Nothing is free in this world.
The reason why it is logical is that the conditions are not small. In addition to record company producers and singers taking at least one photo wearing beats headphones, they also have to wear them when shopping and even attending events.
Lu Fei doesn't open his mouth like a lion, naming all the artists, promoting the essence rather than the many. Two or three big names are enough.
"If other people like it, we will be happy to give it away for free. If they want to recommend it to their friends in the circle, they can come and get it, completely free of charge!"
"Lu, you want to use equity and dividend rights to replace endorsement fees. Is that what you mean?"
Little Edgar Bronfman’s eyes flashed.
"That's right."
Lu Fei nodded and patiently cut his cigar.
"Haha, Lu, do you know how much the endorsement fees of top-tier and first-tier superstars are?" Little Edgar Bronfman smiled coldly, as if he had heard an outrageous international joke.
"This is your internal matter. How you divide the equity and dividend rights depends on how you negotiate with those celebrities." Lu Fei looked around, "My request is not too much, right? At most, I hope they can plant it in their music videos. A shot of one or two beats."
You didn't spend a penny, so we still have to build one, right?
Little Edgar Bronfman's face darkened, and when he was about to speak, Andy Lack took the lead and said with a smile: "Lu, can I try out this headset?"
"It's absolutely no problem. You are all potential partners of beats."
Lu Fei gave a look, and after receiving the order, Guo Xing immediately walked out the door. Soon, a staff member delivered four pairs of headphones, which were handed to the talkers of the four major record giants one by one.
Doug Morris casually broke it off and said, "Lu, what are the business prospects of Bears? Have you made any estimates?"
"The road has to be walked step by step."
Lu Fei handed him a cigar, "So in the first year we only set a small goal: sales will reach 100 million US dollars, occupy 40% of the market share of 100 yuan high-end headphones, and then expand the product line to the mid-range ,Bigger and stronger."
"100000000!?"
Little Edgar Bronfman's eyes widened and he snorted in an instant. It would take about 3.5 million pairs of headphones to be sold, "Andy, how many sets of headphones did Sony sell last year?"
Andy Lack rolled his eyes and said cleverly: "I want to make a call and ask Sony Electronics. After all, we are two departments."
"Everyone, everyone."
Lu Fei distributed the cigars, and the last one was given to Edgar Bronfman Jr., "I want to remind you that at this moment we are talking about a big project in the future. The sales may exceed 1 billion US dollars, and the market value will exceed 3 billion US dollars." !”
"Ahem, ahem."
Little Edgar Bronfman coughed with a smile. Facing the looks of everyone, he spread his hands and said, "Sauri, this cigar smells too strong..."
"Why am I so convinced? Because times have changed!"
Lu Fei laughed it off. His pettiness was so obvious that he didn't take it seriously at all. He continued to "fool": "Since lmusic and spotify have led the wave of music digitization, the usage scenarios of headphones have rapidly expanded from indoors to outdoors. Those who pursue fashion , who pursues the beauty of personality, who would look down on ugly and rubbish headphones?
beats is not only headphones, but also a famous neck fashion brand in the future. "
"Hoo~"
The four of them were silent, smoking cigars in silence while listening to pop music and classical music for a period of time.
Finally, Doug Morris spoke up and said: "Lu, how much are the equity and dividend rights you mentioned? You haven't told us the specific figures yet."
"12% equity and 15% dividend rights."
Lu Fei saw that their expressions were different, but they all showed a look of disdain, and smiled evilly: "Of course these are not from the four companies. Logic will cooperate with three of the four companies on this project at most. If there are only 2 families, it will be divided between the 2 families. If there is only 1 family..."
In an instant, the room was quiet, and you could hear a pin drop.
As the smoke filled the air, Andilac and the others said nothing. While puffing away the smoke, they looked at each other in confusion, each with their own hidden agenda.
"I have to fly to Los Angeles the day after tomorrow."
Lu Fei raised his hand and glanced at his watch, and secretly poked at the underground eviction order, "beats also has to reach endorsement cooperation with NBA stars. Time is very tight, so I hope to hear a reply within two weeks. None of you have Opinion?"
