Bangzi, Hannam-dong villa.
As soon as Li Yinxin returned home, she went straight to her home.
"Mom, where are dad, eldest brother, and sister?"
"It's in the study."
Hong Luoxi rolled his eyes at this leftover woman, "Don't disturb them while they are chatting about business, come with me." Then he grabbed her wrist and pulled her to the sofa. There were various photos of men on the coffee table, "You Take a look, which one do you like among these?"
"Mom, I don't like any of them."
Li Yinxin didn't even look at her, all she could think about was Lu Fei. No matter how good they were, they were worthy of competing with Oppa!
"Hey, Yin Xin, you are going to make me mad."
Hong Luoxi was resentful and helpless: "Don't think that because you are the CEO of some line and the richest woman, you don't have to get married. When I think of you being like this at 28 years old, I can't sleep all night long..."
"Ah! Mom, are you suffering from insomnia? I'll call a doctor right away to see you." Li Yinxin hurriedly ran away and climbed up to the second floor.
She saw Li Fuzhen sitting in the lounge outside the house, flipping through the newspaper. She raised her head and said with a smile, "Ah, Yin Xin is back."
"Hey, Ernie, why aren't you in there?"
Li Yinxin was surprised.
"Dad and eldest brother are talking about national affairs."
Li Fuzhen showed an awkward smile and put the newspaper on the table. "Have you told me what you told Lu Fei?"
"said."
Li Yinxin poked her head over, and when she saw the news about the 2008 presidential election on the front page, she vaguely guessed it.
Growing up in a chaebol family, I have been influenced by everything I hear and see. This is the time of betting that happens every four years. Whether it is Ms. Park or Mr. Lee is related to Samsung’s development in the next four years.
Just then, the door clicked open.
Lee Jae-yong smiled and shook hands with the man who also wore glasses, "I'll leave this matter to Lawyer Jin."
"President and CEO, please rest assured that nothing will go wrong."
Jin Yongzhe bowed slightly and showed respect.
Li Zaiyong patted his shoulder with satisfaction. He noticed Li Fuzhen and Li Yinxin from the corner of his eye and couldn't help raising his chin. Even if you sisters are of the same mind, you can't threaten his throne as heir.
He smiled and said: "Fuzhen, dad asked you to come in."
Li Fuzhen entered the room calmly.
Li Jianxi, who had closed his eyes to relax, suddenly opened his eyes and waved, "Fuzhen, let me ask you, what are the prices of DRAM chips and NAND flash memory on the market now?"
Li Fuzhen knew that this was a school test and answered it seriously.
"512MB DRAM chips have fallen below the US$1 mark, generally between US$0.95 and US$0.97, and 1GB has dropped to US$2.12... 512MB NAND flash memory has recently dropped to US$25. If nothing else, it will drop to US$19 within the year. Beautiful knife..."
Listening to his daughter's report, Li Jianxi was relieved from the bottom of his heart: "It seems that there is nothing wrong with arranging you in the wafer foundry."
"Dad, have you decided to invest countercyclically?" Li Fuzhen grabbed his hand and looked directly into his eyes.
"Of course! America is cutting prices, and Neon is also cutting prices. Are we going to sit back and watch Samsung's share being divided up by them?" Lee Jae-yong smiled coldly, "I came to you to inform you, the minister of wafer foundry, that Dad and I have decided to completely drive down the prices of DRAM chips and NAND flash memory!"
"Fuzhen, if you do this this time, do you think you can defeat some of the world's top storage manufacturers?"
Li Jianxi pressed his hand and asked him to calm down.
Li Fuzhen thought for a while and cautiously concluded that Qimonda, Elpida, and Hynix would be in trouble.
"Give your opinion."
Li Jianxi's eyes lit up.
Li Fuzhen analyzed in detail that although Micron is currently engaged in a price war, due to the weak demand for DRAM chips in recent years, it has converted a large part of its 8-inch wafer production capacity into the production of CMOS photosensitive components used in mobile phone cameras. .
Moreover, the order comes mainly from logic.
Elpida is not so lucky. Although it wants to take advantage of the dividends of smartphones and produce DRAM memory chips for consumer electronics, neither Logic nor Apple buys it, so it can only tearfully discount and clear out the stock, and it is cheap in vain and specializes in serving copycat phones. The surging.
This makes the already poor financial situation even worse.
But no matter how much it loses, it is better than Qimonda. Qimonda is heavily in debt, even with Infineon and logical support, it is useless.
Because they refuse to lower their prices, for example, the 512MB DRAM chip has always remained at $1.76, which is almost twice the price of the same quality on the market!
"What about Hynix? It made $2 billion last year."
