Taipei, Section 2, Anhe Road.
The three-story Alpha Music Company stands here, with a sign hanging at the door.
At the morning tea shop across the street, the two brothers sat facing each other.
"Second brother, you said that the future image spokesperson of our milk tea is in this company?"
Lu Yun was eating duck meat and rice with oil, and his mouth was full of oil.
"That's right." Lu Fei took a sip of pineapple oil and a sip of milk.
"I thought you were going to Rolling Stone." Lu Yundao said.
"I think so. I also want to find Ren Xianqi to speak for me."
Lu Fei drank up the pineapple oil in a few mouthfuls, picked up his fork, and rolled up the pork teppanyaki noodles.
To say that the most popular singer from 1998 to 2001 was none other than Ren Xianqi.
How red is it?
With his really ordinary appearance, he can play the three heroes written by Jin Yong and Gu Long in one breath. The TV series seems not to be about ratings, but like a MV series created for his new songs.
"Love in the Pacific" was released, and sales in the Bay Area exceeded 1 million. This number became the swan song of the Bay Area record industry, and even Jay Chou could not break it after that.
As we all know, there are five of the Four Heavenly Kings, and Ren Xianqi's peak is not inferior to the Four Heavenly Kings.
"But the money we have is not enough. The endorsement budget is up to 700,000."
Lu Fei shrugged his shoulders, wiped out the breakfast on the table, and then the two of them crossed the zebra crossing and walked to the door of Alfa Music.
"Second brother, is this company really owned by Wu Zongxian?" Lu Yunzai looked at it carefully, and it was difficult to associate this small company with a man with a fortune of over 100 million in the Wanwan hosting industry.
A net worth of over 100 million?
He was already on the verge of bankruptcy, but he managed to save his financial crisis by packaging and selling all of Alpha's assets, including Jay Chou.
Lu Fei walked into the company, looked at the layout, and touched his chin. Such a company could sell NT$300 million in 2002. The only real value is Jay Chou.
If we really want to cut off the beard, we must raise more than 70 million RMB within a year. Of course, it is not impossible!
Under the guidance of the front desk lady, just after exiting the elevator, Yang Junrong led all the employees to stand respectfully, including Liu Genghong, Wen Lan, and Fang Wenshan. It can be called the largest welcome ceremony in Alfa.
After all, the two people in front of me were recommended by Jiao Xiongping, and they were the first mainland merchants to come to us for cooperation.
"Mr. Xiao Lu, Brother Xian is held back by other things and can't come. Let me say sorry to you."
Yang Junrong was polite and said, "If you have any cooperation, you can tell me. Brother Xian has left the company to me, so tell me the same thing."
"I'm here to find him."
Lu Fei took out a cassette of "Jay" from his bag, then scanned the crowd, "Hey, is the singer from your company named Jay Chou not here?"
"Oh, yes, he's in the studio now, please come with me."
Yang Junrong led the way, asking for details along the way.
Lu Fei simply introduced himself to his family, and did not fully disclose the details. He only revealed the purpose of his trip.
"Looking for Jay Lun to be your image spokesperson?"
Yang Junrong was extremely curious, "Is Jielun so famous in mainland China that he can let you two come all the way to Wanwan?"
"No."
Lu Fei shook his head, "Before I came to Wanwan, I had never heard of this singer. It was also by chance that I heard students talking about him in a video bookstore, so I became interested in buying a copy."
As he spoke, he waved the tape in his hand.
"No wonder!" Yang Junrong's doubts disappeared, "I just said that Jay Lun's "Jay" has not been released in mainland China, how can it become popular in the mainland?"
"If "Jay" wants to be released in the mainland, I can help." Lu Fei took out his business card and handed it over.
Feigou.com?
Yang Junrong did not go into details for the time being, waved his hand to dismiss the welcoming team, and led the two brothers into the recording studio.
At this moment, they were standing on one side of the soundproof glass, and Jay Chou was standing on the other side, wearing a red sweatshirt and a hood, articulating words and sentences, and vaguely rapping:
"The small shrine in the izakaya,
Away from the cobbled entrance,
Faith almost a meter wide.
I sit and drink miso soup..."
A chord, a song "Ninja", a thick neon melody reached his ears through the speakers. Lu Fei's face was full of nostalgia. He almost bit his tongue to bleed when he practiced this song at KTV.
Lu Yun looked awkward, as if he had eaten a fly.
That's it?
I don’t understand what he sang at all. What he sang was so messed up. How can such a singer become famous?
He looked at this young man with slightly curly hair. He looked a bit like Lu Fei before he changed his temper. He pretended to be cool and handsome, and was unruly. However, unexpectedly, he lost his temper as soon as he greeted people and became shy.
"General Manager Mainland China."
Jay Chou bent down slightly and said, "Mr. Xiao Lu."
"Hello." Lu Fei shook hands with him, "I am your fan, can you sign your autograph for me?"
As soon as he finished speaking, the solemn atmosphere suddenly became relaxed, and Jay Chou's tense nerves relaxed. He smiled innocently and raised his pen to sign.
Lu Fei said: "The song "Lady" is very new and weird. The rap at the front is awkward but beautiful. That lyrics shouldn't have been there before, right?"
