June 18th, the third Black Monday.
The Shanghai and Shenzhen stock markets continue to slump. The profits from the bull market in the past two years have been swallowed up by at least one-third in the "continuously falling" stock market. Investors who have just entered the market this year have generally lost 30 to 40%.
The ripple effect of the market plunge has affected funds.
Small funds that previously rose from 1 yuan to 1 yuan 3 and 1 yuan 5 have fallen all the way to the verge of liquidation. Large and medium-sized funds are also teetering on the verge of collapse.
Complaints abounded on the Internet, and jokes such as "If you hate a person, let him trade in stocks; if you kill a person, let him buy funds."
Under such a gloomy backdrop of sluggish consumerism, various banners cheering for employees and challenging Feigou were hung on both sides of the employee office area in the Ali Baba headquarters building.
"The magical cat controls the sky, and the sick dog retreats."
“It’s so stupid to buy Meituan on the fly, Ali Baba is the best in the world.”
"Hold a dog-beating stick and beat the dog with both sticks and sticks!"
"..."
The entire work area is on alert and full of murderous intent, waiting for the official gong of the shopping carnival party at 12 midnight.
In the picture, Lu Yun appeared on the stage of the show, facing the microphone handed by the host, and said plausibly:
"If we say who is Ahri's competitor?"
"Then there is only one answer, which is Feigou.com!"
“Ali Papa’s first “June 19” goal is to achieve 3 billion gmv and break the monopoly of Feigou.com!”
Lu Yun directly challenged Ban Lu Fei, confronting him head-on.
Sun Yutong, Cai Chongxin and other Eighteen Arhats, all the staff of Ali Baba held their breath and stared at the 100-inch TV. They saw Lu Yun pressing the start button and shouting:
“I hereby announce that Tmall 6.19 has officially started!”
"Our budget will be uncapped during this period!"
As soon as he finished speaking, the pre-prepared press release immediately flew like snowflakes. First, 3c Electronics City, a cooperation between Gome and Tmall, directly announced the launch of "If you pay more, you will pay"——
As long as users buy anything at the Tmall Home Appliances Exhibition Hall that is more expensive than JD.com, they can get cash compensation from Ahri. The target is pointed at JD.com, which is mainly engaged in digital appliances.
In addition, it also targets c2c Feigou.com.
There is a "buy more expensive and make up the difference" activity. As long as the price of a specific product purchased at any channel venue is higher than the price of the same brand and model on Feigou.com during the event time, you can apply to customer service to make up the difference.
Even for ZTO's same-day and next-day delivery, Ali Baba has launched "delay compensation". As long as the goods are not delivered at the designated time, they will be compensated unconditionally.
Suddenly throwing money into burning money.
Isn’t it just a roll?
Come on, Lu Fei, let’s hurt each other!
Under such a ferocious offensive, Dangdang continued to lie flat, and foreign e-commerce stores such as Amazon and eBay watched the show outside. However, Feigou.com, which was pointed at the gun, was surprisingly indifferent.
Bored, I want to see the river of blood!
The "cat-dog war" that the media was looking forward to did not happen as expected. They rushed to Hailong Building and blocked the door of Feigou.com, forcing Lu Fei to show up and give them a perfect explanation.
"Mr. Lu, Ali Baba has been participating in Feigou.com's Double Eleven. Why doesn't Feigou.com participate in the June 19th Shopping Festival initiated by Ali Papa?"
"I have been assisting in the preparations for the first World Internet Conference recently and have not paid much attention to this 'June 19 Shopping Festival'."
Lu Fei faced the shot, "But from what I learned from Mr. Liu, who said that Feigou.com did not participate in the June 19th Shopping Festival? We sent our new group buying platform, Meituan, to give friends Shang waved the flag and cheered."
“Why is there only Meituan but not Feigou.com?”
The reporter persisted and continued to ask questions.
Lu Fei said straight away: "The reason is very simple. 619 is Mr. Lu's hard work and is Ahri's home field. If Feigou.com is the size of Feigou.com, it will be like bullying the smaller ones. We can't overwhelm the guests. This is not Feigou.com." want."
The reporter asked: "Lu Yun said that Taoduoduo will become Feigou.com's biggest competitor. Do you agree with his statement?"
“Feigou.com’s only opponent is himself.”
