“June 4th, Black Monday reappears.”
"The Ding Crab effect has come true again? Lychee TV replayed "The Big Era", and A-shares plummeted."
"On June 5, the big shock hit the bottom, and the Shanghai Composite Index even fell by 8.26%... More than 700 stocks in the two cities fell to the limit, investors fled in droves, and 'stampedes' occurred frequently.
"The three major securities newspapers all issued comments that the adjustment of stamp duty is not a suppression of the stock market, but is suspected to be a warm breeze."
"..."
"so far so good."
Xu Lei put down the Shanghai Securities News and let out a sigh of relief, "I have to listen to you, otherwise I have to cut my flesh and leave. Hey, my buddies asked me to thank you. If you are free another day, I will treat you to it. I’m just a fan, and I’d like to ask you, the stock god, for some advice.”
Lu Fei knocked on the table, "As long as you don't speculate in stocks, you can defeat more than 90% of investors!"
"The key is that my buddy wants to be the 10%."
Xu Lei asked: "Do you think there will be any opportunity to buy at the bottom in the second half of the year? Will PetroChina go public in November?"
"Celebrity live streaming has begun."
Lu Fei smiled but didn't answer, turned to look at the computer, and saw Liu Yifei sitting in the middle of the male and female anchors in the celebrity live broadcast room at the top of 51.com, wearing two braids and a simple little suspender belt, "overflowing with fairy spirit" It feels so pure and pure.
"Family, Taoduoduo exclusively sponsors the 51.com celebrity live broadcast room. Today's special guest is the much-anticipated fairy sister, Liu Yifei!"
The female anchor shouted loudly: "Sissi, say hello to the viewers in the live broadcast room."
"Hello, audience friends."
Liu Yifei waved his hand and smiled broadly.
The female anchor said: "Sissi took time out of her busy schedule to come to the live broadcast room this time. She is usually very busy, right..."
"I'm not busy, I'm a bit free."
Liu Yifei blinked.
The female anchor was caught off guard. Seeing this, the male anchor quickly took over and said, "Sissi, you are invited by Taoduoduo and 51.com this time. What is the relationship between you two?"
"I'm a member."
Liu Yifei showed a naive smile.
"Ah, member?"
The male anchor's eyes lit up and he asked: "Does Sissi often go to Taoduoduo or Tmall for online shopping?"
Liu Yifei said straightforwardly: "Occasionally, the ones I use most are Feigou.com and Jingdong Mall..."
The male anchor got excited and quickly stepped on the brakes to change the topic.
Can this be said?
The corners of Lu Fei's mouth turned up slightly, chatting about Fei Shopping Network in the live broadcast room sponsored by Taoduoduo. This is not a kind of NTR.
Faced with Liu Yifei, who did not follow the routine, the live broadcast room was silent for a while, relying on the male and female anchors to chat about gossip, and slowly brought back the cold atmosphere.
"What kind of boys does Sissi like?" the male anchor asked.
"First of all, I am not from the Appearance Association." Liu Yifei said.
"Ah, does that mean I also have a chance?"
"You are a good man."
"Then am I, a good person, suitable for you?"
“What suits you?”
Liu Yifei smiled and looked at him with caring eyes.
The male anchor opened his mouth and had nothing to say for a moment.
In the comment area, in addition to cynicism, the audience also boldly expressed their love, and even actively supported Liu Yifei.
The crazy scrolling subtitles include Lin Zhiying, Hu Ge...
Suddenly, when the name "Lu Fei" popped up for the first time, everyone was looking for the CP of "Lu Fei and Liu Yifei".
A consensus was reached that only Lu Fei was worthy of Liu Yifei.
They even had a group name, Shuang and Fei!
"Hey, Sissy, if it's Lu Fei, do you think it's suitable?" the female anchor asked, taking advantage of every opportunity.
"He's too good for me."
Liu Yifei was startled and blushed with embarrassment.
Seeing this situation, Xu Lei smiled and said, "Hey, A Fei, if there is something wrong with you two, please tell me the truth!"
"Nonsense, I've only met her a few times."
Lu Fei rolled his eyes angrily.
"Oh, it's okay now. Do you want anything to happen in the future?"
Xu Lei joked: "It's okay, I will cover you if something happens, you can be sneaky..."
"I, Lu Fei, am interested in a woman, do I still need to sneak around?"
"Mr. Lu, that's awesome!"
"Get out!"
Lu Fei switched to another live broadcast room as if to avoid suspicion.
I saw the male anchor trying his best to promote an egg yolk cake, while Li Shuangbing on the side kept a "business smile."
When a tasting introduction was proposed, Li Shuangbing's severe mysophobia broke out again and he was very resistant. In front of a large audience, it seemed that it was not a bean paste filling, but a mouthful.
The male anchor can only smooth things over and yell hard.
Li Shuangbing looked coldly at the whole process. Most of the time, he either held his chin in his hands and was in a daze, or looked around boredly. He even simply retreated to the back seat and let the anchor and assistant introduce the product in front.