That’s right! Any tampering with my lyrics is just superfluous! (Voice: Charlotte)
Fang Wenshan stood behind and nodded when he saw Jay Chou, full of resentment. If eyes could kill, the knife-like gaze had already delayed him.
"Mr. Yang, I wonder how much the endorsement fee would be for Jie Lun to do an endorsement now?" Lu Fei put the tape into his bag.
"Endorsement? I don't have..."
Jay Chou was confused. From his debut to the present, even if he released an album, let alone a mainland company, even if he was in Wanwan, he would only be filming commercials, and the celebrities who endorsed him were not qualified enough.
"Ahem!"
Yang Junrong coughed repeatedly, gave him a "Don't talk" look, then showed a bright smile, and tentatively said: "We are negotiating with several companies about endorsements, but they haven't been finalized yet. Due to business confidentiality, I can only disclose , the minimum is 6 digits in RMB.”
Hundreds of thousands? !
Lu Yun was speechless. If Lu Fei hadn't been sitting still, he would have left directly.
At that time, the maximum endorsement fee for top-tier singers and movie stars was around 5 million, with most being two to three million. Jay Chou had only released one album and was not well-known in the mainland. With this kind of money, why not find one in the mainland?
"250000."
Lu Fei called out the first price, which was a reference.
Wahaha signed Wang Lihong in 1998. He had just debuted at that time. Like Jay Chou at this time, he was still a newcomer. The signing fee was about 200,000.
Yang Junrong raised his eyebrows. 250,000 yuan is equivalent to about 1.08 million (1:4.3271). It is already the endorsement fee for a second-tier singer, but he is not surprised.
"Jay" has sold more than 100,000 copies. In Wanwan, 50,000 is a gold record and 100,000 is a platinum record.
This is an era without the Internet, without mobile phones, without fans to list, and without companies hiring trolls to build publicity. A singer's popularity must be built on one album after another.
"Mr. Xiao Lu, you may not know that Jay will participate in the Golden Melody Awards in March, "Jay" has been shortlisted for several nominations, and a new album will be released in September..."
Yang Junrong said so much, it’s just three words, you have to pay more!
"I wonder if Mr. Yang has heard of Wang Lihong?"
Seeing him nodding, Lu Fei continued: "Wang Lihong relied on Wahaha's endorsement, and through Wahaha's overwhelming advertising and the hot sales of purified water, he quickly became famous in the mainland.
Our drinks will also be advertised everywhere like Wahaha. If we cooperate, Jielun can be like Wang Lihong. Doesn’t Mr. Yang want to enter the mainland? "
Entering the mainland?
Jay Chou blinked, his heart pounding wildly.
With a wave of his hand, Lu Fei gave a three-year image endorsement plan of 250,000 yuan, which was only the endorsement fee for the first year.
In the second year, it rose to 1 million, which is the first-tier threshold. In the third year, it was 2 million, which only top-tier popular singers can get.
Yang Junrong's expression suddenly changed, and he couldn't help but feel moved.
Generally speaking, endorsement contracts are basically signed once a year.
Because the brand cannot guarantee that the spokespersons they sign will remain popular, like in later generations when traffic stars and idol idols are rampant, they will not even sign annually, but only sign quarterly, either for 3 months or half a year, and then they will be done after cutting the leeks. No renewal upon expiration.
When signing a long-term contract, the longer the time limit, the greater the risk.
Jay Chou was greatly moved and his breathing became rapid. He never expected that the first company that approached him as an endorsement would be so sincere and so optimistic about his future.
"I believe in my vision, and I also believe that Jielun will be as good as Ren Xianqi in the future, and I firmly believe that our cooperation will definitely be a win-win situation."
Lu Fei cast a sincere look, with the word "honest man" written all over his face.
"Xiao Lu always thinks the same thing as me. When I found Jie Lun, I told Brother Xian that he will definitely become popular, and he will be very popular. If he can't become popular, it's because I'm not good at it!"
Yang Junrong was extremely excited and rubbed his hands, "But let's take the liberty to ask, what exactly are the drinks you sell?"
"milk tea."
Lu Fei asked for a pot of hot water, a few empty cups, took out the pearl glutinous rice balls from Chun Shui Tang, and a can of exclusively prepared milk tea powder from his bag, then prepared five cups in front of everyone, raised his hand and made A gesture of invitation, "Try it."
Waves of milky fragrance hit your nostrils, and the air was filled with the fragrance of milk tea.
Jay Chou sniffed and couldn't help but pick up a glass and started to drink it. Yang Junrong immediately stopped him.
He still remembered Wang Jie's lesson about poisoning his throat, so he had to be cautious. He divided the cup in Jay Chou's hand into two parts and tasted it himself first, willing to test the poison.
"It's a joke for you two. There's nothing we can do about it. There are some dirty things in the industry that we have to guard against."
"It's not a bad thing to be cautious." Lu Fei was not annoyed and toasted with milk tea instead of wine.
Jay Chou quickly picked it up, not caring about burning it, and poured it into his mouth. The mellow and sweet taste made him blurt out: "Oh, it's not bad."
"When you become our spokesperson, you will be in charge of milk tea."
Lu Fei curled his lips and said, "I don't even want to drink it. Come here, give me some milk tea!"
Jay Chou asked: "What's the name of this milk tea?"
Lu Fei said: "Qili Xiang."
