March 25th, Ali Baba.
"Mr. Lu, will your meeting with Mr. Pang from 51 Network tomorrow afternoon be arranged at the 'Jiangnan Meeting' according to the old rules?"
"old place."
Lu Yun waved his hand irritably and asked the secretary to leave.
During the "March 15" crisis, despite the immediate public relations emergency, it took almost half a month to pull Ahri out of the quagmire. At least it restored some reputation, but it was not comparable to Feigou.com.
After all, Mr. Lu controls online public opinion.
As long as Feigou.com takes 50% of the action, it can achieve 100%, let alone 200% of the action.
Even if Taoduoduo puts in 200% of its efforts, it will be maliciously suppressed and deliberately hidden, reducing the effect to 50%.
In comparison, Ahri can only barely pass.
"Public opinion! Public opinion!"
He was more eager than ever to master more traffic channels, and his eyes suddenly turned to the computer.
The screen was fixed on 51.com. After completing the account registration according to the novice tutorial, the system immediately recommended three young ladies. Their avatars were innocent, enchanting, or non-mainstream.
Under their meticulous guidance, they complete their personal information, upload photos, and become familiar with the community...
"No wonder there are so many copycats of Penguin. Only 51.com can stand out. It does have its own uniqueness."
Lu Yun thought for a moment and discovered that the three ladies were actually administrators who specialized in guiding newbies, but he had to admit that this kind of "opposites attract" gameplay could indeed attract users.
Especially non-mainstream people who are good at Martian literature.
If you want to play with my labor, just play with you, Hua Yanミ tempting drunk╮, ╭ぺ莼LAN∞╮, ヤ; put [Qian灬メ...
Families who bury their loved ones can be seen everywhere.
Just when I felt increasingly incomprehensible to the young people born in the 1980s and 1990s, a pop-up window suddenly popped up on the page:
[To facilitate your memory, please fill in your address in the QQ profile, which can increase the number of visits to the homepage]
"good!"
Lu Yun applauded and forcibly linked 51.com with QQ, secretly absorbing QQ's user base.
Quite back in the day, I used the Q group to spread Taoduoduo’s links. If it weren’t for the inexplicable Trojan horse link that confuses it, Taoduoduo could also parasitize QQ and complete Taoduoduo’s traffic accumulation.
Just a little bit, just a little bit.
"Jack, something happened."
Cai Chongxin pushed the door open and entered in a hurry.
"Didn't the melamine just get settled? What happened again?" Lu Yun's smile froze.
“Goldman Sachs, Deutsche Bank, and Morgan Stanley requested to modify the contract and increase the underwriting sponsorship fee from 3.5% to 4.5%!”
"The 3.5 points agreed upon, how can it be changed just at the drop of a hat!"
"David from Goldman Sachs said that although the main responsibility for the problematic milk powder is not Taoduoduo, it has seriously affected Ali's image and will not ruin our listing plan. However, the IPO price will definitely fall. Because of this part of the loss, it must rise. Premium!”
"What the hell, why!"
Lu Yun couldn't help but be violent, nakedly taking advantage of the situation.
Usually, the underwriting fees of securities companies listed in Xiangjiang only account for 3% to 5% of the financing amount. It is even cheaper to find local underwriting rates, which only charge about 2.5% to 3.5%.
Like Penguin, because it was a star company before it went public, major brokerages and investment banks competed for sponsorship, so the fees were naturally low.
Only a measly 2.25%.
Originally, Ahri was already upset about being charged 3.5%.
Unexpectedly, Wall Street dared to ask for 1 more point!
They are dogs!
"We either agree or we remove the underwriters."
Cai Chongxin is angry, but his mind is very calm.
Seventy-eight percent of IPOs are acquired by institutional investors. Ali, unlike Penguin, has Buffett and Bill Gates mixed in. It all relies on the matchmaking of Goldman Sachs, Deutsche Bank, and Morgan Stanley.
Removing underwriters now is equivalent to changing generals on the spot.
