In the office of Chairman Lianxiang, Yang Yuanqing threw the newspapers on the floor in frustration, slapped the table angrily and said:
"What is this, what is written!"
The secretaries and other middle-level people stood in a row, silent, with their heads lowered and looking at their feet. They inadvertently glanced at the newspaper that floated to their feet, and saw clearly written on it——
"Lu Fei made a surprise appearance in Huaqiangbei, and his secret purchase of aircraft caused a sensation."
"Shenzhou 1201 leads the best-selling mobile phone list in March, and ThePaper Technology leads the white label craze."
"Black mobile phones are more powerful than tigers, but they are very popular in the market. For many consumers who are unwilling to bear high prices, black mobile phones allow them to enjoy products with full functions and low prices. However, behind such hot sales are domestic brands. The total debacle of mobile phones.”
"..."
"Yanjing Morning News", "Yanjing Evening News", "Yanjing Youth Daily", "Xinmin Evening News" and other newspapers vividly described this terrifying shock wave of copycat phones.
"Hissssssssss!"
While Yang Yuanqing was tearing up a newspaper to vent his anger, He Zhiqiang, the CTO, led the other senior members of Lianxiang and pushed in the door.
"How are the sales of our nine mobile phones this time?"
Yang Yuanqing stopped what he was doing and regained his composure.
"It couldn't be worse. It's completely lower than our expectations. The top-selling flagship product V330 has only exceeded 12,000 units, and none of the others has exceeded 10,000 units."
When He Zhiqiang talked about it, he still found it unbelievable. In the past, the three strategies of smashing endorsements and publicity were completely ineffective. Facing the surging wave of black mobile phones, he was beaten to death on the beach by the back waves.
"Why is it so bad! What's the reason!"
Yang Yuanqing's eyes widened. How could the total sales volume of Lianxiang's 9 mobile phones not compare to the Shenzhou 1201?
"It's not just us, TCL, Bird, and Gionee are also having a hard time. The competition in the domestic market now is not about technical capabilities, but about price. Shenzhou has already suppressed them hard enough, and Tianyu's group of white-brand machines have suppressed them so much. More ruthless."
He Zhiqiang gritted his teeth and clucked, "I'll send someone to Huaqiangbei and Feigou.com to conduct a general investigation. Let alone eight or nine hundred, you can buy one for even four hundred and five hundred. How can you compete with others?"
"Then why is Shenzhou good? Among the nine new models we launched, they are mainly low-end ones, which are more than 100 yuan more expensive. Why haven't sales increased?"
Yang Yuanqing frowned. Can the Shenzhou brand be louder than Lianxiang? is it possible?
The vice president said seriously: "One reason is that Lu Fei promotes the Shenzhou website, but the more important reason is that e-commerce companies such as Feigou.com and Taoduoduo allow stores to sell our pirated machines and grab a lot of orders for new machines. I did a rough calculation and it must be thirty or forty thousand."
"Sure, there are also pirated machines flowing out of Huaqiangbei!"
He Zhiqiang sighed, "Originally, making mobile phones was very complicated, and the workload was huge. It might take dozens or hundreds of people to develop, and it would take a year or two to produce results. Unscrupulous mobile phone manufacturers simply didn't have this ability. But now it's better. The Paper Technology directly Providing ready-made molds instantly removes the technical barriers to production, and anyone with money can take a bite of the cake.”
"Fuck, Lu Fei, this is a desperate plan! Dig our grave!"
Yang Yuanqing clenched his fists, his bones creaking.
He finally understood. On the one hand, Pengpai Technology relies on a one-stop turnkey solution to support a group of black mobile phone thugs. Those who are positive are positive, and those who are guerrillas are guerrillas. They will expand territory for him. On the other hand, Feigou.com Allocate resources to expand the sales network of black mobile phones, thereby squeezing the living space of genuine mobile phones in disguise.
Why are you giving up on making mobile phones?
It’s true to be the father of all domestic mobile phone manufacturers!
"If this trend continues, I'm afraid at least half of the chips in domestic mid- to low-end mobile phones will have the surname Lu."
He Zhiqiang couldn't help but sigh in his heart, this boy is so terrifying!
"Call, call this bastard Lu Fei for me immediately." Yang Yuanqing glanced at the secretary, "No, forget it, call Xu Lei first."
"Hey, Mr. Yang, Xi Ke, Xi Ke, why did you remember to call me?" said the voice on the phone
Xu Lei spoke with humor.
"Brother Xu, I came to you for help on behalf of Lianxiang."
Yang Yuanqing got straight to the point and said that he found on Feigou.com that some unscrupulous vendors were blatantly pirating the new phones launched by Lianxiang in the spring. If he wanted to cooperate with them in cracking down on counterfeit goods, it would be best to make these shops disappear completely.
