November 27, Redmond.
EMI, BMG (Bertelsmann), and Universal responded to the call of Microsoft and Warner and gathered in a secluded treehouse conference room.
Doug Morris sat in one of the six chairs arranged around the round table, chatting with the presidents of EMI and BMG.
"You are talking about Roger's genuine payment model, and so am I. I never expected that he would get involved with Microsoft without saying a word!"
"I don't know what plan Microsoft will propose. If it works, BMG will immediately terminate its cooperation with Sony. They have achieved nothing in the past two years. Counting on Sony will never solve the problem.".c0m
"Why didn't you call Motola?"
"What are you asking him to do? He can't protect himself and loses hundreds of millions of dollars a year. He will definitely get out of Sony. The most promising candidate is..."
After chatting about the trends in the industry for a while, with half a cup of coffee, Lu Fei took the lead, with Li Kaifu and Luo Jie as guardians, and strode in with a group of people.
"Huh?"
When the president of BMG saw Lu Fei's face, he felt unfamiliar at first glance. The more he looked at it, the more familiar he seemed, but he just couldn't remember it.
Doug Morris stared closely and saw the best-selling author sitting in the C seat without hesitation. Kaifu Li and Roger, the vice president of Microsoft and the president of Warner Music, only deserved to sit in the second seat.
This sitting method was beyond the expectations of the three of them, and it also made them dare not underestimate Lu Fei.
Roger and Lu Fei looked at each other. He stood up and became the moderator of the meeting and spoke of the opening remarks:
"Thank you for being invited. The purpose of this time I made it clear on the phone is to demonstrate a simple, safe, and legal paid music download service model. Our record company provides music copyright, and they provide platform technical support.
Now, I would like to invite Logic CEO from China, Lu, who is also the chairman of Feigou.com and Penguin, to introduce it to you. "
"It's him!"
When the president of BMG heard about "Feigou.com", he immediately became excited. He thought of the head-on blow suffered by Bertelsmann China, which forced the online bookstore to close, and the culprit actually appeared in front of him.
"It turned out to be him."
Doug Morris and EMI's president couldn't help but be astonished. They braced themselves and listened carefully——
Such a resume and such a person may really be able to solve the problem of digital music piracy!
During the time when Lu Fei introduced himself, Zhang Tianmei and others set up the projection equipment. The surrounding environment was dim, and the Windows XP desktop was projected on the screen, showing the Spotify interface.
At the same time, 6 lmusic units were distributed to 6 people.
"My method is very simple. Just a logical MP3 player and a Spotify store are the online music McDonald's."
Lu Fei opened his mouth and talked endlessly, talking about everything from hardware to software, from pricing models to protection mechanisms.
The songs in the music store will be protected by FairPlayDRM permissions. Buyers can burn unlimited music to CDs or download to lmusic, but these songs can only be played on 4 Windows systems, ensuring that they will not appear on too many devices. .
Li Kaifu and others thought about it carefully and found that it really works!
"China has learned a lesson from flood control in ancient times. It is better to block than to block. You are only trying to block piracy, and piracy will only become more and more serious. To divert users from downloading pirated copies, it is an end-to-end integrated service experience... This is Huaxia's wisdom!"
After Lu Fei finished speaking, the lights in the treehouse turned on, as bright as day, and he glanced around, "What do you think?"
The whole room was silent. Except for Roger, the CEOs of the other three giants slowly digested it.
Suddenly, the president of BMG jumped out: "99 cents is too cheap, at least more than $1. Why should we treat these thieves to burgers?"
"Because it's the same price as pizza, they're getting a free lunch."
Lu Fei retorted, "The key now is not to figure out how to take money out of users' pockets, but to stop them from taking money out of your pockets, isn't it?"
"That's right!"
Roger shouted in support, and Doug Morris and others made eye contact, still hovering between acceptance and disapproval.
"When I work in the Internet, I always pay attention to 'win-win'. When Feigou.com, I said that users win, merchants win, and then we win."
Lu Fei paced calmly and walked around the round table: "The same goes for Spotify's store. The singers will benefit, the record companies will, the users will, and finally it's logic's turn."
Doug Morris pondered for a long time and asked, "How do we divide 99 cents?"
"Six-four points."
Lu Fei blurted out, and the BMG president frowned and said displeased: "Why is it only 60%?"
"Sixty percent belong to someone else." President EMI narrowed his eyes.
"No, 40% is logic and 60% is you."
Lu Fei waved his hand and said openly: "How you decide with the singers is your own business. Who is in favor of it and who is against it?"
