University of California, San Francisco Medical Center.
"Steve, thank you for holding on until the end."
Tim Cook looked at Jobs who was struggling, and looking back now, he still feels sad.
If at the press conference, Steve Jobs, the genius who changed the world and the legendary founder of Apple, fainted on the spot because of the launch of iPhone 3G, no matter what excuses he found, Apple's stock price would inevitably plummet, and even endanger Apple's high-end image.
On Wall Street, the biggest fear is the collapse of personality.
"Ahem, Tim, how's the investigation going?"
Jobs coughed several times, his pale face immediately flushed with a sickly flush, "Who leaked the core secret to Logic? Who is it!"
"Already investigating."
Tim Cook had to suspect that after all, the names "lphone" and "iphone" were too similar, so all the middle and high-level people in the project had their communication records, email messages, computer data, etc. checked. , and specifically looking for former Deputy Director Fobo to take charge personally, which means that Fobo is also taking action.
"Tell Andrew, it doesn't matter how much you spend, but there must be results. If conclusive evidence is found, Apple will thank you greatly!" Jobs's eyes flashed fiercely.
"Leave it to the professionals."
Tim Cook worried: "Compared with this, Steve, I think the top priority is your health. You must not fall down at this time, so listen to my advice and accept the doctor's advice, surgical resection combined with drug treatment... …”
"No!"
Jobs simply didn't believe surgery was the best option.
Tim Cook repeatedly advised: "I have asked experts. What you have is not pancreatic cancer, but a very malignant pancreatic neuroendocrine tumor. The success rate of surgery is very high!"
"Remove the pancreas? No, absolutely not!"
Jobs shook his head stubbornly, "I will not give up any part of my body, and I will not let doctors cut open my body. That is a serious violation of me. If they dare to do this, I will definitely ask a lawyer to sue them, and the entire body will be sued." Home hospital!”
"Steve, you have to believe in science."
Tim Cook sighed.
Jobs said with certainty that he believed more in the mysterious power of the East. As a devout believer, he firmly believed that cow urine bags could cure all diseases.
"..."
Tim Cook had a headache, and he was extremely paranoid and identified one thing, which was that no matter how many horses he could pull back, he still tried his best to persuade him, "Steve, you can only persist until the iPhone is released by staying healthy." On that day, you don’t want to see Lu stealing your inspiration and achievements and getting away with it..."
"Of course not, of course not!"
Jobs roared like a sick lion: "So the most important thing now is not my health, but my iPhone."
"What are you going to do? Lu is already one step ahead of us, and everyone will think that he has ushered in a new era of mobile phones."
Tim Cook scowled.
"Next year's press conference, iPhone must be launched."
Jobs' teeth chattered.
"We can't delay it any longer, the sooner the better."
Tim Cook looked solemn. The later the iPhone comes out, the easier it will be for Apple to be regarded as a logical imitator, and the more it will damage the image of Jobs and Apple.
"If it weren't for the damn touch screen technology that limited the iPhone, I would be the first to announce a smartphone!"
Jobs was depressed. From 0 to 1, it was a great company, from 1 to 10, it was an excellent company, and from 10 to 100, it was a mediocre company. What he was most proud of in his life was that "Apple is a great company", but Lu Fei asked him A big stumble.
"No wonder Lu Man was careless during the negotiation. It turns out that he already knew whether we would agree or not, and he had no choice but to agree in the end."
Tim Cook has seen clearly, and Lu Fei has made it clear that he will take Apple.
This is the only one with capacitive screens, why don’t you buy it?
"Whatever conditions he wants, as long as they are not excessive, I will satisfy him first."
Jobs sinisterly told him to get in touch with tpk Chenhong more. He would poach every backbone and executive of the capacitive screen technology team for money and treatment until he was satisfied.
"It's best to bring out the latest technical secrets."
Tim Cook disagrees. Anyway, Apple doesn’t do this once or twice.
"Let Lu be happy for a few days."
Jobs snorted, "He is only ahead by a capacitive touch screen gap. I will soon let him know that leading at the starting line does not mean leading at the finish line! Leading for a while does not mean leading forever! Leading now does not mean leading in the future!" "
"Leading, leading..."
Tim Cook recited it silently several times, and suddenly an idea suddenly occurred to him: "Steve, we can definitely make a fuss about 'lead'. There is a popular argument now, 'threat'. Why not fund the media and congressmen who promote it?" ?”
"Tim, what do you want to do?" Jobs asked confused.
Tim Cook said happily: "Don't you think the logic of releasing iPhone is to stand out? Even Apple has been surpassed and led. Is there anything more threatening than this? Is the government indifferent?"
