Domestic chips?
Domestic independently developed chips?
Domestic independently developed 3G baseband chips? !
The more prefixes, the greater the gold content.
Logic and Huawei have also produced many domestic chips in recent years, but this is the first time that baseband chips have been produced, and as soon as they came out, they were on par with the world's first echelons such as Intel and Qualcomm.
"Impossible, absolutely impossible!"
Yang Yuanqing took off his glasses, rubbed his eyes, and then put them back on. He saw that the Barong 1000 baseband chip was still in Hu Yuhua's hand, and his head suddenly exploded with a buzzing sound.
The scene was completely silent and quiet.
"Bah bang bang."
Lu Fei stood up and took the lead in clapping.
Next to him, Li Xiangdong, as well as the leaders and friends in the front row, all clapped as if they had just woken up from a dream, with incredible expressions written on their faces.
Applause was like a storm, sweeping the audience immediately.
Hu Yuhua and Lu Fei looked at each other, raised their chins, and eloquently explained that "Barong" was named "Barong" because Barong Snow Mountain is located in DR County, adjacent to Mount Everest, with an altitude of 7,013 meters. Chips are like climbing a snowy mountain.
Step by step, step by step, climb to the top!
"Mr. Lu said this to all of us, don't be afraid of the clouds covering your eyes, the infinite scenery will be on the dangerous peaks!"
"Brother Lu, this, is this your surprise?"
Li Xiangdong was used to the scene and stuttered a bit when he spoke.
"Are you surprised? Are you surprised? Are you awesome?"
Lu Fei suppressed his restless heart.
"Awesome! This surprise is so unexpected! You guys are really good at hiding it. It turns out to be a 3G baseband chip!"
Li Xiangdong punched him in the chest excitedly.
Telecom's first shot at launching 3G was "Tianyi", and the main contract phone was Shenzhou, which was already extremely cost-effective, and now it is equipped with China's first self-developed baseband chip.
It is enough to predict how popular hasee4 will be.
Unable to hold back my excitement, I eagerly inquired about hasee4’s public price and the operator’s centralized purchasing price.
"The public price is 1,999, but the operator still follows the same old rules."
Lu Fei cast a "you know" look.
"Hahaha~"
Li Xiangdong couldn't help laughing.
Done, there has never been such a wonderful start!
"Furthermore, Hasee4 has been exclusively distributed by China Telecom under contract in the first half of the year, and will be launched on China Unicom and China Mobile in the second half of the year."
Lu Fei smiled and said: "Brother Li, you should be satisfied now. You can't stop saying that I won't help you?"
"Hehe, as expected, Brother Lu is still looking for you, Brother Li!"
Li Xiangdong was very satisfied with this gift, "I didn't expect it, I didn't expect it, you guys even produced the baseband chip."
Just as the two were chatting in full swing, the leaders sent a secretary and politely invited Lu Fei to see them.
"Leader, is my good news good?"
Lu Fei wore a very majestic face.
"Hahaha, not only is it good, we were discussing what it would be just now. You, you, you really gave us a big surprise!" The leaders of the Ministry of Industry and Information Technology looked at each other and smiled in a kind manner.
"How on earth did you do that?"
The Director of the Electronics Department was even more emotional.
"First of all, we must give credit to Huawei. Before 3G was officially commercialized in China, it was already making 3G and LTE-related chips. After we learned about this situation, we took the initiative to propose cooperation. The two companies hit it off immediately, and they just fell in love and did it! "
Lu Fei smiled: "The main credit goes to all the employees of Logic, Huawei, and Pengbai. It is their sweat, perseverance, and belief that led to the emergence of domestic baseband chips."
"How did you come up with the idea of making baseband chips?"
A leader from the Ministry of Science and Technology was very curious.
"We have always believed that it is better to have a father than to have a mother. It is better to do it early than to do it late."
Lu Fei crossed his arms and looked serious.
The research and development of baseband chips is different from that of application processors, which requires long-term accumulation. For example, if you want to build a 5G chip, it not only contains 5G, but also needs to support multiple modes of 2G/3G/4G at the same time.
Without the accumulation of communication technologies from 2G to 4G, it is impossible to directly develop 5G. It takes at least 5 years for each communication mode to be developed from scratch and stabilized. Once left behind, the gap in one generation will soon widen to 5 to 5 years. 10 years.
Intel can't catch up with Qualcomm, the root cause is here!
And technology alone is not enough. It also requires a lot of manpower, material resources and time to conduct on-site testing with global networks.
"It's not easy, it's not easy."
The leaders listened carefully and were grateful.
"But there are still regrets. At present, Barong's performance has only caught up with Intel's level, and there is still a big gap with Qualcomm." Lu Fei sighed.
"Are you belittling yourself or praising yourself? The first baseband chip has reached the level of Intel. Are you still not satisfied?"
The leader of the Ministry of Industry and Information Technology looked at him with fondness, and said with a smile: "Does the second baseband chip want to go to heaven?"
