November 10, Yanjing Economic and Technological Development Zone.
The e-commerce mall with the "Feigou.com" signboard was brightly lit at this time, as bright as day in the dark night, and merchants of all sizes were waiting impatiently for the arrival of midnight.
"Lijun, how's the inventory going?"
Zhao Guoqiang stood in the huge warehouse, with rows of shelves neatly arranged in front of him, filled with socks of various styles.
"Dad, this is the fifth time you've asked me this today. It hasn't changed, it's still the same number!"
Zhao Lijun was impatient in his words. Feigou.com has strict stocking requirements for Double Eleven. Many merchants will start stocking up one or two months in advance. Some businesses that are confident in their sales will even start stocking up three or four months in advance.
"That's good, that's good."
Zhao Guoqiang breathed out and turned back to the studio next door. Although the sparrow was small, it had all the internal organs. Everyone in the studio was obviously experienced and they were all ready.
Zhao Lijun reminded softly: "Dad, we got a lot of goods this time, 50% more than last year's Double Eleven. If not all are sold, we can only store them in the warehouse..."
"How long have you been here? What do you know?"
Zhao Guoqiang rolled his eyes, "Last year's Double Eleven was because we ran out of stock, and it was sold out in less than a day. We gave so many orders to other companies, especially Huangmao."
"Dad, are you talking about Brother Fang?"
Zhao Lijun raised his eyebrows. They were among the first merchants to enter Feigou.com. It was rumored that they once set up a street stall with the legendary Mr. Lu. However, over the past few years, Zhao Guoqiang, who had been defeated in the street stall, became bigger and bigger. The sales volume reached tens of millions, but Huang Mao, who was shrewd and evil, stopped moving forward and stayed at one million.
"Whatever you call him 'brother', just call him Huangmao."
Zhao Guoqiang curled his lips: "You ungrateful thing. You relied on Mr. Lu's platform to get rich in the first place. Now that your wings are strong, Tao Duoduo waved his hand and immediately broke the contract and 'rebeled'. In just one sentence, disgusting!"
Zhao Lijun's eyes flashed, "Dad, everyone has his own ambitions. Brother Fang also wants to make a breakthrough. Think about the conditions Taoduoduo has offered to our family. If we agree to enter Tmall..."
Zhao Guoqiang interrupted ruthlessly and said: "Well! Didn't I tell you this earlier? Our Yuzhu brand socks are not going anywhere, they will just stay on Feigou.com."
"Dad, I think we should think about it again."
There was a trace of greed in Zhao Lijun's shrewd eyes, "The current environment of Feigou.com is not peaceful at all. If nothing else, our family has made a lot less money due to the big changes in price guarantees during Double Eleven. Forget it, originally I was losing money and making money on Double Eleven just to generate traffic and promotion, but the results were good, as the platform’s resources were tilted towards small and medium-sized sellers and Jingdong Mall.”
Zhao Guoqiang glanced, "Are you done?"
Zhao Lijun snorted coldly: "They are all the biological sons of Feigou.com. We are the ones raised by stepmothers. We have to spend money to get a recommendation position. The wild ones are not treated like this!"
"Haha, haven't I told you how Yuzhu brand socks are made step by step?" Zhao Guoqiang glared with anger, "Aren't they just like these small and medium-sized sellers now? There is no 'domestic product' of Mr. Lu and Feigou.com. With the resources of the Emerging Flagship Brand Plan, can the Yuzhu Brand be there today? What’s the matter, you still want to keep occupying such good resources and don’t want to give them up?”
Zhao Lijun shrank his head: "So why not jump to Taoduoduo's Tmall! Anyway, the Yuzhu brand has already gained popularity and accumulated so many users..."
"Zhao Lijun!!"
Zhao Guoqiang had a livid face and was about to have a fit when his wife, seeing that the situation was not going well, immediately stepped forward to smooth things over: "Lijun, you don't understand. We still have an agreement with Feigou.com. Otherwise, how could we move to such a good place?" Mall?"
"Mom, it's okay if you don't tell me. Why did you sign this agreement at that time? I can't figure it out. Isn't it too harsh and dark?"
Zhao Lijun looked like everyone was drunk and I was alone, and he pointed out: "Cross-platform is not allowed, express delivery must use Feigou logistics, and..."
"Child, are you stupid from reading?"
