In a war, you fight with logistics, firepower, and public opinion.
Public opinion wars are sometimes brutal, sometimes bloody, sometimes childish, and sometimes confusing. The key is to be able to build momentum, have a loud voice, and have many mouthpieces, so that the unreasonable can become reasonable.
Besides, Lu Fei was right.
"Because of Bertelsmann's strong position in the market, mandatory admission fees have been implemented in China for five years. This is immoral!"
What he found was "Sanlian Weekly". When facing his old acquaintance Bian Zhihong, he acted like a moral keyboard warrior. He stood on the commanding heights of public opinion and criticized him verbally and in writing. Every sentence contained an insinuation that "Bertelsmann is suspected of monopoly."
Bian Zhihong noticed this tendency, and instead of interrupting, he took the initiative and asked about Feigou.com's cancellation of the membership fee.
“Competition creates vitality.” .CoM
Lu Fei said seriously: "I believe that with the intervention of Feigou.com, Bertelsmann will adjust its membership policy and lower the membership fee. It may even be free of charge like Feigou.com."
“What can Feigou’s premium book club bring to its members?”
Bian Zhihong gave an example of the benefits of the Bertelsmann Book Club. Editors will select books for members and then mail beautiful book lists.
"Then you have to pay for the books, otherwise you are no longer a member of the Bertelsmann Book Club."
Lu Fei sarcastically introduced the recommendation mechanism of Feigou.com Book Club, which not only established public praise lists and high-quality best-selling lists, but also had personalized customization, that is, algorithmic recommendations.
"Recommendation algorithm?" Bian Zhihong was attracted by this technological term and was curious.
"That's right, an algorithm recommendation system independently developed by Feigou.com."
Lu Fei followed what he had written down and said that he had purchased the copyright for this algorithm from Xerox's Palo Alto Research Center.
In fact, algorithm push has already appeared in 1992, and Amazon has used this collaborative filtering algorithm early to filter products and users.
Feimai purchased the source code of the public version, and the first version produced by Wang Huiwen, Fang Xing and others in retreat was used in the book section.
If you use matrix decomposition, you can completely dominate the recommendation algorithm in the era when GPUs were not yet popular, that is, before 2012.
"Independent research and development?!" Bian Zhihong couldn't help but be surprised. Are e-commerce companies so technologically advanced?
“Feigou.com will not instruct readers on what to watch, but will let members make their own choices.”
Lu Fei nodded without hesitation, but he was at least tougher than Lei Jun. He modified the algorithm recommendation on the public version, which is not like rough rice. Aren't they all solution integrators? what!
After a conversation, questions and answers, in addition to condemning Bertelsmann and putting Feigou.com on the side of justice, we also need to add a label, a real high-tech Internet company.
You need fame, but you also need profit. Feigou.com has been included in the second batch of high-tech enterprises in Yanjing, and the benefits are endless in terms of finance, taxation, loans, talents, etc.
"That's about it for me to see here."
"about there."
Bian Zhihong turned off the recorder and saw Lu Fei handing him a red envelope. In return, he took the initiative to remind him.
"Mr. Lu, Bertelsmann advertises in periodicals every year. As far as I know, it has invested more than one million in Sanlian. It will cost Feigou a lot of money to wage an advertising war with it."
"The Internet has the advantages of the Internet. We don't need to compete with Bertelsmann."
Lu Fei raised his lips, and Bertelsmann smashed a dozen periodicals and magazines. He focused on two, "Sanlian" and "Reader".
Especially for "Reader", although one issue of advertising costs about 120,000 to 150,000, this publicity position is a must-have for calligraphers.
…………
On the 27th, the latest issue of "Reader" was delivered to various newsstands one after another, and copies were also placed at the Bauhinia Newsstand in Shuimuyuan.
After class, Wang Xiaochuan rushed over and bought a copy as soon as possible. On the dark blue cover, a dark brown-skinned baby elephant shook his trunk leisurely. The sky and earth in the background were empty and quiet.
Scroll through it slowly and you will see that Feigou.com occupies two pages, with the main title: "Just one book, join immediately." As long as you purchase one book, you will automatically become a member of the boutique book club, and it will be permanent.
Turning over this page, there is a cross-page advertisement. Bertelsmann occupied a middle advertisement on the right page. The main title is: "Free good books, membership fee is 10 yuan." There is also a small mark next to it "Original price 18 yuan." ” with a strikethrough across it.
His eyes widened, the membership fee had really been reduced!
Suddenly, the boy next to him shouted: "As expected of Feigou, it's too long for the ambition of our descendants of the Yan and Huang Dynasties. It's a club run by the Chinese themselves that understands what we need!"
Wang Xiaochuan leaned his head over and took a look. He saw that what he was holding up was the "Yanjing Morning Post" and immediately bought a copy. The headline on the front page of the science and technology section was Feigou.com, and the eye-catching title read——
"Feigou.com's "Mind Reading": Algorithm Recommendation".
This word made people think about it. I read it up and down several times, and my eyes became brighter and brighter. At this time, I heard the discussion of students.
"Bertelsmann will lower the entry fee. In the final analysis, it is still because of Feigou.com."
“That’s right, without Feigou.com, it wouldn’t be the only one!”