"I dare not think about it, but I am determined to catch up with Qualcomm. We have invested in LTE, FDD, 4G, and even 5G. The Nortel Network we acquired also has a lot of LTE and 4G technologies and patents, and we also poached them We have hired many technical backbones..."
Lu Fei was making the report with great joy.
"How different is it from Qualcomm?"
The Director of the Electronics Department asked a question.
“There’s about a generation to a generation and a half difference.”
Lu Fei was not secretive, "Designing a chip, regardless of standards, only takes three years from algorithm to mass production. To catch up with Qualcomm, we must shorten the iteration cycle, standard, algorithm baseband chip, radio frequency chip, physical layer software, Protocol stack software and testing require full collaboration in every aspect, and we are now building our own domestic RF chip team to break the U.S. monopoly."
"Good job!"
The leaders said with steady and powerful voices: "I hope you will continue to work hard. We will always be your strongest backing."
After asking about some more difficulties, they wanted to take Lu Fei's feedback on the problems that needed to be solved and bring them back for a meeting to discuss. Those that could be solved would be solved, and those that could not be solved would be solved as best they could.
When Lu Fei returned to his original seat, Li Xiangdong came over and said in a low voice: "The leader also talked to me just now and asked me to fully support and help you within the scope of my principles."
"Speaking of which, Brother Li, you really have to help me with something small." Lu Fei narrowed his eyes into a thin line.
"Tell me, tell me, who is following whom between us?"
"You see, the IPTV industry is in full bloom this year. Does China Telecom's set-top box also give us a competitive qualification?"
"You still make set-top boxes?!"
"To be precise, it is the chip of the set-top box. I can responsibly say that the set-top box based on our chip has absolutely good performance and stable product, no worse than Broadcom's solution."
"Really?"
"Go ahead and test it, there's not much difference in performance, and it's even slightly better in terms of heat dissipation and boot time." Lu Fei said with confidence in his tone, "If it's not accurate, just pretend I didn't say what I just said."
“Brother Lu’s words are enough!”
Li Xiangdong curled his lips: "To tell you the truth, I have long been dissatisfied with Broadcom's chips. They are expensive and have a bad attitude. Why don't they bully us because we don't have domestic competing products? Now, let's kill Broadcom's arrogance." .”
"Then it's a deal."
Lu Fei stretched out his hand.
"It's a deal!"
Li Xiangdong shook hands with him, "But Brother Lu, you are a baseband chip, a computer CPU chip, and a server chip. Why are you making a set-top box chip again? The leap is too big for you, right?"
"It's time to make money. Chips and other hardware are too hard to work with. If we don't improve the treatment, how can we make good people give up on the Internet and finance?"
Lu Fei looked around: "Otherwise, why do you think I would hold the press conference at Beijing University and Shuimu University?"
"Oh, I understand, I understand."
The two looked at each other and smiled knowingly.
After the first wave of climax brought by the Baron 1000 baseband chip, another climax broke out after a personal demonstration of voice calls.
Applause surged like waves, one after another.
Until Wu Haijun announced the final price of hasee4, a huge "1999 yuan" appeared on the huge curtain.
The entire venue, just like the Xiaomi press conference, exploded with applause, screams, and cheers.
Yang Yuanqing had an ominous premonition in his heart, and immediately called Liu Chuanzhi:
"Mr. Liu, something big happened!"
"How could things develop to this point!"
Liu Chuanzhi still can't believe what happened at the Shenzhou press conference. If it happened logically, he would admit it.
In the past, if you couldn't defeat logic, why wouldn't you defeat Shenzhou?
However, now, Shenzhou has begun to exert its strength, from computers to laptops to mobile phones, surpassing Lianxiang in all aspects?
"Mr. Liu, Shenzhou and Xiaomi also chose the launch time very carefully. They all chose it on the day of June 19th. It is not only the e-commerce shopping festival, but also after the college entrance examination. Not only parents, but also students will be the main force. , this wave of operations by Nokia is in vain unless the price war is fought to the end and prices continue to be reduced."
Yang Yuanqing couldn't help but sigh.
"Shenzhou is just relying on human strength and logic. It is just an assembly plant without any technical advantages."
Liu Chuanzhi snorted coldly.
"Although the situation is like this, Mr. Liu and Lu Fei are supporting Shenzhou and Xiaomi. They are obviously here to kill Nokia. Do you think Nokia can withstand it?"
Yang Yuanqing's words were full of unconfidence.
"What do you think? After all, Nokia is the leader in the mobile phone industry. Could it be that it can't even compete with the two younger brothers of this bastard, Lu Fei?" Liu Chuanzhi said in a disdainful tone, "And I'm already planning to recommend Nokia to Lu Yun. When the time comes, Lianxiang, Ahri, and Nokia, the three of us are a three-sword combination."
Yang Yuanqing was worried and said: "But Nokia has only lowered prices now, and has been focusing on the problem of channel channel cross-selling. If it doesn't show any seriousness..."
"You might as well speak more clearly."
Liu Chuanzhi looked at him with careful eyes.