Xu Lei smiled and said, "That's why we cooperate. Even if it doesn't conflict with our relationship, we must cooperate. We just happened to handle it together. There are many knockoffs of Logic and Shenzhou."
The thief shouts "Catch the thief!"
Yang Yuanqing smiled coldly, "Can there still be pirated machines of Logic and Shenzhou on Feigou.com?"
Xu Lei said: "There are so many, they are like weeds. After cutting one crop, another crop grows again. There is no end at all. But Mr. Lu is not as nervous as Mr. Yang. He said that successful brands do not need to worry about fake and shoddy copycats." The impact and harassment of products like Nokia and Logic, although they have been imitated and sold in large quantities overseas, there is no need to take action. Sales and profits are not affected anyway, just like Louis Vuitton and Rolex have never taken any action. It’s the same as worrying about selling low-quality goods, only some brands that are not confident..."
The corners of Yang Yuanqing's mouth twitched, "Fuck, you curse again!"
"Hahaha."
Xu Lei laughed heartily, "Mr. Yang, please don't misunderstand. Mr. Lu is not talking about Lian Xiang. You know, he will never speak ill of Lian Xiang."
"Haha, I trust you, Mr. Xu."
Yang Yuanqing had a sullen face, "I believe you, you guys are obviously laughing at Lianxiang and you haven't stopped at all, p!"
Then we chatted for a few more words and hung up the phone.
"Land thief! Female thief! Evil thief! Thief!"
Yang Yuanqing angrily raised the phone and slammed it on the ground. With a bang, the receiver flew up instantly.
"Dududu~"
"Ding-a-ling, jingle-a-ling~"
He Zhiqiang handed over the vibrating mobile phone and reminded softly: "Mr. Liu's phone number."
Yang Yuanqing adjusted his mood and said, "Mr. Liu."
Liu Chuanzhi could hear the dissatisfaction in his words across the phone, "Yuan Qing, I heard from Zhiqiang that your machine-sea tactics are not going well."
Yang Yuanqing has a hard time saying, Mr. Liu, you may not believe it when you tell me. Lu Fei across the street doesn't have martial ethics. I just sent out a company, and he actually sent out an entire army to attack me, even though he was a bandit and a miscellaneous army. , but it can't stand the strength of the crowd.
"What are your next steps?"
There was disappointment in Liu Chuanzhi's tone. If I don't micro-***, they will lose. If I don't micro-***, they will still lose. It's not for nothing that I don't micro-do it!
"Mr. Liu, we have discussed it. The media that we usually have good relations with should come in handy. I am going to ask them to write more articles to denounce the disadvantages of black mobile phones..."
Yang Yuanqing simply reported, "We will contact the members of the association immediately. I believe they are not much better than us. They must be angry about the scourge of illegal mobile phones and even Lu Fei!"
They say act and act immediately.
Domestic brand owners who are running around telling each other, jumping up and down, and losing ground in the turbulent black mobile phone frenzy, have issued a joint statement to crusade against copycat phones, calling on relevant departments to intervene, crack down on counterfeit phones, and even file complaints.
Sue ThePaper Technology for aiding the tyranny!
A letter came like snowflakes, and finally he could no longer bear the pressure. Leader Liu had to invite Lu Fei to the office for tea.
"You, you, can always come up with something new for me."
He shook his head repeatedly, showing a helpless smile, "Look at these reporting letters, this one, and this one..."
Looking at the half-filled bag of materials, Lu Fei curled his lips disdainfully, "Now that I have this time, why don't I reflect on myself, why are I so easily defeated by a group of copycat machines when I have so many resources and advantages?"
"Copycat phone?"
Leader Liu was startled, hearing this term for the first time.
"Oh, it means that black mobile phones are like the robbers in the past who formed a stronghold and occupied the mountain as king."
Lu Fei explained patiently.
"You, you, you came up with a new term." Leader Liu criticized a few words
, the conversation immediately changed, "Then tell me why so many domestic manufacturers are so vulnerable. It just so happens that we are also very concerned about this matter."
"There are three main barriers to mobile phones: technical barriers, regulatory barriers, and brand barriers."
Lu Fei raised a finger, "First of all, there are regulatory barriers. Unlike Logic and Huawei, our friends have rich experience in developing overseas markets. They are completely spoiled. They are amateurs in civil wars and foreign wars. They are definitely no match for white-label machines. The reason why we were not killed and thrown away before, but now we are, is because there are still technical barriers.
Counterfeit phones cannot buy foreign mobile phone solutions, but now with the Pampers ave platform, the technical threshold no longer exists, and they are left with the last option. "
Leader Liu took a sip of tea and said, "Go on."
