Zhou Xin was speechless at the unstructured behavior of the two companies. He actually rejected Weibo and WeChat because they were products developed by his company.
Zhou Xin said helplessly: "This is their problem, not your problem. It will be difficult to change this situation until one of us has an absolute advantage.
This is a very short-sighted behavior for both Nokia and Motorola. If they can reject Weibo and WeChat for this reason today, they will be able to reject other Internet companies for the same reason tomorrow.
This matter must be publicized in the media, the publicity work should be done well, and the tools we already have at hand should be used to publicize the different treatment of Weibo and WeChat by Motorola and Nokia.
Mphone's app store also allows apps from Nokia and Motorola to be put on the shelves, and we didn't deliberately block them.
It's time to compare these two things and spread them. We can make this incident a hot event in the mobile Internet field and use WeChat public accounts and Weibo to spread it. You know how to do it. "
Zhou Xin is not the kind of person who will swallow his losses silently and comfort himself that the other party will be punished in the future. It just happened to make the matter bigger, and took the opportunity to present a concept to developers in Silicon Valley, that is, Mphone is the fairest mobile Internet development platform.
This would kill three birds with one stone for him.
Pony understood instantly. He had been cooperating with Zhou Xin for a while, and he knew very well some of Zhou Xin’s tricks on Internet public opinion: “Okay, I’ll make arrangements when I get back.
Some leading public accounts on WeChat have established long-term cooperative relationships and sufficient tacit understanding with us. I will let them help promote this matter. "
Zhou Xin nodded: "We don't have to hide, we are dissatisfied with the actions of Motorola and Nokia, and we send out such a signal in a real way to let them know that such dissatisfaction will have serious consequences.
When these public accounts posted articles, they could have said that they heard the news from us, and then they found Nokia and Motorola mobile phones for verification, and found that the results were indeed true.
It is best to find some users of Nokia and Motorola smartphones and let them respond when they contact their friends who use Mphone. Because smartphones of these two brands cannot download WeChat, it makes communication very troublesome for them.
To be more serious, we can even sue Nokia and Motorola on the grounds of monopoly. "
Zhou Xin doesn't want to use this trick casually, because he is confident that in three years' time, Matrix will occupy the top market share position, and maybe they will be sued by other companies on the grounds of monopoly by then.
Monopoly is a double-edged sword, especially for Chinese like Zhou Xin, who cannot use this weapon casually.
If he were a black man, he would not hesitate to wield all kinds of zzzq weapons to achieve his goals.
After hearing this, Pony thought to himself that there was still a gap between his own structure and Zhou Xin's. He originally wanted to cover up the traces of Tencent's manipulation as much as possible, but Zhou Xin's intention was to use this loophole to attack directly. other side.
After thinking about it, Pony could realize the benefit of Zhou Xin's doing this. This would allow the outside world to see the influence of WeChat and Weibo, further increasing their bargaining power.
Pony agreed: "I think this is better, I will make arrangements immediately after I return.
Later, when I had dinner with Nokia executives in private, he told me during a casual chat that because they could roughly know the advertising revenue of WeChat and Weibo, Nokia executives were very greedy for this part of the revenue.
They didn’t want to give us this part of their income in vain, so they kept pushing back and refused to allow Weibo and WeChat to log into their smartphones. "
Zhou Xin sneered: "First of all, there is a high probability that they have commercial spies inside Tencent, and they are at least middle-level or above, otherwise they would not know this data.
The most important thing is not actually the income. Nokia still looks down upon this income. They probably expect that they can still occupy the same share of the smartphone market as the traditional mobile phone market, which is tens of millions of users.
Built-in mobile communication software and mobile Internet communities bring millions of users. This part of the valuation is what Nokia’s board of directors values.
This is the same reason as Microsoft's operating system is forcibly bundled with the Internet Explorer browser. Nokia also wants to use instant messaging software and mobile Internet communities to transform the Internet. How can it make money on the Internet if it is engaged in manufacturing.
