Seattle Hotel.
At this time, a strange thing was happening in the luxurious banquet hall.
Spotify's North American headquarters, with a nominal capital of only US$2 million, was able to sign a contract with the four major music giants Warner, Universal, BMG and EMI under the witness of Microsoft.
Although there were only a few media present, they were all high-selling and influential newspapers such as the New York Times and the Seattle Daily News, building high-profile momentum for Logic and its products.
The first wave of marketing focuses on 10 metropolitan areas.
Lu Fei gave up the camera and exposure to Roger and the others.
When martial arts masters who are new to the martial arts world say that they are strong but no one believes them, that is bragging. The heads of various martial arts arrogantly brag, that is strength.
He was holding champagne and walking among the crowd, and Zhang Tianmei followed closely.
I saw Doug Morris leading Jimmy Iovine, and took the initiative to come over. After a polite conversation, he mentioned that IGA Music Company has joined the Spotify base camp.
"Of course, no problem. We welcome all record labels that have troubles with piracy. You are strong in content, and we are strong in technology. Together, we will definitely give a heavy blow to piracy."
"You're absolutely right. I've had enough of the second-rate technicians in my company."
Jimmy Iovine was very excited, "This is like the Wild West era. None of these cowboys want to sell digital music, and would rather join the piracy. You are like Joe in "Red Dead Redemption", you have done a great thing. "
"It's us, wearefriends, isn't it?"
Lu Fei smiled like a rabbit, and the two bald-headed Yingjiang entrusted him with the virtual snake. What he was greedy for was small money, or US, a beautiful knife!
Doug Morris wants to make friends, after all, he is a guest of Bill Gates and Ballmer.
"As long as you don't mind, Spotify has found the right path, which is good news for all music companies in the United States. In the future, in the recording industry, the doors of Universal Music will be open to you."
"You are also welcome to develop the market in mainland China."
Lu Fei promised that for a small profit, Feigou.com would purchase albums by global Chinese artists such as Sun Yanzi and Cheng Yixun. Spotify will also sign a batch of Chinese songs to expand its music library.
It’s only over 1 million RMB, and Doug Morris can be the matchmaker to attract more music companies to join in. It’s definitely worth every penny!
The three of them drank and chatted for a while.
Not far away, Roger looked like a concubine who was always wary of the emperor being seduced by other women, for fear of falling out of favor.
When Doug Morris left the two men, he quickly stepped in.
"Eames, don't worry, they are my friends, and you are my closest friend!"
Lu Fei looked sincere, patted him on the shoulder, and whispered in detail that Microsoft had invested in Spotify with a total valuation of 93.33 million.
Roger was surprised and happy, pretending to be reserved, raised his champagne glass and clinked it, "Lu, congratulations."
"Congratulations to you too. I will give you a promise. If, I hope not, if you leave Warner, Spotify will always welcome you."
Lu Fei also gave him positions and options, and promised huge profits. He would continue to lead the party in the future without losing his status as a feudal prince.
"Thank you, I'll consider it."
Roger was overjoyed and was busy working hard to find a way out!
Compared with Spotify, the president of Warner Music is indeed more prestigious and has received more option rewards.
But the record industry is already in recession. If Warner Records is packaged and sold by the parent group, he, the top leader, will be the first target of purges.
There are only so many positions suitable for him in the industry. If you take a carrot and a pit, you can jump to the prosperous Internet and the sky will be brighter!
Lu Fei took a sip of champagne and said, "Eames, lmusic will be on the market soon. I need an advertising company that knows how to avoid taboos and is good at it."
"I understand, I will arrange it."
Whether Roger was conscious or not, he subconsciously regarded logic as his second boss.
Lu Fei said: "My promotion strategy in China is to find the most popular celebrity among the youth group to endorse, and let him burn an exclusive EP for MP3. In this matter, you are my first choice for cooperation."
"For electronic products like MP3, white people have the largest consumer group. Lu, you have to choose one that has appeal among this group but is not disliked by black people..."
Roger pondered for a moment, "How about Eminem?"
Lu Fei raised his eyebrows: "He is indeed suitable. Can you convince me? I also want him to agree to add his songs to Spotify for sale."
Roger touched his chin, "This is similar to Dr. Dre. He is Eminem's mentor. To convince other rappers to join Spotify, it is best to use him as a middleman." .CoM
Lu Fei took another glass of champagne from the dinner plate brought by the waiter and agreed to contact Dr. Dre, but declined Eminem. He always felt he belonged to someone——
Linkin Park.
"them?"
