Bai Yongxiang and Huang Zhang were led to the office by Lu Fei, while the other colleagues blocked the door with different expressions on their faces.
Bai Yongxiang fought in panic and sweated like rain.
But Huang Zhang held his head high, his face unchanged, and he had the energy of a young man, but his heart was beating.
The four eyes first looked at each other, and then all looked at Lu Fei, and saw him exchanging a few words with Liu Haodong, and then turned around:
"What do you want to drink? I only have tea and water here?"
"Water, thank you."
Bai Yongxiang rushed to answer, and Huang Zhang muttered out dullly, "Me too."
Lu Fei took the initiative to pour water and handed it to them, "Aegean is a joint venture company in Singapore. Did you work in VCD before?"
Bai Yongxiang was excited, stood up and took the cup with both hands, "Yes, the VCD market is full now and there is vicious competition, so last year we decided to transform into audio, amplifiers, and MP3 players."
"We transformed last year and produced MP3 this year?"
Lu Fei couldn't help but learn that components and modules were assembled from manufacturers such as Sony, Samsung, and Hitachi.
When Huang Zhang mentioned the technical aspect, he showed pride: "In fact, the circuit complexity of MP3 is not as complicated as that of VCD. It took Aegean less than 3 months to set up 6 MP3 assembly lines."
Lu Fei knocked on the table, "No wonder there are thirty or forty merchants selling MP3s on Feigou.com."
"Those are probably no-name brands from Pengcheng and Guancheng. Aegean MP3 is different from them. We have a brand, after-sales service, and quality standards."
Huang Zhang spoke with a hint of disdain and didn't pay attention to small and medium-sized workshops at all. He looked quite arrogant.
"Male model machine?"
Lu Fei asked for the Aegean MP3. It was boxy, obviously a micro-hard drive medium, the color was monotonous, and it looked like a Walkman.
“This is Aegean’s first product.”
Huang Zhang's face changed, and he hurriedly explained: "We have polished the function, 20 hours of super long time, driver-free connection to the computer..."
Lu Fei smacked his lips, the most impressive thing was the 128MB memory. You must know that 32M can only store 8 to 10 songs at most, and it costs 799 yuan on the market.
"How much do you sell?"
"1,100 yuan." Bai Yongxiang said.
Lu Fei frowned, the price was on the high side.
In today's MP3 market, there are few mid- to low-end products. Only brands like Samsung and Sony dare to charge more than 900 yuan.
Aegean is such a small brand, how dare you ask for 1,100 yuan?
"Just now at the elevator entrance, you said that you don't need to advertise, you can just go to Feigou.com and the sales will be hot. I'm afraid it's difficult to do that."???..Com
"No, I don't think so!"
Huang Zhang retorted, "Mr. Lu, I think we need to rely on technology and functions to win consumers' reputation. We don't need to rely on indiscriminate advertising to build a brand image."
Lu Fei sighed, Meizu lost ground. Product positioning and integration plans are on the one hand, but the bulk lies in marketing.
The early marketing was not strong, but the later marketing failed.
"Can you take the entire MP3 apart and let me see the internal structure?"
"No problem at all!"
Bai Yongxiang took the tools with him and dismantled them with ease.
In his previous life, Lu Fei spent a lot of time tinkering with old electronic products. When they were broken, he would take them apart and play with them. He also helped shoot videos for the machine circle’s self-media. He couldn’t understand circuit boards, but he could barely distinguish chips and other components.
The public model machine has a high price and is already a failure.
Single circuit module design, failed!
Batteries, flash memory, etc., failures within failures!
Just this, 1,200 yuan? I'll do it, I can do it!
If it doesn't work, you can still make a fortune.
…………
Lu Fei studied it for a while, then asked Huang Zhang and Bai Yongxiang to relax their vigilance, explain the structure of MP3, and secretly steal the lesson.
For example, micro hard drives come from Toshiba, Hitachi and other brands.
"The DAC conversion chip is a digital-to-analog chip..."
Huang Zhang is one-five-ten, without any reservations. No wonder he can let Lei Jun wipe out all Meizu's old background. Technical talents are honest and honest, so they suffer a lot.
"Mr. Lu, what do you think?"
Bai Yongxiang was restless. On their trip, the director asked them to find a way to make Aegean MP3 a directly sold product of Jingdong Mall.
"not bad."
Lu Fei praised politely, "But now, Jingdong Mall's MP3s include Newman, Patriot, and Samsung brands, but the sales have not opened up. If Aegean does not advertise, the results will be similar."
"Mr. Lu, it's impossible to advertise."
Huang Zhang opened his mouth. He just annoyed the directors to insist on advertising, and even dragged him to expose himself, saying that he was creating Chinese Jobs.
"Then reduce the price and do a promotion." Lu Fei said.
Huang Zhang believed in the supremacy of technology and became stubborn, "We are not considering reducing the price. Aegean MP3 is worth 1,100 yuan!"
Bai Yongxiang was startled, arguing with Lu Fei like this, and quickly made up for it: "Mr. Lu, the price will not drop, but we will definitely advertise."
Lu Fei looked at the two of them and joked: "You are the chief engineer and he is the general manager, but why do I feel that you should be the general manager and he is the chief engineer."
Huang Zhang didn't like hearing this and said unhappily: "Because I understand the MP3 product best."
