"Buzz buzz."
The vibration of the mobile phone woke up Ivanka. She turned over and touched the air. The pillow was already empty. She saw Lu Fei in pajamas, sitting in front of the computer, stirring the coffee and sliding the mouse in his hand.
"Mr. Lu, it's begun."
On the other end of the phone, Guo Xing was also staring at the computer.
At this time, Apple's press conference on the iPhone 4 issue was officially held. This time only invited media will be able to attend, and The New York Times is among them.
Immediately, a live broadcast of pictures and texts was started for them.
[09:02, the door of the venue is closed, Jobs comes to the stage, Apple will give a 15-minute briefing, and then there will be Q&A time for reporters]
[09:05, Steve Jobs: As we all know, no one is perfect, and we want to make all users satisfied. 】
[Jobs: If you don’t understand Apple’s principles, you don’t understand us. iPhone 4 is probably Apple’s best product. We’ve sold 2.5 million units since it went on sale two weeks ago. 】
[09:06, Steve Jobs: Only recently, we began to receive reports of problems with the iPhone 4 antenna. This problem has become known as "antennagate." 】
"Huhu."
Lu Fei blew on the steaming coffee, took a sip, then poked a piece of cake with his fork and chewed it carefully.
[09:07, Steve Jobs: When you hold iPhone 4 in a certain way and find that the mobile phone signal is weakened, you must be dissatisfied with this, but the reality is that this is not a problem unique to iPhone 4. 】
[Jobs: Holding any mobile phone tightly will cause the mobile phone signal to drop by one bar, or even more. This is true for the iPhone 4, but the same is true for mobile phones from other manufacturers. 】
[09:08, Nokia is like this, BlackBerry is like this, Samsung is like this, and even logicX2, lphone3G, and lphone4 are the same. The problem of mobile phone signal loss is widespread, and this is not unique to iPhone4. 】
[This is a problem faced by the entire industry! 】
[Mobile phones are not perfect. 】
"Damn it, Mr. Lu, Steve Jobs is trying to bring down the entire industry and whitewash his iPhone 4!"
Guo Xing easily saw the conspiracy inside.
"Bad Steve Jobs, but the strategy worked."
Lu Fei sees it clearly. By muddying the waters of the entire mobile phone market, shifting the focus of public opinion to other mobile phone brands, and forcing friends to be on the same level, he can reduce the accusations against Apple, and the iPhone 4 is not the only one with problems.
Moreover, iPhone 4 is not the worst among its peers.
"Mr. Lu, I think we should take action."
There was a hint of urgency in Guo Xing's tone.
"Get out of the car!"
Lu Fei narrowed his eyes into a thin line.
Guo Xing, who was commanding at the front line, received the order and immediately launched a carefully prepared second wave of offensive against Apple.
At this time, Jobs was still explaining Apple's antenna gate. The reason was not the antenna design, but an error in the algorithm for displaying the number of signal grids, marking 2 more signals.
In other words, when you hold your iPhone 4 tightly and the signal drops by several bars, you are actually in an environment with poor signal, but because the signal error displays four bars or full bars, people mistakenly think that there is no signal in the place where you are staying. A little bit of a problem.
"But it's not a big problem."
The reason why Jobs dared to speak so lightly was because he had the confidence and capital to be arrogant, because so far——
The refund rate for iPhone 4 is only 3.2%.
It’s completely insignificant, not even 5%!
"We are aware that this issue exists and is affecting a small number of users, but our concern is for all users."
"We want all our users to be happy, and if we don't make them happy, we'll give them their money back."
"If you are still not satisfied and insist on a refund, you can get a full refund by bringing your undamaged iPhone 4 to our store within 30 days."
Jobs held his chin up, confident.
It’s not me who’s wrong, it’s the whole world!
After 15 minutes, it was reporters’ turn to ask questions.
"Steve, did Apple know about the antenna problem before?" The reporter reported that he belonged to Bloomberg.
"Are you referring to those comments on the Internet?" That is complete nonsense! It's a complete conspiracy theory! "
Jobs yelled, "Death to Feike!"
