The joy in Jiuzhenfang turned to silence, and the three and four Jiangs outside followed suit by beating their feet and chests.
Just a little while, just a little while.
"How could this happen?" Zhang Xianglian's urgent voice came from inside the house, "If the Liao family does this, what should we do?"
The figure of the master became more and more lonely, and the courage he had just mustered disappeared. He turned around in embarrassment and fled before he was discovered.
"What can we do? They have lowered their prices, and we have to lower them too." Zheng Ruqian was still calm.
Previously, lychees were monopolized by the Liao family, and the price rose to fifty taels of silver per catty, which was outrageous.
Jiuzhenfang unceremoniously followed this price and made huge profits.
Frankly speaking, even if the price of lychees is cut in half, the profits will still be huge.
"I thought the Liao family had some tricks up their sleeves, but they actually lowered the price." Jiang Sheng smacked his lips, "Can't you be smarter?"
Zheng Ruqian chuckled.
In fact, there are several modes of business war: profit reduction, slander and slander, and creating trouble.
The Liao family didn't dare to take action, so they could only make a fuss about the price, which coincided with the pastry shop opposite that followed suit and sold sugar-fried chestnuts.
"If they surrender, we will surrender." Zhang Xianglian was worried, "If the Liao family sells at a loss, we will also sell at a loss?
There is a cost to transport lychees, and the Liao family is very rich. Even if they really lose their capital for two years, they can still afford it.
On the contrary, they cannot afford to lose. When the time comes to close the store, the lychee business will return to the hands of the Liao family, allowing them to set whatever price they want.
No matter how you calculate it, the Liao family has the confidence to reduce prices or even lose money.
"We have them too, and we also sell cheap lychees." Zheng Ruqian smiled slyly, "But not now. Let's wait for the third batch of lychees to arrive. Don't be in a hurry."
Zhang Xianglian could only give up.
"Oh, don't worry, aunt." Zheng Ruqian went over to coax her, "You make the lychee-flavored pastry first, just make it, and leave the rest to me."
He is no longer the kid who took out eight cents to pledge his book, only to be tricked by his boss.
Life has taught him countless experiences. When he traveled abroad, he did not appreciate the local customs, but dealt with countless people. He also suffered losses and took advantage.
Time passed by for nearly five years, and the crying young master had long since become a shrewd businessman.
"Yes, aunt, the second brother is the smartest." Jiang Sheng was as trusting and generous as ever, "If he says it's okay, it must be okay."
Zheng Ruqian was about to laugh triumphantly.
Jiang Sheng added, "Even if he loses money by making lychees, we still have pastries and a workshop, so we will still have enough to eat."
Zheng Ruqian's laughter got stuck in his throat again.
It turns out it's not trust, it's just that there is no pursuit as usual, just a full meal is enough.
"Don't worry, we will definitely not lose money in this lychee business war." He poked the small ball bag, "Second brother, let you take a look."
Zheng Ruqian waved his hand and took Wang Xiaosong out for a run.
Zhang Xianglian and Jiang Sheng were left to continue studying various pastries with lychee flavor.
Ten days passed in the blink of an eye.
The Liao family's price war has indeed had a miraculous effect. Except for some aristocratic families who continue to order from the Jiang family, almost most families have switched to ordering from the Liao family. I heard that three hundred kilograms have been booked.
Zhang Xianglian was so anxious that she got angry. She pulled Zheng Ruqian several times and asked, "Xiao Qian, what can I do about this? It's not going to work like this. What can you do?"
Zheng Ruqian just smiled mysteriously.
Thanks to Aunt Zhang's good temper, if it were Magistrate Pang, he would probably have been slapped on the back of the head.
At the end of June (this is the lunar calendar), Gao Yan and a handsome waiter drove two carts full of lychees to the door of Jiuzhenfang, opened the door and moved out.
Zhang Xianglian was startled and hurriedly moved the ice basin, and called Miao Zhaoying and her daughter over to sort it.
It was also at this time that they discovered that the car of lychees was very different.
They are slightly smaller in shape and have fewer branches. Originally, a cart of Lingnan lychees could only carry 30 kilograms per day, but this cart carried over a hundred kilograms.
Jiang Sheng had just finished tinkering with the lychee pastry and curiously twisted it over to try. When he bit it, his teeth almost chipped. After eating and spitting out the core, he realized, "This meat is thinner than the previous lychee meat."
The size is already inferior, the core is bigger, and the meat is not thin.
It can be said that this lychee variety is one level worse than the ones shipped from Lingnan.
Not even as good as the red and green plate that Liao gave to Jiang Sheng.
"Will people be willing to sell these lychees?" Zhang Xianglian began to worry again, her brows almost wrinkled.
Fortunately, Zheng Ruqian appeared with a folding fan, "Don't worry, aunt, I won't sell this expensively, it's only five taels of silver per pound."
What?
Fifty taels of lychees per catty, directly reduced to five taels of silver per catty?
This is even more cruel and generous than the Liao family's half-folding.
"Auntie, don't be afraid, these are lychees from Sichuan and Chongqing." Zheng Ruqian pointed with his fan, "It's only three days and three nights away from Fengjing. As time is shortened, it is natural to cut less branches, and each trip will transport more. If I sell five taels, I still make a profit even if I sell one tael."
As for why not sell one or two...
Who would object to having too much money?
Thanks to a knowledgeable eldest brother in the family, Zheng Ruqian also knew that the concubine smile in "A Riding on the Red Dust Concubine's Smile" was not actually a lychee originating in Lingnan.
The imperial concubine was born in Sichuan and Chongqing and grew up in Sichuan and Chongqing. Of course she got the taste of her childhood in Sichuan and Chongqing. How could she go to Lingnan? Therefore, it is inferred that there are also lychees in Sichuan and Chongqing.
Looking through ancient books, we learned that people did eat lychees from Sichuan and Chongqing a hundred years ago. It was not until the lychees from Lingnan found a ten-day preservation method that lychees from Sichuan and Chongqing were abandoned by people.
Compared with the fifty-two-pound lychee, which has a thick flesh and a small core and is sweet, while the flesh is thin and the core is large and sour and sweet, the former is obviously more popular.
But when lychees cost five taels per pound, the aura brought by expensiveness recedes, and cheapness is the way to go.
"But, five taels of silver is quite expensive." Miao Zhaoying was speechless.
Zheng Ruqian laughed beside him.
I used to think that there were only rich and poor people in this world. The rich spent money like water, while the poor struggled to eat anything.
Later, when I saw more, I discovered that there are many people living quite well among those who have money and those who have no money.
Let’s say they don’t have money, but they can afford big fish and meat to satisfy their own needs.
Let's just say they are rich. They will consider things that are too expensive, but they will basically not consider luxury items.
This kind of people are reluctant to eat 50 taels and 1 catty of lychees, but they will definitely taste the 5 taels and one catty of lychees. Sichuan and Chongqing lychees are used to fill this gap in the market and to earn their money!
Zheng Ruqian was so impassioned that the entire Jiuzhenfang fell silent the moment the sound fell.
Everyone is worried about the Liao family's price reduction, but this guy actually sneaked away to transport other varieties of lychees. He is really cunning.
"But, how could the Liao family not know this? Why are they unlucky?" In the silence, Da Ya asked weakly.
