The attention Baron Chip received was much greater than Lu Fei imagined. From morning to night, calls continued to come in to his mobile phone.
After all, compared with the trial production of risky items in the 40/45nm process technology, the first domestically developed chip is more intuitive.
But what surprised Lu Fei was that Paul Jacobs from Qualcomm called him. It had only been 2 days.
"Hey, relax, Paul."
Lu Fei smiled and said: Logic does not mean that Qualcomm will be abandoned just because we have Barong. We have a purchase agreement, right? "
"Lu, I just don't understand why you suddenly want to make your own baseband chips? If you are not satisfied with the price and terms in the agreement, you can raise it and negotiate."
Paul Jacobs wondered: "There is absolutely no need to spend so much effort and money on baseband chips."
Lu Fei smiled, and even through the phone he could feel the arrival of Barong, and Qualcomm's attitude suddenly became humble.
He glanced at Sun Hongjun, who was sitting directly opposite, raised the corner of his mouth, and said the words he had prepared long ago.
"Huawei is the main force, and Logic is just a support."
"Although Balong 1000 is a 3G baseband chip, it has just started. It cannot compare with Intel, let alone catch up with Qualcomm. Many technical difficulties can only be overcome by relying on Nortel Networks patents."
It directly turned into a situation of war and strategic deception.
"..."
Paul Jacobs relaxed his mind a little in the deception. Indeed, the level of 3G baseband chips also varies.
"Paul, don't be so nervous."
Lu Fei always had a bad smile on his face, "Balong's CDMA patent standard is basically yours. We make money, and Qualcomm makes money too. Don't you hope to make a lot of money?"
Paul Jacobs pondered for a long time: "But Lu, this will make our relationship very awkward. Originally, Qualcomm was responsible for the chips and Logic was responsible for the products. We worked together to deal with the wimax alliance of Nokia and Intel, but Baron will let us..."
"Why is it embarrassing?"
Lu Fei deliberately pretended to be confused, "Lphone and Logic still purchase Qualcomm chips. Even if they can't cooperate on the chips, they still have basebands. Fuxin doesn't want to lose orders from Qualcomm."
"Lu, how about this!"
In order to make Logic give up its investment in baseband chip research and development, Paul Jacobs spent a lot of money and not only promised to make Qualcomm 65nm. Even orders for the 40/45nm process were handed over to Fuxin, and in the chip purchase agreement, the advantages were increased and the conditions were relaxed.
For example, bundled sales can be cancelled.
The premise is that the Barong baseband chip must be abandoned.
"Oh, Paul, it's too late. Now we can't quit even if we want to." Lu Fei let out a long sigh.
"Why!?"
Paul Jacobs was surprised and confused.
"Balong is now not only a project of Logic and Huawei, but also a project that the leaders and people focus on. So many eyes are staring at us. If we withdraw at this time, Logic will be a sinner and a laughing stock... "
Lu Fei suppressed his smile and looked sad.
"Pfft~"
Sun Hongjun couldn't help laughing when he saw him telling lies seriously, and then quickly covered his mouth.
"This this……"
Paul Jacobs thought it made sense, but was speechless.
Lu Fei grinned and said: "Paul, are you so unconfident in your baseband chip? No way? I don't think there is any comparability between Barong and Qualcomm."
"Lu, are we friends?"
Paul Jacobs was relieved inside.
"Of course, of course we are friends!"
Lu Fei didn't say the second half of the sentence.
Table!
Friends on the surface are just for backstabbing!
Seeing that Paul Jacobs could not persuade Lu Fei to give up the idea of Barong baseband chip, he sighed and hung up the phone hastily.
"With Baron, Paul's words sound much better."
Lu Fei curled his lips and put down his phone.
"Hahaha."
Sun Hongjun laughed loudly: "Because Qualcomm is no longer our only choice, we can't threaten us with strangleholds, and we don't dare to send us so many useless bundled chips without restraint, and there is also Qualcomm tax, so we should It’s down.”
"We can talk, but at the end of the day, we must focus on unity for now. Our current enemies are Apple, Nokia and Intel." Lu Fei smacked his lips, "What is Nokia's situation now? Has it done anything to Xiaomi and Shenzhou? Respond?"
"No."
"No?"
"Except for the wave of price cuts at the beginning of the month, there has been no other movement. We have been rectifying the internal cross-selling problem."
"Trading goods?!"
Lu Fei raised his eyebrows, feeling surprised.
Channeling is a "psoriasis" in the ICT industry.
Often between provinces, cities, or even districts, the price of Nokia with the same model configuration is different on both sides, or there is more demand on one side and less demand on the other, and there will be distributors with lower prices. Nokia sells to areas with high prices, which is equivalent to violating the scope of the agreement and selling across regions.
