Zheng Ruqian threw away the folding fan and shouted loudly, "Good question!"
Da Ya was so frightened that she immediately crawled into her mother's arms, not daring to poke her head out again.
"The Liao family must know about the lychees from Sichuan and Chongqing, but the sweet and sour taste and thin meat are destined to not raise the price." Zheng Ruqian sneered, "Only the lychees from Hejiang can compete with the lychees from Lingnan, but it takes at least seven days from Fengjing to Hejiang , not much different from going to Lingnan."
Between small profits but quick turnover and high profits and hard work, the Liao family chose the latter.
Sufficient quality and ten days of running around are also the key to the Liao family and the aristocratic families raising prices.
Even "the lychees must be eaten on the same day after being picked" is part of the strategy.
If you finish eating that day and still want to eat it the next day, do you have to buy it again?
No matter which dynasty, businessmen will do anything to make profits.
The aristocratic families are so high that they don't need this little money.
It only hurts other people who want to taste lychees, but they can't save enough for two bites in half a lifetime.
"Today, our Jiuzhenfang will do justice for heaven!" Zheng Ruqian pointed to the lychees all over the ground, "Xiaosong, go tell the people in Fengjing that our Jiuzhenfang is selling 5 taels per kilogram of lychees."
"Okay." Wang Xiaosong jumped up, more agile than a monkey.
He has always had a big mouth, and he is familiar with many shops in Tianjiekou. Now he will stroll over and say hello wherever he goes. If you mention my name to my boss, I will give you two more."
"Really, I'm not kidding you. It's only five taels of silver per catty. Go and have a look. We'll snatch it away later."
In just half an hour, before the cart full of lychees had been cleared away, people gathered at the door of Jiuzhenfang.
"I said, is this really five ounces per catty?" A man in a brocade robe asked, standing on tiptoe.
Jiang Sheng nodded while peeling the shell, not forgetting to sip the juice when stuffing it into his mouth.
The man stared straight at it, his Adam's apple swallowing.
If the best way to sell clothes is to wear them and show them, then the best way to sell food is to have someone chew them.
What's more, the lychees from Sichuan and Chongqing are not bad either.
At first, if you are used to pure sweetness, you may not like the slight sourness. After you eat a few more bites, you will find that the sourness and sweetness have a different taste. It is less likely to get cloying than pure sweetness and is more refreshing.
"Come on, come on, give me two kilograms." The man couldn't bear it anymore and took out ten taels of small silver ingots from his arms.
Once he made the start, the rest of the business would fall into place naturally.
We are not rich, but we have a little money. We dare not touch those with fifty liang and one catty, but we can always taste those with five taels and one catty.
Zhang Xianglian is in a good mood and often adds a few more to make sure every guest leaves with a happy face.
One hundred kilograms of Sichuan and Chongqing lychees were sold out in just half a day.
Although it is not as profitable as Lingnan lychee, it is still considerable.
The most important thing is that it gave the Liao family a disincentive.
"But what we sell is not Lingnan lychee, and the Liao family is not a fool, so they will be kept in the dark." Jiang Sheng muttered.
Zheng Ruqian said, "So what, when it comes to lychees, everyone will only think of Jiuzhenfang's five ounces per catty. In terms of price, we beat the Liao family."
From a certain perspective, this can be regarded as compressing quality to ensure profits.
But in the eyes of the people in Fengjing, the lychees from Jiuzhenfang are cheaper than those from Liao's.
"Where are the lychees from the Shijia family?" Jiang Sheng reminded, "The third batch is about to arrive. Sister Yao ordered fifty kilograms. I have no shame in selling it to her for fifty taels."
Seeing the Jiang family's face, the family continued to order lychee, and Jiuzhenfang could not treat the family as a fool.
Even the Liao family had to go to Lingnan in order to raise the price, and never thought of passing off Sichuan and Chongqing lychees as Lingnan lychees.
The aristocratic family has a lot of money, but they are not fools.
Fortunately, Zheng Ruqian had already planned, "Are the lychee pastries I asked you to make ready?"