Not only will it shake Ali's morale and the confidence of capital, but it will also delay the listing time, but the listing cannot be delayed.
They have signed a gambling agreement with Yahoo. No matter what, Ali Baba must be listed before 2008, otherwise it will have to compensate 15% of the equity and voting rights.
This means that management will lose control!
"No, they just saw Ahri's weakness, so they dared to tear up the agreement and blackmail us!"
Lu Yun clapped his hands on the table angrily: "Chongxin, go tell David, tell them, I don't agree. Anyway, Taoduoduo has removed the problematic milk powder from its shelves, and Tmall, the flagship store of Sulu milk powder, has also closed down. Already..."
Cai Chongxin sighed: "The key is not here. In the maternal and infant channel, which we can do well, sales fell from first to second, and Feigou.com overtook it again."
"..."
Lu Yun was stunned and speechless for a long time.
Cai Chongxin frowned. Most of Ali’s valuation is based on Taoduoduo, and most of Taoduoduo’s valuation is based on the maternal and child channel.
As the most populous country in the world, the maternal and infant market has a bright market prospect, but now, it’s ruined, it’s all ruined!
"That's not a reason for them to raise prices."
Lu Yun gritted his teeth and refused to let go: "4.5 points, don't even think about it!"
"Yes, we have another chance to prove ourselves."
Cai Chongxin and him looked at each other, and they both thought of "6·19". As long as Tmall's first shopping festival is successful, the decline of "3.15" can be completely reversed.
"Then let's talk while we do it."
"Re-negotiating the price is not a bad thing. As long as the report card of '6·19' is eye-catching enough, the initiative will no longer belong to them. We don't want 4.5%, we don't want 3.5%, we don't even want 3%!"
"To make '6·19' a beautiful event, the 51 Network is indispensable."
"When will Pang Dongsheng come to Hangzhou?"
"tomorrow."
Lu Yun sat back in front of the computer and carefully analyzed the similarities and differences between 51.com and QQ. Almost every time QQ space launched a new feature, 51.com immediately absorbed it into its own platform.
Penguin has QQ show, and 51.com has 51 show.
Penguin has Happy Farm, and 51.com has Happy Farm.
In addition to the similarities in SNS social games such as parking space and Q pet fight, there are even 51 game hall, 51 voice...
But while plagiarizing, it also has its own characteristics, such as "online photo shooting" and "rating netizens' photos", which also gave rise to a gift-giving model similar to live broadcast rewards.
There are supercars, necklaces, rings, and roses.
"For a rose, we price it at 5 51 coins."
The next day, Pang Dongsheng was at the "Jiangnan Club", a Zhejiang business club, talking to Lu Yun and other Ali Baba senior executives.
"We charge 50 cents for each 51 coin. So far, more than 60% of users have received 50 roses. In other words, at least one user can earn 125 yuan.
This is only the most basic level. Users can also start live broadcasts like penguins. Users can recharge charm points for their favorite anchors. 1,000 points is 25 yuan..."
The more they chatted, the more Lu Yun became attracted to 51.com.
Somehow, there was a voice in his head telling him that there seemed to be good sparks between live broadcasting and e-commerce.
"We are very interested in 51.com and believe that we can complement each other and achieve win-win results with Ahri. I wonder if Mr. Pang is willing to reach strategic cooperation?" Cai Chongxin smiled and adjusted his glasses.
"Well, Ahri is not the first one to say that he wants to reach a strategic partnership with 51.com. Mr. Shi of Giant also said it, and he was quite sincere. I don't know about Ahri's sincerity..."
Pang Dongsheng doesn't let go of the eagle when he sees the rabbit.
Lu Yun said with a smile: "We know that Mr. Pang will provide 25% of the shares in this financing. Ahli is willing to invest 51 million US dollars, matching the '51' figure of 51.com."
Pang Dongsheng raised his eyebrows. The quotation was exactly the same as Shi Yuzhu's. Did you guys negotiate it, or was it just a coincidence?
