Anna was not surprised at all after listening, because the concept mentioned by Cross was similar to Zhou Xin's metaphor when defining new media. The order of magnitude of your readers corresponds to the real media.
For example, the 100,000 level corresponds to regional media, and the million level corresponds to national media. Zhou Xin's definition of new media has been used by Cross to brainwash them, and also allows them to further brainwash them in front of customers.
For customers who don’t understand the commercial value of public accounts, or customers who know something but don’t understand enough, Anna often uses this theory to promote customers:
"It's the same as advertising. You promote it on traditional paper media. First of all, there are many advertising spaces in paper media. The better your advertising space, the higher the price. In addition, the quality of the advertising space depends entirely on the paper media. Self-defined, lacking actual data support.
We have 100,000 users, which is equivalent to a well-known print media in San Francisco. More importantly, we only have one advertising space. This advertising space is in the form of a long article to help you create software. Sexual propaganda.
There is relatively clear data in the background to see the conversion effect. "
WeChat official accounts have not yet allowed bloggers who specialize in running public accounts to insert shopping links. If bloggers are allowed to insert shopping links, the conversion rate will be clearer.
There has been discussion within Tencent around whether to add shopping links. It is not difficult to add built-in shopping link functions, and they can take a commission from it. This all looks great.
But there is a problem, that is, with specific conversion data, the advertising effect of the WeChat official account has lost its imagination. It is easy to say that the conversion rate is in line with expectations. A devastating blow to the ecology.
For example, Silicon Valley Explosion, run by Cross, can support a team of four people with advertising revenue, and this team also includes high-level professions such as legal affairs.
The result of discussions between Tencent's business department is that even if they want to open shopping links, they will have to wait until the number of WeChat users reaches a higher level before conducting a small-scale pilot.
"Invite me to participate in the Silicon Valley Big Bang interview?" Pony was a little confused after seeing the email sent to him by the business department director. He carefully read the reasons written by the business department director.
Pony likes to communicate with his subordinates through emails. He is a typical reading talent and prefers to read the reports written by his subordinates rather than listen to what they say.
This email mainly talks about several points. First, Pony is a mysterious figure in Silicon Valley. Everyone knows that he is the helmsman of Tencent. Tencent is also considered the world's top unicorn company, but he has not appeared in public.
Zhou Xin didn't like to be interviewed when he was born, but he was on Charlie Rose's interview show. Pony didn't even accept a magazine interview, let alone TV shows.
Therefore, Pony's first interview published on the WeChat official account is still a gimmick.
Second, Tencent is now facing pressure from two major manufacturers, Nokia and Motorola. Pony should speak out for both reasons and reasons. This is part of the business war.
Business wars are not complicated. Top tycoons have staged octagonal cage battles, not to mention this kind of long-range chatter.
Pony was rejecting in his heart. He really didn't like this kind of situation. If he had time to accept interviews, wouldn't it be nice to reply to a few more emails?
If it were Musk, he would definitely be happy to appear on various talk shows. When Musk is interviewed by various media, he will first compare himself with Zhou Xin and talk about the commonalities between them:
“Like Newman, I am passionate about innovation and hope to subvert some old habits and ideas in the traditional financial field.
Innovation is also an inexhaustible source of motivation in Silicon Valley. Newman is very good at product innovation and some Internet concept innovation. He always has a clear insight into what consumers want and how we should meet their needs.
And I am more innovating in the management model, giving talents a relaxed working environment as much as possible, and giving full play to their value and creativity. In terms of product innovation, I cannot compare with Newman.
It is precisely because Newman and I are so similar in innovation that we can become the second largest electronic payment software in the world and become the first in catching up with NewPay. "
By touting Zhou Xin, Musk then raised his own status, and then further put it together with NewPay to provide consumers with an electronic payment software of the same level as NewPay.