Doug Morris immediately priced it at 99 cents. He had no objection and quickly called EMI-->>
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, Warner, and BMG, huddled together and whispered.
Roger voted in favor, and he and the president of EMI stayed on the sidelines.
"I object!"
Once again, only the president of BMG was brave, and he stood up again: "You provide us with such a platform, and you have to take 40% of the songs. So if you rely on our songs to drive MP3 sales, do we also need a share of the pie?" ?You still have a conscience when you share such a small amount of our money!"
"what about you?"
Lu Fei seemed to have heard the ultimate joke, a capitalist scolding a capitalist for having no conscience?
But when it comes to the bottom line, Spotify relies on song sales and traffic to support lmusic, combining soft and hard. In the previous life, Apple dominated the American digital music market with iPod+itunes.
Can the affairs of capitalists be considered a monopoly?
"60% is indeed a little less."
Doug Morris is not unreasonable and presents the facts.
The traditional unspoken rule of making money for record companies is to include two or three hit songs in an album, then fill in a dozen or so songs of average quality, and then sell them in packages. Fans often buy the entire album just for one or a few songs. album.
Spotify, on the other hand, only sells singles. If rubbish songs cannot be sold, it will be a loss!
"It's not difficult to solve. We will launch a playlist mode."
Lu Fei casually resorted to his killer move and asked the record company to combine hot-selling new songs with classic old songs to piece together a theme album.
"This idea is crooked!"
The eyes of Roger, Doug Morris and others suddenly lit up, and even the critical BMG president had nothing to say.
"However, the playlist model requires a process. As compensation and as support for the recording industry, I will take a step back. Seventy-three, seventy percent is yours."
Lu Fei showed his true bottom line and looked around at the faces of the five people at the round table, "That's 70 cents. I've finished my words. Now who is in favor and who is against?"
Under the gaze of the other five people, the BMG president suppressed his "objection" and said weakly: "What if Spotify becomes powerful, will it destroy the record industry?"
"I'm actually not willing to spend a lot of time trying to convince others to do something that's good for them."
Lu Fei cursed in a roundabout way, "Because it doesn't make me look smart, but it makes him look stupid."
Not very lethal, but extremely insulting!
Just as the BMG president was about to retaliate, he saw him approaching and threatening in a voice that only they could hear clearly——
Do you want to fight with me?
After careful consideration, I admitted that I was too scared to fight. How could I make money from fighting?
Doug Morris and others were convinced, and their eyes flickered back and forth between the two of them. They were both capitalists, so why be too hasty with each other?
"Remind everyone that lmusic has sold more than 300,000 units in China."
Lu Fei put on a righteous and awe-inspiring attitude, "If Spotify were not released and genuine copies were not supported, based on the current piracy situation in the United States, lmusic would never be lower than this number. I could have just enjoyed the dividends of piracy, so why crack down on piracy? Because I love music!”
In an instant, it was like a holy light was injected into the whole body, and the whole person became holy, tearing apart the haze of piracy.
Li Kaifu opened his mouth. I thought Bill Gates was the best in the world at pretending to be a white lotus, but I didn't expect there was someone who was better than his predecessor.
For a moment, the whole place was silent and the atmosphere was subtle.
Roger was the first to stand up and agreed to sign the contract: "I don't believe logic that lmusic can destroy the record industry within a year. Why can't we give it a try?"
“I guarantee no one knows music stores better than me!”
Lu Fei saw that the atmosphere was conducive to this, and boasted: "I have Internet thinking for e-commerce and social networking, as well as technical intuition and creativity. Moreover, I am also a professional lyricist in the Chinese music industry, and I have the ability to choose art. With my vision, who else is more suitable than me?”
After he finished speaking, he turned to the president of BMG and said in a moderate voice: "Who else objects!"
The president of BMG said weakly: "emm, I agree."
"I agree!"
The president of EMI was deeply moved. He was a noble person, a person who had escaped from vulgar taste, and a person who was beneficial to capitalists!
Li Kaifu watched everyone raise their hands, his eyes were so shocked that his eyes were rippling like water, and that dusty pride emerged from the bottom of his heart.
The American digital music standards were actually set by the Chinese!
This kind of thing happened most in France in the past. After all, France can only be saved by dwarves, women and foreigners.
"I agree too!"
Doug Morris saw that the other three companies agreed and, not to be outdone, also stood up to support.
Many years later, he will recall that distant afternoon when Lu Fei, a selfless Chinese, led their four major music giants to re-establish the official order of America.
That day, Lu Fei turned into light.
There is no doubt that He is our Savior!
