Shenzhou hasee4 distributes goods offline nationwide.
Lu Fei was playing LOL and talking on the phone.
Ali Baba, Nokia and Lianxiang have joined forces to create momentum.
Lu Fei was playing LOL and talking on the phone.
Feigou and Meituan, live broadcast preview of June 19th.
Lu Fei is still playing LOL and talking on the phone.
It was as if he had suddenly become an Internet-addicted teenager, addicted to LOL, and almost shouted "I can't get out".
But in fact, not a single important thing has been left behind. Remote command is carried out on the mobile phone, strategizing is carried out, and the victory is won thousands of miles away.
"I have read the copywriting of these soft articles and videos."
Lu Fei smiled and said, "Lao Wu, I can do it this time."
"Mr. Lu, shall we send it now?"
Wu Haijun breathed a sigh of relief.
"Publish soft articles before the mobile phone is launched, and post videos after it is launched. It is best to add some exaggeration, abstraction, and humor."
Lu Fei asked him to learn more from Lei Jun.
"Mr. Lei does have a way of doing it. He knows it by himself without a teacher."
Wu Haijun had to sigh with emotion at Lei Jun's talent and ability in Internet marketing, who could actually come up with the words "Lianxiang does not produce computers, they are just movers of computer parts."
"He's charging forward, so we don't want to lose control."
The corners of Lu Fei's lips raised. Before a war, the two armies would always send out fighting generals to call for battle. Of course, June 19th would inevitably involve a battle of public opinion.
I have been on the Internet for so many years, spent so much money, and raised so many people. Isn’t that what I have saved for today?
As June 19th approaches, mobile phone evaluation self-media on Weibo, Tieba, video websites and other platforms have stepped out to help.
Just based on the currently officially disclosed performance, parameters, configuration and other data, compare Shenzhou hasee4, Xiaomi 1, LogicX2, Nokia N5230 and N97 one by one.
In addition to mobile phones, there are also computers.
Lianxiang will face Shenzhou directly to compare cost performance.
Usually we come up with an analysis result that is neither objective nor neutral, false but true, and praising but belittling. But this time it is different. I criticize and praise, and I do not criticize or criticize——
Nokia and Lianxiang were completely blown away!
【What year is it now? Logic's capacitive touch screen has reached its third generation, and Nokia also uses a resistive screen plus a keyboard]
[The same price is 1999 yuan, but Nokia is not as good as Shenzhou and Xiaomi. The word "cost-effectiveness" has nothing to do with Nokia]
[Nokia is not cost-effective enough, Lianxiang has nothing to do with cost-effectiveness at all, just high price and low configuration]
[Sun Hongbin, Lei Jun, Wu Haijun and other big guys will not talk about it. Lianxiang is a porter. He packs up imported things and sells them to others. There is basically no technical content. After all, Shenzhou computers use domestic CPUs. The mobile phone baseband uses Balong 1000. Why is Lianxiang worth the price? 】
"…………"
The situation online is basically one-sided.
Lei Jun made it clear at once that Xiaomi's achievements and level in Internet marketing have advanced by leaps and bounds, and Xiaomi's combat effectiveness is quite fierce.
Except Lu Fei, no one knows better than him!
Seeing the overwhelming public support, the fermented reputation has affected the pre-sales of Lianxiang and Nokia products, which actually decreased instead of increasing.
Ma Boce was not in a hurry, but Yang Yuanqing was anxious first.
He finished immediately, with a comparison chart of Lianxiang, Shenzhou, and Xiaomi products: "I want to go high-end, but my eyes are high and my hands are low. I'm used to being cheap and can't get high. A bitch is cheap to himself and the industry. Don't be a cheap person!"
The meaning couldn't be more obvious.
Xiaomi and Shenzhou have belittled others, themselves, and even the entire industry. They are black sheep.
Soon, the good-hearted netizens became angry and hurriedly @shenzhou’s Wu Haijun and Xiaomi’s Lei Jun. After all, they were too boring.
We want to see rivers of blood flow!
Sure enough, everyone was not disappointed, but Lei Jun did not go down personally. The vice president of Xiaomi took the initiative to start a group and replied on Weibo:
“Your company, your company, your price.
Before, I told Mr. Lei about a new product from a friend, and to sum it up: it doesn’t have Chenhong’s touch screen, it doesn’t have Qualcomm’s S chip, it doesn’t have a mobile phone smart system, it doesn’t have 4 million pixels, and it doesn’t have the ultimate price-performance ratio. It’s a pity. Continuing…”
Wu Haijun did not find a substitute messenger and directly joined the group.
