235 The most high-end business war

Style: Romance Author: Nanke YiliangWords: 3173Update Time: 24/01/12 02:18:54
At the end of December, what the media was most looking forward to, what the rich were most anxious about, and what the busybody was most happy to talk about was not "Heroes" or the book festival, but the announcement of the 2002 ranking of the top 100 richest people in mainland China in Forbes magazine.

Xu Lei came to Hailong Building early in the morning, like a child opening a mysterious gift, and shared the surprise on the list with Lu Fei.

However, there is no him, no Liu Edong, and no Lu Fei in the rankings!

"Damn it, this is a fake list, right? With your current assets, you can definitely become the richest man in mainland China. How come Gaodong and I are both in the top 20!"

"I don't care what the people on the list are doing." Lu Fei didn't care and threw the magazine away.

"It's so boring!"

Xu Lei browsed carefully and found that all the companies on the list were from real estate, finance, automobiles, clothing and other industries, but none from the Internet, including Zhang Chaoyang, Ding Sanshi and others.

Lu Fei smiled and scolded: "This is a good thing. You can make a fortune in silence. Why, with your status, do you still want to be on the list?"

"Wealth without pretense is like walking at night in brocade clothes." Xu Lei knew it, but felt very uncomfortable.

"Why don't you go to heaven!"

Lu Fei rolled his eyes. He had never learned a lesson, had he? Being on the Hurun Pig Killing List, he would have a long memory after being a pig for once.

When I thought about this, I suddenly realized that there was no Hurun Rich List. I couldn't help but let out a sigh. When I asked, I found out that the list was created by Hurun, but the title was "Forbes 100 Rich List".

Now that "Forbes" has entered China, the temporary hired tools have no use value.

Xu Lei shook his head, "It's not interesting enough. Cross the river and burn the bridge."

"Since Hurun founded the ranking list, we can invest in him."

Lu Fei raised his eyebrows. It would be a matter of time for him to be on the list, but he didn't want to be so early. Low-key and obscene development was the way to go.

By investing in Hurun Report magazine, you can operate in secret, lower the ranking or even hide it altogether. You can also use the derived forum summits and charity galas to gain popularity.

Killing three birds with one stone, Hurun Report is still a best-selling magazine with traffic and profits, so why not?

"In whose name? You and me, or Feigou.com?"

Xu Lei suddenly became interested, but at this moment, the sound of trivial and rapid footsteps reached his ears, and with a "good morning", Liu Edong went straight to the point and reported the enemy's situation——

Dangdang and Zhuoyue have launched "Collection of Books from Ancient Times".

"Taoduoduo didn't take the bait?"

Lu Fei frowned. eBay is an auction website. It is excusable not to put it on the shelves. How can Lu Yun endure it?

"It bites, but not quite."

Liu Edong explained: "Taoduoduo focuses on C2C and does not have B2C. Chengcheng opened his own store and put it on the shelves. However, Ahri has created a 'Revival of Chinese Studies' section, using Chinese masters to package and market a bunch of Ji Xianlin's books. The "Book Collection" is also recommending bibliography."

Xu Lei was filled with regret, "It's a pity that we couldn't catch them all in one go."

"Mr. Lu, what should we do, expose it directly?"

Liu Edong hesitated for a moment, "This can't be done. It is a key project after all, and it is produced by Ji Xianlin and experts from more than 30 universities. Isn't this a slap in their face? Offending this group of literati is tantamount to making enemies of half of the cultural world."

"I'm not that reckless yet. Feigou.com is still recruiting at these schools."

Lu Fei looked relaxed, a few anonymous letters were enough.

Anonymous reporting letter?

Xu Lei looked confused. Isn't this the official way?

Lu Fei said with a bad smile: "I have already chosen the media, "21st Century Business Herald", "Southern Weekend", the Southern Department is not bold enough to speak out, so why not give him a big gift? This is called killing a pig, and someone will hand you a knife. "

"Do you dare from the Southern Department?"

Liu Edong was worried and said: "This place is intricately connected. Investors, China Construction Bank, cultural departments, and insurance companies are all involved. If this mine is exploded, the entire minefield will explode, and the market will also be blown through."

"Don't be afraid. I've checked this person out. He doesn't have any background. He's just relying on Ji Xianlin's disciples to deceive him."

Xu Lei waved his hand, "This is a just act, do it to him!"

"Don't underestimate the courage of "Southern Weekend". For the sake of sales and to attract people's attention, they make up things out of thin air. They do it all the time. The bottom line is nothing compared to money."

Lu Fei disagreed. In his eyes, it was a typical case of dog eating dog. The more advanced the business war, the simpler the routine.

The common people think of a business war, strategizing, spending 1 billion to short the opponent's stock, but a real business war involves poisoning, circumventing the wall, and stealing official seals.

And he was just making a small report.

…………

Promotions and cultural activities around reading have taken turns, and finally the Christmas Book Festival kicked off on the 21st.

Feigou.com, which controls publishing, television, Internet, and offline channels, took the lead, selling 76,000 copies in just one minute, which is equivalent to a small library.

500,000 copies were sold in 36 minutes, and the scale is already that of a medium-sized library, with the reading volume of one or two counties in a year.

In the discount promotion, Taoduoduo, Joyo.com and Dangdang.com insist on holding on, especially Taoduoduo.

The renaissance activities of Chinese traditional culture are vigorous and vigorous, but no one cares about them on Joyo.com and Dangdang.com -->>

[Reading updates are slow to load, there are ads, and chapters are incomplete. Please exit Reading and read again! 】

Jin's "Collection of Books from Ancient Times" sold 4 sets on Taoduoduo within one day.