The atmosphere in the live broadcast room was extremely awkward.
Even the shill who collects the money is very helpless and can't find any entry point at all. The comment area is one-sided -
[Li Shuangbing, if you are kidnapped, just blink]
[The water in live streaming is very deep, Li Shuangbing, you can’t grasp it]
[Taoduoduo has a 315 criminal record, be careful when buying fakes]
【……】
[Why do you need to buy these things on Taoduoduo? It’s better to go to Meituan. Meituan is currently holding a ‘Buy it for the best price’ event. Rice cookers and even mobile phones are free! 】
】
[So you are also using Meituan to add each other as friends? 】
[Please kindhearted people, please give me a knife! 】
Seeing that it was gradually being dominated by words such as "Meituan", "Platinum Order", and "Group Buying", Xu Lei said with regret: "The water army has arranged it, but it is of no use. I can't find this batch of live broadcasts at the moment." If there’s anything wrong with the goods, Ahri is more cautious this time.”
"You can't fall down twice in the same place."
Lu Fei crossed his arms and smiled at the fight in the comment area.
On one side, the administrators are frantically blocking and banning people, and on the other side, troll advertisements are spreading links everywhere, like a spark, immediately igniting the entire live broadcast room. More and more viewers are adding friends to each other, and even joining QQ groups dedicated to hacking each other, which is equivalent to Abducted the audience.
The popularity and number of viewers are visibly lost.
The trading volume of live broadcast sales dropped suddenly!
"Let's take action! Lu Fei, that bastard, takes action!"
Lu Yun clenched his fists with both hands and stared at the screen.
Meituan’s interface pops up with a bunch of activities such as “Get it for free if you bargain” and “You will win if you work hard”. In addition to coupons, they range from rice cookers, trash cans, and seven-mile incense to electric vehicles, televisions, and mobile phones. Limited time flash sale, overwhelming.
"This is definitely here to cause trouble!"
Cai Chongxin looked gloomy. This kind of group buying logic to attract people and generate traffic has attracted a large number of people not only from the live broadcast room, but also from Taoduoduo. After all, Taoduoduo will also spend money to give discounts and promotions. Meituan is completely free.
"Damn it, this is blatant plagiarism!"
Lu Yun clapped his hands and stood up angrily, "Isn't this the same method we used to promote viral links back then!"
"And the green is better than the blue, and is better than the blue."
Cai Chongxin gritted his teeth and analyzed: "The input-output ratio of attracting new recruits is so cost-effective. I asked people from the company to test it. The number of new recruits corresponding to each prize is different. For example, for facial tissue, you only need to recruit 10 people. For example, for a discount coupon worth 50 yuan, you have to attract 20 people. Even if you give away 100 yuan of real money, no matter how you calculate it, it is a good deal!"
"It's just a complete fraud."
Lu Yun snorted coldly, "Whenever you feel that you are almost finished, there is always a slight difference, from 90% to 99%, then to 99.9%, even to 99.99%, it takes a long time to achieve the last 0.01%. Hundreds of people, but also dozens of people.”
"He understands sunk costs and user psychology. This way to attract new customers is much lower than our cost of coupons and parties." Cai Chongxin's tone was full of worry.
"Besides Meituan, what about Feigou? What about Jingdong?"
Lu Yun asked uneasily: "What big move are they doing?"
"No." Cai Chongxin said.
"No?"
Lu Yun was stunned, "Nothing going on?"
"Yes, there is only Meituan." Cai Chongxin shook his head.
While Lu Yun was thankful, he felt deeply humiliated. He didn't really think that Meituan alone could steal the limelight of the shopping festival they had been planning for half a year, right?
No way? No way?
Cai Chongxin felt that he should not take it lightly.
Lu Fei was playing a very new thing, social group buying, and he chose the timing of his entry very, very cleverly. It happened to be at the point when the stock market crash broke out, and the people were stuck in a tight situation, and they were cutting off their flesh, and how much money was left to spend. What about online shopping?
"Lu Fei is determined to start a price war with us!"
Lu Yun was very dissatisfied. At this moment, Sun Yutong hurriedly broke into the office without even having time to knock on the door——
"Something happened to the Lychee Terrace we cooperate with."
“What could happen to Lychee Terrace?
Lu Yun's heart skipped a beat. Lychee TV was a partner TV station of Taoduoduo TV Shopping. "Is it a big deal or a small matter?"
"It doesn't matter if it's big or small!"
Sun Yutong said with a serious expression: "Because Lychee TV broadcast "The Great Era", many investors linked the stock market crash to Ding Xiexiao and blamed why this TV series was broadcast. Extreme investors who had lost miserably even directly went to block the TV station."
"What the hell is this pot not to mention? What does the stock market crash have to do with Ding Xie!" Lu Yun smelled a hint of something wrong, "Lychee TV is the same, there are so many TV dramas, what kind of "Big Era" is being broadcast at this juncture? !”
