"Haha, this is like being a fisherman and being splashed with water by the fish." By the time Zhou Xin heard about it, it was almost August. He heard about it from Li Jingyi, "How did Tencent deal with it later?" of?"
Li Jingyi replied: “I issued an announcement claiming that the content published by Silicon Valley Big Bang on Weibo misinterpreted what they wanted to express. Fortunately, the article on Silicon Valley Big Bang’s WeChat official account used the original words of Tencent executives. Put it up.
Later, they didn't pursue it any further, and the matter just dragged on like this. "
After Zhou Xin heard this, he felt very amused. The foreign media were indeed faster. Not long after the new media came out, some self-media people had already learned this eye-catching technique and played it so skillfully. I even learned how to channel traffic between different platforms without any guidance.
Although his methods are not very good, he can still be regarded as a talent.
Li Jingyi saw Zhou Xin smiling happily, so she asked: "What does fish farming mean? Are you raising the operators of these official accounts?"
“Tencent wants to build a content ecosystem for WeChat, which is much more difficult to build than Weibo, because WeChat public accounts are mainly long articles, and writing long articles also needs to be able to attract readers, which is a somewhat technical matter.
If the WeChat content ecosystem built by Tencent is regarded as a pool, then the creatures of all sizes in the pool are the producers of this content. Tencent thought that you would be pinched by me naturally in my pool, but unexpectedly you were The fish splashed twice and splashed water all over itself. " Zhou Xin explained.
Zhou Xin took Mphone2 from Li Jingyi, and after reading the interview with Tencent executives conducted by Big Bang in Silicon Valley, he asked: "Nokia and Motorola seem to be trying to solve this problem by dragging their feet, right?
They have not responded directly to whether they will open their mobile intelligence platform to Tencent. Executives also said in interviews that they are still studying this issue.
If I remember correctly, it should be like this, right? "
Li Jingyi nodded: "Yes, this problem has never been resolved."
Zhou Xin said: "Then why didn't Tencent come to me to solve the problem according to their own plan?"
Li Jingyi said: "I guess Pony still wants to solve it within his own capabilities and doesn't want to trouble you."
Zhou Xin said: “In this way, Mphone’s app store has removed Nokia and Motorola’s apps, and announced that this is the principle of reciprocity. Mphone’s holdings are more than Nokia and Motorola’s smartphones combined.
As for other methods, there is no need to use them. There is a big question mark as to how many users will continue to support instant messaging applications that lose support from the Mphone platform. "
Zhou Xin sighed and said: "They also won't shed tears until they see the coffin. If we don't take some measures, they will think that we have nothing to do. Let's follow the principle of reciprocity. As for the impact on consumers, we should express our apology in the announcement. Leave the responsibility to Nokia and Motorola."
Li Jingyi asked: "Actually, I don't quite understand. The offensive of public opinion during this period seems to have no effect, and this kind of verbal pressure seems to be unable to have a substantial impact on Nokia and Motorola, nor can it make them give up their potential interests." Make a compromise.
So why are we still doing this? We must have spent a lot of money on advertising and marketing during this period. "
Zhou Xin said: “My logic is to publicize this matter to the greatest extent to attack the smartphone ecology of Nokia and Motorola.
Still talking about the pool theory just now, if the smartphone software ecosystem is also a pool, our pool is larger and has more types and numbers of organisms in it, but their pool is also developing well.
At this time, this is equivalent to putting a kind of pheromone that creatures hate into their pools. Although the creatures currently in their pools cannot jump out, new creatures will hesitate before entering their pools because of this information. The signals emitted by the hormones will make them choose our pool.
This thing is pheromones. I want to use this to spread a signal to the developer community in Silicon Valley and even around the world. Even if I am Zhou Xin, my mobile applications will be treated unfairly on their platforms, let alone yours. Applied.
The impact of this incident will not take long. It will be seen in about a year at the latest. Their software ecosystem will gradually lose its vitality. "
Li Jingyi now works in emerging investments, because she has been studying science and engineering before, and she joined her own company after graduating from Berkeley with a master's degree.