If you don’t make a move, you’ll make a big move. Not only will you compare everything from computers to mobile phones, but you will also get event rewards. In addition to giving away a mouse and mechanical keyboard, you can also get coupons to buy a second Shenzhou product to enjoy. Deductions and discounts.
The bosses of both sides went out in person and started to quarrel with each other.
The only thing left is a fight to the death in the octagonal cage!
Tit-for-tat, then Tianyu and other reinforcements joined the battlefield.
Yang Yuanqing seemed to be dreaming back to the horrific scene when Lianxiang Cell Phone was surrounded and suppressed by the copycat machine rule, and it was difficult for him to defeat four hands with two fists.
What's more, there is only one mouth.
In the end, I couldn't withstand the fierce offensive from friends, businessmen and netizens, so I had to lower my attitude and give in. However, the loser does not lose the battle.
This wave of surrender directly affected the online sales of Lianxiang and Nokia, and customers kept making fun of their orders.
Nokia N5230 pre-sale price dropped by 30,000 yuan from 370,000 yuan.
And it is still falling, and the market is full of gunpowder.
The war between Feigou.com and Ali Baba has also begun.
The well-established Haoyigou TV shopping service was reported for suspected false advertising for no apparent reason and the program was requested to be suspended.
Behind the scenes, it’s hard to say there’s no trace of Ahri.
In the 51 live broadcast room, the delivery of goods is also not smooth.
Wang Luodan, Huo Siyan, Huang Xiaoming and other Huayi celebrities, for the sake of appearance fees and the temptation of the Nokia endorsement contract, cooperated with the sales anchor throughout the process, shouting "buy, buy, buy".
But netizens with "eyesight" immediately took a look at it.
Co-author Huang Xiaoming and others are using logicX2 and lphone4, not Nokia at all.
Good guy, I am in Cao camp but my heart is in Han Dynasty!
All of a sudden, the car overturned in the live broadcast room.
Feigou.com took advantage of the victory and announced a mysterious grand prize on the morning of June 18. Anyone who purchased a Xiaomi 1, Hasee 4 or Logic phone would have a chance to win a new car from Geely or BYD.
One unit costs more than 100,000, and there are 100 units in total.
After you sing, I will go on stage, and all my plots will be used.
From mobile phones to computers, from clothing to home appliances, the three-way battle between Feigou, Meituan and Ali has turned the entire 619 into a mess.
Finally, it’s the June 19th Shopping Festival.
The e-commerce platform, which had been storing water for several months, opened its floodgates to release the flood.
Of the 400,000 units of Xiaomi 1 that were pre-sold, 350,000 units were paid.
Shenzhou's hasee4 has 600,000 units, with a payment rate of 80%, and not all of them are purchased online.
There are long queues everywhere in offline national specialty stores and high-rise shopping malls, just like in the past.
It’s noisy, lively, and popular. The sales channels of all parties are always in a dual state of out-of-stock and replenishment, and there is no shortage of goods.
In comparison, Nokia and Lianxiang are much deserted.
Ali Baba's transaction volume was also severely left behind by Feigou.com, and it was tightly bitten by Meituan.
Although it exceeded 5 billion in one morning, breaking the one-day record last year, Lu Yun couldn't be happy at all.
"Why is there such a big difference!"
"Why is the gap bigger than last year?"
He couldn't understand it at all. With the help of Nokia, Lianxiang, Golden Partner, and Melatonin, it was equivalent to five kings opening black, but they were swept 5-0 by Lu Fei, a bastard.
"Jack, it's not that we don't do our best."
Cai Chongxin smacked his lips, Ah Li Daba had already performed extremely well, but the opponent had a Gundam, but his teammates were pigs.
There is no comparison between the two sides!
Seeing the statistics he handed over, Lu Yun took a rough look and found that Xiaomi's sales alone were 700 million RMB.
Shenzhou has 500,000 mobile phones, one generation more than the Nokia N5320 at the same price. In terms of computers, it relies on the research and development optimization of the acquired Transmeta CPU, coupled with the Loongson firewall system, Nvidia GPU, Yangtze Memory hard drive...
The domestic hat that Lianxiang cannot wear, Shenzhou can wear!
The more he looked down, the less he could stand it. He sighed deeply. He thought his teammates were kings, but he didn't expect them to be gold.
One by one, they are not pulling the hips, they are on the way to pulling the hips.
