After hearing Zhao Feng's words, Shen Baochuan's previously doubtful points instantly became clear.
No wonder their Shen family's fabrics were not so popular before. It turned out that they had already missed the point.
But if we follow what Zhao Feng said, can we really make our Shen family fabric prosperous again?
Zhao Feng seemed to see the confusion in the eyes of Shen Baochuan and his daughter, Zhao Feng said with a smile.
“If you have to choose between these two markets, my suggestion is to conquer the upper market first!”
"For example, Shopkeeper Shen has always been thinking about his status as an imperial merchant. If the Shen family's fabrics can be exclusively supplied to the royal family, then the dignitaries in the court will definitely follow suit."
"If all the dignitaries in the court follow suit, the rich and powerful people will also follow suit. In this way, when cheaper materials are introduced, the common people will rush to buy them!"
"Even if it is slightly more expensive, some people will buy it."
After hearing Zhao Feng's words, Shen Chuchu suddenly asked with some doubts.
"Mr. Zhao, but you just said that those people only want low prices?"
"Why are you saying now that even if it's more expensive, people will still buy it?"
Zhao Feng smiled slightly and said directly to the father and daughter.
"This is because of the brand effect!"
Shen Chuchu and Shen Baochuan had never heard of this word before, and their big eyes and small eyes looked puzzled at this time.
Zhao Feng said with a smile.
"As long as those dignitaries and powerful people use the Shen family's fabrics, then the Shen family will be considered a very well-known brand in the fabric industry."
"It's like there are two things with the same quality and the same price. One has a good reputation among the dignitaries, while the other is just mediocre."
"If it were you, which one would you choose?"
Shen Chuchu thought for a moment, and then her eyes lit up.
"I see!"
"It is precisely because those dignitaries are usually high-ranking figures to these common people, and if I can wear the things they wear one day, then these common people will definitely buy them!"
Zhao Feng nodded. Shen Chuchu was worthy of being Shen Baochuan's daughter. Her business acumen was beyond that of many people of this era.
But this is just one of the benefits of brand effect. The real benefits are endless.
However, Zhao Feng has no intention of continuing. When the time comes, wouldn't it be more convincing to let them see the benefits of doing so than to say it himself?
After Shen Baochuan thought seriously for a long time, he nodded, gritted his teeth and said.
"Okay, if that's the case, then we'll listen to Mr. Zhao!"
"We immediately produced a batch of high-quality fabrics and found a way to send them to participate in the selection of tributes."
"As long as our Shen family's fabrics can be branded as Yugong Fabrics, we will definitely be able to get through to the upper levels!"
Hearing Shen Baochuan's words, Zhao Feng smiled and nodded, while Shen Chuchu next to him was stunned for a moment, and then said subconsciously.
"That's not right. Why do we need our fabrics to participate in the selection again?"
"Dad, are you going to force me to marry the young master of Zhizuo Mansion again?"
As Shen Chuchu said this, she kept winking at Zhao Feng.
Shen Baochuan said somewhat angrily.
"What's wrong with marrying the son of Zhizuo Mansion?"
"I really don't understand you. As long as you marry, not only will our Shen family be able to soar to the sky, but now with Mr. Zhao's help, they won't dare to bully you even if you are a concubine!"
Shen Chuchu waved her hands quickly, looking so anxious that she almost cried.
Shen Baochuan planned to persuade again, but Zhao Feng said.
"Manager Shen, although this is your family matter, I still have something to say."
When Zhao Feng said this, Shen Baochuan suddenly showed an expression of respect.
"Mr. Zhao, if you have anything to say, you can say it directly!"
Zhao Feng nodded slightly, and then said to Shen Baochuan.
"Shopkeeper Shen wants to marry his daughter off because he just wants to have the qualifications for his fabrics to participate in the Royal Tribute Fabric Selection."
"But Shopkeeper Shen, what if you just act as a support and go back on your word?"
Shen Baochuan suddenly took a breath of cold air, and then couldn't help but widen his eyes.
"They, do they really dare to do this?"
Zhao Feng pondered for a moment, and then said to Shen Baochuan.
"To be honest, I actually had a guess in my mind."
"For the Weaving Mansion, as long as the quality of the fabrics is relatively high, they will definitely be rewarded by the court. Then they have no reason to exclude the better fabrics from participating in the selection and choose fabrics of poor quality instead. "
"If they really do this, there can only be one reason, that is, others can give them more benefits!"
Hearing Zhao Feng's words, Shen Baochuan reacted immediately and couldn't help but widen his eyes.
Then, his face turned red with anger, and he banged the table angrily and said.
"I should have thought of this!"
"That Zhizuo Mansion is said to be related by marriage to the Liu family of fabrics. Shopkeeper Liu's sister is the sister-in-law of the Master of the Zhizuo Mansion. And this Liu family has always been at odds with our Shen family!"
"Now it seems that they probably don't want to lift our fabric up at all!"
After hearing Shen Baochuan's words, Shen Chuchu suddenly said with a flat mouth.
"Dad, why didn't you think of this earlier? You almost forced me to marry an enemy!"
Shen Baochuan also said with some regret.
"If Mr. Zhao hadn't reminded me, I would have forgotten about it!"
"Mr. Zhao, what should we do if we don't go through Zhizuo Mansion?"
Zhao Feng touched his chin, thought seriously for a moment, and then asked Shen Baochuan.
"I wonder if you have any connections here that allow you to have close contact with people in the palace?"
Shen Baochuan was stunned for a moment, and then started to think seriously.
Then, his eyes lit up and he asked Shen Chuchu.
"Daughter, I remember that you had a good friend before. It is said that he has been selected to become a concubine in the palace."
"Do you still have contact with her?"
Shen Chuchu was stunned for a moment, and then showed a recalling expression.
"Dad, are you talking about Feng Yu'er?"
"She has indeed entered the palace as a concubine, but our family has been away from the capital for so long, and we have stopped contacting her for a long time!"
Zhao Feng said to Shen Chuchu.
"You can try to contact her and give her the best fabric you make!"
"If she can show this fabric in front of other concubines, and give it a try, maybe it will work!"
Shen Chuchu nodded awkwardly.
"Then I'll give it a try, but I still have to go to the capital. The mountains are high and the roads are far away. How can I go there alone?"
As Shen Chuchu said this, she subconsciously looked at Zhao Feng, and then her face turned slightly red.
