November 4th, Wanliu Academy.
The simple and unique living room is filled with the faint incense, and the white smoke of birds floats in front of Qi Baishi's paintings on the wall.
"Lu Yun, now you are awesome!"
Liu Chuanzhi pointed to the empty seat closest to him and smiled, "We have made the largest merger and acquisition in China Internet, a total of 1 billion US dollars. Even that Lu Fei can't do it!"
Lu Yun showed a satisfied smile: "Haha, this acquisition is exactly the model proposed by us. Ali Baba acquires Yahoo China. Yahoo holds 42% of Ali Baba's shares and 35% of the voting rights. This idea is ours It’s my own original creation, there’s no such model on Wall Street.”
"That's right, the whole world has never heard of an acquisition like yours. It's truly the first of its kind." Liu Chuanzhi couldn't help but sigh, "Based on your merger price, how much is Ali Baba's current valuation?"
"About US$4 billion."
Lu Yun opened the tea cup and took a sip of the hot soup.
If the second child is like this, then Feigou.com can’t go to heaven?
Liu Chuanzhi took a breath and couldn't help sighing: "Well, if Joyo.com can carry it until now, Amazon will never buy it so cheaply. The price will be at least a quarter of yours. This may be a big change in my life. Unfortunately, one more thing is that I didn’t invest in your Ah Li Baba.”
I regret not investing in Feigou Internet Cafe...
Lu Yun saw through it without saying anything, and his rationality was always on the line. He was not dazzled by success. On the contrary, he was more cautious, because the 1 billion financing was completely obtained by sacrificing a large number of shares and voting rights. If it were not for the reference to Penguin's AB shares and partners control, management has long since surrendered control.
He was extremely calm, "Actually, with so much money raised, not that much has been received, but the money is secondary to me. The main reason is that the development of Taoduoduo is indispensable for the search engine. When combined with Yahoo, Ali Baba's main business The business has expanded from e-commerce to information portals, search, online advertising, instant messaging..."
"Well, you are so strong now."
Liu Chuanzhi sipped his tea, "Even if you compete with Lu Fei now, you won't be at a disadvantage. This year's Double Eleven is going to be great. It will definitely be a battle between dragons and tigers. So why don't you sit at the base camp and have tea with me, a retired old man, when you have time?" "
Lu Yun said bluntly: "Mr. Liu, I heard that Lianxiang is preparing for the 'Hancu' event. Is this true?"
Liu Chuanzhi nodded and said, "You are in a fierce battle with e-commerce, so why are we in the computer industry? Not to mention Dell and HP, ASUS, Great Wall, especially Shenzhou, have been eager to pull us down since Logic became a shareholder. .”
"Mr. Liu, I'm here today to help Lian Xiang."
Lu Yun immediately used his eloquence and "fooled" him to arrange Lianxiang's first shot on Double Eleven, and it had to be exclusively launched on Taoduoduo.
Liu Chuanzhi said meaningfully: "Hey, I have retired now. All matters big and small in Lianxiang are now under the control of Yuan Qing. You should talk to him about cooperation."
"Mr. Liu, although you have resigned, you are still the flag of Lianxiang. I will finish talking to you first, and then I will find Mr. Yang."
Lu Yun envied Feigou.com for having Jingdong Mall, envied Jingdong Mall's main business of 3c digital, and was even more afraid of the mainstays of 3c digital - Logic and Shenzhou.
Especially logic, the one who comes here is evil!
In any case, Taoduoduo must find its own key product before it can compete head-on with Genfeigou.com during Double Eleven.
Obviously, is there anyone more suitable than Lianxiang?
Sun Wukong from the trade, industry, and trade camp will naturally ask Tathagata from the trade, industry, and trade camp to surrender!
"I think the cooperation between the two companies is very suitable."
Liu Chuanzhi thought for a moment and weighed the pros and cons, "Lu Fei is not a particular guy. He is both a referee and a player. He obviously deserves to have both promotion resources from Feigou.com, but he only cares about his own logic, various exposures, and various discounts... "
"Congratulations, Mr. Liu!"
Lu Yun gave a thumbs up and echoed: "Taoduoduo will not be like this. I can also guarantee that all Lianxiang products exclusively launched on Taoduoduo during Double Eleven will enjoy the highest level of subsidies! Maximum promotion! "
"Okay! Okay! Okay!!"
Liu Chuanzhi patted the chair handle three times. Not to mention that Lu Fei was the one he hated, even though Lu Yun was a member of the Taishan Society, he, as the president of the Taishan Society, had to help.
It supports not only Lianxiang's new series, but also Acer notebooks distributed by Digital China, one after another, attacking Shenzhou Computer.
"Welcome, Mr. Liu! I guarantee that if Lianxiang has it, China will also have it." Lu Yun's eyes suddenly lit up.