………
At the entrance of the Masconi Convention and Exhibition Center, the four major record giants left with a heavy heart, on the way to the parking lot——
Little Edgar Bronfman looked around and said seemingly unintentionally: "Hey, what do you think of the quality of the headphones? Andy, you are from Sony, tell me."
"Well, the bass is thick, the midrange is flat, and the treble is decadent."
Andy Lack considered his words: "The restoration and expressiveness are obviously insufficient. Compared with Sony headphones at the same price, I will definitely recommend Sony, but I have to admit that the appearance of beats is pleasing to the eye."
"Does that mean it's just fancy but useless?"
Little Edgar Bronfman was not good at headphones at all, a typical novice.
"I can't say that. I can only say that Logic has made great sacrifices in other frequencies in order to pursue low-frequency performance. The high-frequency dynamics are not enough, and it is not very transparent."
Doug Morris said: "The dynamic performance of the mid-range and mid-range of vocals is slightly better. The low-frequency is thick and abundant, which makes the connection between mid-low and low-frequency better. It can enhance the sense of atmosphere when performing most pop music, but it may not satisfy 'Gold Ear fans’ demand for sound quality, but it is indeed an effect that young people like very much.”
The president of EMI made a fair comment: "Yeah! If you are looking for sound quality and buy headphones, Sony is more suitable, but if you add suitable street accessories, beats is indeed the best."
"So you will consider cooperating with him?"
Little Edgar Bronfman narrowed his eyes.
"Hahaha, I can't make the decision on this kind of thing alone. I have to go back quickly to discuss it with the management and then report it to the board of directors." Doug Morris got into the car and said, "Excuse me for now."
"It's time for us to go, goodbye."
Andy Lack and EMI's president laughed, avoided talking, and walked away.
Humph, old fox!
Little Edgar Bronfman watched the cars emitting exhaust disappear from sight. He spat without grace, got into the car, and took out his cell phone.
Then he dialed a number quickly and gave an overview of what he saw and heard.
"Alas, we shouldn't have let Roger go in such a disgraceful way. It is said that he is now very popular. Not only does he serve as an independent director of Spotify, but he may also serve as the planning director of beats headphones. We could have worked hard on him..."
On the other end of the phone was Stephen Cooper, vice president of Warner Music.
"It's too late to say this now, Cooper, should we think about what to do next?" Edgar Bronfman Jr. tried.
Stephen Cooper said: "4% equity and 5% dividend rights sound like a very good cooperation."
"Yes, it's very tempting, but don't forget, we have to give a piece of cake to those damn singers. The endorsement fee for just one of them is several million."
Edgar Bronfman Jr. rolled his eyes.
Stephen Cooper said calmly: "But it is still a good deal. As Lu said, the sales in the first year will reach 100 million U.S. dollars, and the future valuation will be 3 billion U.S. dollars. Even if we give out all the dividends, it will still be worth it. "
"How could it be sold for 100 million? How could it be worth 3 billion?"
Edgar Bronfman Jr. sneered, "You haven't experienced it. Beats is just a garbage product made by amateurs and tone-deaf people. It will definitely fail!"
Stephen Cooper advised: "Little Edgar, you can't put your personal preferences in business. This is a business, a big business! If it were your father, he would definitely agree."
"Hey! I'm not acting out of anger!"
Edgar Bronfman Jr. frowned. The most disgusting thing was mentioning his father Edgar Sr., "Think about his conditions, Farke, choosing three out of four families, it's a completely naked calculation, like The bidding forces us to raise our chips to bid higher, so that he can get the maximum benefit without any effort, and it can also disintegrate the Spotify price increase alliance formed by the four of us."
"This is a normal business negotiation condition."
Stephen Cooper sighed, "Little Edgar, your father invited me to be your first mate and to manage the big ship Warner Music together. I am grateful, so for your respect for me, I must say, Come back quickly, we will have a meeting immediately to find ways to win the opportunity to cooperate with Logic, YouTube and beats. I have a hunch that these will be our important economic pillars in the future. We must do it before Sony, EMI, and Universal. I think they will definitely Give me an idea too!"