"Yes, the ratings of the entire station have been affected, even the shopping festival party broadcast on our Lychee Channel!"
Cai Chongxin sighed, "Why is it such a coincidence?"
"Is it a coincidence? Do you think it's a coincidence?"
Lu Yun looked left and right, but no one gave an answer.
He thought for a moment and could only blame it on coincidence, and said helplessly: "It's okay, it's okay, whether it's a live broadcast room or a litchi platform, these are not important. As long as 'Tmall 619' goes smoothly, it is a success. So far, How high is the gmv?”
Sun Yutong and Cai Chongxin looked at each other, "Not ideal. The stock market plummeted, which severely dampened users' spending power and enthusiasm. Sales are only about 1.9 to 2 billion."
“Isn’t that just four to five billion more than Double Eleven!”
Lu Yun was shocked and angry. This result was much lower than their expectations. After investing half a year and hundreds of millions of dollars, their senior management estimated sales of at least 3 billion!
In the end, it was only 2 billion?
"If this is the result, at this time when the stock market is down, Ali will probably break as soon as it goes public."
Cai Chongxin murmured: "Why only 2 billion..."
“Meituan’s diversion is too serious.”
Sun Yutong said helplessly: "Issuing coupons and group buying have stolen many of our users. It is estimated that it will only be a matter of time before the traffic exceeds the third echelon such as Dangdang and eBay. Maybe it will be exceeded as soon as June 19 is over. At that time, even a sub-brand of Feigou ranked third among e-commerce companies.”
"Isn't he going to start a price war? Let's fight!"
Lu Yun gritted his teeth and said, "We will fight for as long as it takes!"
Seeing that there are still more than ten days left before the "June 19 Shopping Festival", everyone is urgently discussing countermeasures. At least the budget originally planned to be burned must be increased, and it must be increased significantly.
Just when they were discussing whether to increase by 10% or 20%, Sun Yutong suddenly received a text message from Peng Lei, and her expression suddenly changed.
Under the gaze of the two people, he walked straight to the computer, opened Penguin Video, and said: "I just received the news that Meituan is also launching a live broadcast."
"What?!"
Lu Yun was startled, and the anger in his heart rose.
It's not enough to copy the viral spread, but also copy the live broadcast to bring goods?
This is obviously all mine!
I saw familiar faces standing in the live broadcast room. The host of Haoyigou was a temporary guest anchor. Her years of experience in selling goods on TV have made her control, eloquence, sales and other abilities top-notch.
On the billboard behind, it clearly says——
"If you're a friend, come and chop me! One knife kills 99% of the time!"
"If you're a brother, come and chop me! One knife kills 99.9% of the time!"
"If you're a family member, come and chop me! One knife kills 99.99% of the time!"
"Meituan machete, you help me, I'll help you, everyone comes to pass the knife, you cut it, I cut it, free products are delivered to your home..."
The female anchor looked at the skyrocketing number of viewers in the background and the continuous volume of orders, and shouted even harder, because Liu Edong promised her that there would be a commission for bringing goods during the live broadcast.
"Family! Family!"
She yelled at the top of her lungs: "I'm here to break the news for you. This live broadcast room will welcome the original crews of "Crazy Racing" and "The Untold Secret" in June and July respectively. They will come here. By promoting the movie, family members can not only grab movie tickets in advance, but also meet big stars such as Jay Chou, Jing Tian, Gao Yuanyuan, and Huang Bo..."
"Selling movie tickets live?"
Sun Yutong and Cai Chongxin looked at each other, what else could they do?
We don’t know how many unique tricks Lu Fei has!
Lu Yun took several steps back until his back hit the wall. Suddenly, he felt helpless and pressured facing Wuzhishan.
Sun Yutong said: "Mr. Lu, I think the expected target of 3 billion may be a bit difficult. It is better to change it to 2.5 billion. In half a year, the transaction volume will be increased by 1 billion. This is also an eye-catching report card, which is enough for Ali to go public smoothly. What do you think?"
Lu Yun glared: "What did you say?"
Seeing Sun Yutong's silence, Cai Chongxin quickly smoothed things over: "Yes, yes, I said 2.5 billion sales is completely acceptable..."
“Feigou’s Double 11 sales are about to exceed RMB 8 billion or RMB 9 billion, but we are actually satisfied with RMB 2.5 billion? Do we still have any ambition?”
Lu Yun hated him for not arguing: "At any cost, sales must exceed 3 billion!"
Cai Chongxin dissuaded: "But the current situation..."
"During the 619 Shopping Festival, I spent so much money to support so many people and spent so much effort. Isn't it just for the present?"
Lu Yun looked like he couldn't refuse.
"In this case, we may have to invest more."
Sun Yutong didn't dare to say the second half of the sentence, as it was likely that the gain would outweigh the loss.
"I don't care about that."
Lu Yun said coldly: "I don't want budget figures, I just want 3 billion!"
