Zijin Building, Joyo.com.
There was a dark cloud floating outside the floor-to-ceiling window, which lingered for a long time.
Lei Jun frowned. He just laughed at Microsoft's failure a few days ago, but now he can't laugh. It's all Lu Fei's fault.
"He uses this skill to avoid big problems and avoid small ones. What a wonderful skill!"
Chen Nian sighed. Unexpectedly, after eBay took control of the top portal, Feigou immediately penetrated small and medium-sized websites, and it was not as domineering and exclusive as eBay.
In the agreement, only eBay is explicitly prohibited.
E-commerce companies such as Joyo, Dangdang, and Taoduoduo can still spend money on promotion, which is equivalent to putting eBay, the second best, on the opposite side.
Lei Jun sighed: "This is the pattern, the gap between Xiang Yu and Liu Bang."
"Should we follow? If we do, we will have to spend money."
Chen Nian smiled bitterly. Joyo had finally gathered 300,000 users. Although it was only one-seventh of Feigou, it was already the third largest e-commerce website in China in the Alexa ranking.
When the boss and the second child fight, it is he, the third child, who suffers.
Either there will be involution and an arms race, or it will be completely ruined and everyone from the fourth to the youngest will lie down and let the boss and the second child fight.
The optimal solution is naturally the latter, watching the fire from the other side.
But every website has its own agenda, just like a top student who says "you don't study for the exam without taking the exam", and secretly stay up late at night to review, and secretly take the test, and take the test!
"Burn!" Lei Jun said firmly.
"We are just breaking even now. We have to spend money on promotion or move to a cheaper office building. The rent in Zijin Tower is too expensive."
Chen Nian digs money everywhere, and he will save whatever he can.
"Saving money is not enough. I have asked Lin Shuixing to find the money."
"That airborne female president of Lianxiang?"
"She said that Tiger Management intends to raise RMB 60 million for Excellence."
…………
Hangzhou, Ali Baba.
"Mr. Lu, I asked around. The promotion fee for small websites is only a few hundred yuan, and for mid-range websites is a few thousand. The top ones like hao123 cost 20,000 to 30,000 yuan."
Sun Tongyu stood in the office and reported, then handed over the price list.
Lu Yun wanted to find a website that was cheap but had high traffic. Suddenly, his eyes were fixed on happysky, japanesegirl...
Sun Tongyu seriously reminded that these are "grass communities". Today is the golden age when you can use sohu to search for a lot of cyan websites.
"How come all these websites are included!" Lu Yun glanced at the list and his face turned green.
Sun Tongyu rolled his eyes and said, "It's only N80,000. It's hard for me to help you with this amount of money for advertising for half a month."
"The promotion fee is indeed not enough."
Lu Yun coughed a few times guiltily, and just as he was about to call Cai Chongxin to come in as a counselor, someone immediately opened the door and walked in in a hurry.
He hurriedly said: "Ebay is making another move!"
Lu Yun and Sun Tongyu were surprised. The traffic promotion offensive has not subsided. A new wave of offensive is coming so soon?
And it is fast, accurate and ruthless, focusing on logistics and express delivery!
Lu Yun was silent for a while, "Chongxin, we have to go to Neon immediately."
"Don't wait until Taoduoduo produces data?" Cai Chongxin said in surprise.
"If the plan cannot keep up with the changes and if we don't find money, Taoduoduo will not be able to develop in this life."
Lu Yun originally wanted to rely on Taoduoduo's online performance to make up a story to benchmark Feigou.com and "fool" a financing, but he can't take care of so much at the moment.
When fighting, you fight for silver.
Cai Chongxin said: "I will arrange to meet with SoftBank immediately."
Lu Yun's heart sank, what is Lu Fei doing now?
……………………
One day, two days, three days, eBay's massive offensive shocked the e-commerce circle. Platforms of all sizes, whether active or passive, were involved in the whirlpool of competition.
On the fourth day, Lu Fei was still in Shanghai.
After inspecting the Aurora Game, the itinerary was temporarily changed and Liu Edong was asked to fly in overnight and arrive in Qingpu together.
This area contains half of China Express.
Yuantong, Shentong, Yunda, three links and one Dali are all here except Zhongtong which has not yet been born.
Feigou.com’s business mainly relies on the postal service, its state-owned brother. Although its efficiency in East and South China is not as good as SF Express and STO, in the central and western regions, there are more parcels delivered and less parcels collected. There is no subsidy for delivery and no express parcels. , outlets cannot survive.
I didn’t expect that eBay’s second wave of attacks would be so fast, and they would even engage in a “choose one of two” trick——
Not for merchants, but for courier companies.
The first one I went to was Yunda.
-->>
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The boss, Nie Pengyun, personally received him and directly confessed that eBay had approached him to discuss a subsidy agreement in private, Feigou, eBay, with me and without him.