They can even spin off this part of the business and list it on the market, which is a huge gain.
Income is nothing. What the capital market values the least is current revenue and profits. Listing is the fundamental source of profits. "
Zhou Xin has also managed some listed projects and a large number of mergers and acquisitions projects. He is not too familiar with Wall Street's methods. In later generations, the things played in Lujiazui are all leftovers from Wall Street's games. What assets are packaged, and the underlying assets are nested layer by layer to make rubbish. The assets were sold to Leeks for takeover.
Even for products built with the same logic and the same junk assets, Wall Street can design to cause a thunderstorm later. After the thunderstorm, a clearing is completed to make the leeks admit defeat, and the game of beating the drum and passing flowers starts again, and Lujiazui is also dragging its feet. This is a trick, but it neither allows the leeks to admit defeat, nor completes the clearing of risks. Instead, the country admits defeat, absorbs the risks, and the risks pile up again.
Wall Street's method is to let the risks clear out every financial crisis, and the next time it will be a new reincarnation; Lujiazui's method is to absorb the risk into the body, and internalize the risk by relying on the disintegration of the devil and not exploding. Before, it relied on growth He is strong and physically strong enough to survive. It is hard to say how many times he will be able to play in the future.
Although Pony Ma has management experience, he is still not familiar with this financial method. After Tencent's management rights were handed over to Zhou Xin, no one from Wall Street harassed him anymore, because they knew that harassment was useless, and control rights were transferred to Zhou Xin. The new one is firmly in hand.
Wall Street also has no way to deal with Zhou Xin, at least not on the surface. Whether it can get a piece of the pie from Zhou Xin depends entirely on the other party's eyes.
After hearing this, Pony suddenly realized, "No wonder Nokia and the others are so resistant to this matter. It turns out that we will affect their huge interests. This should be regarded as their fundamental interest.
I just saw in the news not long ago that Nokia spun off its software department and established a company specifically. "
Zhou Xin said with a smile: "I just want to take this opportunity to give them some eye drops. If Nokia does not allow WeChat and Weibo to log into their smartphones, then I will ruin the reputation of its smartphone software ecosystem. A smartphone without developers will be useless." The source of water has no threat at all.
If they put Weibo and WeChat on their smartphones, let them see whether users choose Weibo, WeChat or their apps. "
"Nokia and Motorola refuse to log in to Weibo and WeChat. Such behavior has constituted a de facto monopoly."
“Mobile phone giants fear direct competition with Newman”
The first is the style of traditional media. When Pony was looking for public accounts, it also looked for some traditional media. These traditional media also operate public accounts on WeChat, and their editors also have their own Weibo accounts.
After Tencent's publicity department contacted them, they were very interested, thinking that this would be a hot news topic, and news related to Newman would attract public attention, not to mention that it also involved the two giants Motorola and Nokia.
You must know that Motorola and Zhou Xin have a good relationship, and the two have a lot of cooperation in the semiconductor field.
The second is the style of new media, because the public account can see the data in the background. The data has been refined to the number of browsed titles, the number of people who clicked in to read it, and the number of people who read an article from beginning to end, and there are corresponding proportions.
Under such data-driven and self-management, the public accounts at the top of WeChat have become proficient in clickbait tactics, except for a few traditional media who still insist on the three elements of news.
"How's it going? How's the backend data?" asked Chris. He is the founder of the Silicon Valley Big Bang public account and used to write columns for Red Herring.
After the launch of Mphone, Chris decided to start writing public accounts after being exposed to the new things of WeChat and official accounts. Because Red Herring is one of the most influential magazines, he named his official account Silicon Valley Bang.
It can be said that his positioning is very accurate, because the high price of Mphone1 caused most of WeChat's initial users to be programmers and engineers. These people will naturally have a good impression of the name "Silicon Valley Big Bang".