Lu Fei raised his lips, "It is also the most important brand barrier, but our competitors can't even do this well. Users' brand loyalty is as fragile as a piece of paper. The price difference of a few hundred yuan on a copycat machine can pierce the paper." Well, how can we compete with foreign brands like Nokia when there are such a bunch of insects!"
"What you said makes sense, but it's too ugly." Leader Liu couldn't laugh or cry.
"Just because it's the truth, it's hard to hear."
Lu Fei said bluntly, "With neither core technology nor brand image, all we can do is compete on price. But this advantage has now been wiped out by copycat phones. Originally, I wanted to attract friends and businessmen, and specially held seminar invitations. We provide the technology, and our friends take care of the OEM. We are here to gnaw on the hardest bones, but if we give them a chance, they won’t be able to use it!”
"But have you ever thought that the proliferation of copycat phones will probably destroy the mobile phone industry that has been finally supported?"
"There is a dialectic in everything. Even if we don't do it, Nokia and Motorola will do it. There is very reliable news. Due to the emergence of copycat phones, Nokia has canceled the dumping plan of $50 mobile phones, and Motorola is expected to do so soon."
"Then Nokia is scared by you, and domestic brands are scared to death by you!"
"If it is not broken, it cannot be established."
Lu Fei said seriously: "It has been five or six years since our friend's business developed, right? What has been developed in such a long time? If we can't withstand such a slight storm, we will simply go bankrupt. Anyway, the logic is that we are not afraid of copycat phones, and It’s easy for friends to survive if they can’t beat them. Just join. The door is always open. As long as they are willing to buy, there are solutions that are better than knockoffs.”
"What you say makes sense."
Leader Liu's face changed, and his eyes flashed with appreciation, "But the problem needs to be considered more comprehensively. What if bad money drives out good money, and in the end the entire market is left with bad money?"
Lu Fei raised his lips, "There is a bad side, but there is also a good side. Counterfeit phones are like a catfish, which is a wake-up call to all the competitors on the market. If they don't make progress or change, they will be eliminated. "
"But you're not a catfish, you're a piranha!"
Leader Liu reminded: "Counterfeit phones do not need to be licensed, they neither pay taxes nor advertise, and the quality of the products is still uneven..."
Lu Fei raised his eyebrows, "So, we have to find a way to recruit these miscellaneous troops. For example, I think Tianyu is very good. Its sales volume is second only to Shenzhou and Logic. If it is just a white card, what a loss it is." , what do you think?"
Leader Liu said: "If you have any other ideas, please tell me. I know you must have more than this."
"I plan to register and establish a non-profit mobile phone industry joint promotion association, called the Telephone Joint Promotion Association. It will be composed of Logic, Huawei, Shenzhou, Tianyu and other members. We will also invite well-known scholars and experts in the industry. , and for example..."
Lu Fei leaned over and whispered in his ear.
The leader contracted his pupils slightly, and after a few seconds of silence, he stared at him closely and said, "What are you going to do with this Joint Promotion Council?"
"This was initiated by me. President Ren Zhengfei, President Wu Hai, and President Sun Hongjun discussed the establishment not long ago to promote the healthy development of the mobile phone industry."
Lu Fei gushed: "It was established to help small and medium-sized companies in the mobile phone industry, such as entrepreneurship
For initial funding issues, provide support to member companies that need legal defense assistance, or share and co-build system ecology and applications, and regulate the piracy and infringement of copycat phones in the mobile phone industry...
Give me 10 years and I will give you a group of new and stronger business friends! "
"If it's like what you said, it's worth a try." Leader Liu cast a meaningful look.
"Hey, hey, hey." Lu Fei is quite self-effacing. I don't have myself in my heart, only the rise of China Mobile.
"Okay, I know what's going on."
Leader Liu stood up, reached out his hand, and before issuing the eviction order, he deliberately mentioned that Qualcomm's new chairman Paul Jacobs was about to visit China for the first time and give a speech at Shuimu University. Lu Fei had to attend and show his face no matter what, but what happened? No benefit, no clear explanation.
Lu Fei hid his doubts in his heart. As soon as he walked out the door, he threw them behind him. He immediately picked up his cell phone and dialed:
"Old Sun, are you ready to publish the press releases in newspapers, TV stations, and the Internet? You must tell users carefully how shameless these friendly businesses are. They would rather spend more advertising fees than lower prices for the people, and would rather work for foreign semiconductors. , rather than spending money on independent research and development, they would rather crack down on counterfeit and fake phones than launch high-quality and low-priced 998 mobile phones.
Then don't blame the users for not supporting it, because these insects are too greedy! "
