In ancient times, the imperial court would set up reception agencies, namely Honglu Temple after the Han Dynasty. In the Yuan Dynasty, it was changed into a Huitong Hall affiliated to the Ministry of Rites. In the Ming Dynasty, Honglu Temple was still set up, but only the ceremonial class was responsible for it, and the reception was left to Together with the pavilion, the official in charge is the Shaoqing of Honglu Temple.
To put it simply, this is the Diaoyutai Hotel in later generations, a place dedicated to receiving foreign guests. Of course, these foreign guests are not just foreigners, they are either political dignitaries or experts and celebrities, and they really come and go.
It was this that made Chang Yu suddenly think that this was the best choice for opening a store, which could better demonstrate the status of the royal family, make those noble ladies feel that they are unique, and satisfy their so-called upper class needs. Vanity, after all, not everyone can enter the Huitong Hall.
In fact, Chang Yu's idea is not new. It can even be said to be copied from later generations. For example, it is the same as someone opening a high-end restaurant in the Forbidden City. The price is exorbitantly expensive, but it's hard to find one among the many people.
So Chang Yu immediately went straight to the Huitong Hall, and was naturally blocked from the door. Although there were not many foreign guests in the Huitong Hall after years of war, no one could come in and out at will. It wasn't until he took out a Jin Yiwei waist badge that he could Enter.
The Huitong Hall is located just in the southeast corner of the Damingmen area. It is adjacent to the prosperous and lively Dongjiangmi Lane in the front and the Hanlin Academy in the back. This area really needs to be prosperous, prosperous, and stylish, so Chang Yu decided to open it here. One building is used to open a shop.
Is it okay to use Huitongguan to open a store?
Of course ordinary people can't do it, but of course Chang Yu can do it, and the royal family can do it even more. They all belong to my house, so what's wrong with using one of the houses?
Immediately, Chang Yu sent word that the Minister of Rites and the Shaoqing of Honglu Temple went to Dongchang Yamen to have tea and chat.
It is said that when the two adults first heard that they were invited to Dongchang Yamen for tea, they were so frightened that they almost wrote a suicide note. Little did they know that after going there, the young eunuch was very gentle and straightforward, and built a building facing the street that should be used as a shop.
The young minister of Honglu Temple is an idiot. This is a public place. We still need to ask the imperial court for instructions. After the cabinet... Before he could finish his words, he was secretly stepped on by the Minister of Rites. Are you stupid? The eunuchs even opened their mouths. Of course it is the royal family. The other side agreed, but you still used the court meeting to disgust him, and you didn't want to mess around anymore.
But he was also curious about what kind of shop the big eunuch would open there and what kind of items he would sell.
Chang Yu raised his eyebrows and thought for a moment, the women's hall!
Phew, the two of them just started spitting tea. I wonder, will the same hall be changed into a women's hall?
No, this matter really needs to be discussed in court, otherwise the two of them will be sprayed to death in the future. Chang Yu doesn't care. It's up to you whether we want to discuss it in court or not. Anyway, I said hello and I've decided on the place. You guys love it. Just pull it off however you want.
Sure enough, there was a huge quarrel in the court hall the next day about this matter. The Huitong Hall is a place for receiving foreign guests and it can also be regarded as the face of the country. How can it be used as a shop and still be a woman's business? It is simply unreasonable and unreasonable. , It’s just...it makes me so angry...
Of course, Chang Yu’s awakening could not be concealed at this time. It’s just that the eunuch had to do this after he woke up. Could it be that his head was burned by a strange disease and possessed by evil spirits? The courtiers objected and cursed, and the cabinet Unable to resist, he went to see Emperor Chongzhen for a private chat.
Emperor Chongzhen was very calm from the beginning to the end. If he wanted to move, he had to get out of the way. If it was not in line with etiquette, just add a wall to separate the building. He had great military exploits, so I just thought I had rewarded him with a house. Come on, he even teased, every time the government and military affairs are discussed in the court, everyone lowers their eyebrows to protect themselves. When it comes to such trivial matters, everyone bares their teeth, flaunts their beards and glares, unwilling to accept others. I want you to rule the country. It's still like that shrew in the market who scolds the public. There are so many government affairs that are not solved, but these trivial matters are disgusting.
At this time, the cabinet bosses knew what was going on. The emperor had agreed to this matter, so stop making noises. Although this matter is not in line with etiquette, to put it bluntly, it is not a matter of forgetting one's ancestors. What's more, the emperor is very right in what he said. With Chang Yu's military exploits, it is not an exaggeration to give him a fellow soldier. It doesn't matter if he wants a house. Just clear the way and separate the walls.
Therefore, although this matter was opposed by most of the courtiers, the opposition was ineffective.
While the courtiers were quarreling over this matter, Chang Yu was racking his brains with Princess Kunxing in Ningshou Palace to design the brand logo.
