In the new millennium, China has few windows to understand the world.
Rather than the Internet, I read newspapers, books and magazines more often, such as "Clean Neon Country", "Free and Democratic America", "Hard-working Jews", all from Yilin, "Reader" and the like. flow out.
In short, the moon in foreign countries is round.
Among readers, the Bertelsmann Book Club is the most popular. Since it took root in China, it has occupied half of the Chinese book market in a few years, with more than 1.5 million members.
Just to join the book club, you have to pay a membership fee of 18 yuan.
After joining the membership, it is compulsory to buy books every quarter. If you don't buy a book, you will have a book mailed to you directly. You must pay for the goods when they arrive, otherwise you will automatically lose your membership and the membership fee will be wasted.
He buys and sells by force, and is extremely tyrannical.
Feigou.com has been marketing and promoting for a whole week with slogans such as "50% to 30% off best-selling products," "Never buy or sell by force," and "You only need 1 yuan to join."
When Mr. Lu comes, there will be blue sky!
At this moment, the long-standing book friends of Bertasmann are like springs that have been pressed to the extreme, bottoming out and jumping into the arms of Feigou.com.
1 minute, 39 copies sold.
10 minutes, 543 copies sold.
In one hour, sales exceeded 4,000 copies.
In 2 hours, sales exceeded 11,000 copies.
Children's books, history, children's popular science, and literature have the largest number of transactions and the fastest sales growth. Some books on the best-selling list fluctuate, and some are still standing and firmly on the list.
"With this trend, there is no problem with 70,000 to 80,000 yuan a day!"
Xu Lei looked at the background data and rubbed his hands excitedly. The subscription code (the total price of all books) has exceeded 250,000 RMB.
This still limits the sales quantity of many popular categories of books, with restrictions on logistics, warehousing, production, etc. If the sales were completely liberalized, for example, "Who Moved My Cheese", there would definitely be more than the 2,000 copies stated. few.
"The water is flowing, and there will be a two-day promotion on the 26th and 27th."
Lu Fei touched his chin and calculated the profit and loss of Feigou.com for one day based on the sales volume of 70,000 copies.
For most publishing houses, a 50% discount is the bottom line for book profitability. If the discount is too low, you will lose money on each book sold.
No matter how large the purchase volume is, the purchase price is usually 60% to 65% of the selling price. However, for large publishing houses such as Sanlian and Commercial Printing, the wholesale price is basically 75% to 80%. Selling at 50% off is basically a loss-making book sale. .
But when purchasing on Feigou.com, I put a little more thought into it.
For children's and classical literature, look for small publishing houses instead of big ones. If the volume of each purchase is tens of thousands of copies, the wholesale price can be as low as 30% to 35% of the list price.
Many bookstalls set up in supermarkets sell books by the pound and make a small profit by relying on this price difference.
A rough calculation shows that on Christmas Book Day, the 25th, the loss of b2c books will be around 100,000 to 150,000.
The maximum amount is 600,000 in 3 days. Putting it into the entire operation of Feigou.com, it is completely cost-effective. It is worth more than a few prime time advertisements on CCTV 8.
"This kind of book activity should be held frequently."
Xu Lei saw that the number of new registered users increased slightly by 2,000.
Lu Fei couldn't help but yawned, "There will be many opportunities in the future, such as World Book Day, winter and summer vacations, and Double Eleven. If this format is established, the book business will enter a new stage."
Xu Lei smiled and said: "We are making such a big fuss in the Heavenly Palace. What do you think Bertelsmann will do at dawn?"
"Of course I'm trying to find a way to deal with us. I'm going back first to recharge my batteries."
Lu Fei stretched and waited until the book sales exceeded 20,000. The wall clock in front of him had reached 3:24. Then he took out the beautifully wrapped gift box from the drawer, waved and left.
He, Liu Edong, and Xu Lei took turns to change shifts. On the three days of book promotion days, the three of them each occupied a time slot, and at least one of them sat firmly in the tent.