"Under the current circumstances, can redesigning the hardware avoid this problem?" Another reporter stood up.
"I said it just now."
Jobs said with a straight face: "Now let me reiterate again, the iPhone 4 signal problem is a recognized problem in the industry. You can search for a picture of Nokia on the Internet, and there will be a label like this on the back: 'Don't touch here! Don't use your phone. Cover this part with your hand!' And the logic is that when you hold the phone with a certain gesture, you will have the exact same situation as us."
Eyes widened: "Currently, the entire industry cannot solve this problem. Apple has been thinking of ways to solve it."
Urgent, urgent.
The reporters looked at each other and wisely did not mention it again.
At this moment, the mobile phone that was set to silent suddenly vibrated.
One by one, they secretly glanced at the received text messages, and suddenly there was an uproar and whispers.
"Do you have any other questions?"
Jobs looked ugly and knocked on the table.
"When you used iPhone 4, did you use Apple's special mobile phone case?" the reporter asked.
"Yes, of course we use it."
Jobs took the opportunity to advertise the phone case.
But the reporter immediately interrupted, "Then do you know that Apple's mobile phone case can solve the signal strength problem of iPhone 4, so that's why you use mobile phone cases?"
Jobs was keenly aware of the trap: "No, we don't know. Our original intention of designing the phone case was not to solve the problem of signal strength. Where does this statement come from?"
"That is to say, you didn't design the antenna like this on purpose to drive phone case sales, right?"
The reporter asked the questions Guo Xing asked.
"Who said this!"
When Jobs learned that it was another self-media spreading conspiracy theories on the Internet, he was furious: "This is slander! This is definitely fake news! And I suspect that there are people behind these self-media who are deliberately instigating, with the purpose of maliciously slandering iPhone 4 and Apple!"
As soon as the words fell, the scene exploded.
It's so fun, the battle is getting louder and louder!
The media are eager to watch the blood flow.
"The time has come. Sorry, the press conference is over." Cook saw something was wrong in the atmosphere and immediately stood up. "As for the fake news just now, Apple will definitely investigate to the end and hold the rumor makers legally responsible. No one will be spared." one!"
"snort!"
With a sullen face, Jobs walked away and returned to the backstage lounge without looking back. The door was always closed.
The employees stayed away, no one dared to get into trouble at this time, and they had to wait until Cook arrived before knocking on the door.
"Farke!"
Jobs slammed the table: "Tim, those questions were not in the interview outline! What's going on with the phone case?"
"It's my fault for not making good arrangements. This is my responsibility."
Cook self-examined himself and changed the topic, "But it was also an unexpected situation. Just now, a conspiracy theory questioning 'We already knew about the antenna problem in advance, but we didn't want to solve it to sell more phone cases' appeared on a large scale on the Internet." .”
"What did you say!"
Jobs frowned, "clarification immediately, immediately!"
"I have asked the public relations department to do it, but I think the best clarification now is to give each iPhone 4 user a free mobile phone case. In that case, those rumors that we want to use the mobile phone case to make money will be eliminated. It's self-defeating, don't you think?" Cook adjusted his glasses.
“What’s the return rate now?”
Jobs asked a seemingly irrelevant question.
"I don't know about American International Telephone and Telegraph, but the return rate at Apple Mall is less than 3.5%, but..."
"Look! The signal problem has not affected the demand for iPhone 4. Our iPhone 4 is an irreplaceable masterpiece!"
"But in addition to the return rate, public opinion will also affect the reputation and sales of iPhone 4." Cook knew that Jobs had committed an old habit again, and was so stubborn that he refused to give in. He tactfully persuaded the media to announce it now, which would have the best effect. .
"Why reward them?"
Jobs curled his lips, and the user kicked his nose and slapped his face?
Cook sighed and could only use the free phone case as a backup, trying his best to resist the surging public opinion.
It’s still a trick to lure your peers into the trap!
