"On November 25th, Feigou.com will have a new event in November. Starting at 8 o'clock tonight, three mobile phones will be given away every hour, one Motorola, one Ericsson, and one Nokia!"
"The event lasts for three days, and 72 mobile phones are delivered non-stop every day!"
"..."
Whether you are a fan of Internet Arts or New Wolf, or a netizen who receives a QQ pop-up window, when you see a sudden promotional advertisement, you will be confused at first glance, and after the second glance, you will be excited. This year's avatar "game recharge" There are very few online scams like "give away a mobile phone" or "win a big prize in a game". The Chinese people really believe in the Chinese people, so they can't wait to find out how to give it away, the specific event rules, and the qualifications to participate...
Especially the newly registered users who were forced to quit by e-commerce.com were overjoyed. It would be better to come early than to come by chance, and they saw 6 words——
1 yuan flash sale event.
The rules are very simple and crude. In each time period, several products of different values will be released, mainly including 27 official flagship stores, but each product only sells for 1 yuan. Whoever grabs it belongs to whoever grabs it. A mobile phone priced at RMB 6,000, or a laptop priced at RMB 6,700 or 7, is still a dollar, and everyone has the opportunity to grab it.
Lu Fei’s move is a celebration of Taobao’s 6th anniversary.
Lu Yun launched a 1-yuan flash sale on Taobao for the first time. This event directly pushed Taobao’s traffic to a new height, and also laid the foundation for the Double Eleven shopping carnival. The investment cost is not high, and it costs a small amount of money, but it is It can increase traffic, attract eyeballs, and cultivate users’ shopping and consumption habits.
Of course, there are four more, which is to use the main auction business that eBay is proud of to tease eBay.
Feigou.com, this weird new activity, not only welcomed a large number of netizens, but also naturally attracted peers in the IT circle, especially large and small e-commerce companies.
Many platforms are now imitating various strategies of Feigou.com, such as "two-yuan four-yuan VCD", "book sale", "early listening to new albums and music", etc. Some are imitating others, some are trying to adopt HD, or The road is crooked or wide.
In short, Feigou.com is the benchmark and template for e-commerce. Lu Feisuan gradually replaced Wang Juntao and Shao Yibo and became the rising "godfather of new generation e-commerce". Many people pay attention to his every move every day and learn from it. thing.
Uchiha Luyun opened his Sharingan and learned everything, "Chongxin, our Ali Mama can also use this method to promote sales on the first day it goes online."
Cai Chongxin smiled bitterly, "We could have used this trick a year ago, but we can't afford it now. Our finances are too tight and we can barely maintain daily operations. And Ali's mother's research and development, I'm afraid it won't even be promoted on the portal." There may not even be funding.”
Lu Yun touched his chin, "When the website is officially launched, you and I will go to Neon again to meet Son."
Cai Chongxin nodded, "This is the only way, and if you want it, you have to ask for more. We are sandwiched between the two giants Feigou and eBay."
"The fight between a liger and a tiger, I hope this time will make eBay nervous for a hundred days." Lu Yun glanced at the time on the computer screen and couldn't help but sigh.
…………
At seven o'clock in the evening, a large wave of promotional offensives were already gathering momentum in the trenches, waiting only for the charge horn to sound at eight o'clock.
In the Ziyuan Hotel, everyone was up and down, ready to go. The table next to them was in a mess. KFC family meals, Pizza Hut, etc. were either empty boxes or barrels, leaving a pile of bones and dregs.
The two female administrators were cleaning the battlefield, looking from time to time to Lu Fei and Liu Gaodong, who were in charge of the Chinese army.
"Gedong, what's coming is a large-scale traffic impact. We must survive this time no matter what. The website must not crash."
Lu Fei crossed his arms and touched his arms lightly with the fingers of his right hand.
Every e-commerce shopping festival, the biggest fear is that the early stage promotion is overwhelming, and the publicity is in full swing. When users enter the platform and are about to bear fruit, the website suddenly crashes and Barbie becomes Q.
That would turn a good thing into a bad thing and make a big joke.
Not only will the plan be in vain and the strength cannot be improved to the next level, it will also suffer backlash, lowering the brand image among users.
"Mr. Lu, the 30 million we spent on server configuration was not in vain. Just in case, I have kept two more servers as backup."
Liu Edong glanced at his watch, it was 7:50.
Although there are still 10 minutes left before the flash sale event at 8 o'clock, the traffic to the website is gradually increasing, which is even more fierce than the flow of eBay customers pouring into Feigou.com the day before yesterday. Ping-->>
[Reading updates are slow to load, there are ads, and chapters are incomplete. Please exit Reading and read again! 】
The pressure capacity designed at that time is simply insignificant here.
