There is no doubt about the status of lychees in Fengjing. Fifty-two pounds per catty is not only expensive, but also a symbol of status.
In the blink of an eye, the Liao family's price dropped to ten taels. What did the family that had bought lychees think? What do the Tian family in the imperial city think?
The only advantage is probably that it can quickly crowd out Jiuzhenfang.
"With the price of ten taels, no one will buy the things we offer." Jiang Sheng was in a daze. "Two aristocratic families have already come to cancel their reservations, and the others will come soon."
"In order to squeeze us out, you have to give up profits?" Zhang Xianglian trembled, "The Liao family is going to perish with us."
This move is extremely painful, but fast and accurate.
Jiuzhenfang not only lost reservations for Lingnan lychees, but also customers from Sichuan and Chongqing lychees were attracted away.
Also, if you can afford five taels per catty, you can bite the bullet and taste it for ten taels per catty.
Jiuzhenfang seems to have little business, but the Liao family has never thought that if the price of lychees cannot be raised in the future, it will be like a cocoon.
"Don't worry, it won't happen." Zheng Ruqian walked in with Wang Xiaosong.
Mr. Zheng, who has always been wanton and showy, is also a little embarrassed. The folds between his brows can trap a fly. "This situation looks like we will all die together, but if I were the Liao family, I would have a solution."
When two businesses compete, defeating their rivals is the top priority.
As long as there is no one to snatch the lychee business and it becomes a monopoly, the Liao family can completely change the variety, or change the selling mode, or even change the porcelain display to increase the price.
The offended family can send more lychees, and the dissatisfied people have no place to talk.
Only Jiuzhenfang became the biggest loser.
"Then we... also lower the price?" Jiang Sheng hesitated, "But second brother, we have no money to lose. If we really have to lower the price, we would rather not do this business."
Look, the Liao family's determination to cut off their arm has paid off.
Jiuzhenfang does not have the confidence to lose money, or even the capital to fight in the ring. The more ruthless the Liao family is, the faster the matter will be resolved.
Although they were hostile, Zheng Ruqian felt that the person who came up with this trick had two tricks up his sleeve.
"My boss, the fifth batch of lychees has not been shipped yet." Wang Xiaosong asked timidly from behind, "The fourth batch is already on the way, and there is really no way to stop it."
This is really a headache.
Zheng Ruqian had been in business for so many years, and this was the first time he was involved in such a difficult business battle. He thought about it several times, but could never get the best answer.
I am unwilling to give up the lychee business.
If you don’t give up the lychee business, you can’t afford to lose money or gamble.
Seeing that most of the pots of lychees were uninterested, a passing customer wanted to buy two kilograms to try, but was pulled away by a friend. "The lychees from Lingnan are ten taels per kilogram. Who wants to eat the lychees from Sichuan and Chongqing? Let's go, let's go." If you don’t go, it will be taken away.”
So Jiuzhenfang was empty again.
Zheng Ruqian clenched his fists, and Jiang Sheng's face was full of dissatisfaction. It was a pity that the brother and sister had scraped their brains out and couldn't come up with a better way.
At the moment when they were helpless and almost resigned to their fate.
Three figures suddenly emerged from the medical clinic next door.
One is clear and slender with a bookish air, one is delicate and thin and a bit shy, and the other is smiling but not smiling, and one can never see through one's thoughts.
It was the three brothers who should have been busy separately, but gathered together in Jiuzhenfang.
"You..." Zheng Ruqian was stunned, "Aren't you busy with your own affairs?"
"The Imperial College is not a prison. If you go in, you can't get out." Xu Mo chuckled.
"It's me, it's me." Dr. Wen said with a face full of embarrassment, "I heard your embarrassment, so I called my eldest brother Xiao Wu here."
Therefore, the disadvantage of having two shops too close together is that no secrets can be hidden.
"What's there to hide? If my second brother is in trouble, just tell us. There is always strength in numbers." Chang Yan smiled.
Three cobblers can still stand up to Zhuge Liang.
What's more, they are always better than the Stooges.
"You..." Zheng Ruqian was speechless several times.
Time passed by, and everyone seemed to be back in that village again, racking their brains to sell the gray jackets that didn't fit, running for days to collect vegetables, and worrying about the missing bacon recipe.
Although he has become accustomed to traveling alone in these years, accustomed to traveling all over the world, he has gone from being dull to being shrewd, and gradually looks like a big businessman.
But every time he encountered major difficulties, every time he had to make a difficult decision, his brothers would stand up and face the difficulties with him and withstand the wind and rain.
They are independent individuals who develop and thrive on different paths.
But they are also united relatives who will lend a helping hand to anyone who encounters difficulties and work together.
"Others are three cobblers, and we are six." Jiang Sheng stretched out his short, fat fingers, "So we are equal to two Zhuge Liangs."
The brothers all laughed.
Zheng Ruqian also burst into tears with laughter. He wiped it off with his knuckles without leaving any trace, and revealed the problem, "Ten liang no longer counts profit. The Liao family can't go any lower, and we can't sell it at this price."
"The Liao family has three carts of lychees in ten days, which can supply 300 kilograms of goods per month, and the income is 3,000 taels of silver. The ice alone will cost 1,000 taels. The long-term labor reward plus the purchase of goods will also cost three to five hundred taels. They need to change horses on the way. The carriage, plus the damaged parts, the labor required to remove and clean it, and the fact that it had to be refrigerated after landing, and then equipped with wooden and porcelain pots, were delivered to every household, there was almost no profit after all.”
Even if you make a few hundred taels, it's just meat between your teeth.
"The most important thing is that we didn't lower the price when the Liao family reduced it to 25 taels. Now we can't lower the price to 10 taels. If we lower the price to offend people, it won't solve the key problem. The Liao family will ruthlessly lower the price to 8 taels and 5 taels." Two, there are times when we can’t keep up.”
But if we don’t surrender, we really can’t do this business.
Is there any way to break the situation? What else can be done?
Xu Mo tapped the table, Wen Zhiyun sighed, Chang Yan frowned, and Jiang Sheng lay on the back of his hand.
After a long time, Chang Yan said softly, "That is to say, it will cost us ten taels of silver to transport the lychees ourselves."
"Within this price, if you can't double the profits of doing business, it will be considered a loss." Zheng Ruqian shook his head, "Fortunately, the time for lychees to bear fruit is short, and I only signed short-term workers, not long-term workers."
Otherwise, he would not be tricked to death by the Liao family.
Xu Mo raised his head and said, "Lychees seem to bear fruit from May to August."
"To be precise, it's three months from mid-May to mid-August." Zheng Ruqian added, "You can eat the ones at the end of August, but they can't be transported to Fengjing."
It's mid-July now, and there's still a month left before lychee goes on sale.
This means that the Liao family gave up a total of... 12,000 in profit.
With such cruelty and skill, only a family that has been in business for generations can have the confidence.
What can ordinary people like them, who have made their fortune from scratch, fight against the Liao family?
Xu Mo sighed and rubbed his forehead while Zheng Ruqian looked absently into the distance.
Only Jiang Sheng was extremely sentimental, "We won't have any lychees to eat from now on."
"Don't be sad." Wen Zhiyun secretly tugged on her sleeve, "I asked Sister Xiaozhu to secretly go to Liao's house to buy you some."
Jiang Sheng shook his head righteously, before he could say anything.
Chang Yan burst into action, "Second brother, since the price is the same when we go to Lingnan to transport lychees, why not just buy lychees directly from the Liao family?"
