At the beginning of the lanterns, Dashilan Night Market is already crowded with people.
At the entrance of Qianmen Street, there are five six-column and five-story cross-street archways with a plaque of "Zhengyang Bridge" in the middle and a painting of "Two Dragons Playing with Pearls" on the top.
Lu Fei drove Xiao Hongmei to his old place on a tricycle. Many mobile vendors had already taken up stalls in large and small cars.
He chose a location far away from the food stall, spread foam boards on the ground, covered it with a ground cloth, and arranged the price tags in a familiar manner. He divided the price tags into three categories: low, middle and high, and arranged them on the left, middle and right. Women's socks.
All you need is neatness!
Xiao Hongmei was surprised. She looked at it carefully and took note of it, "A Fei, where did you learn this from?"
"Sister-in-law, I helped my friend look at the stalls. He taught me everything."
Lu Fei laughed, the "street stall economy" became popular, internet celebrities went everywhere to grab traffic, and set up stalls in commercial streets and garbage streets to pose for photos. He and the studio made suggestions, and they only made a few hundred million points.
"Brother, it's you again, this time..."
Zhao Guoqiang stepped forward to say hello and found Xiao Hongmei standing next to him.
Lu Fei said: "I will accompany my sister-in-law to sell socks."
"Oh, she is your sister-in-law." Zhao Guoqiang opened the sack and found it was full of electric toys and plush dolls.
Lu Fei grabbed a doll and asked tentatively: "Brother Zhao, where did you wholesale these things from?"
"Where else could it be? Tianyi Small Commodity Market." Zhao Guoqiang's eyes flickered.
Lu Fei knew it was a lie, but he didn't say anything after seeing through it.
Nowadays, let alone mobile phones and computers, it is impossible to check prices online before shopping like 20 years later.
E-commerce has just started. There is no Pinxixi, Dabao, or Jingdong. It is still the world of eBay, 8848, and 1688. The source of goods is not disclosed and the prices are not transparent. It is simply the golden age of street vendors and physical stores.
How do street stalls make money? They earn from information gap and price gap.
The strongest trump card, apart from exclusive low prices, is exclusive channels.
There are more than a dozen wholesale markets in the entire Forty-Nine Cities, and Xidan is the most diverse. For clothing, there is Dahongmen, for gold, there are hundreds of dishes, for pearls, there is Hongqiao, for entertainment, there is a bridge over the Shili River, for stationery, there is Wantong New World, and for home furnishings, there is Tianyu...
As for toys, he liked them but didn't force them. He asked doubtfully: "Why, Brother Zhao, do you want to change your career to selling toys?"
"Hey, if you just sell socks, you can't sell that yellow hair."
Zhao Guoqiang finally figured it out. Most of the people who went to the night market rushed to eat, drink and go shopping. Even when shopping, they preferred small items such as accessories, toys, and handicrafts. Whoever had time to buy socks would be attracted by other things. Buy a few pairs.
Huang Mao took advantage of this opportunity, and as soon as it opened, business started pouring in.
"The bracelet is good."
The aunt touched the prayer bead bracelet, brought it to her nose and smelled it, then put it back on the shelf and moved her attention to the socks lying across the wooden board.
"How much do these cotton socks cost?"
"4.5 yuan. This pair is made of refined cotton, which is better than pure cotton. It is not prone to pilling and shrinkage and deformation."
"Do you want to sell it for 3.5 yuan?"
"Oh, please don't bother me. This is the cost price. You see, pure cotton costs 3 yuan, otherwise, it costs 4 yuan."
"It's only 3.5 yuan. If you don't want to sell it, I'll go over there. It's only 3.5 yuan over there." The aunt pointed at Zhao Guoqiang.
"Hey, Chengcheng, seeing as you are the first to open the door, I will give you 3 yuan and 5 yuan." Huang Mao looked pained and gave a thumbs up: "You are really good at bargaining."
"That's right. Originally, I wanted to cut it down to 3 yuan."
The aunt felt that she got a bargain and paid for the goods.
"Oh, no!" Huang Mao waited for the guest to go away, his mournful face immediately brightened, and he earned 1 yuan with tears in his eyes.
5 cents is the price difference and 5 cents is the service.
Many people haggle not only to get the lowest price, but also enjoy the process of bargaining. They just want to make the old lady bargain comfortably. It must be worth the money!
Shaking the steel in his hand, he looked proudly at Zhao Guoqiang and Lu Fei over there. Even if they competed with him in a category armed competition, they would never be able to learn this kind of vision and eloquence from him.
After a while, a family of three came. The man stood aside with the boy in his arms, while the woman chose men's socks and children's socks, constantly asking and bargaining.
After going back and forth, seeing that the second pair of fine cotton socks was about to be sold tonight, suddenly, the aunt from before appeared.
"Return the money, I don't want these socks."
"Hey, aunt, please don't make fun of me. What's wrong?" Huang Mao assured him that the quality was fine and the size could be changed.
"I want a refund. The stall over there is cheaper than yours, 2 pairs for 5 yuan!"
As soon as the aunt finished speaking, the family of three put down their socks and went straight to Lu Fei's stall.
