What the aristocratic family lacks is dignity, specialness, and uniqueness.
Looking at the pastries on the market, none of them are unique. At best, they are expensive and are exclusively for the rich.
For example, Youranju, or the old pastry shops opened by several aristocratic families in Fengjing.
It is obviously unrealistic for Jiuzhenfang to take this path without any connections, so it can only find another way.
For example, be truly unique.
The more Jiang Sheng thought about it, the more excited he became. He rushed back to Jiuzhenfang as fast as possible and rushed to Zhang Xianglian, like a pigeon becoming a spirit, "Auntie, auntie, auntie."
"You want to eat candied haws on the sly again?" Zhang Xianglian glanced over, "Your brothers have all told me not to eat too many candied haws for you."
Jiang Sheng quickly spoke righteously, "Don't worry, aunt, I have grown up and am no longer a ten-year-old child. I will not be greedy for candied haws."
It seemed like she wasn't the one who was caught stealing food last time.
Zhang Xianglian lowered her head and pursed her lips, smiling softly. She twisted a candied haws in her hand and twisted it around Jiang Sheng's round face.
The little girl who had just sworn her vows suddenly straightened her eyes.
It took Jiang Sheng a long time to pull back the eyeballs stuck on the candied haws, and said sadly, "Auntie, you've learned badly."
"I'm really looking for you on business. There are currently more than a dozen kinds of pastries in our shop, but which one is unique and not found in other shops?"
Zhang Xianglian put the hawthorn ball aside, frowned and thought for a moment, "No."
The making of pastry itself is not complicated at all. After a few tastes, an experienced master chef will know the general ingredients. After making it a few times, he can basically master the recipe.
When Jiuzhenfang first opened, glutinous rice and jujube cakes were the most novelty, but only half a month later, the pastry shop opposite launched glutinous rice cakes with jujube paste.
Aunt Zhang accidentally made sugar-coated hawthorns. Soon, sugar-coated hawthorns were being sold everywhere in Fengjing.
Bazhen cakes, thousand-layer cakes, water chestnut cakes, and sweet-scented osmanthus cakes are all available in every household and can be seen everywhere.
"In Fengjing, nothing is a secret." Zhang Xianglian concluded.
Jiang Sheng was dumbfounded.
The unique idea suddenly became ubiquitous, and the inspiration and clues that I caught seemed to become a joke at this moment.
She didn't give up, and remembered the lotus cakes specially supplied to Youranju, "I haven't seen lotus cakes sold elsewhere in Fengjing."
"Because this pastry is complicated to make, they can't sell it at a high price, and they can't offend Youranju's owner." Zhang Xianglian shook her head, "If there is a shop that wants to make it, just buy two and go back and do some research."
After talking about it, it comes back to status and connections.
Behind Youranju is the Jiang family. The Jiang family is a first-class family, so ordinary pastry shops dare not offend.
There is nothing in Jiuzhenfang, except for the sugar-roasted chestnuts that sell well. I heard that there is already a pastry shop that is ready to start, and wants to transport two cars back to Hebei County.
Although they have a "first" position, as long as someone divides it up, the customer base will eventually flow out.
Unique nature does not exist.
Jiang Sheng was extremely distressed. He grabbed the little Jiujiu with both hands and didn't even care about the broken hair falling.
Zhang Xianglian was very surprised, "Xiao Jiang Sheng, isn't your dream to eat well and sleep well? How come you have delved into Jiuzhenfang's pastries? Our business is very good now, and food and clothing are not a problem."
"It's not a matter of food and clothing." Jiang Sheng shook his head and paused slightly, "Auntie has taken out leftovers again recently."
The food in Erjin Xiaoyuan is always good, and there will be some leftover food from time to time.
Zhang Xianglian usually pours herself into the iron basin at the door to fill the bellies of stray cats and dogs nearby.
The iron basin at the door has been empty recently, and Aunt Zhang has begun to appear and disappear. With the lessons learned from Miao Zhaoying and her daughter, how can the children in the small courtyard not understand.
Aunt Zhang met a poor person again.
"Jiuzhenfang sells only a limited number of pastries every day, and there aren't many to supply Youranju. Add in the sugar-roasted chestnuts, and it's enough for you and Aunt Miao." Jiang Sheng said in a steady tone, "It's not cost-effective to recruit more people. , only if Jiuzhenfang sells more and is busier can we recruit people, right?"
She is only eleven years old, but she has long seen through the warmth and coldness of human relationships, and also understands that kindness needs to be based on her own strength.
Are the people in Shilipu Village kind?
good.
If someone were to be cruel, Jiang Sheng would have died begging for food.
Or maybe someone had some evil intentions and sold her to Ren Yazi, which would be another story.
But they were not kind enough to take Jiang Sheng home, greet her, and raise her as their own daughter.
Because Shilipu Village is poor and every household is in trouble, they really cannot afford to talk too much.
How big of a bowl does a person have? How much porridge can he hold?
Don't do porcelain work without diamonds.
During the first seven years of her struggling life, Jiang Sheng did not read, write, or have enough food and clothing. Fortunately, life taught her countless truths, which she kept firmly in mind.
When I was in Fucheng, I got the land deed, and then I had the courage to reopen the workshop.
Now in Fengjing, only by expanding business can we continue to take care of our poor aunts and uncles.
"Besides, my second brother worked hard to open Jiuzhenfang. He handed it over to me. I will definitely work hard to make Jiuzhenfang better." The little girl raised her head and said, "Auntie, I didn't do anything wrong."
No, of course not.
There were tears in Aunt Zhang's eyes. She raised her hand several times to touch Jiang Sheng's head, but put it back because it was stained with syrup.
I really don’t understand which family would cruelly throw away such a good child.
"It's just that my idea was shattered." Jiang Sheng sighed again, like a young adult, "We can't make unique pastries, and we will never be the first choice for the ladies of the aristocratic family to entertain guests."
It seems that we have to take another path.
She held her chin with one hand and looked at the sky, thoughts began to fly in her little head again.
Zhang Xianglian frowned and muttered for a long time, "I do have an idea."
"Fengjing has a wide variety of pastries. Even if it is innovative, it will be quickly copied by others. It is not like trying to come up with new ideas from other places."
"Do you still remember the mold that Master Kong asked me to make?" Zhang Xianglian turned to the kitchen and took out a small wooden box split in half with deep and shallow patterns carved inside. "Although the shop opposite also sells glutinous rice and jujube cakes, There is no carving from us, and there is no mold.”
It’s a good idea to use carvings to differentiate shapes and create unique pastries.
Unfortunately, carving is not difficult and molds can be found, so sooner or later they will be imitated.
Jiang Sheng seemed to be digging into the horns of a bull.
Coming out of the medical clinic next door, Zhang Yan, who had been listening at the door for an unknown amount of time, put away his folding fan and finally said, "Think about lotus cakes. As long as your cakes are sold on the tables of aristocratic families, who would dare to risk their lives to imitate them?"
Even if it is imitated and the family does not approve it, it can only sell for the price of ordinary pastries.
Then again, which shop is willing to spend time and effort on ordinary pastries.