"Cooper, Cooper."
Edgar Bronfman Jr. never forgot to use Lu Fei as a stepping stone, and said in a serious tone: "I personally choose to refuse cooperation without any emotion, not only for headphones, but also for YouTube. Digital music is the future of the recording industry, and it should be treated The power is to force Logic and Apple to submit and return pricing power to us.”
"..."
There was silence on the phone for a while, and it took Stephen Cooper a long time to speak: "Oh, Maika, you're not still thinking about using antitrust threats, are you? Universal and Sony won't unite like they sued Baidu. That's just logic. This kind of lawsuit can't be solved We have won twice, we can’t be so reckless, Warner Music’s current financial situation is very unhealthy, and the board of directors does not want to see any instability in the cooperation with Spotify.”
"What if we don't have to show up, Cooper?"
…………
In the two days after the press conference, logically related reports emerged one after another, with mixed praise and criticism. The praise was overwhelming, the criticism was worthless, and even friends and businessmen openly fired.
"Android Smart? Nokia ridiculed that the intelligence of logic phones is just a gimmick. Symbian is the smartest mobile operating system in the world."
"Recently, Motorola's product director criticized Logic phones in public, teasing Logic: We already have cheap music phones."
"..."
Lu Fei crossed his legs and sat in a seat on the corridor side of the plane's business class cabin. He gave the window seat to Yin Fanka, who was wearing a white dress, in a gentlemanly manner.
"Mr. Lu, there are a lot of public opinions criticizing us."
Guo Xing turned his head and said, "It's mainly focused on headphones and mobile phones, but it's normal. In the past few years, we stole the show and it was inevitable that we would be hated."
"The key point is that we step into other people's territory, which is equivalent to robbing them of money. Can't we be anxious?" Lu Fei piled up the newspaper, "Have you bought the tickets?"
Guo Xingdao: "Kobe knew through his agent that you were coming, so he specially gave us 4 VIP seats near him."
"This costs a lot of money, and Kobe is very sincere."
Lu Fei grinned and showed a bright smile.
Guo Xingdao: "But Kobe, Yao Ming, and James, are they enough?"
Lu Fei waved his hand, "We can't do it too blatantly. After all, we are not an official partner of the NBA. We will just find a few agents and then rely on them to help us penetrate into the NBA."
"Lu, why don't you choose to sponsor?"
Yin Fanka listened to the two people speaking English and couldn't help but interrupt.
"If we sponsor, how can young people believe that this is the voluntary choice of athletes and singers? If it is not voluntary, how can young people pursue imitation? If they do not pursue imitation, how can they willingly pay for it? American teenagers have two major spiritual positions. One part is pop music and the other part is sports events. Of course I want them all, but there must be no trace of advertising in any of them. This is 'ambush marketing'."
The corner of Lu Fei's mouth raised. Other brands were busy spending money to bid for naming rights. Beats directly used a small brand to make a big difference, relying on free headphones to break it into pieces and penetrate into the cultural, sports and fashion circles.
Together with lmusic and logicx, we vow to make them the most fashionable three-piece arcade set this year. With such a reputation and reputation, they will return to China and take off?
"Wow."
Yin Fanka stared, his eyes sparkling.
Lu Fei said: "Ahem, what are you looking at?"
"Have I ever told you that you are wise?"
Yin Fanka showed an unexpected and admiring smile.
"No, never."
Lu Fei leaned over and whispered with a smirk on his face:
"I only hear you telling me I'm great in bed."
"I'll say something else tonight."
Yin Fanka licked her red lips, her eyebrows charming.
The flight arrived in Los Angeles and after a pleasant night's rest in the hotel, Lu Fei, wearing a Lakers hat, and Yin Fanka appeared at Staples Center like a couple.
"E on! Bryant, yo do it!"
He put his hands to his mouth and shouted to Kobe who was warming up.
