"What Mr. Lu said is true. Will Logic really not make mobile phones in the future?"
Li Dongsheng stared directly at Lu Fei, holding the coffee without drinking it, and the hand holding the handle shook slightly unnoticeably.
"That's right, in order to dispel your concerns, I promise on behalf of logic that we will no longer produce feature phones after logX. We will only build mobile phones for you. Are you relieved now?"
Lu Fei specifically emphasized "functional machine", but the people in front of him had no reaction and were not aware of his word play at all, because how could they have expected that the future of smartphones was already in the hands of logic.
"Don't worry, haha, don't worry!"
Bird, Gionee and other mobile phone manufacturers that were attacked by Nokia and Logic were all ecstatic and breathed a sigh of relief.
After all, King Juan announced his withdrawal and would no longer engage in involution with them!
"Gulu, Guru."
Lei Jun felt his throat was dry and drank a few sips of water. He was still thirsty and thirsty, and he became more and more determined that the mobile phone was his next track.
When he was thinking wildly, his thoughts were brought back by Yang Yuanqing's cough. He adjusted his glasses and asked in a gentle tone: "How do Mr. Lu plan to charge everyone?"
The buzzing conference room immediately fell silent. Bird, Huawei, Shenzhou, Gionee and other keynote speakers looked at Yang Yuanqing from the left and Lu Fei from the right, with complicated expressions in their eyes.
"Logic will definitely strictly abide by all principles of FRAND, which is fair, reasonable, non-discriminatory, and non-extortion."
Lu Fei glanced at him, and Sun Hongjun immediately opened the PPT with understanding. A criss-crossed form was displayed on the projector.
[Single-mode], the key solution of 110n process process, because it is low-end, charges 2.275% of the complete machine price, mid-range 65n2.725%, and 45n-end 3.25%.
And [Multi-mode], which is a network mode that supports both GSM and CDMA, is 0.5 points more than single-mode, and the maximum charge limit is 300 yuan.
"Mr. Lu is not kidding us, is he?"
There was a hint of hostility in Yang Yuanqing's laughter, "Except for Mr. Lei, everyone here is an expert. The logical charging standard is a bit unreasonable."
"what about you?"
Lu Fei looked around and his eyes fell on Lei Jun involuntarily. In his previous life, he always kept a mantra, "Xiaomi's hardware comprehensive net profit margin will never exceed 5%." In fact, this is nonsense. literature.
5% hardware net profit is definitely a huge profit!
There are so many mobile phone manufacturers, and Apple, which has a say in the supply chain, can account for more than 10%.
"It's definitely a bit more expensive."
Li Dongsheng echoed and cooperated with Yang Yuanqing tacitly. Everyone else followed suit. Except for Wu Haijun, who was directly related to him, even Huawei's Xu Zhijun also stood on the opposite side.
"Everyone thinks it is expensive, but Logic is already the most cost-effective in the industry. For example, Texas Instruments' OMAP series solutions and Intel's PXA27X solutions start at 4% of the price of the entire machine."
Lu Fei shook his head and laughed. The first-generation mobile phone manufacturers such as Gionee and Bird have really been spoiled by the state's protection for a long time. The mud can't help the wall. How can we revitalize China Mobile with these idiots!
"But Intel, Texas Instruments, and Philips all have top-notch solutions, and the price is worth it. Lianxiang purchases all its mobile phone chips and hardware from Texas Instruments."
As much as Yang Yuanqing praised foreign countries, he looked down on domestic ones. He looked down on them from the bottom of his heart. His words contained disparagement and disdain for the logical turnkey plan.
Lu Fei grabbed his gun and carried a stick, and attacked directly: "But the thing may be a good thing, but if the wrong people can use it, it is not a good thing. I seem to have read a report somewhere that the repair rate of Lianxiang's mobile phones exceeds 30%. Is there such a thing, Mr. Yang?"
"Hmph, it's 25%!"
Yang Yuanqing's smile faltered, feeling that everyone's eyes were particularly dazzling, and he said with a cold face: "It is already at the top level in the industry, and the repair rate of some domestic brands even exceeds 50%."
That's it
You are still arrogant, you really deserve to be Lianxiang!
Lu Fei dismissed it and said with confidence in his tone: "As long as you purchase the logical key, this situation will be gone forever, and the repair rate can be controlled at least below 15%."
Xu Zhijun, Li Dongsheng and others' eyes suddenly lit up, and they suddenly became less resistant to Logic's charging standards. They pulled Gionee and Bird to whisper.
"Even if the repair rate can be controlled below 15%, the charging standards are still high!"
Yang Yuanqing continued to criticize: "If you sell a machine for 1,000 yuan, you can make a profit of one to two hundred yuan. After excluding the miscellaneous costs of hardware, operations, marketing, and manpower, the net profit may be less than 3 points. Even if it is three The four-thousand-yuan machine costs no more than 5 points. Logic provides us with such a platform, which requires us to go to almost 3 points, but only gives us such a small amount of money. Mr. Lu has such a big conscience."