It's a shame that we have been planning for a long time, otherwise it would be very easy for supernatural phenomena to occur, such as data not being saved, confusion, and services not responding...
After all, just like the sneaker counters in shopping malls holding "zero-yuan shopping" activities, all sneakers are sold for 0 yuan or 1 yuan. The mall area is so large, the counters are so big, and hundreds of thousands of people swarm to buy them all. It would be strange to trample a few people to death.
Lu Fei took a deep breath. This was completely the first preview of Feigou.com's brand day. Even though the clouds were usually calm and the wind was breezy, at this moment, his heart was beating faster and faster with the movement of time.
In the first 10 minutes before the 1-yuan flash sale started, the traffic was already double the number of daily active users on Feigou.com, exceeding 400,000.
In the first five minutes, the visit traffic had increased two or three times the usual amount, getting closer and closer to the threshold of one million. At that time, the needle moved from "7" to "8", like throwing a spark into a room full of gas, completely Exploded open.
With a bang, it went straight to 600,000.
"Where's the backup server? Get ready quickly, don't delay the big event!"
"Okay...I understand, but there is too much data coming in at once."
Liu Edong and Wang Huiwen were also startled by the unprecedented wild scene, but fortunately they recovered immediately and commanded the deployment.
“A carton of Mengniu milk, instant sale!”
"A box of Qilixiang milk tea, instant sale..."
"Mr. Liu, the grand prize Nokia 8250 will be released on time at 8:20?"
Faced with the programmers' questions, Liu Yidong replied: "Send it out five minutes in advance to avoid delays. Ericsson and Motorola will do the same later. Even if it is earlier, it cannot be later!"
Lu Fei watched quietly and couldn't help but sigh, this is the skill of using four ounces to move a thousand pounds, and the effect when used well is simply amazing.
Although limited by the conditions of the times, the software and hardware infrastructure is still insufficient, and the number of Internet users and consumption levels are also insufficient, but there are disadvantages and advantages. At this time, cheating software such as flash kill devices will not appear, because although there are many Chinese hackers, they I can hardly do anything that is out of style.
Time passed by, and the traffic volume skyrocketed. However, the constructed dam withstood the unprecedented traffic impact on the first day, and the reservoir actively stored water, and then used the second and third days to absorb the new traffic. This group of users is retained and converted.
Liu Edong said excitedly: "Mr. Lu, now millions of buyers are no problem!"
Lu Fei clenched his fist and punched it gently, "Don't be too happy too early. If the mountains of goods cannot be shipped, it will lead to a warehouse explosion. When the user cannot receive the goods for more than ten days, the customer service phone number will be It will be blown up, and you have to keep an eye on the downstream logistics."
"Don't worry, Mr. Lu."
Liu Edong suddenly realized that no wonder Xu Lei had been waiting here to compete with the postal bosses in the past few days to discuss his drinking capacity and win the exclusive channel!
…………
The next day, the media and online media seemed to have found a treasure. The protagonists in the finance, technology and people's livelihood sections were all Feigou.com and eBay.
It’s just Yigou.com, most of which are negative news, as you can see from the titles alone, “eBay’s new rules scare away sellers, users flock to Feigou.com”, “eBay’s “reverse behavior”, falling into a crisis of trust”, “eBay Choice: eyeballs or integrity? 》……
Feigou.com, on the other hand, is almost helping it show off its report card. For example, the number of registered users of Feigou.com has exceeded 1 million, the number of daily visits to Feigou.com’s one-yuan flash sale has reached a record high, and Feigou.com has ranked first in Alexa’s domestic website rankings. Feigou.com is suspected of setting up an auction business.
One is evil and the other is good, one is derogatory and the other is praise, all visible to the naked eye.
In the Zijin Building, Chen Nian's eyes were so hot that he said, "Mr. Lei, let's follow Lu Fei's lead and create a 1-yuan flash sale for books, right?"
Lei Jun nodded, "Lu Fei's move is amazing. He probably figured out that e-commerce companies like us and Dangdang will follow up no matter what. He's really awesome. He mobilized us all to fight eBay together."
Chen Nian sighed: "Defeat the auction with the auction, kill people and kill the heart!"
"Ebay has to make this move. It depends on the volume of transactions and users. It will have to be done sooner or later. If Feigou didn't step in, it wouldn't be like this."
Lei Jun sighed as he watched eBay reap the consequences and sink into the quagmire.
This is over. eBay previously took a stake in eBay, and eBay raised $30 million in the Internet winter. They were completely suppressed by Feigou.com!