The cooked duck flew away. Huang Mao's eyes widened with anger, and he rushed towards the stall without caring about business.
At this moment, Lu Fei turned his hands into trumpet shapes and shouted: "Good news! Good news! Socks sold directly by the manufacturer, 1 yuan for 1 pair, pure cotton socks, 5 yuan for 2 pairs, fine cotton socks, 7 yuan There are 3 pairs, and there are also special 7 pairs for 10 yuan, don’t miss it when you pass by, everyone is welcome to buy.”
Then a sign was erected, clearly stating the price.
Huang Mao gritted his teeth, he was definitely here to cause trouble!
One look at the fine cotton socks on Lu Fei's stall, and you know they are from the same wholesaler. But even if he is a repeat customer and the purchase is large, the cost is still 2.5 yuan when the cost is evenly divided. You are selling 3 pairs for 7 yuan?
Pure cotton socks cost 2 yuan for 2 pairs. Unless the minimum purchase is 100 pairs, the cost is 2.5 yuan, including shipping and tolls. How can you make money at a loss?
Lu Fei's stall looked like a pond, with customers filing in, including a family of three.
The man was hesitating whether he should buy pure cotton socks or refined cotton socks. When the woman was free, she also joined the stall and stared at the high-end silk stockings and tube socks on the right.
The man was very excited, he was afraid that the woman would spend money indiscriminately, "Lanjuan, what kind of stockings are you wearing in the summer?"
Lu Fei retorted: "Hey, why can't you wear stockings in summer? The sun is so strong during the day, and bare legs are easily tanned by ultraviolet rays. Wearing stockings can protect you from the sun."
"That's it!" Hu Lanjuan was slightly moved and picked a pair: "How much does this cost?"
"19, this is from Langsha, a famous domestic brand!" Lu Fei took out the sample and pulled hard on both ends. It was full of elasticity.
Hu Lanjuan stretched out her hand and touched it, wavering. There is only one drawback to expensive things, that is, they are expensive.
"Wearing stockings in the summer not only protects you from the sun, but also wears high heels without rubbing your feet. It better shows off your leg shape..." Lu Fei pursued his victory and talked vividly about fashion, such as "slightly fat", "high-end", "feminine", and e-commerce Various keywords and phrases are popping up.
"You are young and know a lot."
"Sister, I don't understand. It's written like this in fashion magazines. How do I understand this? Fashion magazines also say that fashion taste is not equal to the price of clothes. It is the perfect balance of personal experience. It is used to judge whether a woman can't wear it or not. She knows how to wear them, you can tell by looking at her stockings."
Lu Fei's words made Hu Lanjuan even more moved. She held on tightly: "17, if it works, I will buy it."
Huang Mao was so angry that his lungs exploded. He saw Lu Fei gritting his teeth and reluctantly agreeing. His acting skills were better than his own. Damn it, this young man had a darker heart than himself.
I only sold it for 15 and still got 1 yuan!
He comforted himself sourly in his heart. It was nothing more than good luck. It was impossible for him to have such business again and again.
Returning to his empty stall, it was deserted and deserted. There was no business at all. Lu Fei's low-price promotions had completely diverted the customer traffic, and almost all the pedestrians were gathered in one place.
The more people gather, the more aunties are looking for cheap. There are already many people, one person, a dozen people, dozens of people, and the transaction volume increases sharply.
Zhao Guoqiang couldn't stand it anymore. Although the huge customer flow at the stall next to Lu Fei helped him make a few orders, he still tried to persuade Xiao Hongmei:
"Sister, you can't let him do what he does. You can't sell socks like this. You have to pay with your life!"
As soon as these words came out, the customers who were nearby could hear clearly, and they immediately aroused their desire to shop. If you don't take advantage of the bastard, you'd better pay the boss to death.
"I paid 5 yuan."
"Give me 3 pairs of fine cotton socks and give me 3 yuan!"
"..."
"Everyone, please stop crowding, come one by one, come one by one." Xiao Hongmei took the money in one hand and the change in the other. She was so busy that she had no time to think.
"Eighty percent of the time it's because the business can't continue and it's a fire sale at a loss."
Huang Mao was so idle that he cracked melon seeds and looked at Lu Fei's crowded stall, envious and jealous. Even the food stalls on the street were not as prosperous as his.
The night is getting darker and the stalls are empty.
"Sister-in-law, the goods are out, please close the stall." Lu Fei exhaled and quickly packed up.
"Ah, so many socks are gone?"
Xiao Hongmei was startled, with mixed feelings in her heart, and sighed. The long-term pain is not as good as the short-term pain. No matter if she sells out, she should just lose money and learn a lesson.
She was depressed and had no intention of counting money.
Huang Mao spat out the melon seed skin and said in a strange tone: "Hey, buddy, will you still be out at the stall tomorrow?"
"Come on, of course."
Lu Fei raised the corners of his mouth, stepped on the tricycle, and left whistling.
"Sure, I'll be waiting for you tomorrow!"
Huang Mao watched their backs drifting away and spit out a mouthful of phlegm.