Liu Chuanzhi nodded with satisfaction, then sighed and said: "It's a pity that Lianxiang can compete domestically with music players, but as for mobile phones, although Lianxiang also does it, it is not the core business and cannot help you."
"No, no, Mr. Liu, you have helped a lot."
Lu Yun waved his hand. At least in the computer field, Lianxiang was in charge, which was not inferior to Shenzhou of Feigou.com.
"Don't worry, although Lianxiang is not good, there is one company that is definitely good, TCL's gem mobile phone!" Liu Chuanzhi's eyes flashed, "The sales volume is about to exceed 10 million. Logicx will compare with it, and it will go up to heaven and earth."
Lu Yun was surprised at first, and then wondered: "Will General Manager Li from tcl agree?"
"It depends on people. I will invite him here later, and the three of us will go to a nearby golf course to play a few rounds."
Liu Chuanzhi raised his hand: "Drink tea, drink tea."
Lu Yun took a sip and found that the tea was cold, astringent and bitter, but he did not hesitate to praise: "Good tea, Mr. Liu."
…………
At the same time, Hailong Building.
Liu Edong took a stack of documents, knocked on the door of the chairman's office, and strode in. Out of the corner of his eye, he saw unpacked teacups on the coffee table, and said curiously:
"Hey, you and Mr. Xu have been secretive recently. Are you planning to make some big secret move?"
"Oh, it's not a big deal."
Lu Fei crossed his arms and said mysteriously: "I just prepared a little surprise. The three of us will sit down and have a good chat in a few days."
Liu Edong frowned, but he didn't ask any more questions. He presented documents of all sizes on Double Eleven with both hands, detailing everything.
"How is the price guarantee operation going?"
Lu Fei didn't turn it over immediately and looked up.
Liu Edong met his sharp gaze and said bluntly: "It's not bad. After our raids time and time again, fewer and fewer merchants dared to go against the trend and adjusted their prices back. There were no false discounts or disguised offers." price."
"now it's right."
Lu Fei showed a satisfied smile, because the "Double Eleven" event has product price restrictions, which cannot be higher than the lowest price within a certain period of time. Therefore, many merchants take advantage of the opportunity and deliberately increase prices quietly a month or two in advance, and then " Prices were reduced on Double Eleven. In fact, instead of falling, prices actually increased.
The price guarantee has been greatly changed, and these merchants are being targeted!
Liu Edong said seriously: "Don't worry, Mr. Lu, we have not only extended the price guarantee period, but are also launching relevant supervision policies to prevent 'merchants first increase prices and then discount' from happening again and again. Such a big change, haha , which can be regarded as a first for e-commerce!”
"Very good, but to sum up experience, it is best to form a price guarantee system." Lu Fei knocked on the table, "The publicity, routines, and gameplay are all false. The most important thing is the price. Only by constantly giving Only by benefiting the common people can Double Eleven be a sustainable success."
Liu Edong vowed: "Don't worry, Mr. Lu, if this happens, we will immediately disqualify the merchant involved from participating in Double Eleven activities and will never tolerate it."
"I made it known at the meeting today that whether this year's year-end bonus will be generous depends on whether GMV can exceed 5 billion."
Lu Fei stood up in a hurry: "What do you think?"
Liu Edong said: "It is difficult, but it is not impossible. The year before last, President Lu said that it would break 1 billion, but no one believed it, but it still broke. Last year, President Lu said that it would break 3 billion, and no one believed it, but it broke again. The key is Jingdong Mall’s 3C digital capabilities, this time it’s the only online launch of Logic and Shenzhou in the country.”
Lu Fei said: "We cannot take it lightly. The computer industry has been fiercely competitive recently. Dell, Lianxiang, HP, and Asus are all trying their best to compete this winter."
"Mr. Lu, I'm not worried about computers, headphones and MP3 players at all. What I'm worried about is actually Logic's mobile phone."
】
Liu Edong bluntly said that the linkage between TCL and Taoduoduo has become more and more frequent recently, and the Gemstone mobile phone has been promoted online and offline in many places. The intensity is quite unprecedented. You must know that the Gemstone mobile phone has set the sales myth of domestic mobile phones for four consecutive years.
"Don't worry at all."
Lu Fei waved his hand disdainfully, "Tcl Gem Phone has long been in decline. Wan Mingjian, the core figure in the mobile phone department, was kicked out not long ago."
"But……"
Liu Edong is not worried about tcl, but whether Taoduoduo will do anything cool. After all, Lu Yun has a lot of bad ideas.
"It's useless, no tricks can save him."
Lu Fei raised his lips and analyzed carefully: "The reason why TCL is successful is that in addition to the protection of the mobile phone approval system, conceptual marketing is the key. It is also the "Myth" heroine Jin Xishan's endorsement, and it is a mobile phone inlaid with gems, so it can deceive immature people. Consumers, but everyone is not a fool, can they be deceived for one or two years, but can they be deceived for three or four years? What happens after over-marketing?"