Li Jianxi squinted his eyes. Apart from Samsung, the giant in the field of stick memory chips is Hynix.
"Dad, Hynix made a strategic mistake."
Li Fuzhen said with a smile: "We lost to us and Toshiba in the new NAND flash memory process, and then we blindly expanded and significantly increased the production of 300mm wafers. We also put a lot of investment in 56 and 36nm DRAM chips and 48nm NAND flash memory. On the production line, as long as prices do not recover, Hynix will definitely suffer from a liquidity crunch."
Lee Jae-yong watched his sister's analysis as clear and logical as possible. He was extremely vigilant and quickly said: "Dad, look, my judgment is not wrong. Now it is us who will defeat the United States, Germany and the neon storage industry." The perfect time!”
Li Jianxi asked with a straight face, "Is it possible for Samsung to acquire one of Qimonda, Elpida and Hynix?"
"Dad, I can only say that Hynix is the most promising of the three!" Li Fuzhen said seriously, "As long as Samsung insists on countercyclical investment and keeps chip prices at a very low level, Hynix will not be able to afford the production costs and Loan interest, once outside financing is not available, high debt will be enough to ruin it, but..."
"But what?" Li Jianxi asked curiously.
"Will the government allow us to acquire Hynix?"
Li Fuzhen said worriedly: "If we don't support Samsung's monopoly, we will definitely choose one from Hyundai, SK, and LG to take over."
"Of course there is no problem with this. As long as Ms. Park succeeds, we will definitely be able to acquire Hynix."
Li Zaiyong adjusted his glasses and raised a sinister smile at the corner of his mouth.
"Why not choose Li?"
Li Fuzhen frowned, confused.
"We have invested in both, but we are leaning towards Park. It's very simple. Behind Lee are Hyundai and SK. No matter how much we support, he will definitely help them first and then help Samsung."
Lee Jae-yong curled his lips. If Hynix goes bankrupt, it will be swallowed up by SK or Hyundai Group. In that case, Samsung will be a wedding dress for others in vain.
"Dad, brother, how are you going to lower the price?"
Li Fuzhen asked about the joint price reduction plan.
Lee Jae-yong proudly revealed that he wants to reduce the price of DRAM chips by 30% to 40%, 4g Nand flash memory will also be reduced to 16 or 17 US dollars, and 8g will be 38 or 39 US dollars. In short, Qimonda will , Hynix, they can’t survive!
Even if you survive, life will be worse than death!
"Dad, Samsung Electronics will be in deficit this year..."
Li Fuzhen made a rough calculation and found that he had lost at least US$5.6 billion.
"Isn't our 3D NAND flash memory about to be successfully developed?" Li Jianxi showed a sly smile.
"Trial production will be possible in the second half of 2008 at the earliest."
Li Fuzhen nodded, "And dad, after our smartphone, Samsung i9000, was launched, its sales in Asia were quite good, second only to Logic and Apple. I think the next step is to open up the European and American markets."
"It seems that your smart phone decision was right!"
Li Jianxi stared at his daughter and couldn't help but wonder why she was not a boy. He covered up his disappointment and said: "Then use the profits from consumer electronics to make up for the deficit in semiconductors."
"Dad, since my sister is so good at smartphones, why don't she just be the deputy director of the Consumer Electronics Department? Let her be the director and focus on her mobile phone. What do you think?"
Lee Jae-yong threatened to take away the power of her wafer foundry department.
Li Fuzhen gritted his teeth, "Dad..."
"Sister, don't get me wrong, I just put you in a field where you are better at it." Lee Jae-yong was quite proud.
The water in countercyclical investment is very deep, and you can’t grasp it!
Guan Jian and Lu Fei have also launched a storage brand. Where can I find such an excellent opportunity for revenge?
Let my sister come, I'm afraid of malpractice for personal gain.
"Just as Jae-yong said, Fuzhen, you will be the head of the consumer electronics department and the head of Samsung Electronics, and the wafer foundry will be left to him." Li Jianxi patted the armrest of the chair.
"Specialist!?"
Lee Jae-yong was horrified. The chief executive was even more awesome than the minister, and he was only one step away from his position as vice president.
No, I'm not the only successor!
…………
In July, the global DRAM chip and NAND flash memory markets were violently turbulent, with continued and substantial price cuts.
The entire storage industry is plunged into a colder winter.
Lu Fei was sitting in Zhenjiang City, staring at the relevant news at home and abroad on the computer, his eyebrows sometimes frowning, sometimes relaxing.
"Digitimes quoted industry insiders as saying that the driving forces behind this wave of price cuts are three major international memory chip manufacturers: Micron, Elpida and Hynix."