"It's useless to reduce it. It's still 10 yuan. If you buy two or three books, you'll have to spend 7 more yuan to remit money -->>
[Reading updates are slow to load, there are ads, and chapters are incomplete. Please exit Reading and read again! 】
There is a handling fee of 2 yuan, and the price is not as cost-effective as Feigou.com. "
"I'll just buy books on Feigou.com from now on. If I buy a book, I can join the club. I don't have to spend any money, and there are always discounts..."
The public sentiment is passionate, and people who favor and buy Bertelsmann are everywhere. Many students at Mizuki University are members of the Bertelsmann Book Club and have endured it for a long time.
This time, sparks ignited the pile of wood stained with gasoline.
Wang Xiaochuan stood in the crowd and remained silent.
Just from the advertisement in "Reader", you can smell the smell of gunpowder. Bertelsmann and Feigou.com are really at war. It is like a secret war.
Depending on the situation, if you are wrong, you will get little help, but if you are right, you will get a lot of help.
He took a deep breath, put the newspapers and magazines into his schoolbag, got on his bicycle and rode to Yanyuan, parked the car at the entrance of Zizi Hotel, and went directly to the 14th floor.
"Xiaochuan!"
Wang Huiwen walked out of Room 1418, pleasantly surprised, "Why are you here?"
Wang Xiaochuan suddenly felt envious when he looked at this junior classmate who was one grade younger than him, dressed in daily attire.
"Can I see Mr. Lu again?"
"Let me ask."
Wang Huiwen approached Tao Yao and turned back after asking, "Mr. Lu happens to be on duty, come with me."
………
"sit."
Lu Fei pointed to the sofa, and then brought a cup of hot tea. "You came to me because you wanted to admit defeat?"
Wang Xiaochuan nodded, then shook his head, "Whether I win or lose, I will do this part-time search job!"
"oh?"
Lu Fei smiled knowingly, and sure enough, none of the Millennium cards are as effective as the patriotic card, such as Changhong, TCL, Skyworth fighting foreign TV, Wahaha Defense War, Thick Rice Huaxia Chip...
Although Feigou.com does not market this way, the public's eyes are sharp, and this high hat is still placed on its head.
"I am also a member of Bertelsmann."
Wang Xiaochuan curled his lips and said, "I have long been dissatisfied with it. Feigou dares to confront others head-on. It's a good job!"
"Good! Very energetic!"
Lu Fei patted him on the shoulder, "That sounds very encouraging, but even if there was no such thing, you would still have to work part-time because you lost the bet."
Wang Xiaochuan was more surprised than suspicious: "It's only been three days!"
"Yes, it is not easy to gain a place in a market that has been eroded by Bertelsmann for five years in such a short period of time."
Wang Huiwen raised her head and was extremely proud: "But we at Feigou.com have done it. Within three days of the promotion, there may be one-tenth of the Bertelsmann Club members."
"How much is one-tenth?" Wang Xiaochuan opened his mouth.
"About 150,000."
Lu Fei said it lightly, as if it was not worth mentioning.
Wang Xiaochuan worriedly asked: "Mr. Lu, what will Bertelsmann do against you?"
"Dealing with Feigou? It should take care of itself first."
Lu Fei said in a relaxed tone, "Maybe within a few years, you will see Bertelsmann withdraw from the Chinese market."
"No way, Bertelsmann has 1.5 million members, and there will be more in the future."
"You only see the glamor of it, but behind it is a huge cost burden."
When Lu Fei goes to war, he naturally does not fight an uncertain war.
After some investigation, Bertelsmann's entire book club spends tens of millions of dollars every year, and the book list mailed every month alone costs 3 million RMB.
Feigou.com does not have a big burden. Instead of losing money, it may also make money. In addition to selling books, it also provides members with a book promotion service similar to Buyitong. More than 7,200 people have opened the SP business.
Although Wang Xiaochuan stays in the ivory tower, he is not stupid. If he thinks about it carefully, Bertelsmann may fall into a vicious cycle in the face of the gang fight from the entire Chinese e-commerce company:
On the one hand, books are priced too high to be sold, collections are slow to be paid out, capital turnover is poor, payments are in arrears, and new and good books from publishers cannot be obtained...
On the other side, manpower, rent, water and electricity are getting higher and higher.
This giant will be bled out by a bunch of men led by Feigou.com, and it can be drained to death.
Thinking of this, he suddenly felt horrified.
“The most powerful force in the world is to rise to the occasion.”
Lu Fei took a sip of tea and smiled calmly.
Physical bookstores will be overwhelmed by e-commerce e-books sooner or later.
Feigou.com uses Bertelsmann as a whetstone to gain experience in the book operations department, a paving stone to build reputation for the website, and a stepping stone to build the company’s valuation.
One fish, three meals!
Wang Xiaochuan was standing on the third floor and could not tell that Lu Fei was standing in the atmosphere. He secretly compared him with Zhang Chaoyang. The levels seemed obvious.
Looking up at Wang Huiwen, he became more and more envious. No wonder he still wanted to follow Lu Fei even if he gave up studying.
The minister who chooses the master must meet the master of the Ming Dynasty!
－－－－－－Digression－－－－－
Thank you God for the 3,000 starting coins.