Later, after he made his public account bigger, WeChat launched an advertising distribution profit model and began to share profits with some leading public account bloggers. Chris began to set up a studio to do this full-time.
There are four people in their entire studio. He and Brooke are in charge of writing, there is another employee in charge of photography and typesetting, and the last one is in business, responsible for helping their studio pick up some specialized advertisements.
Relying on official advertising revenue distribution, this part of the income is a guaranteed income, and writing some soft articles for merchants is an additional income. There is no need to share interests with Tencent, and this part of the income has very promising prospects.
Yahoo asked them to write an article to promote Yahoo's mobile Internet application, but they offered a price of 20,000 US dollars. This was just an article.
Therefore, they have dedicated people to do business docking, and they are also responsible for reviewing contracts, which is equivalent to shouldering the responsibility of legal affairs and business.
Brooke said: “The data feedback is good, more than 80% of users clicked in to read after seeing the title, and more than 60% watched from beginning to end.
This is our best data article ever. "
This article refers to: "Mobile phone giants fear direct competition with Newman". It was written by Brooke. Cross glanced at it before publishing it. He had a hunch that this article would explode.
But he didn't expect it to be so explosive. Cross shook his fist hard, stood up and paced back and forth in the garage they rented: "Brooke, let's make this a series of reports.
News related to Newman has traffic, and he is still the king of Silicon Valley. "
Brooke laughed: "No, he is a global superstar. Our backend data shows that the state with the most views of this article is not California, but Texas."
Cross waved his hand: "This is not important. What is important is that readers are interested in Newman and the battle between Newman and the mobile phone giant. We can make this into a series of about four or five articles.
Let's collect some of the history of Newman, Nokia, and Motorola together, and then look forward to it. Finally, the competition in the smartphone battlefield will become increasingly fierce, and we will end this series by looking toward the future.
My initial thoughts are this, and Anna~" Cross said in a long voice, calling the only woman in their studio, who is the business manager.
Even when working in the garage, Anna was still dressed like an urban beauty, which seemed out of place with the environment. She stared at Cross with deep eyes and asked: "Boss, what are you calling me for?"
Cross said: "Anna, show the data from this article to partners we are familiar with and ask them if they are willing to advertise.
We will publish a whole series of articles, and this series of articles can be used as their advertising space. "
Cross didn’t mean to insert advertisements in the article. This would not only give a bad impression, but also might lead to Tencent catching them and punishing them.
The advertising space in the article belongs to Tencent. They produce some soft articles that Tencent has no control over, but they insert advertising pictures into the article themselves, which is stealing food from Tencent.
Anna nodded in response, and Cross continued: "But there is one condition, our article data is better, which means more money, how much more, we will talk about it in detail after you find out what they say first.
Also, go talk to David and see if they can arrange an exclusive interview for us, preferably with Newman.
If he couldn't interview Newman, Pony would be fine, or even worse, he would be their vice president. "
Anna frowned. The previous thing was easy. The economy is now good and has emerged from the Millennium Depression. Moreover, the wave of mobile Internet has made the entire Silicon Valley restless, so there is no shortage of advertising advertisers, not to mention that they are the leader of WeChat. It’s a public account.
But the next incident gave Anna the feeling that Cross was joking: "Boss, I'm afraid it's not realistic to invite Newman.
David is just an ordinary employee of Tencent's public relations department, and there are thousands of miles between him and Newman. He could only contact the head of their department, not the vice president.
But I will communicate with him according to your wishes. "
Cross said: "Don't underestimate us, we have more than 100,000 followers. Relying on the push mechanism of the WeChat public account, each of our articles has more than 100,000 reads, which is already the same as that of a regional newspaper. The influence is almost there.
Not to mention users, these are high-quality users. It may be difficult for us to invite Newman because of our influence, but it is absolutely possible to invite Pony. "
(End of chapter)
