Returning to the courtyard covered with stars and moonlight, I saw Qin Hailu washing clothes on a washboard.
"Your uncle and sister-in-law are selling socks?"
She looked at the carriage of the tricycle. The bundle was shrunk into a piece of cloth, and she said in surprise: "A few days ago, we packed such big bundles. Are they all sold out today?"
Xiao Hongmei hummed and forced a smile when asked about her turnover.
"Count the money. Just count it and you'll know."
Lu Fei raised his lips, eagerly entered the house, opened the tin box, poured the money on the spread newspaper, one cent, one yuan, five cents, ten yuan, five yuan...
There was a pile of steel coins and bills, which was spectacular, and there was even a green two-dollar bill.
I looked at the year and saw that it was the fourth edition of 1990. No matter how expensive it was, it was only twenty or thirty yuan. This one was in ordinary condition, with wrinkles and cracks. If it was folded in half, it would cost about ten yuan.
But no matter how small the mosquito legs are, they are still meat.
He stopped smiling, holding the banknotes one by one in his hands, and stacking the steel coins into a pile, counting them carefully.
Xiao Hongmei lost interest, took the remaining two pairs of Langsha stockings, and sighed softly.
Qin Hailu looked left and right, men laughed, women were sad, uncle Le and sister-in-law were crying. The two completely different expressions confused her: "How much?"
"How much?" asked.
"569 yuan." Lu Fei smiled, "Including the 4 pairs that my sister-in-law sold before, the total is 574 yuan."
Xiao Hongmei raised her head suddenly, "What!"
Qin Hailu exclaimed: "You sold more than five hundred in one night. How did you sell it and how much did you earn?"
Xiao Hongmei opened her mouth and couldn't speak, so she quickly started to count. After the first count, her pupils were shaking, and her fingers were stained with saliva. She counted twice more, her brain shut down, she looked confused, and she directly doubted her life.
"Sister Xiao, tell me, how much did you earn?" Qin Hailu asked.
"1,116 yuan 8." Xiao Hongmei stared at Lu Fei, "How could this happen, Fei, how could this happen!"
Lu Fei confessed without reservation that after all, he could not accompany his sister-in-law to go out to the stall every day. In fact, to put it bluntly, it was nothing more than an old routine used by e-commerce companies to divert traffic——
Low-end goods drive traffic, high-end goods earn the price difference, attract new customers, convert, and retain, all in one package.
Even if you lose money on low-end products, the huge sales volume alone has pushed the store to the recommendation position of Dabao, Pinxixi, and Jingdong. Not to mention, a large number of users are too lazy to browse the page and choose stores in order of "sales volume from high to low".
It is equivalent to spending money on promotion, saving some advertising fees, and you can attract traffic to consume your own high-end products. Although the buyer may make a small profit, the seller will never lose money, or even make a profit.
Online is a basic practice, but when it comes to offline entities, the situation is still different.
For example, at Huangmao's stall, ordinary socks are only 1 yuan. They regard the 80-cent ordinary socks as a traffic-drawing model and price them to 1 yuan. The discount is not painful, but the effect is not good, so the traffic-drawing model must choose high-end pure cotton. Socks, refined cotton socks.
7 pairs for 10 yuan, 2 pairs of pure cotton socks, 5 pairs of ordinary socks, bundled for consumption, which not only earns customer traffic, but also drives sales.
At other sock stalls, a few or more than a dozen pairs of ordinary socks are shipped in one day. He sells 100 pairs at a time. He is a small profit but quick turnover. The profit of 2 cents, 100 pairs, is 20 yuan, all of which are paid for. Subsidies, supplying mid-range socks at reduced prices.
The real profits come from socks worth 6 yuan or 10 yuan. Relying on the popularity of the promotion and the reputation of "cheap", "hot" and "high quality directly from the factory", the sales of high-end socks have greatly benefited.
196 pairs of socks, more than 100 buyers.
Although in this era, one dollar can be saved to two dollars, and customers who can afford mid-range socks may not necessarily have demand for high-end socks, but as long as a very small number convert to high-end socks, it is enough!
A pair of silk stockings costs 6 yuan in and 9 yuan out, a 50% profit, while for Langsha's, it's 80%.
"Sister-in-law, I call this 'mid-range small profit, low-end profit in volume, high-end profit in price'."
"Can you still sell socks like this?" Xiao Hongmei was enlightened.