Kobe, who was shooting in the corner, finished a ball, chewed gum, looked back, winked quickly in his direction, and showed a sincere smile.
"Hey Bryant!"
Suddenly, a white girl wearing a hat next to Lu Fei stood up and waved her hands excitedly.
The camera captured this scene very keenly, "Hey, look, Anne Hathaway is also here today to cheer for the Lakers!" the on-site commentator introduced.
"Annie!!"
Many young spectators in the back row heard the commentary and shouted excitedly in the direction where they were.
Looking at Anne Hathaway smiling and waving, Yin Fanka raised her eyebrows: "The same-sex movie "Brokeback Mountain" she is starring in will be released soon. She is probably here to promote it. Well, I don't think she will play Yin Shabei." How about Raswan?”
"she?"
Lu Fei said bluntly: "The image is completely inappropriate."
"You're right." Yin Fanka smiled.
Lu Fei glanced, lowered the brim of his hat to cover his face, and ignored the comments in the commentary box. Soon the game started, and he devoted himself to watching the game.
The Lakers in 2005 and 2006 were completely at their lowest point for the Lakers and Kobe. Whether it was the sudden collapse of the dynasty or the subsequent troubles that needed to be dealt with, it can almost be explained as "Kobe tried his best, teammates CBA", the reason why Staples Arena The seats were still packed, all thanks to Kobe's personal appeal.
As expected, it was difficult for two fists to beat four hands. The Rockets, led by Yao and Mai, led the Lakers by 8 points in the first half of the third quarter.
During a long pause, in order to enliven the atmosphere, the NBA's unique audience interaction game, "Kiss Cam", was played on the court. When the big screen is pointed at the fans in the auditorium, two people sitting next to each other will To kiss each other.
What a coincidence, the camera was aimed at Lu Fei desperately, including Yin Fanka and Anne Hathaway in the frame, and the audience was cheering, with whistles and cheers happening one after another.
Damn it?
Lu Fei and Anne Hathaway looked at each other and smiled awkwardly but politely. Before opening their mouths, they noticed from the corner of their eyes that Yin Fanka's eyes were full of aggression.
"Well, actually we don't have to do it..."
"Do you still want to be with her?"
Before he finished speaking, Yin Fanka had already wildly jumped into his arms, pressed his head roughly with both hands, and took a bite almost like a hungry wolf, leaving a faint smell of vinegar in his mouth.
Anne Hathaway watched the two of them working together, feeling awkward and vaguely feeling that Lu Fei's appearance seemed familiar, but she couldn't remember where she had seen him before, so she stared straight at him.
In the eyes of outsiders, Anne Hathaway seemed disappointed. The narrator smiled and said, "Hey, I asked you to choose a kiss between a beautiful woman and Anne Hathaway. Which one would you choose?"
"fuxk, I want to be the kissing man!"
"Hahaha~"
The scene suddenly erupted into thunderous laughter, and then, then the Lakers lost and couldn’t laugh anymore...
The corners of Lu Fei's mouth were slightly swollen, and he stood up and reached out to the Lakers players. Kobe, who was walking towards him, looked livid, but he still gave him a high-five in a show of dignity and entered the locker room.
NBA locker rooms have strict personnel restrictions, and almost no outsiders are allowed in or out before and after games, but Lu Fei strode past Anne Hathaway's eyes and swaggered to the away lounge.
"Younghou, Youhou!"
"Oh oh oh oh oh oh oh oh oh oh..."
While the players were celebrating happily, Lu Fei, led by the Rockets team leader, pushed in through the door. As soon as his face appeared in the sight of the players, there was a sudden silence.
"Hey, who are you! Who let you in!"
The coach rushed over and asked angrily.
The team leader was so frightened that he hurriedly stopped: "Calm down, calm down, this is not a stranger, he is the Chinese sponsor of our Rockets, Huaxia Lu! Haven't you heard of him?"
"Lu? That Huaxia Lu!"
The coach and others stared at each other, all their anger gone.
"Mr. Lu!"
Yao Ming was excited and ran over respectfully.
