Pastries that originally cost 200 Wen per catty now sell for 300 Wen, but you get half a catty if you buy one catty.
It not only used the gimmick of buying and giving, but also maintained the original profit.
The benefits are obvious. Some passers-by were attracted and bought a few bags of pastries before leaving.
The disadvantages are also very clear. Customers who bought pastries a few days ago turned away with disdain when they saw the price.
Sure enough, we still can’t raise prices in place.
Zheng Ruqian didn't sigh or wail this time. He thought of Shopkeeper Hao from Youranju.
Because the output of sausages dropped sharply in summer, Zheng Ruqian took advantage of the situation and raised the price to sell it to Youranju.
Although shopkeeper Hao had no choice but to take it, he also raised the price of Youran Ju Nei’s sausage dishes.
Zheng Ruqian was embarrassed at that time. When he was about to leave Anshui County, he shamelessly approached shopkeeper Hao and asked his doubts, "How did the shopkeeper increase the price of sausage dishes without making people disgusted?"
In conventional wisdom, customers will be happy only if merchants lower their prices.
But Youranju increased the price of sausages, and the number of customers became more and more frequent.
At that time, shopkeeper Hao smiled mysteriously, "Silly boy, of course it's not appropriate to increase the price at the same place, but I can make the sausage a different dish, or meet you in a different way, wouldn't it be much more valuable?"
To put it bluntly, if the soup is changed but the dressing is not changed, it is still a stir-fried sausage dish.
But directly slicing and frying, versus carving and frying with more expensive ingredients, the dishes presented are different, the cost is different, and the selling price is naturally different.
It is absolutely impossible for merchants to lower prices all the way. As purchase prices fluctuate, in order to ensure profits, prices will inevitably increase.
Only a truly smart businessman can raise prices in a way that is acceptable to customers.
After thinking about this, Zheng Ruqian suddenly became enlightened.
He found Aunt Zhang and asked her to change the shape of the jujube cake, preferably into a shape, then increase the content of jujube paste, and finally put out the slogan: Premium Jujube Cake.
Zhang Xianglian is indeed very dexterous, and she is not very good at making all kinds of cute little animals, including cats, dogs, and flowers, which look so tempting when placed on a plate.
It's just that making pastries will be seriously slow.
After Zheng Ruqian thought hard, he picked up a piece of shaped jujube cake and placed it on top of the square jujube cake. It was like carving a base for a small animal. Not only was it not ugly, but it was more majestic.
In this way, one and a half kilograms will only take away two or three small animals, and the production speed of jujube cake will not be too slow.
Zheng Ruqian also promised, "Auntie, let's sell it first. If the business is good, we will hire someone."
Zhang Xianglian smiled and nodded.
On this day, Jiuzhenfang’s pastries were almost sold out.
No one can deny the power of buying and giving, especially in an era when business is generally done in a orderly manner. This kind of buying and gifting activity is almost like a thunder that explodes through the entire Tianjiekou.
The surrounding food shops were all talking and pointing.
But their attitudes were all neat, and without exception they believed that Jiuzhenfang was deliberately pulling a stunt, and they would have to cancel the purchase and gift within two days, just like before.
However, the fact is that this gift will last forever, and you can enjoy this discount whenever you buy pastries.
The people were happy, but the traders were frowning.
There are only so many pastry lovers in Tianjiekou. Those who have purchased from Jiuzhenfang usually do not buy anything else.
This is equivalent to having their original business robbed. Out of reluctance and anger, traders must learn to buy gifts.
But as they said themselves, how long can a profit-free purchase and gift last?
One day, two days, and three days later, in order to make money, the merchants had to stop their activities and watched Jiuzhenfang continue to buy one catty and get half a catty free.
Zheng Ruqian is not afraid that they will understand the secrets of Jiuzhenfang's prices, which will take some time.
Even if they understand it thoroughly, if they want to study in a decent way and raise the price before buying and selling free products, it still depends on whether the people of Fengjing buy it.
