines.
The text description is very small, interspersed between photos, briefly introducing Amamiya Shiori's age and origin, when she entered Nogizaka, when she was admitted to Tokyo University, when her novel was published, and then started to brag about her beauty. How tall he is, how good his figure is, how talented he is, and how famous he is in Japan.
The three of them looked up at Amamiya Shiori, who had taken off his mask, and compared it with the photo. Yes, it was the same person.
Then they looked at each other, feeling bursts of surprise.
A foreign, genius girl-like figure will one day invest in their little-known small company, which has an absurd feeling like the plot of a light novel.
"Big Viagra, you speak first." Luo Yuhao lowered his voice and whispered.
Liu Wei glanced at Amamiya Shiori, smiled politely, crossed his eyes, immediately lowered his head, and looked at the table as if nothing had happened.
It was Cai Haoyu who took the initiative to speak on behalf of the three of them.
"Well, Miss Amamiya, we already know your identity." The three of them returned to their seats. Cai Haoyu said, "What makes me curious is how you learned about our company and when did you come up with the idea? What about the idea of investing in our company?”
Amamiya Sugawara put down the cup, "Well, as mentioned in our email communication, first of all, I am a mobile game player. When I was killing time, I played your company's "Honkai Gakuen" and felt that it This game has great development potential, so I contacted your company as a player."
"Afterwards, I inquired about your company's information through the official platform, and collected videos and written materials from your early days on the Internet. After learning more about it, I came up with the idea of investing."
"What are the early video materials?" Liu Wei asked confused.
"Speech at the SH City New Entrepreneurship Masters Finals, Virtual Idol Project." Amamiya Shiori answered.
"Oh~ that!" Liu Wei touched the back of his head, "Is Miss Amamiya interested in the virtual idol project?"
"Well, because I am currently an idol in reality, I still have a certain say in the idol profession... I feel that using the term 'virtual idol plan' to describe your goals is actually not accurate."
"Oh? Miss Amamiya, do you have any insights?" Cai Haoyu asked curiously.
"I think your goal should be to become an 'original IP company'."
"'Original IP Company', what does IP mean?" the three of them asked in confusion.
In 2013, the Internet industry was just emerging, and many Internet slangs were not yet popular. For example, the word IP did not become widely used until 2015.
"Intellectual Property, the English abbreviation of intellectual property, can be understood as the copyright of works such as literature, film, television, animation, games, etc., or it can also be understood as the work itself." Amamiya Sugawara explained.
"Take animation as an example. In Japan, EVA is a very well-known IP."
“Owning IP also has the right to produce derivative works. For a comic, the IP owner can authorize an animation company to produce animations, a toy company to produce figures, or an electrical, clothing, and food company to produce peripheral products. People The love for this IP is the basis for its continued ability to make money. Just like the EVA movie version always has delays, but the peripherals are constantly being produced. Today it will be linked to motorcycles, and tomorrow it will be linked to razors. There will never be a shortage of people to pay for it. fan."
The three people nodded one after another. They were fans of EVA themselves and could quickly understand what Amamiya Shiori meant.
"Cute mobile games are useless because the market is highly homogeneous. When a type of game becomes popular, a large number of game companies will imitate the same type of products. Some companies with large traffic After plagiarizing other people's creative gameplay, using its own huge user base, it can even force the original creator of the gameplay to death. You should have heard of this kind of thing."
"That's right." Cai Haoyu nodded. Such things are too common in China, and a certain Antarctic creature is the representative.
"You must achieve differentiation. You must transform these cute elements into your original IP so that it can last long. People who like this IP will gradually develop a secondary creation circle from mere gamers. Secondary creation understands Well, it’s like mmd on Niconico, fanfics on CM exhibition.”
"Second creators are free publicity tools that can maintain IP popularity and attract more players. More importantly, they generate traffic and expand the influence of IP. China's domestic Internet traffic is currently dominated by goose farms and pig farms. If you want to If you promote through their channels, you will definitely be exploited by them. The only channel that can compete with them is to create original IP.”
"Your 'Virtual Idol Project' is essentially a 'cultural and creative company that uses games as its main means of monetization.' So I use 'original IP company' to describe it. If you just want to be a cute mobile game company, and If I have never thought about expanding my products to areas such as interactive media, online literature, online music, peripheral markets, etc., I think it is unlikely that I would take the initiative to contact you."
Amamiya Saki took a sip of coffee and looked at the three people in front of him who were deep in thought. He pretended to be elegant, but in fact, his heart was filled with the joy of pretending to be successful.
After listening to Amamiya Shiori's insights, the three of them had a lot of thoughts. They were both enlightened and surprised.
The sudden enlightenment was that the concept of "IP" captured the core and accurately and thoroughly described their originally vague and ignorant concepts.
I was surprised by Miss Amamiya's loud tone. How could a small company like ours, which is struggling on the verge of death, dare to be on the same track as goose farms and pig farms?