"No, nothing."
Liu Edong suddenly realized that when gem mobile phones are no longer amazing and Kim Hee Sun’s popularity has faded, it means that the concept of marketing is outdated, and a new concept needs to be created.
Just like Xiaomi, it started with "1999 yuan, the first mobile phone for young people" and quickly opened up the market, followed by various concepts of "cost-effectiveness" and "new domestic products", but "cost-effectiveness" cannot last a lifetime. A new concept holds up.
For example, Huawei, Kirin chips, and Hongmeng operating system, regardless of whether they are real or fake, at least the Chinese people will accept this, it is better than "selling the chip for the price of sand," right?
Lu Fei's analysis was clear and logical: "That's why lmusic has been insisting on at least one new concept a year. When the brand is completely rooted, it will no longer need to rely on these fancy concept marketing. Now you know why Wan Mingjian is out of the game, right?"
"He couldn't come up with new concepts."
Liu Edong's eyes lit up: "We haven't built a brand either."
Lu Fei nodded and said: "In fact, tcl is just like Lianxiang, it is a paper tiger. Its sales suffered an avalanche decline in the third quarter of this year, otherwise it would not have found Taoduoduo."
"Mr. Lu, what is the concept of logicx?"
Liu Edong was very curious.
"The first fashionable arcade for young people..."
Lu Fei said eloquently, "There is also music. Didn't Jay Chou release a new album "Chopin in November" at the beginning of the month? He is not only the spokesperson of Logicx, but his mobile phone is also linked to his album. The main song is "The Seventh Chapter of the Night" , "Hair Like Snow" is an exclusive ringtone, and it also has at least 5 song MVs embedded in it."
Liu Edong was surprised, "Oh, 5 songs!"
…………
"You browse with a smile, the romance on your phone.
It turns out that it is so simple to truly give love.
Review the screen,
Your lovely appearance,
I passed on one more line about the explanation of fate..."
The MV for "Romantic Mobile" was playing on the TV in the office, and a close-up of Jay Chou holding LogicX appeared on the screen.
"You browse with a smile, romance on your phone."
Lu Fei watched and couldn't help but sing along.
"Hmm, bang, bang." At this time, Xu Lei walked quickly through the open door and glanced, "Good guy, I was exhausted and you sang backwards."
Lu Fei pressed the pause button: "How did things go?"
“The municipal supervision bureaus in Shanghai, Hangcheng, and Pengcheng have all issued documents, the content of which is similar to the “Double Eleven Online Concentrated Promotion Compliance Guidelines” we provided, and all require that e-commerce companies be prohibited from passing Various means are used to falsely discount and price falsely.”
Xu Lei handed over several red-headed documents: "The surprise you wanted has arrived."
Lu Fei grinned and said, "What about the bigger surprise?"
Xu Lei snapped his fingers: "That's it, I've got all the trademarks related to 'Double Eleven' that can be registered, like 'Feigou Double Eleven' and 'Double Eleven Shopping Carnival'" .”
Lu Fei said: "If someone changes the 'Double Eleven' from Chinese characters to numbers, or renames it, such as 'Taoduoduo Double Eleven' or 'Ali Double Eleven', is that okay?"
"no!"
Xu Lei shook his head: "I have already asked the Ministry of Justice about this. Ours is a 'previously cited trademark'. According to regulations, when a trademark applied for registration is found to be a 'high imitation', the Trademark Office can reject the application. "
Lu Fei asked: "Does it mean that once the 'high imitation' Ali Baba applied for registration is found to be illegal, it cannot use 'Double Eleven' and similar symbols for marketing and publicity?"
Xu Lei had a wicked smile on his lips: "Jie Jie, there are 45 categories of trademarks, and ours is considered the 35th category of trademarks. It is a service mark, including 'advertising' and other groups, so high imitations must not be used fraudulently, otherwise they are Infringement."
“What are the consequences of infringement?”
Lu Fei raised his eyebrows.
Xu Lei said with a smile: "Pay compensation and apologize. Of course, the worst case scenario is that Taoduoduo will be insulated from Double Eleven from now on and will not be allowed to do Double Eleven activities again!"
Lu Fei smacked his lips, no wonder Liu Edong would create a "6·18" in his previous life, and most likely Ali Baba wouldn't let Jingdong use the "Double Eleven" trademark. Well, things are changing now.
"Should we send a lawyer's letter to warn Ahri and Dangdang that they are infringing on Feigou.com's 'Double Eleven' trademark rights?"
Xu Lei rubbed his hands and was eager to try.
"No rush, let's play with Lu Yun first."
"A Fei, Lu Yun is not worth playing with."
"If you want to play, you must play!"
Lu Fei narrowed his eyes into a thin line, "If you don't play, how can I..."
ps: In order to compete for the "Double Eleven" trademark rights, Taobao and JD.com have been fighting in court for several years.