"Memory chips have fallen to cabbage prices."
"Samsung has repeated its old tricks and once again adopted the 'counter-cyclical investment' strategy. Not only did it not choose to shrink to save its life, it also chose to expand production as aggressively as Hynix."
"Competition among storage manufacturers has become intense."
"..."
While browsing, the landline phone rang.
The caller turned out to be Lin Jiaqing. How could such a big event as the opening ceremony of Yangtze River Storage not include a leader to cut the ribbon?
"You are a slippery man, and you will definitely not do it just for this. Tell me what you want this time, policies, funds, and any requests you may have. As long as it does not violate the principles, I will try my best to satisfy you."
"Hey, leader."
What else could Lu Fei say, of course he wanted them all!
The reason why Samsung dares to play counter-cyclical investment again and again is because there is a stick government behind it to deliver ammunition. The reason why Qimonda and Elpida are bound to fail is because Deutsche and Neon will not continuously provide them. funds.
And China will definitely give its full support unconditionally.
It’s very simple. Before Yangtze Memory, in addition to the two wafer foundries jointly owned by Fuxin, Toshiba and Samsung, as well as the production lines introduced from Qimonda, memory and flash memory that could be independently produced in China could be found in mainland China in addition to Wanwan. Less than one.
Imports alone cost hundreds of billions of dollars every year!
"The national large fund will be established soon, and the first batch of projects will include Fuxin, Logic and Yangtze Memory in the list. It is expected to inject 1.5 to 2 billion yuan. How to allocate it, we will leave it to you to allocate it. We believe in you This money will definitely be put to good use.”
Lin Jiaqing was not stingy and took great care of the only seedling. He even asked state-owned semiconductor companies across the country to lend a hand and purchase memory sticks and flash memory particles from Yangtze Memory in large quantities.
Just like etching machines, SMIC ordered 4 units at once!
"That leader, I'm afraid this alone is not enough."
Lu Fei implemented "crying children will have milk" and said that Yangtze Storage must achieve a market share of at least 10% within 5 years because of a R&D team of hundreds of people and hundreds of millions of dollars in R&D funding every year. It is almost guaranteed to have an annual revenue of 1 to 2 billion US dollars, which is equivalent to the level of Hynix.
"Haha, I knew you wouldn't be satisfied so easily. Tell me, what else do you need?"
Lin Jiaqing's doting voice came from the phone.
"Can the computers purchased by the government and state-owned enterprises be not compulsory? It is best to give priority to using Yangtze Memory's memory modules and solid-state drives, such as Shenzhou computers?"
"What if domestic brands such as Lianxiang and Tongfang simply don't purchase Yangtze Storage and ignore it?"
"Hey, that's perfect."
"Hey, stop it, don't climb up the pole for me, it's impossible."
"Leader, you see, Lianxiang has received so much resources, technology and policy support. In the end, it is just a foundry. I can't count on them for anything else. But Yangtze Storage must help me no matter what, otherwise I will support them. Well?"
"I know you have a strong opinion against Lian Xiang."
"Leader, can I say dirty words?"
"Of course not."
"Then I have nothing to say to Lian Xiang."
After a cordial and friendly conversation between the two, Lin Jiaqing was convinced, but not completely convinced. He did not agree to implement it nationwide in one breath. Instead, he took out the supervisor's ** as a pilot.
As long as the computer installed with Yangtze Storage products has no problems and operates normally, unwritten verbal instructions will be given secretly, just like the domestic movies in the summer have an invisible protection period.
"Don't worry, I promise you, I will give you a surprise on the opening day."
"What surprise?"
"Haha, I can't say it now."
"You, you always come up with new tricks for me."
Lin Jiaqing didn't dwell on it and hung up the phone after chatting for a few words. Lu Fei whistled and called Gao Qiquan to the office.
Since we are going to hold a press conference, we might as well make the battle bigger and invite Shenzhou, HP, and of course Lianxiang, a group of friends, to show off the muscles of Yangtze Memory in person.
The date is set for July 15th, and the media and friends who have received the notice have enough time to fly to Jiangcheng.
The media that did not receive the news started looking for connections, trying to get first-hand news as soon as possible. This is considered to be the most sensational event in the domestic business community and semiconductor industry in recent times.
Mr. Lu has achieved another breakthrough for China!
On the eve of the press conference, in addition to some media reprints, reports, and analyses, Lu Fei also used the power of the Internet. Weibo, Tieba, portals, Q groups, and blogs were all filled with news that "Yangtze River Storage is about to open."
In such a craze, an invitation letter suddenly appeared on the head of Liu Chuanzhi, who was recovering at home.