He promoted this in various media, and with the strong capital behind it, he was able to help Musk find enough influential programs of various types. This method of promotion helped attract many new users.
Pony is different. He prefers to let his products speak and rely on product innovation and micro-iteration to attract users.
It's true that Tencent likes to learn from others, but they don't learn from it without thinking. Instead, they quickly iterate after learning from good things. Some products no longer have traces of benchmark products after a few iterations.
“I think it’s a good suggestion to participate in interviews on WeChat public accounts, which can make the relationship between our content ecosystem builders and us closer, but I won’t go, I’m not very good at giving interviews in public.
Leave it to James Dipper. "
Pony doesn't care too much about the format when replying to emails, just express the content properly. After all, he is the CEO. Except for reporting work to Zhou Xin, he can do whatever he wants at other times.
James Dipper previously served as a senior marketing executive at BT Cellnet (a mobile communications operator) and GlaxoSmithKline respectively. He later moved to Vodafone as a marketing executive and was poached by Tencent North America as senior vice president in charge of marketing and marketing.
He is obviously very good at dealing with the media, is familiar with the methods of various media in North America, and is very skilled in handling similar incidents.
"Mr. James, would you like to ask Newman to coordinate this matter if Nokia and Motorola treat Tencent differently?
Maybe Newman can't get Nokia to listen to him, but there is a lot of cooperation between Newman's companies and Motorola. He will coordinate with Motorola, and Motorola should allow Weibo and WeChat to be listed on Motorola's mobile platform. Cross asked.
James was a little confused. How could he ask you if you would go home and find your parents to help bring justice? "I don't know. Newman does not interfere with Tencent's daily operations. He is very busy. I don't know if he is paying attention to this matter."
Cross nodded, and Brooke typed quickly on the keyboard of his laptop, "Tencent executives claim that their business is insignificant in Newman's business landscape."
Yes, Silicon Valley Big Bang also operates a Weibo account. Regarding Tencent’s lawsuit against Nokia and Motorola, their Weibo account made a preview before the interview started this morning:
"Today we will be honored to interview a Tencent executive and talk to him about his views on recent events."
There are many old fans in the comments below. Everyone has watched the explosion in Silicon Valley and slowly grown from a little shrimp that no one paid attention to to the influential self-media that it is now:
"When Bang becomes successful, he can interview Tencent executives."
“I still have good taste, and the WeChat public accounts I follow have become first-class public accounts.”
"Can you ask him why WeChat prohibits public accounts from posting content suitable for watching at night? Newman's control is too lenient!"
"Apply Newman to open standards for mobile Internet applications, this is in America and not ancient China!"
Back at the interview site, Brooke waited until James arrived in the garage and the room they had specially prepared for the interview before he started posting on Weibo, in order to prevent the other party from knowing about it.
Otherwise, if James knew that they had artistically processed his original words on Weibo, he might just leave without accepting an interview.
"It's completely understandable. After all, Newman's career is so big that he doesn't have the energy to understand every detail.
I am very curious about the companies that are also owned by Newman, Tencent, Matrix, New Cloud, and New Core Technology. Will there be cooperation between you?
Will there be a lot of linkage between you? "
James shook his head: "No, we are independent companies. Although the actual controller and major shareholder are Newman, there are still other shareholders after all. Other shareholders in different companies are not consistent, and everyone's interests are also inconsistent. It is difficult for us It is like cooperating between different subsidiaries within a group.
Not to mention the coordination between different departments of a company. "
Brooke posted on Weibo: "Tencent executives claimed that their team was not familiar with Matrix's software ecosystem operations team, and the Matrix team did not provide help in the Motorola and Nokia incidents."
Brooke was trained by Cross, and he has a good rhythm, and can make your meaning into what he wants to express according to his understanding.
When Brooke was posting, Anna sat next to him and watched to avoid legal risks. Anna had to nod before each post.