Zhang Xianglian on the side nodded.
Lychee-flavored pastries are not easy to make, because the cost of the pulp is there, and it is not appropriate to sell them at a high price or at a low price. If the price is too high, no one will buy it, and if the price is too low, you will definitely lose money.
I originally thought that I would go the same way as Lingnan lychees with a high profit and a small amount, but I didn’t expect Zheng Ruqian to wave his hand and said, “Anyone who orders Lingnan lychees at Jiuzhenfang will receive one pound of lychee cakes for every pound, plus five pounds of Sichuan and Chongqing lychees.”
Zhang Xianglian was a little confused.
The pastries that I worked so hard to research were given away for free even if I didn't make any money.
Only Jiang Sheng's eyes lit up, "If the price of lychees is reduced, we won't be able to bring it back. Otherwise, our behavior will be different from that of the Liao family. Giving away so many things will make the family feel that they are not at a disadvantage. We will also have the right to decide whether to give away in the future."
No matter what the loss is, the lychee cakes are made by Jiuzhenfang, and the Sichuan and Chongqing lychees are also transported by them. In the end, the profits still return to them.
"Second brother, you can do it." After thinking about it, Jiang Sheng suddenly realized, "Did you prepare these little thoughts ten days ago? Did you not plan to use Lingnan lychees to start a price war with the Liao family at all?"
"It's trivial." Zheng Ruqian smiled and waved, "As my aunt said, the price war will be endless. The Liao family is willing to lose money, but I am not willing to do so."
This is a shrewd and cunning businessman.
It's a pity that things will not stop there, and the Liao family will not sit still and wait for death.
"Send away the third batch of lychees first." Zheng Ruqian warned, "If the family thinks it's a good deal, the pastries have to be sold, no matter how expensive they are. It doesn't matter if they can't be sold, as long as everyone thinks it's worth it."
Zhang Xianglian nodded seriously and kept it in mind.
Two days passed in the blink of an eye.
In early July, the third batch of lychees from Jiuzhenfang arrived, and Wang Xiaosong took Jiang San Jiang Si to deliver goods to various families.
It is estimated that the family has already made a calculation in their mind that this time they may have to spend some unjust money.
Unexpectedly, the goods delivered by Jiuzhenfang were directly spread throughout the courtyard. There were Lingnan lychees, new lychee cakes, and lychees from Sichuan and Chongqing. There were dozens of pots filled to the brim.
"Our boss has said that it is not convenient to lower the price of noodles, but we will give you something more." Wang Xiaosong was neither humble nor overbearing. "In the future, when you go to Jiuzhenfang to order pastries, we will give priority to them."
Lychee cakes are sold at Jiuzhenfang for 40 taels per catty, while Sichuan and Chongqing lychees are sold at 5 taels per catty. Calculating carefully, the gift is more than the price reduction.
Most of the aristocratic families are just in favor of the Jiang family, and they are quite satisfied knowing that they have not spent their money unnecessarily.
For those who were dissatisfied, Wang Xiaosong immediately returned the deposit without any further entanglement.
After delivering this batch, some aristocratic families still made reservations, requesting lychee-flavored pastries. Coupled with the popularity of Sichuan and Chongqing lychees, Jiuzhenfang's business has not declined but has increased.
"The reservations for Lingnan lychees have decreased, but there are many reservations for Sichuan and Chongqing lychees." Jiang Sheng fiddled with the abacus flexibly with one hand, "The overall profit has decreased."
This is inevitable. After all, it is a business war. The Liao family has lost a leg. The less profit is nothing to them.
The key is who wins this silent war.
For now, Jiuzhenfang is relying on lychee cakes and Sichuan and Chongqing lychees to get back a win, but what about next?
The Liao family can also go to Sichuan and Chongqing to transport lychees, or they can sell them at two or three taels and regain the market.
Jiang Sheng was ready to take advantage of the situation.
But what I didn't expect was the news that the Liao family had lowered prices again.
He sold Lingnan lychees, which originally cost twenty-five taels per catty, for ten taels.
The Liao family is crazy.