"Remember, ha, remember to come early to take over at noon!" Xu Lei took a sip of coffee to refresh himself.
…………
At 7:30 in the morning, the sky was clear and blue.
The newsstand that had just opened was still waiting for the newspaper delivery man to deliver the paper. The IT circle, especially the e-commerce circle, had heard about Feigou.com's offensive situation from various channels, and was confused.
The co-authorship against Sohu is fake, the real target is Bertelsmann!
Zhang Chaoyang and the Souhu generals who were guarding the Guanghua Chang'an Building were on the alert and prepared painfully for Lu Fei's offensive. As soon as they heard the news, their tense nerves immediately relaxed.
Soon, Zhang Chaoyang and others saw the clues, and they cursed loudly and harshly. They kept it secret internally. It was just Sohu Mall. The senior management had a high degree of unity in opinions and gave up strategically.
As long as I don't have it, you can't hit me.
Zijin Building, Joyo.com.
"Mr. Lei, we were all deceived by Lu Fei."
Chen Nian was full of emotions. Young people did not respect martial ethics and were playing tricks on Chen Cang. Attacking Souhu was a lie, but attacking Bertelsmann was real.
"There is no compulsory purchase, permanent membership, and a 1-dollar club. They are targeting Bertelsmann's weakness. They have definitely been planning it for a long time."
"It's a good idea to point here and there, but Bertelsmann will definitely be unable to catch it now."
Lei Jun looked at the computer screen and saw rows of books in the [Books] section of Feigou.com, some of which had been sold out. The books had switched from sales to pre-sales. His eyes kept flickering, dimming for a while, then bright for a while.
Chen Nian adjusted his glasses, "Bertelsmann is too arrogant. Before it monopolized the market, everyone had no choice but to accept its methods. Now Feigou.com launches a sudden attack, and the book market structure in the future will definitely be turned upside down."
"Lu Fei seized a good opportunity, just at the tipping point of his emotions."
Lei Jun admired and regretted at the same time. The reason why Bertelsmann was able to develop safely and steadily in China was that there were no competitors to fight against it.
It is catching up with the Internet winter. Internet companies are generally strapped for funds and unable to participate in competition. It is like an introduced alien species that "reproduces" without natural enemies.
But now that Feigou.com has rich people and powerful people, it can indeed confront this behemoth head-on!
"This is the first foreign brand he has sold?"
Chen Nian replied: "Ebay, Ubisoft, it is the third one, Mr. Lei, is this too tough?"
"Reasonable rules, preferential discounts, and arousing national sentiments, even Bertelsmann can't do anything."
There was a sourness in Lei Jun's tone. The most popular brand is always the patriotic card. What the hell, Feigou doesn't want to wear it, but Zhuo Zhuo can't afford it.
"Old Chen, please ask the people from the library department to hold a meeting later to attack Bertelsmann. Zhuo Zhuo also wants to help out!"
Excellence is imitating, and Dangdang is also studying.
On the 26th, the second day of the promotion, although the overall book sales were only about 60% of the 25th, just over 40,000, it exceeded 100,000 copies in two days, setting a sales record for Chinese e-commerce.
Feigou has mobilized the enthusiasm of b2c e-commerce companies that mainly deal in books, audio and video, and mobilized all the big and small hills.
The online shopping malls are all targeting Bertelsmann.
Are you pointing a gun at me? You point a gun at me!
Bertelsmann suddenly became a big boss that was under fire to gain reputation. It not only disrupted its profit plan in China, but also disrupted its strategic layout in China. Most importantly, it broke its monopoly in China. I can no longer happily cut leeks.
For the first-time bird Feigou.com, it cannot be said that I wish to eat its flesh raw, but at least it would drink blood and cramp, bruise the bones and scatter ashes.
Damn it, you want a fight, don't you, Mr. Lu?