Lu Fei raised his chin and said, "When the starting gun is fired, there is no time to see how the opponent is running. What's more, when we run to the front, we will not look back to see how far behind the opponent is. We will only look forward. It is a pity that even if I Even if you use a magnifying glass, you won’t be able to see an opponent at all, only yourself tomorrow will be your opponent.”
"Wow!"
The reporters were surprised and filled with joy.
This answer was enough for them to write countless articles inciting Feigou.com to confront Ahri, Lu Fei and Lu Yun.
"Tao Yao, remember to give them a red envelope before leaving."
Lu Fei confessed and turned back to the company.
Liu Edong, Xu Lei, Wang Yong, Wang Huiwen and others gathered in the office and saw that they all had a copy of the "Dog Beating Stick Method" formulated by Ahri. The manual listed various countermeasures against themselves.
“Is Feigou.com affected to a great extent?”
Lu Fei looked left and right.
"There are still quite a few fluctuations."
Liu Edong changed the topic. Fortunately, Jingdong has two moats: self-operated logistics and Kuaima Alliance. Even if Ahri launches "delay compensation", the service quality and speed will still be out of reach.
"We also performed a civil and military drama for the merchants."
Xu Lei said with a smile that Wenxi is an "exclusive sales plan", promising more traffic, more resources, and more exposure. As long as it signs an exclusive contract with Feigou.com, it means that it cannot go to other online platforms.
"Where's the martial arts show?" Lu Fei asked.
"Martial arts are not very civilized. They just 'choose one of two'."
Liu Edong touched his nose: "Although it is very domineering, it is very useful. Many businesses, especially the brands we support, are reluctant to leave our cornucopia."
"That's right!"
Xu Lei showed a smile as if his plot had succeeded.
Taking money is greed, changing jobs is rebellion, they don’t have the guts!
"Is that reluctance? It's because you don't dare."
Lu Fei rolled his eyes, "The 'choose one' trend has stopped. Now it's not a stock market. How can we treat it roughly? This doesn't mean pushing merchants out! For those wavering merchants, just like ordinary people. , treat him well, give him resources, keep him fed and clothed, and he will naturally settle down.”
"Our 'choose one from two' is actually 'choose two from three'."
Liu Edong quickly explained that they deliberately guided merchants to enter Meituan, and even promoted Feigou.com’s “New Brand Plan” to Meituan, focusing on small, medium and micro enterprises, just like cultivating gu, supporting 1,000 brands in 5 years, covering various industries.
For example, let Putian imitation shoes be good.
Therefore, Meituan Group-buying adopts a low-to-mid-range c2m model, Feigou.com adopts a low-to-mid-range c2c model, and Jingdong adopts a mid-to-high-end membership-based b2c model.
The troika drives flying shopping.
"How much have we invested in Meituan this time?"
Lu Fei's frown eased slightly.
"Not much, 20 million."
Liu Edong held out two fingers. Despite Meituan’s huge reputation, it actually has low operating costs and low store opening costs. It is a sinking market that even Taoduoduo and Feigou.com look down on.
What costs money is actually marketing costs.
"Where's Ahri?" Lu Fei asked again.
"Let's talk about more than 100 million, Lu Yun really spent a lot of money to get us."
Liu Edong felt no pressure.
Just like the struggle between Chu and Han for hegemony, Feigou is Han, Jingdong is Qi, and Meituan is Liang. The fundamentals do not overlap with Jingdong at all. As for Feigou, Meituan merchants can flow with each other.
Shops are opened at both ends, competing and cooperating.
Therefore, the only real enemy is Taoduoduo, which is flooded with fakes, copycats, and white brands.
It's a pity that Ah Li is just a beggar's version of Chu.
But Feigou.com is an enhanced version of Han Dynasty!
"What makes Ali richer than us now, with US$1 billion, and it will soon be listed for financing. I think we can't delay it. Even if Feigou.com does not go public as a whole, at least we should separate Meituan and go public first."
Xu Lei's proposal was immediately recognized by everyone.
With the current financial resources of Feigou.com, unless it raises another round of financing, it will not be enough to support Meituan’s cost-burning rate of marketing, expand merchants and customers, and increase market share. It costs money everywhere.
Simply become independent and raise funds on your own.