Roger showed a relaxed look, "This is much easier. They are Warner artists. There is no problem in letting them release exclusive MP3 songs. They just happen to be creating a new album."
-->>
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As Party A, Lu Fei made a request: "The theme must be positive. Ask them if they are willing to release it as a single?"
Roger agreed immediately, "It's best for both parties to make an appointment. I can arrange it."
"No problem, I just have to go to New York in the next few days."
Lu Fei smiled and drank, "Sony Dafa, I'm here too!"
…………
New York, Sony North America Headquarters Building.
On the first day, Warner, Universal, and IGA announced the termination of their cooperation with Sony to protect genuine products.
The next day, BMB and EMI announced the termination of their offensive and defensive alliance with Sony against piracy.
Starting from the third day, there was an undercurrent in the US recording industry. With the endorsement of the four major music giants, large and small record labels, the name of Spotify gradually spread.
Just as Howard Stringer and other Sony executives were urgently investigating the origins, they found Logic and found out that it was a company founded by Chinese people. On the same day, he received a greeting from Logic.
The same invitation letter used the power of the four major record giants to force Sony to join the party.
The answer is obvious, impossible, absolutely impossible!
Sony only sent the vice president of the record group, Andy Lack, to receive this raptor crossing the Pacific.
He handed two cups of coffee with both hands, "Invite Sony to join Spotify's genuine music alliance?"
Lu Fei added sugar and milk to his coffee and said while stirring: "Yes, Sony is the only one out of the five major record giants. Sony is the leader in the record industry, has the largest music library copyright, and also owns many great artists. Missing Sony is like missing an arm."
Andy Lack asked tentatively: "Can I see Logic's MP3?"
"certainly."
Lu Fei took a sip of coffee and nodded, not caring about leaking information.
For a large company like Sony, the transformation of its product line is like a U-turn of an aircraft carrier. It cannot be done simply by saying it, otherwise it would not have been rigid and rigid in its previous life, completely defeating Apple's iPod.
Andy Luck took lmusic and only played with it a few times, but didn't take it to heart.
Lu Fei squinted his eyes, aware of an elephant's disdain for a rabbit, and curled his lips in displeasure, but remained patient and explained how to combine and coordinate lmusic and Spotify...
However, Andy Lac was not interested and returned lMusic: "Sauri, it is impossible for Sony and Logic to cooperate, and the music cannot be licensed to Spotify."
"Why?"
"I cannot resist the will of the top management."
"The result should be decided after the negotiation, not before the negotiation." Lu Fei frowned.
"Since you asked the question sincerely, I will tell you."
Andy Lack's tone was filled with pride: "Although your machine is good, Sony has Walkman, and your Spotify is also very good. Sony is also developing its own compiler. We can do a good job ourselves without joining others."
"Yeah?"
Lu Fei said leisurely: "Sony is a great company, but a great company will not succeed in everything it does. In the Internet era, it still relied on Walkman, which was a big strategic mistake."
"You know what you're talking about?"
Andy Lac knitted his eyebrows and looked ugly, "You are saying that walkman is outdated! Do you know how many years walkman has been popular? It has been more than 20 years!"
Lu Fei said: "It is true that Walkman dominated the analog technology era, and Sony is indeed the leader, but now is the digital era."
"Humph, Lu, even the iPod can't end the era of walkman."
There is something in Andy Lack’s words. Even Steve Jobs’ Apple can’t beat Sony, so it’s just you?
"That's iPod, not Music. I'm a believer in Moore's Law."
Lu Fei completely ascertained Sony's attitude and gave up persuasion.
"In the digital age, electronic products will be products with fast updates and short product cycles. Sony still adheres to the concept of durable consumer goods. You will regret such a strategy."
"Maybe, but now that we are in the spotlight, I'm looking forward to seeing how your lmusic beats walkman."
Andilak stood up abruptly, without any intention of refilling their glasses, and secretly ordered them to be kicked out.
So what if we have the support of Microsoft, so what if we have the support of the four major music giants, Sony is number one in the world!
"Okay, I wish walkman survives the 21st century."
Lu Fei understood immediately and didn't even have the desire to take out his business card. "There is a logical phone number on the invitation. If you regret it, just call me. I am always welcome to embrace the digital age."
Watching their figures disappear into the office, Andilac proudly lit up a cigarette, took a few puffs, and reported the battle report to his superior, Howard Stringer.
"Let's not talk about such small things. The biggest thing now is that Motorola is gone. Who should be left as the chairman of Sony Music?"
"Stringer, you know me. If it were me, I would be loyal!"