With sales of RMB 288,000, it was suddenly only a few tens of thousands of yuan away from the number one Feigou.com.

How could Lu Yun miss this opportunity to overturn Feigou.com? Marketing and promotion were driven by dual forces. Traditional Chinese studies masters headed by Ji Xianlin appeared in newspapers, TV, and the Internet, and carried out propaganda on land, sea, and air in an overwhelming and mighty way.

Liu Bo was overjoyed and worried that there would be no topic to attract attention, so he immediately seized the gimmick and Chengcheng Company issued two announcements:

One is to negotiate strategic cooperation with Taoduoduo to jointly operate the classic works of Ji Xianlin and other Chinese classics. The other is to enter the field of book e-commerce and build the largest overseas Chinese book online bookstore...

It’s simply schizophrenic to cooperate with e-commerce companies while building e-commerce businesses yourself.

Of course, it's not as outrageous as Zhangzi Island. After all, scallops can run away collectively, not just once, but four times in particular.

Anyone with a discerning eye can see it at a glance, but stock commentators are so hyped that making money is not shabby.

These days, the leeks don’t forget to eat, forget about the pain. They don’t care about the bear market or the bull market. They rush into the pit with their money. Chengcheng turned into a little demon stock and the stock price rose for two consecutive days.

Liu Bo tampered with the balance sheet and income statement, and made wild remarks, publicly criticizing Forbes for not including him in the top 100 list.

Just when he was feeling proud, "Southern Weekend" jumped out and lifted the lid, directly exposing that Chengcheng Company's registration location was basically a residential area, and the company's signboard was not hung up for a day.

The mystery was gradually revealed. For so many years, there was no industrial support, and all the funds that could be freely squandered depended on bank loans.

It’s a good time to eat and eat food!

Following the premeditated reports, the four major portals Sohu, Sina, Netease, and Penguin successively reported it, and stock speculators discussed it hotly, and even suspected insiders openly exposed:

[This is not worth 68,000 yuan at all. The original price was 6,999 yuan. Liu Bo deliberately raised the price 10 times in order to defraud the bank of loans. The revenue of 600 million yuan was completely made up! 】

[Chengcheng has been insolvent for a long time. Liu Bo probably owes billions in loans. How can he pay it back to the richest man? Take the first loss! 】

[Dangdang, Taoduoduo, and Zhuojian also put the "Collection of Books from Ancient Times" on the shelves to help the evildoers! 】

[For what Liu Bo did, Ji Xianlin must be held responsible. He was not strict in teaching, was lazy as a teacher, and allowed his disciples to use his reputation and works to cheat...]

Involving Ji Xianlin and three major e-commerce companies is a huge scandal in the cultural publishing industry. The media is like a shark that smells blood and wants to eat its food.

Public opinion was fierce, and Chengcheng's stock price plummeted and plunged wildly. The leeks were cut to pieces. They thought it was a raid, but they didn't expect their house to be ransacked. Public complaints surged, and reporting letters flew to the petition agencies like snowflakes.

In the previous life, Liu Bo escaped and died in Neon.

Now there is no chance to run away, so I am waiting in the courtyard to wait for my prison sentence, watching him build a Zhulou, watching him entertain guests, watching his building collapse, and his cultural empire disappear into ashes.

A man named Lu hiding in the dark raised his lips and destroyed you. What does it have to do with you!

When it collapsed, everyone linked to Liu Bo and Chengcheng swooped down like a cliff.

Xu Qing immediately drew a clear line. The gossip paparazzi made up stories about her knowing three things and making hundreds of millions. People in the Beijing circle hid when they saw her, for fear of getting involved in the cause and effect.

The netizens who were completely ignited with anger, especially the leeks, felt that they had not vented enough. The fire spread to the e-commerce companies that contributed to the flames. They scolded Joyo.com, Dangdang.com, and Taoduoduo:

[The platform is shielding fraudsters, no one cares about them, no one cares about them, I want to report them! 】

[Masters of Chinese studies, there are not many true Chinese studies, they are just like Liu Bo, they are liars, deceiving the world and stealing their fame! 】

["Collection of Books from Ancient Times" has 123 volumes. Each volume does not cost NT$68,000. The 4 people who bought the book are either trustworthy or stupid...]

"Quickly, delete all these negative comments."

Cai Chongxin panicked and ordered his hurried subordinates to delete and control comments. He was heartbroken when he saw refund applications popping up one after another from the backend system, all of which were in the "Revival of Chinese Studies" section.

It’s all in vain!

"I also want to issue a clarification statement that all of Chengcheng's business activities have nothing to do with Taoduoduo."

Lu Yun slammed his fist on the table and said fiercely: "It must be Lu Fei who tricked me, it must be him!"

Cai Chongxin said dubiously: "We have no evidence?"

"No evidence is needed, it must be him. He is the only one who is so bad and poisonous! What a Western madman, I think he is a Western poisoner!"

Lu Yun gritted his teeth, his teeth itching with hatred.

At this moment, the assistant hurried over, holding a fax in his hand. It was a document jointly issued by the Price Bureau, Market Supervision Bureau and other departments——

Force the "Collection of Books from Ancient Times" to be removed from the shelves, and severely crack down on price fraud involving inflated prices!

If they are removed from the shelves, they will be removed from the shelves, and they will also jointly enforce the law and randomly sample Dangdang, Zhuoduo, and Taoduoduo to check whether the products have false and inflated prices?

"To the north, you will die!"

Cai Chongxin was shocked. In the "50% off promotion" they held, the products were almost increased in price first and then discounted. It was an absolute false promotion!

One check, one is accurate.

Lu Yun's whole face was twisted into a ball, and his face was ashen.

The water here is too deep, I can't control it!