By the time they realized that they needed to use new products to raise prices, and then started buying and giving away activities, Jiuzhenfang had already established its position in Tianjiekou, and no one could shake it.
In a blink of an eye, all the vendors stopped and were selling things honestly.
Jiuzhenfang has grown from a sparse crowd to a steady stream of customers. At first, they were customers who came to buy as gifts, but in the end they were impressed by the taste. There were also several big families who were attracted by the unique shape and specially sent their servants to buy.
Zheng Ruqian originally expected to use Zhengxin red dates for half a year, but half of them were consumed in just half a month. While he was grinning happily, he was preparing to go to a distant place.
The purpose of opening Jiuzhenfang is not only to make money, but the biggest reason is to provide for oneself and sell oneself, and to live leisurely without asking for anything.
Nowadays, the jujube cake is good and the red dates are consumed quickly, so he has to go to Henan County to buy red dates.
The speed of hawthorn is faster than that of red dates. Zheng Ruqian decided to take brothers Gao Dawan and Gao Yan with him and arrange for them to go to Henan County to supply red dates, hawthorns and other goods.
Chestnuts are consumed less, but they still have to be carried on board half the car.
Second, enter the entrance of the small courtyard.
Zheng Ruqian was mumbling about what he wanted to buy while sticking his butt out and getting ready to get on the cab.
Jiang Sheng followed him, with an expression on his face that was about to cry, "Second brother, the end of the year is coming soon, do you really want to go out? It's so far away, when will you come back."
"Very fast." Zheng Ruqian's answer was perfunctory and careless.
It wasn't until Xu Mo's brain collapsed that he came back to his senses, patted his chest and promised, "Don't worry, little Jiang Sheng, I will definitely come back before the Chinese New Year."
It's a pity that the second brother's guarantee with Jiang Sheng didn't work very well. I still remember that the year before last, they chased from Xieyang County to Anshui County and barely had a reunion year.
Ge Fang Heng has already been absent this year, and Zheng Ruqian cannot be absent again.
"Second brother, remember to promise Jiang Sheng that you will come back early." The little girl warned pitifully.
Zheng Ruqian scratched his head, "Don't forget to help me keep an eye on Jiuzhenfang's business and ask my aunt to sell at least two new pastries every month."
Jiang Sheng nodded vigorously and watched the carriage carrying the three people farther and farther away.
These children eventually grew up.
Just like Zheng Ruqian wants to open a shop, travel far, make money, and lay out his own transportation plan.
Like Xu Mo, he has to go to school, take the national examination, and join the ranks of poor students with gambling problems.
De Changyan reminded him that in the Imperial College, he began to reveal that his family was poor and needed money, and he showed off his talent intentionally or unintentionally. He even had two patches on his coat, which was the same one that had been scratched before.
Zhao Yuan and Qi Huai were both a little surprised, and Zhao Yuan even dragged him and asked, "Brother Xu is short of money? Just tell me how much you need, but you can't tell it in the Imperial College. This place dislikes the poor and loves the rich. How can you do it without money?" Being looked down upon.”
Xu Mo smiled bitterly. Zhao Yuan had an upright temperament and it was difficult to express some things clearly. He could only say politely, "Xu wants to earn his own living."
Zhao Yuan failed to persuade him repeatedly and could only leave angrily.
Compared with Zhao Yuan's simplicity and straightforwardness, Qi Huai's eyes were more complicated, "If nothing else, your brother's pastry shop is making money every day. Why is your eldest brother so poor? Could it be..."
Could it be that the brothers are fighting against each other?
Xu Mo smiled and shook his head, "Although we are brothers, we are not related by blood. Xu will be fifteen years old after the Chinese New Year. How can we have a younger brother to support us?"
The scholar he said was full of pride, which made Qi Huai admire him, and at the same time, the light in his eyes grew brighter.
In the blink of an eye, Xu Mo was walking around the Imperial College wearing a patched jacket for more than half a month.
Just when he was doubting whether this trick would work, someone unexpected came to him.
