PS: Chapter 368 has been 404ed, and I am discussing with the editor to unblock it, alas~
At the beginning of the millennium, all games, whether stand-alone games or online games, were regarded as a scourge.
Just like when it comes to animation, it means only for children. When it comes to games, it means the loss of toys and electronic porn. Offline opposition groups, especially parents, are the biggest and main force. How far can they go against it?
Not to mention the Internet addiction treatment schools such as Thunder King Yang Yongxin, programs introducing video games such as Yangma’s "E-Sports World" have been subject to reports and complaints.
The Bureau of Optoelectronics even had to issue banning orders such as the "Notice on Prohibiting the Broadcast of Computer Online Game Programs", which directly stopped the possibility of e-sports being broadcast on TV.
Thanks to the birth of online television, "Game of Storms" came into being, but you need to pay to watch it.
Therefore, when Lu Fei announced in the [Antarctic Goose City] Q group that he would launch an "e-sports league", Lu Huateng and Zeng Liqing were all confused, looking like "#24".
Surprised or not? Is it surprising?
Lu Fei raised his lips. For e-sports events to be commercialized, there must be professional events with high attention and popularity.
Lu Huateng didn't know where the joy came from anyway, but he was surprised and surprised: "Mr. Lu, Penguin is taking the lead in setting up a game competition?"
"No, it's not the time yet. We have no experience, no products, and no appeal, so we start by sponsoring and contracting the league."
Lu Fei laid out his plan, pointing directly at the World Electronic Sports Competition (WCG). The entire event is hosted by Bangzi's International Electronic Marketing Company (ICM). There are StarCraft, Warcraft, CS and other mainstream games, occupying a place in the hearts of players around the world. .
"Mr. Lu, will WCG agree to allow purely online games or casual games like "Audition" to be included in the competition?"
Lu Huateng was deeply puzzled. Will there be a booth for SUVs at an auto show for luxury sports cars?
"Money can solve many things in this world. If it can't be solved, it means the money given is not enough."
Lu Fei curled his lips. Although there is a chain of contempt for games among players. The console looks down on client games, and client games look down on mobile games, but event organizers don’t have such high moral integrity.
WCG will die by losing money and making money. Once there are no sponsors, it will directly play GG.
Penguin not only wants to be the sponsor of WCG, but also the biggest one, slowly occupying the magpie's nest from the hosting rights of the Chinese region, to stealing the dominance of the entire event.
What will be most popular in the future of e-sports?
The FPS and RTS genres are too technologically demanding and cannot bring out the super social power of QQ. Only the MOBA genre is the king of Penguin.
For example, "Honor of Kings" is more like a social product than a mobile game product.
Although it is far away from LOL nowadays, there is an editor for Warcraft 3. Let’s create the originator of MOBA first!
Acquired the Dota R&D team including Bingwa, and changed it to "Dynasty Warriors" for me, and exported culture!
"Mr. Lu, it is indeed a good idea to add "Audition" to the WCG project, but..."
Zeng Liqing hesitated for a long time and reported truthfully.
In fact, it is not that there have never been e-sports events in China. Not long ago, the National Sports Federation held a national-level event such as the "First National E-sports Games". The projects offered include not only CS, FIFA, War3, and even Go. , chess, backgammon.
However, due to the ban on game shows, they cannot be broadcast on TV at all. Let alone the ratings, they cannot be watched at all, and they directly fail to break through.
"This is exactly Penguin's opportunity. We can launch an e-sports video platform based on the QQ chat room."
What Lu Fei is talking about is not the likes of Douyu and Huya. The live broadcast platform is not worth the money, so it is better to throw the money into the fire.
Food needs to be eaten one bite at a time, and steps must be taken step by step. What Penguin needs to do is just a traffic diversion tool. It has live broadcasts of pictures, texts and videos, as well as post-game recordings and comments. It complements the traffic of the battle platform, QQ voice, and portal game channels. Become a link in the closed loop of the game map.
The general policy can be summarized in 16 words: enter strongly, integrate e-sports, business layout, and become bigger and stronger.