Zhao's mother widened her eyes and said earnestly: "As a human being, we must not forget our roots. What was our family like before?
Your dad is just a stinky stall owner in Dashilan who cannot sell a few pairs of socks and toys. He is either worried about the stall fee or worried about the urban management cleaning the stall. Since he followed Mr. Lu, he hired a designer to design boat socks, which helped Yuzhu brand become an instant success. It also introduces the OEM factories in Jiangnan Province, how they can develop from small workshops to what they are today. "
Zhao Lijun said: "Mom, I told you that it was your wise choice, and it is an inevitable historical process. Without Feigou.com, there would be Taoduoduo. E-commerce is the general trend. There is no need for Yuzhu Brand to follow Feigou because of kindness. I’ll be tied to death by shopping online.”
"You are just too ambitious."
Zhao Guoqiang shook his head helplessly: "Isn't it just Shuimu's graduation? It's better to practice for a few more years. When I retire, you can take over. You can do whatever you want, but now, don't talk about switching to Tmall, I don't like to hear it."
"Dad, the world has changed a long time ago. Your style is outdated. How can we talk about relationships in business? Talking about relationships hurts money."
Zhao Lijun curled his lips in disdain, all he could think about was making Yuzhu Brand bigger and stronger and getting it listed on the market.
"Shh!"
Zhao Guoqiang made a silence gesture and turned up the volume of the TV with the remote control. Liu Edong's face appeared on the screen. He walked to a device packaged as a launcher button. At this moment, the picture on the big screen switched instantly. To the animation of the clock, the second hand moves forward one second.
"Now let's count down by 5, five! Four! Three! Two! One!!"
Li Hong said loudly: "Double Eleven has officially begun!!"
The moment Liu Edong pressed the button, the display screen switched to a new screen smoothly, a cartoon machine like a slot machine, a series of 10-digit "0", and suddenly, there was a change.
In 32 seconds, the transaction volume exceeded 50 million.
In 1 minute and 29 seconds, the transaction volume exceeded 100 million!
The constantly beating numbers sparkle.
Suddenly, like a thunderbolt, it exploded in a silent place.
Zhao Lijun held his breath and stared straight ahead, forgetting to record, forget to think, and forget about time.
"I saw it, brat."
Zhao Guoqiang took a few deep breaths and changed the channel to Blueberry Channel. Ahli Baba followed suit and hosted a Taoduoduo live broadcast like Feigou.com.
Obviously for the first time, Lu Yun attached great importance to it. The Eighteen Arhats went into battle together, and all they had to do was perform Michael Jackson's moonwalk.
At this time, the live data graph on the big screen showed the number of 9.468 million. It would take more than 20 seconds before it would break through the 10 million mark.
"See? That's the gap."
Zhao Guoqiang changed the channel again, and the transaction volume of Feigou.com had reached 150 million, and it was expected to reach 200 million in three or four minutes.
Zhao Lijun said nothing, his eyes dull.
“What are our sales now!”
Zhao Guoqiang shouted at the top of his lungs, and his voice echoed around him. He quickly received a reply, setting a new record for the shortest time to sell 100,000 yuan.
So he said meaningfully: "You see, you have to understand that it is Feigou.com that has made Yuzhu Brand successful, not us. Sometimes choosing the platform is more important than working hard."
"Don't scare the child, he is only 23 years old."
Zhao's mother was heartbroken and pulled Zhao Lijun behind her.
"Isn't Mr. Lu the same age?"
Zhao Guoqiang rolled his eyes in disgust: "Why is the gap so big!"
…………
"ah!"
"Ahhh!"
No matter how good the sound insulation in the office is, you can still hear the noise outside. Lu Fei opened the door to take a closer look and found that——
From the 2nd floor to the 9th floor, on all floors, applause, cheers, cheers and screams continued, echoing in the corridors.
500 million!
1000000000!
1.5 billion!
2000000000!
In just 4 hours, we were only 1 billion short of matching last year's full-day sales. But obviously 3 billion is not the limit. The hundreds of millions of Internet users across the country are like wild horses galloping around, constantly impacting and trampling. server.
The first person to bear the pressure was the Caifubao team. Just after midnight, the business volume increased sharply. Although a certain amount of capacity was left in the system, the business volume still reached three or four times the usual maximum.