The options Zhou Xin gave her were to choose from any of his companies. At first, Li Jingyi wanted to go to Riot Games because this game channel was very dynamic and interesting from external publicity. She gave up this idea after going for an internship.
Because the working environment is comfortable and the colleagues around me are interesting, but the work content is very boring. No matter what position I am in, the work content is boring. Work like posting and pacing would be interesting, but it is all outsourced.
Finally, after giving it a try, Li Jingyi still felt that investing was interesting. Making judgments based on the project was both technical and interesting.
After entering emerging investments, she has always made Internet-related investments. Before investing, Zhou Xin, an external brain, can help her avoid many risks. For example, some Internet companies appear to be a cluster of flowers, but in fact they fail.
After listening and thinking for a moment, Li Jingyi said: "Your statement is based on the fact that whether it is Motorola or Nokia, their number of smartphone users has not been able to exceed Mphone for a long time, and Mphone has opened up a relatively large gap.
If Nokia and Motorola can catch up at the hardware level, even if they may suffer unfair treatment, developers will bite the bullet and develop applications on the platforms of Nokia and Motorola for the sake of profit.
Capital always seeks profits. The more projects you look at and the more history you learn, the clearer it becomes that there is actually no essential difference between these Internet companies and companies in traditional industries, and they are not as real as what the outside world advertises. Heku, in fact, most of them are also profit-oriented enterprises. "
Li Jingyi paused for a moment and said: "But it is completely understandable that companies must make profits to survive. There are too few companies that truly have the so-called geek spirit."
"Employees, managers and shareholders with a geek spirit are all geeks. It doesn't mean that just one part of the company is a geek. When Google was first established, the entire team was geeky and very idealistic.
But if you want to develop, you must raise funds externally. In the process of external financing, you cannot ask investors based on whether they are geeks or not. This has led to the emergence of shareholders who are not geeks. Under the control of these profit-oriented shareholders, , accepted Baidu’s plan to acquire Google.
How can Google still become a geek after being acquired by Baidu? Zhou Xin said: "This is too difficult." "
"The problem you just mentioned is indeed true. As long as the number of mobile platform users of Motorola and Nokia is there, there will always be companies that help them make applications for profit. All we can do is reduce this number and let the Mphone software The ecology is richer than theirs, and we pursue long-term victory.”
Zhou Xin thought for a while and then said: "In fact, executives from Nokia and Motorola have approached me through a certain channel. They mean that the two parties can cooperate, as long as I sell the right to use the multi-touch display patent to them, they will This will enable Weibo and WeChat to log into their mobile platforms.”
Li Jingyi rolled her eyes: "They want to create obstacles for us out of thin air, and then use the obstacles they created as bargaining chips to trade with us."
Zhou Xin said: “This is why I want to build my own hardware ecosystem. Many times, it is easy to be coerced by other manufacturers by only making software.
This was the failure of Netscape back then. They had no power to fight back when faced with Microsoft's forced bundling. If I don't have a platform like Mphone, I can only be exploited by them. "
At the beginning, Li Jingyi didn't quite understand why she wanted to make her own mobile phones. The gap between this industry and Zhou Xin's previous resume was a bit big. Even if Mphone later became successful, she thought she could just make operating systems and software.
It can also be used as an upstream technology supplier. There is no need to do it yourself. In the short term, it is obvious that integration can maximize benefits. However, in the long term, leading suppliers that focus on a certain segment of the field are generally It can make water flow slowly.
Looking at it now, there is really no problem in building your own platform.
Zhou Xin continued: "In fact, everyone has studied the technical principles of multi-touch. After we were the first to achieve a breakthrough in this technology, it was not too difficult for them to reproduce it.
The only difficulty for Nokia and Motorola is that if they want to achieve the same accuracy as Mphone, they cannot get around Mphone's patents.