The success and value of a brand are closely related to its logo, which is also the most direct recognition of the brand by customers. Therefore, designing a brand logo has always been a top priority, and even a lot of money is spent on hiring designers to design it.
But there are no professional designers these days.
It's okay, Princess Kunxing can write and draw, and Chang Yu's mind is full of imagination. The two of them worked hard for a long time and actually designed a brand logo that is simple and easy to understand but clear at a glance.
This is a royal brand, and its owner is a princess of the current dynasty, so the phoenix crown is the main body. The princess is named Kunxing and she runs a women's store. The woman is Kun, so she adds the word "kun" to the phoenix body and uses this as the design. I revised the concept while drawing, and designed nearly a hundred designs, repeatedly selected one with simple lines, and then sent it to the sealing supervisor to build a metal sign according to the drawing. It was required that the bronze be painted with gold, and the sample would be sent within two days.
After getting the trademark, Chang Yu immediately contacted the Ministry of Industry and asked him to renovate the shops in Huitong Hall. He chose the building on the east side of the Huitong Hall gate. It faces the street and has three rooms on the top and bottom. This building is the same as the original building on the west side of the gate. They are one body. The officials of the Ministry of Industry are in a dilemma. It is difficult to build a wall to separate them. Unless they have to build a new door for Huitong Hall, but what Chang Yu values is the sign of Huitong Hall. If they are separated, it is better to find a nearby shop to renovate. What I want is that you will be in the same hotel! The wall will not be built! You are not here to build walls, but to transform this building into a facade room with luxurious decoration!
The officials of the Ministry of Industry were suddenly confused and did not build a wall to separate them. This... So they reported it to the Minister of Industry, who then reported it to the Cabinet.
Li Banghua, Wu Xuan and others discussed it, come on, he can do whatever he likes. Now the beeping in the court hall is so loud that the emperor doesn't care and still allows him to turn it into a shop. There is no need for this wall. After a while, the emperor will really give him a reward from his fellow eunuch. Besides, there is no need for us to have trouble with the eunuch because of this matter. Why offend him? Anyway, it is he and the emperor who are scolded, and the emperor will not say that we are not doing our jobs properly. , will only beep for this trivial matter.
The Yin Shou Supervisor is busy rushing to make the trademark, and the Ministry of Industry is busy decorating the store, but Chang Yu and Princess Kunxing have more things to do next, such as the types of products and marketing methods. First of all, the product type is determined, that is, cosmetics. Rouge gouache, clothing, silk and satin finished clothes! As well as accessories, headscarves, handkerchiefs, bags, etc.
But where do these products come from? You can’t just find a workshop to purchase them and then sell them under OEM brands. This would be too confusing! Once it is exposed, it will stink on the street, and the Royal brand will become the Royal brand's infamy. This is absolutely unacceptable.
Therefore, the product must strive for excellence and must have its own assembly line or workshop. Since Princess Kunxing is the manager and image spokesperson, she must participate in the design. This is also one of the brand's selling points.
So Chang Yu immediately gave a task to several big guys at Octopus. They bought a courtyard as a workshop. Gaoxin hired professional technicians to develop the latest products. He even asked Jinyiwei Babaili to send a message to Chang Yanling in Nanjing urgently to seek help. Help, let him help find a group of technicians in the Jiangnan area to go north.
In the face of the power of power and money, in just a few days, Octopus invested money to buy three sets of three-entry courtyards near the Tenth Prince's Mansion in the east of the city, one for making rouge and gouache, one for making gold and silver jewelry, and one for making clothes for adults.
During this period, Princess Kunxing also began to study in the palace. You must know that the twenty-four yamen in the palace have the most outstanding technicians in the country in this field. The needlework bureau, the clothes maker, and the internal weaving and dyeing bureau... Princess Kunxing will mainly design in the future, and she does not need to sew and mend by herself. But you must know how to make prototypes before you can participate in the process in the future. Chang Yu is We need to make her a real Ming princess designer, not just a nameless one.
Of course, this process cannot be accomplished in one go. It requires a process, which may be very long or very short. But with Kun Xing’s intelligence and sentimentality, he is an artistic bacterium who can write and draw, and he will definitely have something to offer in the future!
Product development, design and launch require a process, but there is an urgent matter right now, how to market it.
You can't decorate the store in Huitong Hall, just put the goods in it, and just say, come and buy everything designed by the princess!
Too low!
Luxury goods do not need such shouting-style marketing, and this may lead to ridicule from the government and the public. Look, the royal family is short of money and is out to make money... and all kinds of criticisms you can't imagine.
If you want to avoid this, you need a set of marketing methods. I think that once a brand is launched in the future, it can be vigorously promoted and hyped before it goes on the market.
As the old saying goes, invisible pretense is the most deadly. What Chang Yu wants is the Versailles-style marketing method that can't be seen or touched but makes you really feel it. No, why Versailles-style? Can't I use the Forbidden City-style? .
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These chapters are not about fighting, but about doing business, so don’t complain if you don’t like it.