"Warygood, go ahead and do it."
Jobs's eyes lit up and a sinister smile appeared on his lips.
Tim Cook stood up and was about to go out when he suddenly thought: "Steve, one more thing, maybe we should change the name of the iPhone. Apple can't follow the trend of logic, right?"
"Well……"
Jobs was noncommittal and didn't want to change the name. The name "iphone" was too beautiful, but he thought the suggestion made sense.
But what to change the name?
After a while, the word "maga" came to my mind unconsciously, emm, make apple great again!
………………
"What is an lphone? The phone owned by God!"
"There is only one doubt about lphone3g. When can we buy it?"
"The end of feature phones? The beginning of smartphones? Lu Fei said: We have been looking forward to this day for two and a half years, and now we will redefine mobile phones!"
"..."
As expected of the evil Japanese society, the media that spent money was like taking medicine and went all out to publicize it. iPhone 3g became an instant hit and once again established the golden brand of logic.
Almost every day, dozens or hundreds of letters are received in the company's mailbox. For strategic considerations, after communicating with Sun Hongjun, Guo Xing and others, Lu Fei decided to move the mobile phone R&D center from Seattle to Silicon Valley and transfer the responsibility The multi-touch Newark, chip design, and other R&D centers, except for Android, are all integrated and no longer work independently.
The first is to concentrate efforts and save unnecessary costs; the second is to expand the siphon effect on talents and create sufficient talent reserves for the next iPhone and the next step of the Android Alliance.
More and more people, especially Chinese-Americans who have been unable to break through the hidden ceiling in other American companies, are sending in their resumes, eager to jump to Logic. After all, now——
Lu Fei is like the Chinese light in Silicon Valley!
The last one was nuclear explosion madman Huang Renxun.
He finally had the confidence to extend an olive branch to a god like Su Zifeng. After all, the logic dictated that he was now a top technology giant guarded by strong men. The only difference between him and a giant was his background.
"She said that Freescale is going to IPO soon, and she won't consider changing jobs at this critical moment. But if she really has to wait until then, as expected, with her ability, she will definitely be able to serve as CEO, and then we will be even less able to recruit her. ”
Sun Hongjun was filled with regret. This is a strong woman who has broken the unspoken rule ceiling in Silicon Valley in recent years. She is the only one who is qualified to be the CEO of Fuxin Semiconductor.
"Keep talking, isn't it about the treatment? Until she is satisfied, even if she doesn't agree in the end, we must let her see our sincerity. When she wants to change jobs, she will think of logic first."
Lu Fei poached her not just for Fuxin Semiconductor. Although he does not advocate a heroic view of history, it is undeniable that when AMD was on the verge of bankruptcy in the previous life, it was Su Zifeng who turned the tide. Not only did it reverse the decline, but it also had the potential to overtake Intel.
Without Su Zifeng in this world, how can AMD make a comeback?
If you can't get ATI, then get AMD!
"I understand, Mr. Lu."
Sun Hongjun nodded understandingly and changed the topic: "Mr. Jiang called yesterday and said that the sales of touch screens are not going well after the launch of iPhone. Nokia has made it clear that it is betting on resistive screens. Motorola and Ericsson are waiting and watching. Only Apple, but I always feel something is abnormal.”
"What's wrong?"
"We will not mention the requirement to license patents to Apple's supply chain this time, and we will give Shenzhen Yueguang a quotation. As long as the yield rate is guaranteed to be 50%, we can break even. In the past, it was 75%. The only one that insists on is Shenzhen Yueguang." Koshihikari must join Apple’s supply chain management system and allow engineers to move in.”
"It's really not like Steve Jobs, but more like Cook."
Lu Fei touched his chin, becoming more and more suspicious that something was going on.
"Mr. Lu, do you think there is a possibility that they want to poach our people and then follow the clues to dig out business secrets?" Sun Hongjun said doubtfully, "Samsung, Philips, and Lianxiang have done this kind of thing anyway. Did it to us.”
"It's possible."
Lu Fei lowered his head and thought, "Didn't Mr. Jiang say that Chenhong has a new generation of capacitive touch technology? There is no news yet?"
"Yes, it's called 'embedded touch screen'."
Sun Hongjun recalled: "It seems that the 'io touch film layer is placed under the upper substrate of the display panel and fused with the liquid crystal layer..."
The basic structure of a capacitive touch screen is divided into three layers from top to bottom: glass cover, capacitive touch layer, and display panel.
】
The display panel is divided into an upper substrate, a liquid crystal layer, and a lower substrate from top to bottom, and the capacitive touch layer consists of an ito touch film layer and an ito substrate.