"Jack, none of this has anything to do with us."
Cai Chongxin shrugged, "They can't do it themselves. At least this time we have made great progress. There is absolutely no problem with seven to eight billion, which is almost double that of last year. The stock price has definitely picked up. Even if we go to Yahoo now, we can still do business well." ”
Lu Yun threw the information on the table, "Compared with myself, it is an improvement, but compared with Feigou.com, Xiaomi, Shenzhou, Tianyu, Logic, plus Gree, HTC, etc., Lu Fei's electronic product business is almost the same as Ah The whole body of the raccoon daddy!"
As he spoke, he slapped the table and put his hands on his hips.
"If we don't try our best to shorten the gap as soon as possible, in the mobile Internet era, relying on Lufei's advantages in hardware, software, payment, logistics, and traffic, we will have to pay a hundred times a thousand times more than now if we want to catch up in the future. "
"But it's impossible for us to make our own mobile phones."
Cai Chongxin knew it in his heart, but he had nothing to do.
"Since Nokia is unreliable, let's not rely on Nokia. Let Yahoo think of a way to get us some invitations to Apple's press conference. Let's go to Apple for cooperation!"
Lu Yun narrowed his eyes: "And Samsung!"
Change teammates again.
Cai Chongxin was used to it and nodded.
The next day, news about June 19 was overwhelming.
"Good news! The total e-commerce sales exceeded the 30 billion mark! The online shopping system accounts for 74.5%, half of the country!"
"3G smartphones have kicked off, helping Feigou.com create an e-commerce myth. It surpassed last year's Double Eleven results with 17.24 billion, a year-on-year increase of more than 40.6%, and continues to defend its title."
"Meituan is quite satisfactory, with 5.117 billion. It continues to follow Feigou and Ali, and together with Feigou.com, it has achieved sales of 22.357 billion. CEO Wang Xing said: Meituan will conduct a second round of financing in order to provide catering and e-commerce services." , group buying and multi-business development.”
"7.866 billion! Ahri regrets that it failed to break 8 billion. Nokia and Lianxiang need to bear the main responsibility, and the report card is unqualified."
"Nokia was a hit. The sales of many price-cut models were lower than expected. The N5230 was only 45% of Hasee4's online debut. As the 'channeling of goods' became more and more intense, channel dealers boycotted, and many factors affected Nokia's performance in the first half of the year, and its prospects were dismal. Worrying."
"Nokia fell from the altar, and domestic brands rose!"
"Lianxiang 619 has reached a new low, and its notebook business sales have been overtaken by Shenzhou. For the first time in history, a fatal alarm has been sounded!"
"The bundling strategy between Nokia and Lianxiang failed. Is Nokia dragging down Lianxiang, or is Lianxiang dragging down Nokia?"
"Shenzhou computers and mobile phones both ranked first in the '619' electronic product sales list, and another 'Technology, Industry and Trade' company surpassed Lianxiang. Lianxiang has not yet responded to whether the trade, industry and technology line is right or wrong."
"..."
When receiving an interview application from the media, Liu Chuanzhi refused without thinking, not wanting to say anything to Lian Xiang, let alone Shenzhou.
Damn it, Lu Fei, are you sent by God to punish me? Why do you always come after me and Lian Xiang!
Let me collapse is what you want to see most, right?
Just making me suffer is what you want, right?
Liu Chuanzhi not only felt a dull pain in his forehead, but also felt pain in his heart again. He tremblingly poured out the Suxiao Jiuxin Pill from the medicine bottle.
I swallowed a dozen pills in one breath and barely recovered.
"Mr. Liu, are you okay? Do you want to go to the hospital?"
Yang Yuanqing hurriedly stepped forward and patted him on the back.
"Do you want the stock price that Lianxiang has managed to stabilize to fall back down again?" Liu Chuanzhi breathed deeply: "The more Lu Fei, this bastard, wants to see me pissed to death, the less I can follow his wishes!"
"Ah, yes, yes."
Yang Yuanqing continued to comfort him, but he did not take the blame. He attributed the disastrous defeat of Lianxiang to the incompetence of Nokia, an ally.
Logic can take Shenzhou and Xiaomi flying.
Nokia, you piece of trash, you can’t even carry Lianxiang!
Damn it, the foreigners are here for nothing, Lu Fei still bullies us!
"This is Nokia, how could this happen?"
Liu Chuanzhi still doesn’t believe Nokia will lose.
"Mr. Liu, this also reminds us."