When it was still 12 million away from breaking through 3 billion, the alarm of the core accounting system suddenly sounded, which meant that it was likely to usher in a long database recovery, which meant that the business stopped completely.
This is never allowed!
Lu Fei urgently dispatched Fang Xing and other technical experts to rush to help. The programmer was willing to go bald and typed out line after line of code with furious output, killing all non-critical applications. With only 4 seconds left before the database crashed, Finally turned the tide.
】
But Caifubao was able to withstand the pressure, and bank payments crashed again. Fortunately, the online banking of several banks did not fail at the same time. Basically, one bank failed, and repairs were made, and then the other bank failed, and then repairs were made.
Such a life-threatening situation is by no means rare. It has always happened since the birth of "Double Eleven", but this year's midnight is particularly scary.
After a long night, when the sky finally showed a hint of fish belly white, the first ray of sunlight shined through the clouds, and the entire Hailong Building was still brightly lit.
After surviving the stormy shopping wave, all the nervous staff breathed a sigh of relief after the tide receded. They no longer had the energy to celebrate. They were all sleepy and quickly entered the normal shift change time.
"Buzz, buzz, buzz~"
Lu Fei dragged his exhausted body back to the office. The time displayed on the TV desktop was frozen at "5:58". The mobile phone in his pocket kept ringing since he restarted it.
He simply washed up in the private bathroom, and then took out his mobile phone. Good guy, there were 14 missed calls. He scrolled down from top to bottom and called back in order of priority.
"Mr. Lu, I really didn't expect that I just installed the permanently free anti-virus software, which is more effective than any upgrades or gifts!"
The speaker was Sun Hongjun. He expected it to be a best-seller, but he never expected it to be so popular. Not only were headphones and music players popular, but 82,640 pairs and 143,900 units were sold in just 6 hours. Even computers and mobile phones were sold. Sales volume is also unusually high, especially for LogicX.
"130,000 units? Only 130,000 units sold in China?"
Lu Fei was even more surprised. This was data that Xiaomi Hungry Marketing only had back then. "Including overseas, our inventory is definitely not enough. Have you contacted Wang Chuanfu? Can BYD increase its production capacity?"
Sun Hongjun said: "Mr. Wang said there is no problem. We are already expanding the production line and it will be put into production soon. We can guarantee the delivery of 50,000 units by the end of the month."
"Okay, okay, ha~"
Lu Fei drawled and yawned widely. The continuous good news gradually relaxed his tense spirit. His eyelids were fighting up and down, and his eyes were narrowed into a slit.
Sun Hongjun hesitated for a moment, "Mr. Lu, do we really just make a functional phone like LogicX?"
Lu Fei said "yes" without hesitation, and once again emphasized that he must concentrate his efforts and blast all the artillery fire on the wall of smartphones. The lphone is the future of logic phones.
After all, in the field of functional phones, as long as Nokia makes no mistakes, it will always be number one in market share. If latecomers want to surpass them, they can only innovate and open up a new track, completely improve the functional phone market, and Nokia will be buried without the market it depends on for survival. .
"But logicx has great potential to become popular!"
There was regret in Sun Hongjun's tone, "It's completely possible to create a series like lmusitasy. Our three-body R&D center still has many new achievements in functional machines. It would be a pity to just leave it unused and give up in vain..."
"Don't worry, I have other plans."
The corner of Lu Fei's mouth raised, and he said mysteriously: "LogicX also has the technology in the laboratory. I can't bear to use it just once, but we have to find a new entry point."
"Dongdongdong~"
Just then, there was a gentle knock on the door.
The tall female secretary walked straight in carrying a plate full of breakfast, followed closely by Liu Yidong and Xu Lei.
"Have you eaten?"
Lu Fei looked left and right, "If you haven't eaten yet, let's eat some together and let's chat while we eat?"
"Hey, just right!"
Xu Lei was not polite, he sat down on the sofa and directly reached out to pick up a fried dough stick and wolfed it down.
"Mr. Lu, these are the statistics as of 6 o'clock."
Liu Edong took an egg and slowly peeled it.
Lu Fei took the thick stack of chart documents, subconsciously dipped his fingers in his saliva, opened the title page excitedly, and found [Sales] at a glance among the dense data——
The number above is impressively 3.107 billion.
It seems to have broken the sales volume of last year’s Double Eleven!
"If this trend develops, it will definitely exceed 5 billion this year!"