Whenever there is a price difference between regions, there must be cross-selling.
Nokia has this problem, and so does logic.
"The key point is that Nokia's distribution system is different from ours. Nokia implements rebate sales, that is, 4% to 9% of sales will be returned to dealers who complete the task targets. If they fail to complete the task, they can only keep the goods on their own." all of."
Sun Hongjun reports on the investigation of Nokia.
"So, Nokia dealers do not rely on making money from the market, but rely on earning rebates or price guarantees from Nokia?"
Lu Fei immediately grasped the key point.
"That's right, Nokia will issue different sales targets to dealers in different regions every month. If you can't achieve the sales target this month, you won't get the rebate."
"At the end of the month, dealers with weak sales strength have to ship goods at a loss in order to complete their tasks. If they don't want to lose money, they can only sell goods. And the greater the task pressure, the more goods will be sold."
Sun Hongjun took out his cigarettes and handed him one.
"Haha, isn't this just because Nokia's sales are not good, so it's just a showdown of costs and risks to dealers." Lu Fei smiled coldly.
"you do not say."
Sun Hongjun lit the fire: "It is said that the newly appointed president of the Asia-Pacific region has severely increased the intensity of punishing pirated goods."
"Old Sun, don't you think this is an opportunity?"
Lu Fei's eyes flashed.
Sun Hongjun understood, "Are you trying to make a fuss about channeled goods and target Nokia's offline sales channels?"
Lu Fei nodded: "You are talking about these dealers. On the one hand, there are increasingly larger sales targets, forcing them to sell goods, and on the other hand, there are increasingly strict punitive measures to prevent them from selling goods. If you are a dealer of Nokia, Shang, how would you feel?"
"Of course I'm afraid!"
"What are you afraid of?"
"I'm afraid that I'll lose my dealer qualifications, after all, it's Nokia, but I'm also afraid that I won't be able to meet the quota and won't get the rebates."
"Yes, but what else is there?"
"What?"
"angry!"
Lu Fei blew out a smoke ring: "We must completely draw out the anger in the hearts of Nokia dealers."
Sun Hongjun clapped his hands and applauded: "I understand, Mr. Lu, you want dealers to rise up. Such a disturbance will not only paralyze Nokia's nationwide sales network, but at least it will be severely damaged."
"This is just one point. Xiaomi uses Internet marketing, but the logic is different from that of Shenzhou. We need to be both online and offline. Especially for Shenzhou, I think we should focus on offline."
Lu Fei raised a smirk on his lips.
OPPO and VIVo are known as machines for factory girls and IQ testing machines. Why are they so popular?
In addition to overwhelming advertising and marketing, it relies on its long-term offline sales network and after-sales service!
Shenzhou is going to take the route of VIVO and OPPO, not only to grab Nokia's market, but also to grab its dealers.
Listening to his channel model, Sun Hongjun's eyes lit up, "Wonderful, Mr. Lu, in comparison, Nokia is a different person inside and out, but I think there may be one missing link."
"you say."
"Who will fire the first shot?"
……………
Rongcheng, Taisheng South Road.
It can be said that almost every person in Chengdu has a mobile phone from Taisheng South Road. From the 1980s to the present, this is a communications market street with both street stores and hypermarkets.
In a Nokia retail store, Liu Yongyong had to pace back and forth. Just now, he received a call from the company. When settling the rebate at the end of the month, he discovered a fine of 6,000 yuan.
He was caught out just because of falsifying goods.
"I'm sorry for you, Immortal Baba, I can't survive this life!"
Just when he was getting angry, Wang Bo from the Shenzhou retail store next door came over and asked curiously: "Brother Liu, who has a big head and has offended you?"
Liu Yong didn't want to expose himself, so he changed the subject, "Why do you have time to come to my place today? You're not usually very busy."
"Hey, the store is being renovated today. It's been repaired so I can invite hasee4 in." Wang Bo deliberately showed off, saying that Shenzhou Rongcheng Branch specially gave him a brand new signboard, and provided free decorative glass and display cabinets.
"No way? Is Shenzhou so generous?"
Liu Yong was dubious.
"There's no such thing as a lie!"
Wang Bo raised his chin, proudly.
Shenzhou adopts a channel model established jointly with dealers, which means that the sales system is divided into several regions, each region is subdivided, and equity is bundled.
Agents at each level are life-and-death sales partners. If dealers, wholesalers and retailers sell well, they will share the benefits of the group with various forms of rewards.
"Damn, is it so good?!"
Liu Yong's eyes were filled with envy, jealousy and hatred.
"This is a hammer, and its logic is better than Shenzhou."
Wang Bo asked: "Don't you have a Nokia?"