After the contents of Apple's press conference were reported, the industry was shocked, even angry, and everyone jumped out to fight back.
The first to take the lead was Nokia.
Kallasvuo was angry on Facebook: "Nokia will never prioritize the design of mobile phones over certain functions, let alone blame consumers or the entire industry for design errors. Instead, it will look for problems from its own perspective and take the initiative to take responsibility. , Steve Jobs was just a softie who could only run away."
Motorola followed closely behind. Not only did Sanjay Jia say that Motorola had never had an antenna problem, but he also spent huge sums of money to publish huge advertisements in the New York Times and other newspapers to promote the Droid, the first Android smartphone. X.
Apple's move has aroused public outrage.
Samsung, HTC, Sony, and even RIM and Ericsson, which were allies when acquiring Norgrid, also fought back.
"This is not a universal problem, it must be a design flaw. Apple's approach to proving innocence is boring, rogue, and lacks sincerity."
Google's Larry Page wrote on Twitter, conveniently @ Schmidt, Sergey Brin, and Lu Fei.
Lu Fei's reply was quite simple——
"On October 25th, Logic's new product launch meeting will be held."
San Francisco, Moscone Convention Center.
We deliberately found a place with more seats than before. In the conference hall, which can accommodate 4,000 people, all the media, business friends and lucky spectators signed in, and the seats were full again.
logicX3 attracts considerable attention both inside and outside the industry.
Especially this month, first the patent war between Logic, Nokia and Apple, and then the iPhone 4 antenna gate, raised the attention of Logic's conference to unprecedented heights. Even Nokia and Apple attended with pinched noses.
Everyone wants to see how Lu Fei will fight back against Nokia, Apple, and iPhone 4.
But this year, the biggest difference is——
The event will be broadcast live simultaneously and will be broadcast globally on YouTube.
At three o'clock in the afternoon, the number of viewers in the live broadcast room had exceeded that of Wings. When Wings won the first LOL Global Finals, the comment area kept saying "China Lu."
In the office, Jobs crossed his arms and looked gloomy.
After a while, the brightly lit stage suddenly went dark, and then the theme song of the Iron Man movie, "Back In Black" played.
"Number one with a bullet I'm a power pack."
"'m in a bang with a gang."
(Yes, I’m in this together).
"They gotta catch me if they want me to hang (They gotta catch me if they want me to hang)."
"'Cause I'm back on the track and I'm beating the flack, Nobody's gonna get me on another rap. "
"..."
"Don't try to push your luck, just get out of my way."
"'Cause I'm back!! Yes I'm back!"
(Because I’m back! I’m back!)
"Well I'm back in black!"
(I come back in black!)
At this moment, a beam of light fell on the dark stage, and Lu Fei, dressed in black, strode out.
The heightened atmosphere was suddenly ignited.
Just like an idol coming on stage, enthusiastic fans chanted:
"land!!"
"Hello, cover, I'm back!!"
Lu Fei smiled at the camera and said, "Welcome to the Logic new product launch conference. We would like to thank you and other global users for your support. From October last year to October this year, for a whole year, Logic phones have achieved very good results." results."
As he spoke, the full-year sales volume appeared on the big screen behind him.
As of October 24, the combined global market share of the Logic series and iPhone series has accounted for 17.6%.
Ranked among the top three in the world for the first time and ranked second in the world for the first time.
Second only to Nokia, which is No. 1, with a difference of 18.8%.
Although the sales volume gap is huge, revenue and profits continue to surpass Nokia and Apple, and the gap is wider than last year.
"Bah bang bang."
There was a round of applause at the scene. This result shows that the future will undoubtedly be dominated by smart phones. It is certain that Nokia will fall from the altar. Logic will take the world's first place sooner or later.
Cook saw this and felt unhappy.
Kallasvuo in the audience was even better than Steve Jobs in front of the computer. His face was so gloomy that it looked like he could drip water. Damn it, Lu Fei!
Making money watching logic is more painful than losing money!
"Do you know how successful this was?"