He smacked his lips: "'E-commerce + social' is indeed good, but Mr. Lu, I prefer 'social + gaming'. Together with Giant Network, we will continue to pursue the vertical track of online games to the end."
"Mr. Pang, do you really expect Mr. Shi to help 51 Network succeed?"
"Mr. Shi is quite experienced in this area. Didn't he make "Zhengtu"? This game is no worse than "World of Warcraft"!"
"Wrong, Mr. Pang, you are so wrong."
"What's wrong with me?"
"You overestimated the giant and underestimated Ahri."
Lu Yun's tongue is full of flowers, "Where does Giant Network rank in the entire game industry? Penguin, Shanda, NetArt, New Wolf, and Perfect World are not even in the top five. They only have one game, "Journey", and Mr. Pang will not I don’t know that all online games have a lifespan, even Penguin’s “Miracle Mu” is dead now.”
Then the topic changed, "But e-commerce is different. Ali ranks second in e-commerce in terms of traffic and sales. Moreover, the future of e-commerce does not stop at the present. The cooperation between 51.com and Ali It’s a win-win situation not only now, but also in the future!”
"Mr. Lu is right."
Pang Dongsheng couldn't help but feel excited. Financing is all purposeful.
The first financing of 51.com was obtained from the entrepreneurial experience of Shen Nanpeng of Sequoia Capital. The second financing was provided by the technical support of Intel. The reason why 51.com chose Shi Yuzhu for the third financing was to imitate Penguin’s approach. , I want to learn the "exclusive secrets of online games" from him, and then 51.com will develop its own online games.
But now, it seems that tying up with Ahri would be a good idea.
"Ali will soon invest hundreds of millions to create its first shopping festival. If we can reach a strategic cooperation with 51.com at this time, we will be the second powerful combination of 'Penguin + Feigou' to catch up. There is hope for even surpassing it!”
Lu Yun asked, "Is Shi Yuzhu okay?"
Pang Dongsheng fell into a deep tangle. Under the embarrassment, he said, "Mr. Lu, I am leaning towards both you and Mr. Shi. How about this? Since you are buddies with Mr. Shi, you two can talk and see if you two are willing." Are you willing to invest in a joint venture and let the three of us work together?"
"Then what if Mr. Shi is willing to quit?"
Lu Yun is determined to monopolize 25% of the shares. Only in this way can 51.com follow Ahri to the dark side without hesitation.
Only in this way can you do fly shopping!
………
"Hey, my eyelids are twitching, someone is scolding me."
Lu Fei personally sent Liang Mengsong to Pengcheng. After making arrangements for him, he took the time to visit the 48-story Penguin Building.
Looking down, you can have a panoramic view.
"Maybe it's Lu Yun, maybe it's Zhang Chaoyang..."
Lu Huateng smiled and said, "It could also be Pang Dongsheng."
Lu Fei looked sideways, and it was extremely rare to see disgust written on his good-tempered face, "Why did he provoke him?"
"He's gone too far!"
Lu Huateng had a sullen face, "I'll tolerate plagiarism and forget about stealing traffic. When Penguin is expanding rapidly, we don't have time to deal with such a thief. But he got really addicted to stealing and started to steal our people regardless of the cost. Last week, nine more were stolen."
"Didn't you sign a competition agreement?" Lu Fei asked.
"Signed, it's useless."
Lu Huateng said dissatisfied, "This Pang Dongsheng opened a technical consulting subsidiary, transferred the labor relations of the poached employees to this company, and then worked as a technical consultant for 51.com, and the salary and benefits were higher than those at Penguin Give out 15%.”
"Which departments are poaching people from?" Lu Fei said.
"For a small number of QQ's main business departments, they are probably responsible for the 51 cheating. Most of them are game employees. Those nine people are in the team responsible for casual games in the QQ game hall. Two of them are the core backbone of the company's key training."
Lu Huateng was puzzled, "I thought about it for three days and three nights and couldn't figure out why they wanted to change jobs?"