Two, you have to choose one.
“Is eBay really doing this?”
Lu Fei raised his eyebrows. He didn't expect eBay to be so brave, and its clutches not only extended to the upstream promotion, but also extended to the logistics at the downstream end.
In the previous generation, Taobao and Jingdong had all kinds of "choose 1 from 2". That was also when e-commerce was no longer an "incremental" but a "stock" market. The two tigers competed and fought with each other.
Today, e-commerce has just begun to develop.
"Yes, but I didn't agree."
Nie Pengyun is not stupid, and both parties must not offend.
The number of items sold on eBay is completely unmatched by Feigou. Even if there are subsidies and profits, it still cannot make up for the gap in quantity.
Lu Fei nodded with satisfaction, "Online shopping enables express delivery, and express delivery promotes online shopping. Feigou and Yunda can completely complement each other. In the future, some b2c business orders will be allocated from the share of the postal service."
"Mr. Lu, don't worry, my Yunda will definitely support you."
Nie Pengyun vowed, "It's just an eBay list..."
"It's time to take it. It's a matter of 'choosing one of two'. eBay can do it, but Feigou will never do it."
After Lu Fei received such a sentence, his trip was not in vain, so he got up and left.
"It's a coincidence that my eldest brother and I are 'Feiyun', and you and your eldest brother are 'Yunfei'. I have to say it's a kind of fate."
Nie Pengyun saw Lu Fei and Liu Haodong out of the company all the way, and couldn't help but sigh: "If my eldest brother had not been in a car accident and was still here, eBay would dare to mention this kind of 'choose one', and he would definitely not do eBay business."
"It's a pity that God is jealous of talents."
Liu Edong feels the same way. In the Chinese express delivery industry, Nie Pengfei is a legendary name that cannot be avoided.
He is almost the core and arrow figure of the entire Tonglu express delivery circle, and is also the boss of STO.
For example, Zhang Xiaojuan of Yuantong was his fellow villager and factory friend, and was originally the accountant of STO.
As for the Chen brothers and sisters who are now at the helm of Shentong, Chen Xiaoying is his wife and Chen Dejun is his elder brother-in-law.
If Nie Pengfei had not died unexpectedly, it is very likely that he would have been named the "Godfather of Chinese Express", and the old branches such as Yuantong, Yunda, and Tiantian that split from the STO system may no longer exist.
However, from the long-term perspective of e-commerce, logistics companies are destined to flourish.
With Feigou's order volume and Nie Tengyun's relationship, Lu Fei and Liu Edong quickly made appointments with YTO and STO.
After all, the current private express delivery companies are just following the postal service and drinking some soup. Feigou is throwing out meat this time.
"Mr. Lu, Nie Pengyun is very aware of current affairs."
Sitting in the car, Liu Edong couldn't help but praise him.
Not only does Yunda remain neutral and does not take sides, it also takes the initiative to reduce prices, with small items being reduced to 6 yuan.
As for large items, one kilogram costs more than 7.5 yuan, which is 1 yuan cheaper than before. That is, each order on eBay costs 1 yuan more than Feigou.
“How can we compete with the postal service if we don’t lower prices?”
Lu Fei looked out the window and saw a red sunset.
Liu Edong immediately understood and asked: "Um, Mr. Lu, shouldn't we do logistics?"
"Of course we have to do it, but the time is not yet ripe."
Lu Fei smacked his lips. If it weren't for eBay's sudden attack, he really wouldn't have thought of getting involved in logistics so quickly.
Not to mention the lack of backbone talents, logistics alone costs money, which Feigou, which has just received its second round of financing, cannot afford. Express delivery is an asset-heavy industry.
More importantly, the strategic focus now is on c2c.
Small and medium-sized sellers are located all over the country and operate at low or no cost. If they are allowed to send their goods to Feigou.com in advance to distribute the shipments, they also have to follow the heavy asset operation.
Self-operated logistics system is only suitable for b2c.
Aribaba’s mistake was that Taobao and Tmall shared the Cainiao network, Jingdong clearly understood that, and left third-party merchants to Jitu and STO.
"Too!"
Liu Edong listened to the analysis and asked, "What if we acquire them?"
"You have a big appetite."
Lu Fei squinted and smiled, thinking of buying all three links, one da and one feng. Suddenly his neck felt itchy and he wanted to tie a rope and hang himself from the southeast branch.
"Forget it about acquisition, you can invest."
After that, the two of them chatted about Feigou's logistics blueprint. They didn't have enough fun when they returned to the hotel and planned to go to the room for a deep chat.
When Lu Fei opened the door, Tang Danian smiled and made an "ok" gesture:
"Zeng Li's 'heartthrob' has become her."