"me……"
Liu Yong opened his mouth, and at this moment, the landline phone rang. He put down Wang Bo and hurriedly picked it up, asking what product, what price, and how many units. The price and demand for Nokia's channeled products are changing every moment. The competition is who can grab it faster.
"Brother Liu, what are you causing a fuss about?"
Wang Bo looked confused.
"Hey, brother, I won't hide it from you, I can't live in this kind of life." Liu Yong finally couldn't help but complain.
Normally, he can only complete the sales task of 1 million yuan per month, but Nokia set him a task of 3 million yuan. The extra 2 million yuan of goods every month must be found ways to divert the goods and sell them to other regions and channels. .
"Why won't Nokia arrest you?"
Wang Bo's eyes widened.
"Catch me, I was fined 6,000 yuan this month. Damn it. The new guy who took office this year said that the fine will be three times the retail price, with a cap of 10,000 yuan for a mobile phone."
Liu Yong's face was filled with anger and he was cursing.
"Wori, Shenzhou and Logic don't bully their own people. How dare Nokia bully us like this? Brother Liu, can you endure this? If it were me, I would be the first to make trouble with them!"
Wang Bo looked like he hated him for not fighting and felt sorry for his misfortune.
"Come on, if you don't make a fuss, it's not melon skin!"
Liu Yong slammed the table, "There was a riot last year. Dealers across the country 'uprising' against Nokia, and Nokia was exempted from fines for one quarter."
By bringing the mobile phone text message to Wang Bo, "No, a consultation meeting will be held in Star City in a few days. Hundreds of dealers and agents will discuss how to deal with Nokia!"
On the third day, more than 200 mobile phone dealers from across the country poured into Star City one after another.
Dealers from all over the world, who were originally competitors, gathered together for only one reason -
I can’t bear the heavy punishment from Nokia!
As soon as they entered the venue, dealers speaking with various accents inquired among themselves: "How much fine did you pay?"
"I was fined 40,000 this time."
"Just be content with 40,000, I was fined 100,000!"
"It's only 100,000, and I'm almost ready to get a loan."
"What the hell, you can't let Nokia take away two-thirds of your hard-earned money in a year, right?"
"The key thing is that the number of tasks set by Nokia every month exceeds the standard. Only by completing 100% of the tasks can I get the rebates. I finally completed it. When the rebates were settled every month, the fines for cross-selling goods followed. Co-authored by us Paying the payment and rebate to Nokia is actually a deposit."
“If we don’t let us diversify goods, don’t overload the tasks!”
"That's right!"
"The problem is not only the workload and the prohibition of cross-selling goods, but also the fines, which are arbitrary and deducted directly from our rebates. We get the serial number of the goods-crossing machine. We can't see the machine, and we don't have an invoice, so we don't know what the fine is. That’s right.”
"The amount of the fine is also too high. We admit that we are selling goods, but the fine is beyond our tolerance!"
Most of the dealers present had the same idea.
A low fine is acceptable.
But Nokia cannot justify the huge fine.
Soon, the originally peaceful consultation meeting turned into a grievance meeting, filled with complaints and endless chatter.
"Samsung, like Nokia, also catches counterfeit goods and imposes fines, but Samsung is not as ruthless as Nokia!"
"Same for Sony Ericsson!"
"Although Shenzhou and Logic impose heavy penalties on counterfeit goods, they do not allocate sales targets as heavy as Nokia's, and they really treat their agents as their own. If Shenzhou and Logic take a bite, they will get half of it. The store next door to me was renovated a few days ago, and Shenzhou also sent signboards and display cabinets, which is incomparable!"
The one who said this was naturally Liu Yong.
As soon as these words came out, everyone in the audience aspired to become dealers and agents of Logic and Shenzhou, and they all hated Nokia. Although they did make money from Nokia, they only paid 30% or even 60% of it to Nokia sucks blood.
I feel unwilling!
I feel unhappy!
The whole room was like a powder keg, all it was missing was a spark.
But in the corner of the crowd, someone suddenly raised his arms and shouted: "I think we need to talk to Nokia."
"That's right, we can't accommodate, we have to stand up and resist!"
These two sentences seem to speak to everyone's hearts.
All of a sudden, the crowd was furious.
Hundreds of dealers finally reached a consensus and fought to the end to make Nokia make concessions. Otherwise, they would unite together and refuse to accept Nokia's sales tasks, and the worst possible outcome would be death.
While taking a group photo, the two people who had just made a fuss sneaked out. In name, they were agents of Nokia.
In fact, I am in the Cao camp and my heart is in the Han Dynasty.
He has already switched sides and defected to the Shenzhou camp.
A phone call was made to Wu Haijun:
"Hey, Mr. Wu, the fire is on!" (End of Chapter)