"I can't imagine that there were still people who defected to the Guo Army in 1949."
Lu Fei made a joke, "Do you and Li Qing have any plans on how to deal with him?"
"Of course, the safety steward is just the beginning. We have set up a '51 Office' to discuss a complete set of plans."
Lu Huateng counted them one by one, simple ones, such as dynamic binding of QQ mobile phones and QQ friends, directly killing the parasitic QQ of 51.com, complex ones, such as anonymous reporting to the anti-pornography office.
In 2007, the nationwide crackdown on pornography and illegal activities began again.
51 Network has always been playing around with the cyan side. A small number of anchors were recruited from KTVs in Guancheng and other places. They taught step by step and passed video certification to render the beauties of 51 Network like clouds.
Attract a lot of men, sign up and spend money.
It’s the same routine as live streaming!
"It's not enough. It hasn't touched the foundation of 51. To put it bluntly, 51's social network is based on the values of both sexes."
Lu Fei smiled and said: "Weibo will put a coffin board on it."
"Will Weibo endanger QQ?"
Lu Huateng is also worried that Weibo will shake Penguin’s foundation, even though Penguin already holds shares in Twitter, Line, Facebook...
"No, the social principles and models of QQ and Weibo are completely different. You might as well say WeChat is more suitable."
Lu Fei smiled and said, "How is the development of WeChat going?"
"Xiaolong's side is progressing very smoothly. With Fetion's R&D experience and technology accumulation, maybe the English version of hone will be available next year, but kakaotalk, jointly developed with line, may have to wait until the year after that..."
Lu Huateng said, Lu Fei looked up at the sky without saying a word.
Weibo was launched in internal testing in early March. Taking advantage of the "3·15" crisis, it quickly captured the social market. The limited number of 1,000 invitations issued every day was simply not enough.
Those who use Weibo say "good", and those who don't use Weibo are scolding Weibo. Everything is good, but there is one problem -
It’s just that I don’t have the qualifications for internal testing.
After half a month of maintenance and modifications, Weibo was finally officially launched in April.
At launch, ads can be seen everywhere:
“New Wolf Weibo, a one-sentence blog!”
"Write what you see and think into a paragraph, attach a picture, and share it anytime, anywhere through your computer or mobile phone."
“Feigou, Penguin, New Wolf Portal, and Weibo accounts realize one-click login.
“Anyone who registers a Weibo account and completes the relevant invitation tasks between April 1st and June 19th will receive a lucky draw opportunity and participate in activities jointly organized by New Wolf, Feigou, Penguin, Qilixiang and other companies, and receive prizes Generous, Q-coin base."
Ding Sanshi, Zhang Chaoyang, and everyone in the Internet circle, including Pang Dongsheng, who had paid close attention to Weibo during the closed beta period, all cast a scrutinizing gaze.
After becoming the "Godfather of Blogs", Mr. Lu was honored as the "Godfather of Weibo". When New Wolf was the first to take advantage, NetEase, Sohu, Shanda, etc. were not far behind.
Trying to be the second one to eat the crab.
After all, the Internet only has so much territory.
Every piece of blue ocean will inevitably attract countless rushes, just like blogs and videos. I have to have what others don’t have, and I have to have what others have, but I have lost the first-mover advantage.
It is destined that Weibo is the ultimate winner.
It’s not just the early release.
Mr. Lu, the domain name merchant, sold weibo. and weibo. to New Wolf for a symbolic fee of US$8 million, once again setting a new record for the highest domain name transaction price in the country.
Xinlang Weibo took this opportunity to build momentum.
And one wave after another, Gao Yuanyuan, the "Thirteenth Sister" of the Han and Tang Dynasties, yelled at anyone on Huayu Road who dared not to give face. They immediately signed up one after another to attract traffic.
Everyone is rushing @高元元 to build a relationship.
Not only the entertainment circle, but also the sports circle, literature circle and other cultural and sports forces are helping New Wolf Weibo to build momentum.
Under such a good situation, Weibo Night is here!