Yang Yuanqing said: "Nokia has failed at least in terms of smartphones. While Lephone still has a chance to improve, we can't bet on Nokia and Symbian systems anymore. I wonder..."
"You want Lianxiang to surrender to the Android camp! You want me to surrender to Lu Fei, that bastard! You want us to beg him!"
"No, not surrender."
Yang Yuanqing shook his head: "This is called timely stop loss. Obviously Android is far more promising than Symbian. I don't think we need to ask Lu Fei for permission to apply to join. We are Lianxiang, and even Xiaomi can do it. Isn't it difficult?" Will they reject us?"
"..."
Liu Yuanqing's expression was uncertain, but he didn't say no or yes, he just looked at him with squinted eyes.
Yang Yuanqing knew very well that this was just embarrassing.
So he took the initiative to ask for help and took on the task of begging for mercy.
Liu Chuanzhi remained silent and let Yang Yuanqing pick up his landline and call Sun Hongjun. He said all his good things and tactfully proposed that Lianxiang wanted to join the Android family.
But he never expected that Sun Hongjun directly refused.
"Joining Android is not a casual matter. It must be approved by Mr. Lu personally. I can't get involved in this matter, and I can't interfere. I can only help you make an appointment with Mr. Lu to see it, but if he doesn't see you, I will leave another time." As I said, he has a lot to do, and now his main focus is on 619, and then he will go to the United States."
"This this……"
Yang Yuanqing tried hard, but was hung up on.
"Hmph! Logic, this company is so rude!"
Liu Chuanzhi saw that Logic's second-in-command completely ignored Lianxiang's second-in-command, and his hands kept shaking with anger.
"Mr. Liu, how about I go there myself?"
"What are you doing! Why are you being humiliated by Lu Fei, a bastard, when you come to your door! After being humiliated, do you think he will agree?"
"But, but..."
"Nothing but, even if Lianxiang goes bankrupt and jumps off the building, I will never go to Lu..."
Before Liu Chuanzhi finished speaking, the landline phone rang again.
When the other end of the phone hurriedly said, "Look at the stock market," his heart skipped a beat before he realized he had forgotten to look at the Hong Kong stock market.
The two people looked at the computer at the same time.
We saw Lianxiang's stock plummet, and it was all red.
It fell all the way, once falling below 22%, and then fluctuated upward, narrowing the decline. As of the lunch break, it fell 17.62%.
Step out of a thrilling time-sharing line!
From 2.83 Hong Kong dollars per share, it fell to 2.32 Hong Kong dollars. Looking at this trend, it is obviously a super dive of more than 30%.
After all, the number one domestic computer brand is not guaranteed.
The business in the first and second quarters lost four to five billion U.S. dollars. The computer market share was gradually squeezed out by Shenzhou. There are no new profit points like Shenzhou’s mobile phones...
In short, there is no good news.
It's all bad news.
Liu Chuanzhi was out of breath for a moment and covered his chest.
No, no, not quite right.
This market change is irrational and unconventional, but it also has a strange sense of familiarity, as if a big hand is playing with it.
"Mr. Liu! Someone is shorting us. It is definitely an organization that has premeditated and organized the short-selling target of Lianxiang."
Yang Yuanqing swallowed his saliva and sweat broke out on his forehead.
"Can it be more serious than last time?"
Liu Chuanzhi became nervous when he heard "short selling".
"This situation looks like a short squeeze. I am afraid that Wall Street will be involved. If one or two short selling reports are released, our stock price will be in trouble." Yang Yuanqing was worried.
"Meeting! Meeting immediately!"
Liu Chuanzhi suddenly felt a chill running down his spine.
After a while, Lianxiang's senior executives gathered in the conference room, filled with smoke, talking and talking, but there was nothing they could do.
The only way is to have good news.
Yang Yuanqing and others all came up with the idea of asking Lianxiang to abandon the dark side and join the camp of Android smartphones.
They could think of it, and Liu Chuanzhi certainly thought of it too.
The question is, can Lu Fei agree?
"Yuan Qing, please call Xu Lei for me and ask him to help me arrange a meeting with Lu Fei. You, you, and I will all go."
When Liu Chuanzhi spoke, he seemed to have been drained of all his strength.
The whole person had aged ten or even twenty years. He was coughing frequently. When he covered his mouth with a handkerchief, he discovered horrifyingly——
He actually coughed up a mouthful of old blood!
After all, he was about to kneel down and beg Lu Fei.
Why don't you take the initiative to come to your door!