“How much sales can Meituan share with Taoduoduo this time?”
Lu Fei asked: "Three to four billion is victory!"
Liu Edong smiled and said: "Haha, Mr. Lu, your estimate is too conservative. According to our statistical data, the GMV on June 19th was not 700 million, but it must have exceeded 600 million."
"Then the first round will cost him tens of millions of dollars."
Lu Fei nodded, planning to use the World Internet Conference as an opportunity to raise arms and food for Meituan.
It's equivalent to Peng Yue scratching Chu and poking Lu Yun's butt and eyes!
…………
"At 2:24 pm on June 19, 2007, Ali Baba announced that the total GMV of Tmall and Taoduoduo exceeded 2.5 billion!"
"Meituan's performance is outstanding, with 566 million, temporarily ranking third in e-commerce platform sales during the June 19th Shopping Festival, second only to Ali Baba and Dangdang.com. CEO Wang Xing said: The price war between friendly merchants can Let investors after the stock market crash enjoy the dividends of e-commerce.”
"Dangdang has achieved historical success, with sales exceeding the 600 million mark."
"Who is Feigou.com's opponent? Lu Fei: No one can beat him!"
"Can Lu Yun's boast come true?"
"..."
Looking at the [Sales] column on the statistical report, Lu Yun's face was twisted, as if he was looking at his mobile phone like a subway man, and he never thought that he would use all his strength to reach 2.73 billion.
It is a full 270 million short of the 3 billion boasted about Haikou!
If you are not afraid of not working hard, you are afraid that your efforts will not yield results.
Sun Yutong and Cai Chongxin sat quietly on the sofa, with complicated expressions on their faces. Neither of them said a word, fearing that they would get into trouble.
The atmosphere was dead silent, solemn and awkward.
Lu Yun gritted his teeth. Damn it, 619 had only prepared one table of rice, but two guests, Dangdang and Meituan, came!
All of a sudden, all the traffic and order volume are divided.
"Mr. Lu, in fact, we could have achieved 3 billion, but we didn't expect that Feigou.com would be so overbearing and actually give merchants an ultimatum that they must 'choose one of two'. Merchants with high gross profit margins such as clothing, snacks, and electrical appliances would not dare to disobey. Can be forced to switch to Meituan."
Sun Yutong couldn't bear it and comforted her.
"Yes, Lu Fei's move is really powerful."
Cai Chongxin also echoed.
"What's awesome! 'Choose one of the two', doesn't this count as a monopoly?" Lu Yun's eyes widened, "Let the legal affairs handle the case directly."
"Ahem, this is probably the same as the Double Eleven trademark..."
Sun Yutong is in a dilemma. This kind of lawsuit may take several years just to decide the jurisdiction, and there may not be a verdict.
Even if you win the lawsuit, it will have no substantive effect.
Feigou.com has too many commercially feasible methods.
What's more, if Ali Daba is placed in his position, he will do the same "choose one from two". You can't just say it's a legitimate business competition if it's beneficial to you, and you can't bully others, right?
】
"This won't work, and that won't work either."
Lu Yun stood up in a hurry, "Then smash it, keep smashing it for me, at all costs, sales must exceed 3 billion!"
"Mr. Lu, isn't it a great deal to smash it like this?"
Sun Yutong insisted, "2.7 billion is already..."
"What did I say before, I only want 3 billion!"
Lu Yun was about to get angry, but at this moment, the landline phone rang, and the caller turned out to be Goldman Sachs, one of the underwriters of the listing.
"Jack, haven't you Ahri released the news that GMV has exceeded US$375 million?" David Solomon said in a questioning tone, "Will it fail to achieve this goal?"
"It's not reached, it's still a little bit far away."
Lu Yun’s truth was mixed with lies, and he deliberately reported “2.73 billion” as “2.93 billion”. “There is still one night left before the end of June 19th. This time is when white-collar workers get off work. Taoduoduo will welcome Come a new wave of shopping, it only takes one or two hours to make 70 million RMB, and the sales target of 375 million US dollars is not a problem at all!"
"Yeah?"
"certainly!"
"Very good, very good. Without $375 million, I and my partners at Goldman Sachs will be very disappointed and may re-evaluate Ali's potential and valuation, you know."
