When Shenzhou entered the complete computer market, it was a disruptor.
When domestic PCs and laptops generally cost between RMB 6,000 and 7,000, they dared to break the unspoken rules of the industry and rely on supply chain management and cost control to engage in price wars.
He is no longer a rival to his peers, but a mortal enemy!
Just like Huang Zhang mocking Lei Jun, he is a bitch who bitches himself and bitches his industry!
Although quality, workmanship, after-sales and other issues have been criticized, you get what you pay for, and the configuration and services are determined by how much you spend.
You can't just pay for one bowl of noodles and eat two bowls.
Wu Haijun is not such an honest person. On the contrary, at nearly 40 years old, he is by no means a good person. He is very smart. While other colleagues do not pay attention to "Internet +", he has already established an e-commerce department.
Although there are only three people in the entire team.
Lu Fei glanced around and took in everything. His eyes returned to the prosperous Wu Haijun, shook hands and said:
"Mr. Wu, nice to meet you, nice to meet you."
"Mr. Lu, if I say it's a pleasure to meet you, it's also a pleasure for me to meet you."
Wu Haijun laughed heartily, "People in China's computer circles may not know me, Wu, but in the world's Internet circles, no one will know Mr. Lu."
"I'm being humble. The names of Mr. Wu and Shenzhou are known to everyone in the country."
Lu Fei let go of his hand and raised his arms to ask them to sit down.
"I'm afraid it's just a bad reputation. I don't know if Mr. Lu has ever heard of the 'price butcher'. He's talking about me!"
Wu Haijun showed a self-deprecating smile.
“In the eyes of peers, Mr. Wu is evil, but in the eyes of consumers, Mr. Wu is good because it allows them to buy computers at affordable prices.”
Lu Fei got straight to the point: "We at Feigou.com will also do this kind of charity this Double Eleven, so that users can buy high-quality and low-priced PCs and notebooks for only three to five thousand."
"Three to five thousand? That's no problem!"
Wu Haijun's eyes lit up. Shenzhou Computer was taking the affordable route. This year's new machines cost no more than 5,000 yuan, and the cheapest one only cost 3,599 yuan.
Liu Edong suppressed his joy, but he was worried that there was no chess piece to break the game, and this was coming!
Seeing that Lu Fei seemed to have expected it, he calmly explained the cooperation model. One was a shallow cooperation, with Shenzhou supplying goods and Fei Shopping managing the downstream promotion, warehousing, and logistics.
However, points need to be deducted.
"Generally, we charge 6% to 10% for electrical appliances and 3C digital products, but computers are the key target of Double Eleven. If Shenzhou reaches a cooperation, we will only charge 5%."
He said, holding out five fingers.
Wu Haijun frowned, "Actually, Shenzhou can take care of its own warehousing and logistics. We have an offline sales network, and..."
"Speed! Efficiency! Experience!"
Lu Fei said seriously: "Like computers, we will promise to deliver the goods to your door no later than the third day. Mr. Wu, cooperation with Feigou is not just about e-commerce, but also the entire ecological cooperation from payment to distribution to logistics. "
"5% is 5%, I have no objection."
Wu Haijun had a straight face and was secretly happy.
His usual strategy is to get a 20% discount and get a 100% gain. This time, he is prepared to cut the flesh and bleed. The maximum he can accept is a 10% discount, which is only 5%. Rounding up, you will make a profit!
"But there is one thing Mr. Wu wants to guarantee, and that is after-sales service."
Lu Fei touched his chin, "I heard that Shenzhou has a lot of problems in terms of workmanship quality, customer service attitude and after-sales service."
"Slander, absolute slander!"
Wu Haijun said excitedly: "Mr. Lu, to tell you the truth, taking the low-price route is a matter of public outrage. In order to make profits, peers will do everything they can to discredit and spread rumors. Today they say the workmanship is not good, tomorrow they say the after-sales service is too poor." A few days ago, another fake news article was created, questioning the refurbished machines and defective parts used by Shenzhou, which was hard to guard against..."
"We will send an audit team for these, but I suggest that Shenzhou can set a set of charging standards for after-sales services."
Lu Fei rubbed his mouth and felt that it made sense. After all, he was not afraid of competition from his peers, but was afraid that his peers would ruin his job.
For example, the original demon was blackened to pieces.
“Pricing services?”
Wu Haijun's eyes gleamed, and his mouth felt dry.
Lu Fei gave examples of various packages in an understatement, "We will provide you with as much service as you want. Excessive services will only increase the user's cost."
"Wonderful, wonderful!"
Wu Haijun stuck out his tongue and licked his lips frantically. Mr. Lu was like a sleeping dragon and a phoenix. A gentle shake of the feather fan was the answer. This thigh must be hugged no matter what.
"Mr. Lu, you just talked about superficial cooperation, but what does deep-level cooperation look like?"
"Shenzhou took out 20% to 30% of the equity, with Logic leading the investment, Feigou.com following the investment, and the two companies buying shares."
Wu Haijun's brain was instantly poured with cold water.
Shenzhou is part of the New World Group, and is absolutely controlled by him and his mother. As expected, it will be built into a family business, but he does not want outsiders to get involved.
He was silent for a long time: "Mr. Lu, don't you agree that I don't even have to cooperate at a superficial level?"
"I'm not that narrow-minded. Cooperation cannot be done without kindness. I just want to remind Mr. Wu that I don't invest in every company, and my car can't be used by everyone."