"Mr. Yang, do you understand what intellectual property rights are?"
The corners of Lu Fei's mouth turned up, "What I earn is brain money, idiot!"
Technology is based on logic, and plans come out of nowhere. You, Lianxiang, are just doing the assembly trade. It’s not like your American father has done this kind of work for you. Why is it your turn to work for Mr. Lu, and you feel tired and don’t have enough money? , Meidi Liangxiang, right?
Do you understand how many people want to kneel down but don’t have the means?
"you you……"
Yang Yuanqing seemed to have been slapped hard.
"Oh, I almost forgot. Lianxiang insists on trade, industry and technology, so he may not really understand how to make money from intellectual property rights."
A look of surprise appeared on Lu Fei's harmless face.
"Mr. Lu, this is a bit much."
Li Dongsheng seemed to be trying to stop the fight, but he was secretly fanning the flames, hoping that Lian Xiang and Logic would start a fight.
Jin Li, Bo Dao and other speakers were like mirrors in their minds. They all pretended to be deaf and mute and watched the fire from the other side. When they saw the bookish Yang Yuanqing slapped the table and stood up, his tense face slowly squeezed out a smile:
"Sorry, Mr. Lu, Lianxiang is not interested in the logical turnkey mode. What do you think? Mr. Li, what do you think?"
"Me? Haha, if I hadn't cooperated with Alcatel, I would have bought Logic's key platform without hesitation."
Li Dongsheng laughed.
Seeing that they were involved in the conflict between the trade industry and the trade industry technology, and involved taking sides, Jinli, BBK, Bird and others were unwilling to offend each other and hurriedly found excuses to escape.
"Turkkey's model is very good. Come on, Mr. Lu!"
"Mr. Lu, let me think about it again."
"..."
It was Lei Jun's turn, he was wavering.
Jinshan and Lianxiang are family members, and they should side with Lianxiang, but his keen sense of smell makes him feel that Lu Fei is right.
Neither walking nor walking.
"Mr. Lei, aren't you leaving?"
Yang Yuanqing grabbed his shoulders and put their arms around him.
"me……"
Lei Jun looked at Yang Yuanqing, who was gloomy, and then at Lu Fei, who was determined to show off his talents. He felt tangled in his heart, because although he loved mobile phones, it was just a hobby and he knew nothing about the mobile phone industry. He was a typical layman who desperately wanted to An experienced driver leads the way.
In his previous life, he went to Meizu to steal his master, but now he has no place.
"Mr. Lei, I have to remind you that the 3G era will soon come. China's 3G licenses will also be issued. The 2G that Mr. Lu's turnkey focuses on will soon fade out."
Yang Yuanqing patted his shoulder and said, "Just listen to me. Forget it, the mobile phone business is in deep water and you can't control it."
Just let Lian Xiang come, right?
Lei Jun was half-active and half-passive, so he had to go with the flow and follow the large troops to leave. Soon, only one of his own people, "Shenzhou", and half of his own people, "Huawei" were left in the conference room.
Needless to say, Shenzhou, Lu Fei turned to look at Xu Zhijun:
"Mr. Xu, Huawei is willing to cooperate?"
"Yes, Mr. Lu's turnkey can meet our needs for European customized phones, but are there any more 3G solutions?"
? "
Xu Zhijun said bluntly: "I think Mr. Yang said a lot of wrong things, but what he said before leaving was right. Sooner or later, the GSM era will pass. Huawei is now focusing on selling 3G base stations and slowly withdrawing GSM from the network."
"Mr. Xu is talking about the European and American markets. I wonder if you have researched the markets in Asia, Africa and Latin America, such as the Philippines?"
Lu Fei shook his head when he saw him, and said frankly that Logic had done a statistical survey in Manila. Just like using 4G in the 5G era, 3G is just a luxury product, expensive and useless, and GSM is the real need.
Ordinary people can afford it. The cheapest mobile phone only costs 300 to 400 yuan, and the key tariff is still cheap. 5 yuan can extend the validity period of the SIM card for one week...
Sun Hongjun smiled and said, "Mr. Xu, you should know what kind of opportunity this means."
"I know, a window of opportunity similar to China's PHS." Xu Zhijun's heart suddenly pounded, "Mr. Lu, Mr. Sun, do you have any data on what you are talking about?"
"Don't worry, these are what we will provide you after we reach cooperation. We will also recommend Huawei and Shenzhou to the operator SunCellr, which is the Philippines' PHS telecom. It will not be a problem to get customized orders."
Lu Fei raised his lips, "Really, Mr. Xu?"
More than that!
Xu Zhijun's eyes flickered, bursting with light.
Logic is responsible for the core modules, and Huawei is responsible for assembly and shipment. With the help of mobile phones, it is difficult for the Philippines not to buy Huawei's GSM network base stations. It is simply a "win-win" for operators, Huawei, Logic, and the people.
Lu Fei smiled and said: "Not only the Philippines, but also Southeast Asia, Asia, Africa and Latin America. The purchasing power of these countries and regions is generally very low, and they are all the soil for GSM growth.