"Isn't the potential shown by Ali not big enough? It took Feigou.com five full Double Eleven sessions to break through the US$1 billion mark, and we reached US$367 million in the first session."
Lu Yun said angrily: "Isn't this enough!"
"Hey Jack, calm down, calm down."
David Solomon reassured: "I am just conveying my client's views truthfully. We are very, very optimistic and very regretful. Goldman Sachs should have continued to hold Ali's shares and should not have hastily transferred them to SoftBank. This is absolutely It was a super, huge, huge mistake on our part.”
"David, tell those investors, tell them!"
Lu Yun's face softened slightly and he raised his voice, "As soon as the shopping festival is over, I will go to Xiangjiang, I will go to the United States, and I will make them understand in front of them that Ali will not always be the boss of China's e-commerce. Second, Feigou.com will never be the boss!"
"Hahaha, I will prepare champagne and wait for you."
David Solomon secretly revealed that whether there is 3 billion in sales will determine whether Ali Baba’s IPO will be above 20 Hong Kong dollars or below, one in the sky and one underground.
(ps: Ali ipo in previous life, 13.5 Hong Kong dollars)
After chatting for a while, he hung up the phone.
"You all heard it, right? This is an international viewing."
Lu Yun glanced around, "Do you have any other comments?"
"But this is not 70 million, but 270 million."
Sun Yutong was speechless. The shopping festival was originally designed to focus consumers' online shopping ability and desire for a period of time into one day and ignite the explosion. The purchasing power will only become weaker and weaker with time.
According to the current trend, another 30 to 40 million would be good.
"Is it difficult to handle?"
Lu Yun picked up the apple and turned to Cai Chongxin.
Cai Chongxin understood and said: "It's difficult to do, but it's not impossible. Didn't we reach 1.5 billion in sales during Double Eleven last year? We can do it this time too."
Sun Yutong said in a panic: "But that time it was just over 100 million, and this is 270 million. Even if the order is spoofed, even if the data is watered, the amount is too large, it will never stand up to the investigation, and the secret will definitely be exposed."
“Maybe we can also take advantage of live streaming.”
Cai Chongxin looked directly at Lu Yun.
"Chongxin will take the lead on this matter, Yutong, you will cooperate fully." Lu Yun threw the apple in his hand to him, "I will summon the media from all over Jiangsu, Zhejiang and Hangzhou before 12 o'clock today to announce that Ali Papa’s sales exceeded 3 billion!”
"Yes, Mr. Lu!"
Sun Yutong and Cai Chongxin looked at each other and sighed.
From evening to late at night, whether it is Taoduoduo or Tmall, the traffic and visits are obviously declining, but the order volume is rising unexpectedly.
However, no matter how much it increases, the growth rate is not as astonishing as that of 51.com’s live broadcast. In almost ten to twenty minutes, thousands of orders were sold out instantly, and sales set a single-day record——
32 million!
Under the strange growth curve, Ali Baba’s sales officially reached 3 billion at 11:31:27.
In front of all the employees of the company and the media who gave red envelopes, Lu Yun was so excited that tears filled his eyes and he choked with sobs:
"I never expected that 3 billion sales were actually achieved. This is the credit of all Ahri people. This is the glory of all Ahri people. This is a small step for Ahri, but it is a step forward for China E-commerce. Big stride!”
"From now on, the China E-commerce Shopping Festival not only has a 'Double Eleven', but also a 'June 19'!"
“From now on, Feigou.com is no longer the only dominant player in China’s e-commerce industry, but there is also Ali Baba!”
"From now on, Lu Fei has no rivals in Chinese e-commerce. There is also Lu Yun!"
"Any segment of the Internet should not have just one giant, but other competitors need to compete with it. Ali Baba is Feigou.com's most powerful competitor at present and in the future!"
"A single beautiful flower is not spring, but a hundred flowers blooming together fills the garden!"
"Whoa whoa whoa~"
In an instant, applause sounded like thunder, screams and shouts came one after another. Various slogans such as "Ali is awesome", "Ganfanfeigou", "Mr. Lu is so cool" were shouted loudly.
Among the crowd, Sun Yutong and Cai Chongxin clapped. The more they clapped, the less confident they felt, but they remained silent without revealing it.
After losing to Lu Fei so many times, he should finally win!
Even if I am deceiving myself...