For example, the transparent glass projected capacitive technology adopted by iPhone is a traditional g/g and gff screen.
The structure is "cover glass + touch layer + display panel layer", which is the most common laminated screen. Its thinness, display effect, manufacturing cost and yield rate are not as good as those of the in-cell screen.
Because "incell" technology changes the structure of the touch screen into "glass cover + display panel layer", there is no touch glass layer.
Not only is it thinner and lighter, but the early frame-mounting technology will form a layer of air between the touch layer and the display panel. The in-cell type can remove this layer of air, greatly reducing the screen reflection and making the display more transparent.
"In other words, incell screens are likely to replace g/g and gff screens?" Lu Fei raised his eyebrows.
Sun Hongjun nodded: "That's just a transition. If you want to pursue thin, light and integrated panels, in-cell is the best choice. Not only can the yield rate be easily improved, but it can also reduce the cost of the panel, and even unlock the screen with fingerprints..."
"Two and a half years, give Chen Hong two and a half years."
Lu Fei calculated carefully: "No matter how far embedded technology goes, I will license the transparent glass projected capacitor technology to Lianhua and 3m designated by Apple in two and a half years. Do you have any opinions?"
"Hehehe, no."
Sun Hongjun was extremely excited and immediately thought that this was a big pit.
Close the door to Apple and secretly open a window.
Technology is not logical, so Apple should not mess around. After two and a half years of earning it, the supply chain will be able to get started with transparent glass projected capacitor technology. However, at that time, the harder you work, the deeper the mistake will be because it is in the wrong direction.
But the sunk cost is so high, can it be adjusted?
It can also kill one or two Apple suppliers.
"Then it's settled."
The corner of Lu Fei's mouth raised, "By the way, since the io touch film layer is placed under the upper substrate of the display panel, is there a possibility to put the ito touch film layer on top of the upper substrate of the display panel?"
"It's not impossible, you can try."
Sun Hongjun frowned. At this moment, there was a knock on the door behind him. When he just shouted "Please come in," Zhang Tianmei pushed the door open and walked in with hurried steps and a trace of uneasiness on his face.
"Mr. Lu, Mr. Sun, something happened."
She quickly handed over a stack of newspapers, which were full of slander, criticism, and slander against lphone and even logic. They talked about "information security", "democracy and freedom", "breaking the global semiconductor and even technology layout". Among the ridiculous reports, There is nothing in the lines that does not sound like a logical threat.
"What the hell?"
Lu Fei looks like a "subway man looking at his phone". Has his logic changed to Huawei's in this life?
"threaten?"
Sun Hongjun yelled: "Who are we threatening? The phone hasn't been sold yet, so why are we threatening!"
"Haha, of course it threatens their leading position."
Lu Fei expected that one day would come, but he didn't expect that day to come so quickly. "They like Made in China very much, but they are very unhappy about Made in China, which is highly sophisticated."
"Yeah, I wish we could only sell socks, shirts, and lighters forever."
Sun Hongjun's eyebrows knitted together, "Mr. Lu, what should we do now? This kind of argument is too popular now. If the logic is labeled this way, not only iPhone will not be able to enter the American market, but MP3, headphones, and tablets will also be unable to enter the market. Sales will be restricted or even banned.”
Lu Fei pondered for a long time and said quietly: "Do you know what strategy China has always maintained?"
"What?"
Zhang Tianmei and Sun Hongjun looked at each other.
“Hide your capabilities, bide your time, and make a difference.”
Lu Fei looked left and right.
"Mr. Lu, what do you mean?" Sun Hongjun asked in confusion.
"Packaging yourself into a harmless rabbit, hiding behind others who are more threatening than rabbits, and growing up obscenely."
Lu Fei smiled and asked: "Who do you think is more threatening to local manufacturers in the United States than Logic?"
"Ericsson? Samsung? Sony..."
Sun Hongjun listed them one by one, and suddenly Zhang Tianmei took out the Nokia mobile phone from her pocket, shook it, and interjected:
"Nokia!"
"That's right!"
Lu Fei nodded: "It is not enough to bribe the media to clarify that our logic is not a threat. It is empty talk. We have to exaggerate the threat of Nokia. With the support of our peers, the threat of logic will naturally be as small as a rabbit."
"Mr. Lu, what a great idea, what a great idea!"
Sun Hongjun's eyes flashed. He could not only divert the trouble to Nokia, but also hurt America's nerves and suppress Nokia, thereby weakening its powerful enemy in disguise.
When I think about it, I can't help but sigh: Six! The sixth child!