"In my opinion, Lephone's Symbian system solution should be slowed down for a while. Let's see whether Nokia or the Android camp wins this time. We can't lose with the losers."
Yang Yuanqing adjusted his glasses.
"You mean who wins and who do we join?"
Liu Chuanzhi smiled coldly: "Yuan Qing, do you think Nokia will lose? Do you want Lianxiang to join the Android camp?"
"Liu, Mr. Liu, you are not afraid of ten thousand, just afraid of..."
"No chance! Nokia will not lose!"
Liu Chuanzhi slapped the table, "Lianxiang won't lose either!"
At this moment, messages popped up in the lower right corner of the computer screen, all of which were news about the Shenzhou press conference.
"The country's first independently developed 3G baseband chip designed by Logic and Huawei was launched at the Shenzhou conference last night!"
"Hasee4 is equipped with the most powerful baseband chip made in China. It doesn't cost 3,999 yuan or 2,999 yuan, it only costs 1,999 yuan!"
"Xiaomi 1 and Shenzhou Hasee 4 smartphones are low-priced and come with high specs. How can Nokia, Motorola and other manufacturers be embarrassed?"
"The price butcher has come to an end again. After the computer market, can Shenzhou join forces with Xiaomi to make the smartphone market more affordable?"
"2009: The year of the rise of domestic smartphones."
"Nokia has lowered its prices, Xiaomi and Shenzhou have lowered their prices, and the mobile phone war is about to begin. This is good news for consumers."
"…………"
The marketing machine that was already ready to go was at full capacity, and the news and advertisements about Shenzhou and Barong were overwhelming.
And especially compare Nokia's 2,000 to 4,000 yuan, and even the N97, which is regarded as a flagship product.
Nokia's original price reduction strategy attracted many consumers across the country, but now they are watching again.
Price reductions of 10% to 25% are certainly very attractive, but the price of Nokia's heavily reduced mobile phones is originally more than 2,000 yuan. Even with discounts, the prices are similar to those of Xiaomi and Shenzhou.
Xiaomi and Shenzhou are still smart phones, and they are still extremely cost-effective. They have Android systems and high-end configurations. Crucially, Shenzhou also has China's first self-developed 3G baseband chip.
Supporting Shenzhou is equivalent to supporting domestic products!
It is equivalent to supporting the domestic chip industry!
Nokia's price war has ended before it even started. Netizens overwhelmingly supported Xiaomi and Shenzhou.
Not only did they shout out on Weibo and Tieba, but they also took practical actions. Shenzhou’s pre-sales on Feigou.com soared.
Xiaomi 1, 350,000 units in 3 days.
hasee4, it is 280,000 units per day.
These statistical reports were also placed in front of Mabote. He frowned while flipping through them:
“Where are the sales of our first batch of price-cut mobile phones?”
"it's here."
The secretary handed over another piece of statistics and reminded that Nokia's big sale was greatly reduced in effect due to the emergence of Xiaomi and Shenzhou. Many agents even reported that -
Many people who bought it are applying for returns.
"This guy is definitely here to cause trouble!"
Mabote scowled.
"Distributors and agents in some places feel that the sales volume for this month may be too high and cannot be completed. Can it be reduced appropriately, or can the price of mobile phones be reduced?"
The secretary reported everything in detail.
"Price reduction? How can it be possible to reduce prices! The price has just been reduced. It is impossible to reduce the price immediately. That will anger customers."
Mabote curled his lips and said: "You tell them that it is impossible to reduce the price. The sales volume assigned to them will remain unchanged. If they cannot complete it, it will be directly deducted from the rebate."
The secretary reminded: "If you transfer the burden to the dealers, they may have rebellious feelings..."
"Huh, emotions?"
Mabote said with disdain: "Then why did they have no emotions when they were selling goods? I just asked them to spit out part of the money they earned from selling goods and give us Nokia."
The secretary opened his mouth and persuaded him that the enemy had already reached the city gate, so he should stop fighting with the channel dealers internally and use his guns to attack the outside world to defeat the menacing smartphones such as Xiaomi and Shenzhou.
“Xiaomi and Shenzhou are Nokia’s enemies?”
Mabote laughed so hard: "Haha, haha, Sauri, this is the funniest joke I have heard this year. They are not at all, oh, it is impossible to be Nokia's enemies. We only have three enemies, that is Logic, Apple and Samsung.”
"But, but..."
"No but, I know you have a saying, 'In order to fight against the outside world, we must first rectify the internal situation.' Before dealing with logic, we must first rectify the internal situation. Those who dare to smuggle goods, I will not only fine them, but also Disqualify them as agents."
"What should we do about Xiaomi and Shenzhou?"
"What's the hurry? It's just listed on 619."
Mabote had a smirk on his lips.
After the "military discipline" is rectified, one hand is price tactics, the other is mobile naval tactics, and blockbuster products like the N5320 are available. No matter how you put it, the battle strength will be 8 versus 2. The advantage is mine!
Before dealing with logic, take Xiaomi and Shenzhou Sacrifice Flag first!