Because only the Mphone's touch screen uses a combination of the X-axis and the Y-axis to locate the finger touch position, they have never thought of any way to circumvent this technology. "
While Zhou Xin and Li Jingyi were chatting about recent developments, Ballmer was at Bill Gates' estate. Ballmer was the earliest employee of Microsoft. He has worked with Bill Gates to this day and is considered a close confidant.
"Bill, smartphones are an important development trend in the future. I increasingly believe that they will completely replace the current form of mobile phones, and will also completely eliminate the product of handheld computers. We need to pay attention to this matter again.
I used to think that by cooperating with Intel and Motorola, we could build the Wintel Alliance in the smartphone era, but the fact is that Motorola and we don’t have many common interests. " Ballmer said.
Bill Gates asked: "Have you lost your trust in Motorola and Nokia because of Newman's recent public accusations against them?"
Trust is a Schrödinger state. It is worthless when it is not needed, and often becomes the straw that breaks the camel's back when it is needed.
After fellow villagers did not believe in the myth of housing prices, this thing exploded one after another like bubbles. When I believed it before, no matter how you analyze it from macro to micro, from population to residents' debt situation, in short, it will rise.
Ballmer shook his head: "No, how could I doubt the cooperation with Motorola because of the news.
It's because according to the cooperation plan reached between us and Motorola, their future smartphones need to be equipped with Microsoft's operating system, but in fact they have no intention of giving up developing their own operating system.
Motorola is actively poaching people from Matrix and Palm, and they are all experts in the field of operating systems. Their research department that previously worked on operating systems has not changed its research and development tasks and work plans.
Palm was the first company to make handheld computers, and Apple's early smartphone operating systems drew heavily on Palm OS.
After research, our strategy department believes that the cooperation between Motorola and us is a registered cooperation. If their self-developed mobile operating system fails to meet expectations, they may consider Microsoft's operating system.
We believe that Motorola also sees the future market prospects of smartphones, and they do not want to share profits with us in the smartphone market. When smartphones become the same market as personal computers in the future, the app store’s 30% commission will be a very astonishing figure. "
After Ballmer finished speaking, Bill Gates did not speak. He was silent for a while and then asked: "How much does it cost to acquire Matrix?"
Ballmer was visibly shocked by the idea: "Bill, the Matrix doesn't seem to be within our reach.
The sales volume of Mphone2 has exceeded 5 million in a quarter, and this is because the production capacity is only 5 million, and the mobile phone priced at US$749 is still in short supply in the market one quarter after its release. This is the first time such a phenomenon has occurred in the North American market.
The valuation of Matrix is at least 50 billion US dollars. If we want to acquire Matrix, we have to pay a certain premium.
And you have dealt with Newman a lot, and you should know that for Newman, the possibility of him selling Matrix as a whole is extremely slim.
This is not realistic. "
Bill Gates said: "What if we doubled the premium? A hundred billion dollars."
Seeing that Ballmer didn't answer, Bill Gates continued: "The prefix of Matrix does not start with New. I think we still have a chance to acquire it."
Ballmer asked: "But where do we get so much liquidity? We don't have that much liquidity on our books right now for us to acquire Matrix."
Capitalists all believe in a principle, that is, as long as the price is high enough, there is nothing that cannot be bought. After Ballmer heard the price, he forgot that Zhou Xin would not agree.
Bill Gates said: "The equity swap promoted the merger of Microsoft and Matrix. I went to talk to Newman in person."
Ballmer said: "This can be used as a plan, but in my impression, Newman rarely accepts equity swap agreements. Neither we nor Yahoo have proposed similar plans before, but he has not accepted them.
If Newman doesn't accept the cooperation, I think we still need to increase investment in the smartphone market. With the experience of Xbox, I think we may not be unable to make mobile phones.
In fact, the technical content of the mobile phone industry is not high, and Microsoft also has sufficient brand appeal. We still have many mature conditions for making mobile phones. "
(End of chapter)