Lu Huateng couldn't help but get excited after watching it, and said excitedly during the video call: "Mr. Lu, should we also form an e-sports club like the football team in the Chinese Super League?"
Lu Fei said bluntly: "Of course not. How can you be a referee and a player at the same time?"
In an instant, all members of the Echeng Tongzi Gang, including Lu Huateng, fell silent. They all thought of the game club, but Master Lu stopped him with one sentence.
After all, Mr. Lu only came to the e-sports world for three things: to rectify his name, to rectify his name, or to rectify his name!
The event organizer participates in its own competition, and the club gets the results and holds the trophy. What do other clubs and other spectators think?
It's not a shady thing, it's better than a shady thing. It's just yellow mud that falls off your pants. It's not shit, it's shit.
If you can't get results, won't you be ridiculed as a loser who can't beat other clubs even if you collude to cheat?
Now is the prehistoric period of e-sports. The industry is in a state of desolation. Professionalization, commercialization, and marketization are almost zero. It is neither popular nor formal. It is a small business and nothing is needed. Therefore, laymen like Yu Lu Huateng are not interested in it. It’s not clear that the organizer can’t run a team, it’s reasonable.
So the question is, how to fix it?
No experience!
But Lu Huateng and others are quite experienced. If you are unsure about something, you can ask Mr. Lu.
They subconsciously looked at Lu Fei in the video, with a faint smile on his lips.
There are only competitions and platforms, but what if the most important players and clubs are missing!
Not to mention that there are no LGD, EDG, RNG, or IG now, and even WE is not called WE.
But who is Mr. Lu? There are many substitutes, among whom Qilixiang and Logic are carefully selected to form the first commercially operated e-sports club in China.
In fact, most of the clubs in the world are losing money and making money, and they are basically big, wealthy companies.
For example, Neon spends money on baseball teams, domestic real estate spends money on the national football team, and advertises brand promotions. Loss is common, but making money without losing money is weird.
However, there are also exceptions, such as Overwatch's Shanghai Dragons. Every time this team makes headlines, it is not a victory or a championship, but a break of its own losing streak, from 20 consecutive losses to 30 consecutive losses. After losing 42 consecutive games, he still managed to make a profit.
Just because Dragons peripheral products are selling like hotcakes.
Logic’s keyboard, headphones, mouse, and Qilixiang’s drinks, aren’t they just in line with the e-sports business chain?
The funds to sponsor the club are nothing more than allocating part of the advertising budgets of the two companies.
"Alas~"
Lu Huateng sighed and said regretfully that if he hadn't been the permanent partner and CEO of Penguin, he would have formed an e-sports club to play in. The name had already been chosen, and it would be called "World Chaopion", the world championship club. awesomeness.
WC, toilet team? The bladder and urine bureaus, right?
Lu Fei almost couldn't help laughing, as the names of various teams appeared in his mind.
FPX, IG, etc., but the name is to seek a good fortune and to be catchy. After thinking about it, I came up with a team that is difficult to calm down——
"The team's name is Wings!"
Lu Huateng and others took a closer look, "Mr. Lu, what a great name! Whether it's Wings of Freedom or Wings of Hope, it's very imposing and meaningful. It's high, it's really high..."
How embarrassing.
Lu Fei's mouth twitched, enduring everyone's rainbow farts, he cleared his throat and changed the subject:
"Hua Teng stayed to deal with the public relations crisis. Li Qing and I led the team to Bangzi Country to talk to WCG."
Zeng Liqing was surprised: "Mr. Lu, do you want to go in person?"
Lu Fei nodded resolutely. Of course, negotiating with WCG requires an intermediary, and Line can be of great use. He just took the opportunity to meet Li Yinxin and Li Fuzhen. After such a long time, his heart was in turmoil.
Zeng Liqing asked: "Mr. Lu, when will we leave?"
"Let's leave on September 1st. After negotiating with WCG, I will fly directly to the United States."
Lu Fei touched his chin, "Before this, I took the time to participate in the club's recruitment work to see the quality of the players."
It's my turn, draw a card!
(End of chapter)