Lu Fei raised the corner of his mouth and talked about stand-up comedy, "One day, Guo Xing hurried to my office and told me hesitantly that Nokia, Nokia, wanted to blackmail us."
Imitate vividly:
"Oh, no, prepare to sue us."
“Sue logic in German courts!”
"Sue logic in neon court!"
“Sue logic in an American court!”
“Even at the International Trade Commission, the Office of Unfair Import Investigation requested a ban on the sale of Logic’s smartphones in the United States.”
"Wow, if there is a court in hell, I think Nokia will not miss the logic of letting Satan be the judge and prosecuting."
As soon as Lu Fei said this, laughter broke out from below.
"Actually, I can understand why Nokia did this. It's completely understandable. They are anxious. They are very anxious."
Lu Fei took out the Nokia N5230 from his pocket, "Because there is almost no comparison between Logic and Nokia. I said we have many apps, and Nokia said we can stand it; I said our screen is gorgeous, and Nokia said we can stand it; and I said the design is elegant. , Nokia said that we would shoulder the blame; I said Android was awesome, and Nokia said that we would shoulder the blame, but I got excited and threw my Logic phone to the ground. Guess what Nokia might say?"
"We'll take the fall!!"
Instantly, the audience spoke in unison.
"Yeah, yeah, yeah."
Lu Fei shook his head and laughed: "It's hard to believe that it's almost 2010, and it's still a resistive screen, and it's still a Symbian system. Doesn't Nokia have smartphones? You can spend some money on this kind of thing, and even if you copy it, you can't be punished. How much, even if it's secretly, are you afraid that we will blackmail Nokia like you did?"
"You really want to learn? I'll teach you."
"Hahaha~"
The conference hall was filled with laughter instantly, and the laughter lingered in Kallasvuo's ears, like a slap in the face.
Huaxia Lu, you bastard!
At this time, the number of real-time comments in the live broadcast room surged.
"Nokia, do you really want to learn? I'll teach you."
"You really want to learn? I'll teach you."
Compared with the cheerfulness in the live broadcast room, the atmosphere at the scene was more intense, and many people were laughing so hard, including Cook.
"I suspect that Nokia only pays attention to logic rather than its own products. I must say that I am very disappointed with the new products launched by Nokia. In addition, Apple..."
Lu Fei seemed to have come to his senses and said: "Oh, now is Logic's new product launch conference, let us invite today's protagonist."
Then he looked at the envelopes on the table. He seemed to have forgotten which one contained logic
Studio:?
Guests at the scene:? ?
Cook:? ? ?
"Don't panic, I have a way to find logicX3, just make a phone call." Lu Fei then gave up his N5230 and used an iPhone 4, and he used a death grip. He deliberately blocked his finger on the frame antenna, and the logicX3 hidden in the envelope buzzed. There was a buzzing sound, but within a few seconds, the vibration stopped abruptly.
Apparently, the signal to Apple’s phone was cut off.
nmd, Lu Fei, you traitor! Rebel! Evil thief!
Cook froze on the spot for a moment, his eyes widened.
"Oh my god, I knew the signal on iPhone 4 would be very poor, but I didn't expect it to be this bad."
Lu Fei's lips curled up: "Whether it's an antenna problem or an algorithm problem, it doesn't matter. I will announce the overall structural design of logocX3 later, especially the antenna."
Immediately afterwards, he made some violent remarks like Li Yunlong——
I taught Steve Jobs how to build a smartphone, and now I teach him how to design antennas and signals!
Cook looked confused, this aggression...
The next second, the scene turned into a sea of ridicule!
After all, Apple has brought down the entire mobile phone industry and offended almost all its peers. When seeing Apple being nakedly mocked by Lu Fei, he felt the pleasure of revenge from the bottom of his heart.
Mr. Lu, please increase your efforts!
"But before that, I have something to say to Steve Jobs. If a logic designer makes such a failed plan, I have only one thing to say to that designer."
Lu Fei pointed his finger in the direction of Cook and raised his voice like Dong Jianguo: "You are fired!"
(End of chapter)