Anna is also a little tired. There is no legal department to review the content on Weibo. She works three jobs for one salary. While she was helping Brooke review Weibo content, she was also looking at James with a smile to make him feel valued.
It obviously felt good to have a beautiful woman watching him. James thought that apart from being a little shabby and the host being a bit out of place, it was still a good place.
As for why they didn't send the question draft to James in advance, it's because when the two parties were communicating, Silicon Valley Big Bang said they needed to improvise. Even if James said something wrong, they would delete the content in the final article. .
And James feels that if you are on my platform, you must give me face, otherwise I will not be able to handle you casually.
It was precisely because both parties were confident that Brooke posted on Weibo like crazy, and netizens were having a blast.
If the first Weibo can be seen as Tencent's self-mockery, then the second Weibo reveals internal contradictions.
From the perspective of netizens, one can even see Tencent’s dissatisfaction:
"Tencent executives are revealing their dissatisfaction with their company's low status."
"I can see it too. Isn't this because you are jealous of Matrix's high status?"
"That's for sure. Although Tencent is also very large, there is no way to compare with Matrix. Matrix is a combination of Apple and Microsoft in the new era. Tencent is at best an enhanced version of ICQ. How can it compare?"
"The Silicon Valley explosion is still a big deal. I've had enough of the old-fashioned tone of other media."
Brooke sat in front of his laptop and watched the message reminder in the upper right corner of the browser quickly change to 999+. He realized that another wave of traffic had been sucked in, and he grinned proudly.
"Mr. James, if Nokia and Motorola never allow WeChat and Weibo to log into their mobile platforms, what measures are you going to take in the future?" Cross asked.
This is a routine issue, and their commercial department has discussed it clearly before: "We may stop cooperation, ask Newman to help us coordinate, and initiate prosecution, which will gradually escalate.
The current main cooperation between Tencent and these two mobile phone manufacturers is that their enterprise communication software is sold to them by Tencent. In the future, we will terminate the contract and stop providing corresponding services to them.
The second step is to ask Newman to coordinate. This will not be done for the time being, but that does not mean that it will never be done. Then Newman will be able to suspend cooperation with these two companies in more aspects.
Even Nokia, which has little cooperation with us, still needs to rely on us in some aspects, such as Bluetooth chips. Without the Bluetooth chips provided by Xinxin Technology, Nokia's mobile devices will lag far behind their competitors in Bluetooth transmission.
Can you imagine a high-end smartphone without a Bluetooth chip from Xinxin Technology?
Finally, we may also take legal action. "
Cross' pupils shrank after hearing this: "I have two questions. Can you convince Newman to go to this extent to help Tencent?"
The subtext in his heart is: Are Weibo and WeChat so important?
"The second question is that Xinxin Technology stopped selling Bluetooth chips to Nokia. Is this a monopoly risk?"
James said without hesitation: “It’s not because Weibo and WeChat are important, but because we have been treated unfairly.
Secondly, there are many Bluetooth chip manufacturers on the market, and we are just one of them. Stopping cooperation is also a commercial act and does not constitute a monopoly. "He answered decisively.
Anna felt disdainful in her heart. Monopoly is not yours to decide. According to the European and American maritime law systems, as long as there are similar cases and the judge favors Nokia, you will be punished according to monopoly behavior and forced to sell New Core Technology to sell Bluetooth technology. possible.
Cross asked some more questions, and the focus of his subsequent questions was still focused on Newman, and they would all come back to Newman.
Because Newman is popular, the name Newman is a guarantee of popularity. This is just like in 2016/17, the public accounts on WeChat seemed to be unable to write articles without Jack Ma. Any news hot spot can be compared with Jack Ma. Connected together.
Zhou Xin now enjoys the same treatment at Amerikan.
After the interview, James and Anna had lunch before returning to his office. After a busy day, he saw something from his subordinate on WeChat:
"Boss, we seem to have been plotted by the Silicon Valley Explosion."
(End of chapter)