Xu Lei sent the people away on the pretext of asking his secretary to bring two bowls of soy milk. Only the three giants of Feigou.com were left in the huge office.
"Five billion is absolutely no problem."
Liu Edong eats two eggs per mouth, "This year's momentum should actually be stronger. Right now, the sixth flagship brand has called and wants to take it off the shelves because all the stock in the warehouse has been sold out."
"Pfft, they must be regretting it!"
Xu Lei grinned and said, "The supplies are insufficient."
Liu Edong frowned and said, "Yes, but Mr. Lu, there is another situation, that is, there is too much stock. Not only flagship brands, but many small and medium-sized merchants, and even several sections of Jingdong Mall have more or less inventory and off-stocks. These questions are difficult to digest.”
“It’s hard to say it’s hard, but it’s not easy to say it’s easy either.”
Lu Fei rolled his eyes, faced the looks from the two of them, and told the truth that he could create another consumption festival.
"another one?"
Liu Edong thought carefully and said slowly: "Mr. Lu, we all know that Double Eleven is at the expense of normal sales in exchange for an explosive growth in sales, which completely overdraws the user's future spending power. It will definitely take a month or two. I can’t relax.”
Xu Lei reminded: "Also, even if it slows down, what about the time? From production, stocking, warehousing to shipping, the preparation for Double Eleven must be three or four months in advance. If we prepare another one later, I am afraid it will not be long." It is difficult to marshal the troops and fight another battle."
"Who says it can't be done? Isn't it already available right now?"
Lu Fei took a bite of half a bun and chewed it with a smile.
Liu Edong and Xu Lei looked at each other, one after another, and they almost said in unison: "Yes, the Fine Book Festival in December!"
"Didn't you think of eliminating Double Eleven inventory when you set up the 'Excellent Book Festival'?"
Xu Lei stared at him with a look that looked like a monster.
"It's just a coincidence, it's just a coincidence."
Lu Fei rarely waved his hand modestly, but of course he only said it in words. The "Exquisite Book Festival" is Feigou.com's "Double Twelve". It is not only an important "drainage pond" for cleaning up inventory, but also a "fish farming" for small and medium-sized businesses. Pool".
As Feigou.com becomes bigger and bigger, the Matthew Effect becomes more and more obvious. Small and medium-sized merchants cannot compete with big merchants and big brands, nor can they participate in bidding traffic. The "Boutique Book Festival" is equivalent to the first book festival for newbies. Three battlefields.
Liu Edong said with a smile: "Mr. Lu is wise, and the 'Excellent Book Festival' is just the right time to wrap up Double Eleven, and the price guarantee period we promised is just one month."
Lu Fei said: "It's not enough. One platform alone will definitely not be able to clean up all the inventory. It must be diverted to other e-commerce channels."
"What? Give them to Taoduoduo and Dangdang!"
Xu Lei was excited and couldn't help but wonder: "Wait a minute, wait a minute, haven't we all planned to send a lawyer's letter at noon to warn them of infringement of the Double Eleven trademark? Why can't there be another 'Fine Book Festival'?"
Lu Fei rolled his eyes: "Who said we should share it with them? We don't have a 'Meituan' where we can buy in groups!"
"Hey, I'm working on this 'Meituan' with you. I'm waiting here!" Xu Lei took a breath of air and his scalp was numb.
"Not just now, but also in the future."
Lu Fei raised the corner of his mouth, Meituan was of great use.
Liu Edong smacked his lips and suddenly asked: "Mr. Lu, I understand the meaning of 'Meituan', and I also understand the meaning of 'Double Eleven Trademark', but when the two meanings are put together, I don't understand, why not 'Double Eleven'" I sent the letter before, couldn't I just catch them off guard?"
"Have you ever heard of attacking halfway through?"
Lu Fei said lightly.
Xu Lei immediately slapped his thigh: "Yes, half-attack! But the firepower is too small, just call the media. They will definitely come after Double Eleven anyway."
We can turn over old scores. In the past, Taoduoduo was involved in Trojan horse links, infringement and stolen pictures, and now it's stealing 'Double Eleven'. Lu Yun and Ali Baba are just thieves and habitual offenders! "
"We are not gangsters."
Lu Fei was stunned. Those who play tactics really have a dirty heart!
"We are dragons."
Xu Lei grinned, "Aren't all dragon slayers like this?"