How big of a market should this be? Together we can expand our customer base to almost all people around the world. "
Xu Zhijun marveled, "The countryside surrounds the city."
"I don't tell most people."
Lu Fei stretched out his hand, "I only tell partners who have a long-term vision."
"Yang Yuanqing and the others are really short-sighted."
Xu Zhijun shook hands with him, feeling very excited.
Just as Lu Fei was taking the two of them to the production base to observe the operation of "turnkey", Lei Jun came back by accident, with a hint of desire in his anxiety:
"Mr. Lu, can I also visit?"
"Sauri, Mr. Lei."
Lu Fei shook his head and refused: "That is the incubation center for our core manufacturing capabilities. Outsiders are not allowed to come in and out at will. Only those who stayed and signed the confidentiality agreement can enter."
"I remember there is a seminar tomorrow."
Lei Jun was disappointed at first, then raised his head and asked, "Can I continue to listen? Can I visit after it's over?"
"Since Mr. Lei wants to see it so much, okay."
Lu Fei glanced up and down, with an intriguing smile on his lips. The big fish took the bait!
"Mr. Lu, three Q."
There was a hint of shrewdness in Lei Jun's grateful eyes.
………………
"Pengpai will integrate the technical capabilities of logic and complex core to do overall software and hardware development. You only need to "buy the medicine according to the order" and then find a foundry to produce it. "
The next day, Lu Fei was still at the same time and place, facing more than a dozen white-label manufacturers, and he kept talking. The content was probably similar, but his tone was rude:
"I did some rough calculations. If I follow my approach, three people can make a mobile phone. One person designs, one purchases, and one sells. After getting the circuit motherboard, he can put together the casing, screen, keyboard, and battery. It’s just a mobile phone. This logic is actually similar to that of assembling personal computers in a computer city.”
Compared with Lianxiang, a domestic brand that is proud of itself, copycat manufacturers without brands are very active and enthusiastically sign up.
After all, running a white label machine stall in Huaqiangbei requires a very keen market awareness, which is basically divided into two categories:
The first type is an agent, who sells other people's goods.
The second is to have your own factory, use the outside company's plan to produce, and then sell it at your own stall, the so-called "front shop and back factory".
The logical turnkey package solution fits the needs of the second type of manufacturers, and it is precisely the second type that Lu Fei wants.
Tianlong Mobile, Setel...
The bosses are not idlers. They all started their own businesses from manufacturers such as TCL and Gionee, especially Transsion, the future "King of Mobile Phones in Africa". Zhu Zhaojiang, the speaker, used to be in charge of Bird's overseas business, and all of them are ruthless in the industry. people.
"Every new product of Logic will be produced here. After being verified to be reliable and stable, it will be copied to other factories."
Sun Hongjun led the group while visiting the production base and introduced: "For these complete machine production lines, we cooperated with Deutsche FhG on plant layout and automation design, and then implemented Six Sigma total quality management under the guidance of Siemens, and also invited Toyota A retired director serves as a lean production consultant and strictly controls quality..."
"Oh my God!"
Lei Jun's eyes widened, as if he had never seen this for a long time.
Looking around, it is a huge production workshop. There are 25 complete machine production lines with no edges visible. The production lines are neatly arranged. Each production line is about 120 meters long, and each one has hundreds of employees.
Comparing it with logic, Jinshan is a singer!
"How about it, Mr. Lei? Now I get my wish."
Lu Fei looked sideways, observing the changes in his expression.
The confusion in Lei Jun's eyes became less and less, "Mr. Lu, I figured it out. I want to cooperate with Logic and use the power of Turnkey to create my own "fever" phone! "
"Is Mr. Lei going to leave Jinshan and start his own business?"
Lu Fei pursed his lips and tried not to laugh.
"I can't get away for now." Lei Jun sighed, "Jinshan still needs me when it goes public. Only once it is listed can I exercise my rights and leave Kingsoft without regrets. At that time, I hope Mr. Lu will not give up. I Would you like to learn the logic-rich mobile phone manufacturing experience?"
Haha, do you think I am Huang Zhang?
Lu Fei politely refused, "Mr. Lei, it is very difficult to start from scratch in the mobile phone industry. Even if our "keys are given away" plan reduces the difficulty to a minimum, there are still many links that no newcomer can handle. I suggest you give full play to your skills. Specialties. "
Lei Jun asked curiously: "What's your specialty?"
Lu Fei said: "Aren't you an angel investor? Just find a mobile phone company to invest directly."
"Yes, yes, what a great idea, what a great idea!"
Lei Jun couldn't help but patted the railing. He could go deep into mobile phone manufacturing without leaving Jinshan, and he could jump into business immediately after the launch. It was easy to advance and attack, and retreat to defend.
But then I thought about it and smiled awkwardly but politely: "But Mr. Lu, which companies do you think are suitable for me to invest in? Can you recommend them?"
This is what you asked me to recommend, I didn’t force you...
Lu Fei raised an imperceptible evil smile, Jie Jie~