Lu Fei's face was expressionless, "This bus takes China Mobile, China Telecom, and China Unicom. I'm going to drive now. Do you want to get on the bus?"
As soon as these words came out, Wu Haijun's heart skipped a beat.
Mr. Lu's momentum alone was intimidating enough, and he also held the three major operators hostage. This energy caused everyone present, including Liu Edong, to fall into a suffocating silence.
Lu Fei felt the dull and solemn atmosphere and clapped his hands:
"I am not a person who uses power to overwhelm others. I like to convince people with reason. Mr. Wu thinks how long can Shenzhou continue to compete due to the price war?"
Wu Haijun said: "Of course, we can fight as long as we can. Shenzhou will always adhere to the low-price route without wavering.
"Can you keep fighting?"
Lu Fei sharply pointed out the loopholes. The reason why Shenzhou is going smoothly at the moment is because Shenzhou is the only one in the entire computer industry that offers affordable prices. But when Double Eleven starts, a trend of affordable prices will set off.
Domestic first-line and multinational brands will sink.
By then, just like mobile phones, there will be Apple and Huawei at the same price. Who will buy Xiaomi? Computers will include HP, Dell, and Lianxiang. Who will buy Shenzhou?
"Then Shenzhou will continue to reduce prices."
Wu Haijun gritted his teeth and said bravely.
"Look, Mr. Wu, Shenzhou's only advantage is price. If we want to maintain the price difference with our peers, we have to lower prices."
Lu Fei is like a Go teacher, leading everyone to play guided chess, three times, five times and two times, and he reviews the future of Shenzhou.
That means there is no future!
"Gulu, Gulu~"
Wu Haijun swallowed his saliva and turned pale.
Indeed, according to what he said, lowering prices will not only leave no money to invest in research and development, but will also reduce the cost and quality of procurement. Then quality problems will occur, leading to brand devaluation, and the price will have to continue to be lowered, falling into a terrifying vicious circle.
"To conquer the world only by relying on low prices, you can only be strong for a while, but not for a lifetime. You can only be strong for a moment, but not for a long time."
Lu Fei smiled and said: "Mr. Wu agrees or disagrees?
Liu Yidong suppressed his laughter. How could he ask such a question? Killing people, and also killing people's hearts!
The corners of Wu Haijun's mouth twitched, like a patient who was diagnosed by a miracle doctor as being close to death. He was panicking, "Mr. Lu, help me!"
I, the Buddha, am merciful, and the Buddha only saves those who have (self) conditions.
Lu Fei pretended to be serious and said nothing.
"Mr. Lu, what if I agree to get on the bus?"
Wu Haijun struggled for a long time and his attitude weakened.
"Then Logic and Feigou will provide strong support."
Lu Fei explained that Logic can bring a new marketing, channel and service system to Shenzhou, and cultivate Shenzhou into a Logic foundry or even a sub-brand.
It’s okay to be a dog to foreign brands, so why not be a dog to me?
"Sub-brand?!"
Wu Haijun didn't feel insulted, on the contrary, it was a great honor.
Shenzhou's image has been subject to negative controversy due to its low prices and poor quality control. If it can be tied to logic, its influence and brand value will rise to several levels.
"Mr. Wu, there's more." Lu Fei smiled.
"What else?" Wu Haijun's heartbeat accelerated and his blood boiled.
Lu Fei nodded, the betrothal gift was more than that.
In addition to being included in Jingdong's self-operated ecosystem, Toshiba laptops, Shenzhou can obtain the agency rights with the same conditions as Lianxiang, and can also OEM for Toshiba...
One after another, they completely hit Shenzhou’s pain points.
Wu Haijun was stunned, dizzy after being hit by the pie.
"And this Double Eleven."
Lu Fei looked relaxed, "We won't take any of the 5% deduction points, and we will invest all of it in express delivery subsidies, discount subsidies for Shenzhou, and even an additional 5 million yuan in subsidies...
Perhaps government school procurement is not impossible. "
He gave so much!
When Wu Haijun heard this, he was trembling all over and his legs were weak. If he hadn't been sitting down, he would have knelt down facing Mr. Lu.
"Mr. Lu, I need to negotiate with the shareholders."
"Please."
Lu Fei pretended not to know that Shenzhou was his absolute controlling shareholder, waved his hands indifferently, but set the deadline at 2 days.
"2 days?!"
Wu Haijun was a little dizzy. Just calculating Shenzhou's valuation, evaluating Shenzhou's profits from it, etc. would take two days to complete. This was not to give Shenzhou too many opportunities to weigh and sway.
"We're very pressed for time."
Lu Fei stood up and stretched out his hand: "But one thing is foreseeable. Feigou is inclined to start shallow cooperation with Shenzhou."
"Really!"
Wu Haijun was overjoyed and bent down to thank him.
You are the only one in total, competing in vain!
Liu Edong couldn't hide his smile and hurriedly turned his head away.
Lu Fei cleared his throat, "Ahem, Mr. Liu, we need to make a promotion plan for Shenzhou immediately."
"Mr. Lu, what are your instructions?" Liu Edong asked.
"Don't call it low-price route, don't call it low-price computer. The price will drop as soon as you hear this name. You need to change it to a fancy word."
Lu Fei said calmly: "How about 'cost-effectiveness'? Shenzhou Computer must pursue the ultimate cost-effectiveness and make friends with users."
emm, let Shenzhou be his "Xiaomi".