Bai Yongxiang nodded innocently, "Mr. Lu, -->>
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He is the most skilled in Aegean. He is the general manager and we obey him. "
Lu Fei said: "Managers must understand technology, but they must also understand other aspects."
"You don't need to understand Steve Jobs!" Huang Zhang said unconvinced.
"Of course Steve didn't need to understand. He taught what he didn't understand to professionals. He only wanted results. You are much more paranoid than him."
Lu Fei's words touched Bai Yongxiang's heart, and he kept saying: "He is indeed a paranoid, Mr. Lu, don't worry about it."
"I don't care about the common problems of technical talents."
The corner of Lu Fei's lips curled up: "But Feigou.com does not purchase Aegean, but you can apply for an official flagship store yourself, or start a new cooperation model with Feigou.com or Donglu."
"Mr. Lu, how can we cooperate?"
When Bai Yongxiang heard the first half of the sentence, his heart dropped. When he heard that there was still an opportunity for cooperation, his heart jumped again.
"Become a wholly-owned sub-brand, or open a joint venture."
Lu Feitu saw the rise of TV shopping, and Acorn International, which cooperated with TV stations, promoted the products of its wholly-owned subsidiary, such as the Hao Ji Xing learning machine and the good back...
Huang Zhang and Bai Yongxiang looked at each other, "Mr. Lu, what does this mean?"
Lu Fei crossed his arms and said with a smile: "Our group is planning to set up an electronic technology company, and the first product will be MP3..."
"What!"
Huang Zhang ignored politeness and shouted.
Bai Yongxiang touched his bald head and felt troubled, "We can't make the final decision in this kind of cooperation. We must report it to the directors."
Huang Zhang said angrily: "Mr. Lu, you didn't have this idea because you saw our products, right?"
"Before I came to Aegean, I had been exposed to a lot of MP3 players. I had this idea for a long time, so I just decided on it now."
Lu Fei smiled: "Because I met the right person, you guys."
Huang Zhang and Bai Yongxiang were startled. Is this a compliment to them?
"Why do you want to serve a joint venture company in Singapore? Follow me."
Lu Fei was quite naked and poached people in front of them.
Huang Zhang was quite unhappy, "Mr. Lu, isn't this a bit unethical?"
Lu Fei said: "Hey, the people of Yanjing may lack everything except tunnels. Are you willing to stay in Aiqin?"
Bai Yongxiang hesitated, "But Mr. Lu, your company has nothing, not even a name."
"There is me and us." Lu Fei beat his chest, "And you."
Huang Zhang curled his lips and said, "I don't want a blank check. If Mr. Lu is really capable, he can sell 100,000 units a year first, and then I will consider joining you!"
"Are you still considering it? 100,000 units. This Aegean MP3 cannot be sold for that amount. If I do it, why don't you follow me?"
Lu Fei chuckled, thinking how the decaying fluorescent light of the Aegean compares to the bright moon in the sky of the Eastern Continent. If you turn against the other side, you will not lose your position as a prince. Wouldn't it be beautiful?
Bai Yongxiang's heart was pounding, he was surprised and suspicious.
In the first year that iPod was launched, less than 100,000 units were sold. In the entire MP3 market in China, last year the sales volume was only 220,000 units. So far this year, the sales volume is just over 180,000 units.
A company that can sell 100,000 units is indeed worth changing jobs.
"Okay! But there is a time limit for the bet, one year."
Huang Zhang smiled coldly, selling 100,000 units a year, it's a waste of money.
"Mr. Bai, what about you?"
Lu Fei nodded and looked at Bai Yongxiang. Seeing that he was in a dilemma, he finally said bravely: "I will advance and retreat with him."
"Okay!" Lu Fei stretched out his palm.
Huang Zhang and Bai Yongxiang made a snap, high-fived each other in turn, and then rushed out of the door.
………
"A Fei, are you serious?"
Xu Lei asked about the whole story and was speechless.
"Of course!" Lu Fei nodded.
"Are you really serious about getting mp3s?"
Xu Lei confirmed again, "We are still fighting with eBay, and the layout of logistics, e-shopping, and e-malls has just begun!"
"It's not Feigou.com's investment, it's Donglu Group."
Lu Fei waved his hand, his mind made up.
Lei Jun is going to build a car. I just built an MP3 player. The technical content is not high. I am just an integrator.
"Are you interested in taking a share?"
"Really sure?" Xu Lei was excited.
"What do you think? I'll arrange for someone to go to the market and buy some Sony, Samsung and other branded phones."
Lu Fei rubbed his chin. He still lacked a knowledgeable product manager. Bai Yongxiang is a good talent. Huang Zhang——
A person with high EQ is like a piece of raw jade, but it is polished. A person with low EQ is angular and has many flaws.
This is a double-edged sword. If you wield it well, it is a magic weapon.
Xu Lei asked: "Do you want to get a consultant for you? Lianxiang also wants to enter the MP3 market, and the production line is looking for a Wanwan manufacturer."
"Forget it about Lian Xiang, I'm afraid of leaking the secrets to him. I want someone who is practical and understands hardware, and who is also capable."
Lu Fei shook his head, a list of names appearing in his mind.
Xu Lei suggested: "Why don't you ask Long Yu, is she a CHO, or did she switch from UTStarcom? It should be no problem to ask her to recommend."