"It's more than 100 a night, and 3,000 a month. Oh my God, it's my three-month salary!" Qin Hailu couldn't help but feel excited, "Sister Xiao, how about selling socks with you one day when I'm free at night?"
"Okay, I'll buy another 200 pairs tomorrow!" Xiao Hongmei suddenly regained her confidence.
"Sister-in-law, if you want to buy in, buy 300 pairs."
Lu Fei thought that other traders would not be able to find a way out in the short term, so he took advantage of the market to make a profit before it was saturated.
Therefore, the purchase ratio of high, middle and low-end socks is given, and the whole category is not included. Street stalls cannot be perfect, not only occupying space, but also easily confusing customers. In fact, most people have difficulty choosing, especially in physical stores.
"A Fei, where did you learn all this?" Xiao Hongmei asked in surprise.
"Hey, sister-in-law, I was just thinking about it too." Lu Fei opened a box of Langsha without saying a word.
Xiao Hongmei immediately said anxiously: "A Fei, why did you dismantle it? You can keep it and sell it together tomorrow."
"Sister-in-law, please put it on and try it on."
"Me? How can I wear such expensive socks?"
"Sister-in-law, I want you to wear it when you go out to the stall tomorrow and show off our stockings to female customers."
Lu Fei handed it over, "High-end women's socks, it's better to see them than to believe them. Why do clothing stores put mannequins and dummies? They're just for display!"
Xiao Hongmei waved her hands unconfidently, "I can't. I'm so old and I don't know how to dress up. If I wear them, my stockings won't be sold."
"How could that happen, sister-in-law, you are only 30 years old, and a woman is only 30 years old!"
Lu Fei patted his chest, don't worry, I'm here!
who I am? A third-level photographer, he has handled countless e-commerce "seller shows" and advertising "model shows".
"It's really inappropriate for me to wear stockings, they don't match my clothes."
Xiao Hongmei was coy, but Lu Fei knew that his sister-in-law's wardrobe was almost in the style of a worker in the 1980s, with black, gray and blue work clothes, and only a few dresses. The latest one was bought three years ago.
He tore the package deliberately, so Xiao Hongmei couldn't refuse and climbed up the pole: "Then buy new clothes. Sister Hailu, can you lend my sister-in-law one to see which one is suitable?"
"No problem!" Qin Hailu saw the trick, "Sister Xiao, let's go to the room."
Xiao Hongmei was shocked when her wrist was caught, "No, I can't."
Lu Fei had already thought about the reasons. He started with business and spent money with money. Who can make the best money? Women!
Behind a deer cloud, there is a woman who buys hundreds of millions of goods.
What do women pursue? fashionable!
How can a female boss sell high-end goods if she doesn’t dress fashionably?
Under such pressure, Xiao Hongmei followed Qin Hailu to try on clothes, walking in and out of the room, appearing in front of Lu Fei again and again.
"A Fei, where did you learn how to dress? You are better than us girls."
Qin Hailu clicked his tongue and praised: "Silk stockings can be matched with sandals so well, hey, sister Bang can also match them!"
………
“Stockings and sandals?”
When a family of three returned home, Hu Lanjuan's sister heard about her sister's weird outfits and was furious. "Hu Lanjuan, don't you think you're too vulgar?"
Hu Lanjuan grabbed her sister's ears and said, "How are you talking, Hu Lanxin, no matter how big or small, can you hear me?"
Hu Lanxin immediately surrendered: "Oh, sister, hehe, sister, you have been deceived."
"No way?"
Hu Lanjuan couldn't help but be shaken, "The boss said he read it in fashion magazines, about sun protection, body shaping, and microdermabrasion. I think it makes sense."
"Tch, what's the matter! He sells socks. If he didn't say that, how could he trick you into buying socks?" Hu Lanxin gnawed on the apple.
The man had the courage to scold, "That's right, that's right, I just bought socks for 5 yuan, and you bought one..."
"Who should I buy it for to wear? It's not you!" Hu Lanjuan's look immediately extinguished his arrogance.
Hu Lanxin said: "Sister, have you dismantled it? If not, please return it immediately. Wear stockings with sandals in the summer. It's so earthy."
"But he won't give in, what should I do?" Hu Lanjuan hesitated.
"He dares! Sister, I will accompany you tomorrow!"
Hu Lanxin put her hands on her hips and asked, "Where is his stall?"
